Darius Torres

“It isn’t the whiskey they choose, it’s the image.”
― David Ogilvy, Ogilvy on Advertising

“The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their characters. Instead of resisting innovation, they symbolize it – and companies cannot grow without innovation. Great leaders almost always exude self-confidence.”
― David Ogilvy, Ogilvy on Advertising

“Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.”
― David Ogilvy, Ogilvy on Advertising

“On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered”
― David Ogilvy, Ogilvy on Advertising