Darius Torres

“On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered”
― David Ogilvy, Ogilvy on Advertising

“When we got to the part where we had to improvise an argument in a poetic language, I got cold feet. "I can't do this," I said. "I don't know what to say."

"Say anything," he said. "You can't make a mistake when you improvise."

"What if I mess it up? What if I screw up the rhythm?"

"You can't," he said. "It's like drumming. If you miss a beat, you create another."

In this simple exchange, Sam taught me the secret of improvisation, one that I have accessed my whole life.”
― Patti Smith, Just Kids

“You are, in fact, a mashup of what you choose to let into your life.”
― Austin Kleon, Steal Like an Artist: 10 Things Nobody Told You About Being Creative

“I imagined myself as Frida to Diego, both muse and maker. I dreamed of meeting an artist to love and support and work with side by side.”
― patti smith, Just Kids