Giving Till It Hurts

At what point do you stop giving and start taking? At what point are you no longer serving the community and looking out for yourself?

Those are fair questions and those are the same fair questions that brands ask all of the time once they start to embrace Social Media and the many new platforms offered to them in the Digital Marketing channels. It's easy to get to the point where you lose focus on where the ROI is in all of your online actions and it's even easier to forget about the...