Killing Something Before It Even Begins

Let's face it: when a new way to communicate and connect comes along, the mass population is quick to dismiss it as clunky, not functional, and not superior to existing channels.



It probably has something to do with the way us humans are wired, but when something new comes along, we're quick to compare it to what came before it and even quicker to dismiss it if it does not immediately overwhelm us by being so glaringly obvious. It's not hard to think back and remember the mass amount of...

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Published on October 01, 2009 19:58
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Six Pixels of Separation

Mitch Joel
Insights on brands, consumers and technology. A focus on business books and non-fiction authors.
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