Removing The Most Painful Question Potential Clients Always Ask

"I'd like you to come into our offices and help us understand why we still need a website."



You can remove the word "website" and interchange it with practically anything from, Twitter and YouTube to Facebook or a mobile website. You can even swap that word out and exchange it with any of the more common industry terms you use. If you really want to translate that first line, what it really says is, "forget what you do for a living (and how well you do it), I don't even think the industry...

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Published on October 20, 2009 04:45
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Six Pixels of Separation

Mitch Joel
Insights on brands, consumers and technology. A focus on business books and non-fiction authors.
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