Mitch Joel's Blog: Six Pixels of Separation, page 435

More About Your Favourite Business Book

Earlier this year, the good people at 800 CEO Read released their own business book titled, The 100 Best Business Books of All Time . It is filled with gems that will not only help you grow your business, but get you to think, smile and yes, even laugh.

In conjunction with the launch of the book, they also launched a very cool website titled, My Favorite Business Book, where anyone (including you) could head over, type in the name of your personal favourite business book and share your story wit

A New Revolution In Marketing From A Very Unassuming Place

Every day on Twitter something major is happening that few see, talk about and acknowledge. It's something that is going to change the face of news as we know it and the power of marketing.

The biggest trick to sharing information in a world of 140 characters is being able to place a long web address (URL) into your tweet. Some crafty programmers cobbled together a very simple application that takes long URLs and shortens them. These URL shortening services (I use one called tr.im, but in Twitt

Time To Learn

Sadly, most people stop reading books after they graduate from university. They don't really learn anything new unless they take a course or attend some kind of industry conference. Learning is something they have to plan for.

It's a big mistake.

A couple of days ago, I wrote a Blog post about the value of comments on Blogs (you can read it here: Getting Rid Of Comments) that garnered a lot of attention. The irony is that a lot of the learning takes place in the comment section of that Blog p

Getting Rid Of Comments

If there's one dead horse that's not worth trotting out when it comes to Social Media, it is the one about "comments." Should you have comments on a Blog? Should you respond to comments on Twitter or FriendFeed? The staple answer is, "yes. Always." But that tide may soon be turning...

Here's a personal rant: each (and almost every) day, I take a chunk of time to think about something that may be important to people like you (those interested in New Media) and write an article about it. It could

Media Hacks #14 Is Now Live And Ready For Your Ears

This will be my last time mentioning that the Six Pixels of Separation and Media Hacks audio Podcast will no longer be listed in this Blog feed. If you want all of that audio goodness, it will only show up in the Podcast feed .

The latest episode of Six Pixels of Separation was just posted. It is episode #165 and it is also episode #14 of Media Hacks. On the call this week, we have C.C. Chapman (Managing The Gray and Advance Guard), Hugh McGuire (LibriVox and The Book Oven), Julien Smith (In Ove

Bigger Than Your Own Head

It's worth noting that just because everyone can publish anything to the world, it doesn't necessarily mean that anyone is listening or cares.

One of the most amazing things about being able to publish anything (text, images, audio and/or video) online is the simple act of publishing. Never before - in the history of civilization - has an individual been able to express themselves to such a mass audience and engage in direct feedback and conversation with that audience. It's easy to let somethi

Chris Anderson Discusses The Radical Price Of Free At Google

Chris Anderson is the editor of Wired Magazine and the author of the best-selling business book, The Long Tail. He recently released his second book, Free - The Future of a Radical Price, which is already a New York Times Best-Seller. Yes, you can even get the book (in certain instances) for free (just click on the book link above). Anderson was invited to give a Google Talk, which he delivered on July 9th, 2009. For those of us not lucky enough to work at Google, here it is in its entirety: Aut

How Big Business Is On Twitter Without Being "On Twitter"

In the past couple of weeks there has been multiple instances where well-known brands have confided in me that they are on Twitter, but not participating.

What, exactly, are they doing if they're on Twitter but don't have an account, are not following anybody and are not tweeting out any sort of content?

They're listening and doing a lot more than just listening.

In fact, a lot of these brands are acting on the customer service-related issues, they're understanding where their competitors are

The Lesser Of Two Evils When It Comes To Digital Marketing

In a recent keynote address I gave, a discussion came up surrounding Facebook, privacy, and the general public's best interests. It's a story that has been covered in the news in recent months, but the truth is that this story has little to do with Facebook and much more to do with the Internet as a new media platform and communications channel.

<>Somehow, we as people have this amazingly powerful (and weird) tendency to forget events of the past. It wasn't too long ago (about 2000) that we were </>

Should News Be Free?

With all of the talk about the future of newspapers and journalism, comes a bigger question... should news be free?

If you've been following along at home, there has been all kinds of action in the news media space. Most recently, Google came out with a very interesting Blog post titled, Working with News Publishers, from their European Public Policy Blog. Many news outlets have a hard time understanding the power of Google. On one hand, these news outlets love the traffic that Google's search