Getting Called Out

It's easy to sit behind a keyboard and call out both individuals and brands. There's an argument for it and an argument against. So, is it worth doing? 

Let's preface my personal point of view with two thoughts:

If you do call out both individuals and brands, you have every right to do so. It is your own Blog, Facebook page or Twitter feed. The opinions of others are simply that (and they are not rules).
Calling out individuals and brands is an important (maybe even integral) part of...