Mitch Joel's Blog: Six Pixels of Separation, page 427

Loving What You Do

"Passion" is one of those words that is thrown around in every motivational business book. It's a big word, and most simply don't have it. 

If you have ever read a book on what the best and brightest have done to become as successful as they are, one of the core underlying themes is that they were either pursuing their passion or were simply so perfect at what they were shooting for that it comes off to the rest of us as passion. The counter to that thought is that if you are driven by the a...

Giving Till It Hurts

At what point do you stop giving and start taking? At what point are you no longer serving the community and looking out for yourself?

Those are fair questions and those are the same fair questions that brands ask all of the time once they start to embrace Social Media and the many new platforms offered to them in the Digital Marketing channels. It's easy to get to the point where you lose focus on where the ROI is in all of your online actions and it's even easier to forget about the...

Pushing The Truth Behind Building A Community

Do companies really want to build communities or do they just want to sell you stuff?

There is no straight answer to this question. The truth is, there are companies who are genuine and really do want to build a community, and then there are those who think they want to build a community but are really just looking for any opening to hit you with a sales pitch. If you want to push that truth even further, most companies lie somewhere in the middle - they sincerely want to build community...

Embrace The Serendipitous Nature Of Marketing

If all you ever do is set-up your own Google Alerts and only follow Blogs and news sites that are of interest to you, you're actually going to lead a very uncreative life.

While many people argue that they hate mass media and the advertising that comes with it, there is something underneath it all that you really can't live without: the serendipity of it all. Without question being able to leverage the power of RSS to choose and filter the vast amounts of content is an amazingly powerful...

The Part Of Social Media That Freaks Out Freelance Writers

Before getting into the meat of this Blog post, let it be known that I have been (and continue to be) a freelance writer (been at it since 1989).

Yes, I have a full-time job (as President of Twist Image where I am also one of the owners of the company), but writing and being a freelance journalist is in my blood. I love to write and I love everything that has to do with the publishing industry. I no longer rely on my freelance writing for my financial outcome in life, it's more of a hobby...

Blogs Are Doing Very Well, Thank You Very Much

Technorati just released their, State Of The Blogosphere 2009, and some of the results will surprise you.

According to the Fast Company Blog post, Blogging Is Dead, Long Live Journalism, writers, Bloggers, Journalists (or whatever you want to call them now) are making some good money from their online Blogging efforts...

"Technorati's killer finding is that among the professional bloggers they surveyed who fall into the 'full time' worker category, the average salary works out at $122,222...

Sharing Corporate Tribal Knowledge

Creating content is never easy. Whether we're talking text, images, audio or video, you have to have a passion for the industry you serve, and you have to also have a passion (or, at least, a knack) for creating some kind of content.

If there's one major complaint that businesses have when they first dip their toes into the raging river that is social media, it is that they often "run out of things to say." When these communication and publishing platforms were more nascent, the choices...

6 Ways To Look At Negative Feedback

What happens when people do say bad things about you (or your company)?

This is - without question - one of the primary reason many companies avoid the conversation that takes place in the Digital channels. It's the exact same reason why they don't allow consumer reviews on their sites. It's not because they don't have thick skin or because they have a product or service that is not up to par. For the most part, the main reason is that they don't know how to respond at a corporate level...

Removing The Most Painful Question Potential Clients Always Ask

"I'd like you to come into our offices and help us understand why we still need a website."

You can remove the word "website" and interchange it with practically anything from, Twitter and YouTube to Facebook or a mobile website. You can even swap that word out and exchange it with any of the more common industry terms you use. If you really want to translate that first line, what it really says is, "forget what you do for a living (and how well you do it), I don't even think the industry...

Sound Marketing

Here is a great (and short) TED Talk from Julian Treasure (author of Sound Business) all about the often-forgotten power of audio and sound in life, business and marketing...

TED - Julian Treasure: The 4 ways sound affects us.

(side-bar - while attending my first TED conference a few years back, I spent quite a bit of time watching the live presentations and chatting with Julian. We just happened to meet at the event and stayed connected).

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