Darius Torres
https://www.goodreads.com/soydarius
“The hallmarks of a potentially successful copywriter include: Obsessive curiosity about products, people and advertising. A sense of humor. A habit of hard work. The ability to write interesting prose for printed media, and natural dialogue for television. The ability to think visually. Television commercials depend more on pictures than words. The ambition to write better campaigns than anyone has ever written before.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“I used to start my questionnaires by asking, ‘Which would you rather hear on the radio tonight – Jack Benny or a Shakespeare play?’ If the respondent said Shakespeare, I knew he was a liar and broke off the interview.”
― Ogilvy on Advertising
― Ogilvy on Advertising
“The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their characters. Instead of resisting innovation, they symbolize it – and companies cannot grow without innovation. Great leaders almost always exude self-confidence.”
― Ogilvy on Advertising
― Ogilvy on Advertising
Literautas
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— last activity Mar 31, 2024 10:43AM
El grupo literario para todos los que disfrutamos del arte de contar historias. Aquí podremos compartir dudas, opiniones, noticias, lecturas, escritos ...more
Darius’s 2025 Year in Books
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