Do This Now

If there is one question I get asked more than any other, it's: "Where do I start with all of this online stuff?"

Many people have a knee-jerk readiness to grab onto whatever new and shiny object the rest of the world is staring at. I've often heard people say, "join Facebook," "get on Twitter," or "upload some videos to YouTube." These are not bad ideas, but to make the most out of joining an online social network, you need to really understand why it is important for your business. It...