Mitch Joel's Blog: Six Pixels of Separation, page 428

Social Media And The Gentle Art Of Management

If there is one question that circulates around boardrooms, organizations and enterprises, it is: how do we manage Social Media from a management perspective?

Here are 6 ways for management to manage Social Media:

Acceptance - Social Media is not a fad. The ability for people to share stories is as old as fire and cave walls. Mass media disrupted this type of conversation and now, technology not only enables it once again, but it also facilitates it. To think Blogging, wikis, Twitter or...

When We Switch From Free To Paid

When it comes to the troubles of the newspaper and magazine industry, the greater debate always comes full circle to when/how they will begin to charge for content. Some people call it crazy, others think there is no choice, but how will the general mass population react?

Vanity Fair has a great article in their November 2009 issue titled, Rupert to Internet: It's War! Journalist Michael Wolff dissects Rupert Murdoch and his plans to change News Corp.'s current online practices of giving...

Does Your Company Need A Social Media Policy?

With more and more employees jumping on to platforms like Twitter and LinkedIn and years of Blogging and Podcasting already water under the bridge, most companies still don't have any kind of corporate policy or guidelines around Social Media, the company and their employees.

Now is the time to start thinking about one.

The most important concept to remember is that a policy or guidelines around Social Media is not meant to limit what people can do and say, but rather a way to help...

Personality And Authenticity With Rohit Bhargava

Episode #175 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Immediately following the Brand Camp University event this past weekend in Detroit, Michigan, I had the pleasure to sit down and have a very powerful conversation with Rohit Bhargava at the airport. Rohit is the author of the book, Personality Not Included, and one of the top marketing bloggers over at, Influential Marketing Blog. Along with that, he is also a senior PR and...

The Key To Your Personal Brand

If there's one lesson/opportunity when it comes to developing your personal brand, it is to make everything about the people you are connecting to and not about yourself.

In re-reading that first sentence, it's easy to see the true paradox of developing your personal brand. In the end, it's not about you, but rather what you do for others that will really help you build, share, grow and learn. It's a common mis-step to make. All too often people concentrating on developing their personal...

Bring Trust Agents And Six Pixels Of Separation To Your Community

Chris Brogan , Julien Smith and myself got to talking about expanding the audience for both of our books - Trust Agents and Six Pixels of Separation . We decided to speak more often and in new and different places. That's where you come in...

The three of us want to bring the concepts in the two business books to you, but we are looking for leaders. All three of us command public speaking and consulting/agency fees, but we have decided to wave both the honorariums and travel expenses (within t...

Do This Now

If there is one question I get asked more than any other, it's: "Where do I start with all of this online stuff?"

Many people have a knee-jerk readiness to grab onto whatever new and shiny object the rest of the world is staring at. I've often heard people say, "join Facebook," "get on Twitter," or "upload some videos to YouTube." These are not bad ideas, but to make the most out of joining an online social network, you need to really understand why it is important for your business. It...

No Clicks For You

The early promise of online marketing was that everything is highly measurable... down to the clicks and transactions that follow the ads, but what happens when the clicks run dry?

We're about to find out - exactly - what happens when the clicks run dry. "The number of online Americans who click on display ads has dropped by 50% since 2007 - and now stands at only 16% of all US internet users," says the news item, Display-Ad Clickers Nosedive 50%, from MarketingVox on October 6th, 2009. The ...

Another (Brilliant) Take On The Newspaper Industry

When it comes to saying things in a deep and meaningful way about the impact of technology and the Internet on society, there are few better than Clay Shirky.

Two weeks ago, Shirky (the author of the best-selling business book, Here Comes Everybody) gave a fascinating and fresh speech on the future of accountability journalism in a world of declining newspapers at the Shorenstein Center on the Press, Politics and Public Policy. The Nieman Journalism Lab Blog had this post: Clay Shirky: Let...

Media Hacks #18 Is Now Live

Episode #174 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's also episode #18 of Media Hacks.

If you felt like the conversation went a little kooky when we tried to discuss, "what is a book?" on the last episode of Media Hacks, you'll be pleased to know we get just as lost trying to figure out "what is literacy?" If that wasn't enough the four of us attempt to discuss the value of Google Wave (only C.C. has actually used it). There's...