Darius Torres

“The hallmarks of a potentially successful copywriter include: Obsessive curiosity about products, people and advertising. A sense of humor. A habit of hard work. The ability to write interesting prose for printed media, and natural dialogue for television. The ability to think visually. Television commercials depend more on pictures than words. The ambition to write better campaigns than anyone has ever written before.”
― David Ogilvy, Ogilvy on Advertising

“Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.”
― David Ogilvy, Ogilvy on Advertising

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
― David Ogilvy, Ogilvy on Advertising

“I used to start my questionnaires by asking, ‘Which would you rather hear on the radio tonight – Jack Benny or a Shakespeare play?’ If the respondent said Shakespeare, I knew he was a liar and broke off the interview.”
― David Ogilvy, Ogilvy on Advertising