Mitch Joel's Blog: Six Pixels of Separation, page 429

The Myth Of Digital Literacy

In the old days, it was pretty simple: being able to read and write made you a literate individual. Now, with texting, Twitter, video production, etc... trying to define what it means to be "literate" in 2009 can be confusing and challenging.

Why does this matter to you, as a Marketer?

In order to grow your business (in terms of both new clients and bringing on the right team members), we have to be the leaders in education. These new channels and platforms are changing the way people...

What Is Google Wave?

If yesterday's Blog post (Killing Something Before It Even Begins) left you wondering what Google Wave is really all about and why it is so important, then this video will help explain it better:

(hat-tip: Hugh McGuire - LibriVox - The Book Oven ).

Tags:

book oven

google

google wave

hugh mcguire

librivox

online video

youtube

What Is Google Wave?

If yesterday's Blog post (Killing Something Before It Even Begins) left you wondering what Google Wave is really all about and why it is so important, then this video will help explain it better:

(hat-tip: Hugh McGuire - LibriVox - The Book Oven ).

Tags:

book oven

google

google wave

hugh mcguire

librivox

online video

youtube

Killing Something Before It Even Begins

Let's face it: when a new way to communicate and connect comes along, the mass population is quick to dismiss it as clunky, not functional, and not superior to existing channels.

It probably has something to do with the way us humans are wired, but when something new comes along, we're quick to compare it to what came before it and even quicker to dismiss it if it does not immediately overwhelm us by being so glaringly obvious. It's not hard to think back and remember the mass amount of...

The Notion Of A Computer Room

How often do you stop, take a breath and think about just how much things have changed in such a short period of time?

Just the other day, someone sent me a link to a new real estate website. In floating through the online properties and creeping through other people's photos of their homes that are being put up for sale, I noticed a trend that made me pause, laugh and then really think long and hard about just how fast the world is moving. On multiple home listings, people were quick to...

People Will Pay For News Online... Just Not A Lot Of People

The days of scoring record profits - year on year - for traditional publishers may be coming to an end. It doesn't mean that they will not make any money. It just means that they will make a lot less money than what they anticipated.

There's nothing new in saying that. Countless Blog posts, magazine articles and newspaper pieces have been written about the death of the newspaper (with the magazine industry playing a close second). Smart and engaging media pundits like Jeff Jarvis and Jay...

Free Audio Book Excerpt Of Six Pixels Of Separation

Episode #173 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's also a free excerpt from my audio book, Six Pixels of Separation.

This episode of the audio Podcast is actually a special treat courtesy of my audio book publisher, Grand Central Publishing - Hachette Book Group and Gildan Media. It is a twelve-minute excerpt from the audio, Six Pixels of Separation. The full audio book is over 7.5 hours, but for now here is a free sample for y...

320 Pages On Twitter For 140 Characters

Shel Israel looks nothing like the type of person you might think is on Twitter.

The 65-year-old spent years in the public relations profession in San Francisco getting journalists and the like hyped about tech products. When you're on that side of the communications fence the individuals trying to promote brands are never the star - the product is. The Internet and the advent of social media have changed that. It has changed Israel, too. He now considers himself a writer, speaker and...

Customer Reviews Matter More Than You Think

There is no doubt that allowing customer reviews on any website creates more sales. But, there's something else that is happening too...

Like you, I'm a huge fan of consumer reviews (or customer reviews or peer reviews - depending on who you ask). The statistics speak for themselves. In fact, if you haven't seen much info on the power of letting your consumers talk about your brands, products and services, check out this page from Bazaarvoice: Bazaarvoice statistics. Basically, most people s...

The Irresponsible Marketer

When times are tough, what makes more sense: to market to those who are interested in what you're selling or to anyone and everyone in hopes of breaking through?

You are never going to catch me arguing that there is not both a power and need for mass media branding (there is). It works. If you don't believe me, do yourself a favour and read Rob Walker's excellent book, Buying In. But, in a day and age when budgets and people are being slashed and Marketers are being asked to do more with...