Mitch Joel's Blog: Six Pixels of Separation, page 430

Business Book Club Opportunity

There is something about reading a complete business book (cover to cover) that can't be matched by Blogs, magazines or newspaper articles. So, here's a challenge/opportunity...

Many years ago I started the . It was a monthly gathering by local professionals from various backgrounds to foster more literacy and networking within the business community. It was a fairly simple process: once a month, I chose a business book and we held a meet-up in my (or someone...

Media Hacks #17 Is Now Live

Episode #172 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's also episode #17 of Media Hacks.

Finally, back with a new episode of Media Hacks where we dissect everything from video games and iPhone apps to why Christopher S. Penn loves shooting people online. This episode features C.C. Chapman (Managing The Gray), Hugh McGuire (The Book Oven, Huffington Post), Penn (The Financial Aid Podcast, Marketing Over Coffee), and myself (both a

Getting Called Out

It's easy to sit behind a keyboard and call out both individuals and brands. There's an argument for it and an argument against. So, is it worth doing? 

Let's preface my personal point of view with two thoughts:

If you do call out both individuals and brands, you have every right to do so. It is your own Blog, Facebook page or Twitter feed. The opinions of others are simply that (and they are not rules).
Calling out individuals and brands is an important (maybe even integral) part of...

When Love Comes To Town - A Mass Media Love Story

People say that Mass Media doesn't matter anymore. People say that Blogging and online social networks are the new reality. That may not be the case...

Imagine a world without Mass Media (which is something that many "Social Media Experts" are talking about). The only way that you would find out about anything is through your own newsfeed or the people you are following in spaces like Twitter and Facebook. Can this be the best way to get a full perspective about anything? Lay that thought...

There's Nothing Like Pressing The Flesh

One of the real ways to get ahead in these online channels is to take things offline. To meet people in their protein forms. To share, to learn, to build and to grow. Never forget that.

There are still many brands that believe these online channels and platforms are filled with very lonely individuals who spend their time stealing music and illegally downloading Hollywood blockbuster movies while playing Warlocks in massively multiplayer online role-playing games. People who could never...

Digital Marketing Is The Clear Winner

That's not a statement, but rather fact if you believe the just-released, 2009 Media Survey Results & Analysis.

According to the eMarketer news item, Media Dollars Shift to Digital in Downturn (published September 16th, 2009): "While a majority of respondents said they would hold budgets for each medium except print steady in 2009 compared with 2008, digital was still the clear winner. Budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail...

Google Takes Another Swipe At Newspapers And Magazines With Fast Flip

Traditional print media companies got the Internet all wrong. It started off in the wrong place and it seems like there is little they can do to recuperate.

To make matters better (or worse, depending on who you ask), Google just introduced another platform/destination today called, Fast Flip. While it's still in beta (and what great online application isn't?), the product was announced on the Official Google Blog today in a post titled, Read news fast with Google Fast Flip.

Here's the...

Twitter Talk With Shel Israel - Author Of Twitterville

Episode #171 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Shel Israel recently released a book on Twitter titled, Twitterville. He was in Montreal to speak at a Third Tuesday event for PR, Marketing and Communications professionals today (yes, it's a Third Tuesday on a Sunday). His take on Social Media, storytelling and the changes it causes in the world makes this conversation well-worth taking a listen to. If you have never heard of...

Six Pixels of Separation Book Reviews And Media

In trying to figure out a place to keep reviews and media for the book, Six Pixels of Separation, organized, I settled on this page.

If you're interested in reviews, media and that sort of stuff about the business book, here it is. But, this was more for archival purposes than self-promotion.

Book Reviews

800-CEO-Read - Six Pixels of Separation. August 19th, 2009.
Amazon.com - Six Pixels of Separation Product Page - Consumer Reviews. July 2009.
A New Marketing - Six Pixels of...

Six Pixels of Separation - Video Interview And More Book Updates

It has been one amazing/interesting week after launching the book, Six Pixels of Separation . Before we get to the video interview about the book, here are some updates...

Six Pixels of Separation - the audio book.

The audio book for Six Pixels of Separation has been released in digital formats at both Audible and iTunes. It is the full unabridged version (over 7 and a half hours) and it is with me reading it. The CD version of the audio book will be available by the end of October 2009. It ...