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Ten Deadly Marketing Sins: Signs and Solutions

3.82  ·  Rating details ·  386 Ratings  ·  20 Reviews
Marketing's undisputed doyen offers an unbeatable guide on what not to do
As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing
Hardcover, 152 pages
Published March 19th 2004 by John Wiley & Sons (first published 2000)
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Patrik Hallberg
Feb 09, 2013 rated it really liked it
Shelves: business
Surprisingly good. This short book takes just a couple of hours to read and list 10 marketing sins and how to solve them.
The ten sins are:
1) Your Company Is Not Sufficiently Market Focused and Customer Driven
2) Your Company Does Not Fully Understand Its Target Customers
3) Your Company Needs to Better Define and Monitor Its Competitors
4) Your Company Has Not Properly Managed Its Relationships with Its Stakeholders
5) Your Company Is Not Good at Finding New Opportunities
6) Your Companys Marketi
Jan 19, 2018 rated it liked it
In just 2 hours, you will have a broad idea on the common mistakes of most of the brands on marketing, their effects and possible solutions.
Not sure how an expert would find it, but for beginners its really easy to understand and valuable.
Sep 30, 2017 rated it really liked it
Definitely a short read, right to the point. The author points out at various mistakes made by companies and suggests what can be improved. I think the book is more addressed to management and entrepreneurs; however, marketers also need to read it.
Rochdi Raïs
Sep 22, 2017 rated it liked it
Very Basic
Dai Duong
Logic nhưng thiếu cảm xúc quá.
Mar 25, 2014 rated it really liked it
This review has been hidden because it contains spoilers. To view it, click here.
Dec 06, 2010 rated it really liked it
The CEO and the 9th Deadly Marketing Sin
In 2004 Philip Kotler wrote quite a good marketing book entitled Ten Deadly Marketing Sins. It does a good job of reminding marketer to go back to the basics of marketing. In doing that, it highlights for a CEO, what marketing should be focused on and what the CEOs role in marketing should be.
Marketing is one of the many jobs that a CEO must understand. In fact I will go as far as to say that the CEO should be the #1 marketing visionary for the company. M
Andrej Hribernik
May 05, 2016 rated it really liked it
A very short book with some great ideas.

The gist of it are the problems as in the titles described and some short on point solutions.

1: Your Company Is Not Sufficiently Market Focused and Customer Driven.
2: Your Company Does Not Fully Understand Its Target Customers.
3: Your Company Needs to Better Define and Monitor Its Competitors.
4: Your Company Has Not Properly Managed Its Relationships with Its Stakeholders.
5: Your Company Is Not Good at Finding New Opportunities.
6: Your Company’s Marketing
Leader Summaries
Aug 02, 2014 rated it it was amazing
Desde Leader Summaries recomendamos la lectura del libro Los 10 pecados capitales del marketing, de Philip Kotler.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, gestionar marcas y posicionamiento, atraer y retener a los clientes.
En el siguiente enlace tienes el resumen del libro Los 10 pecados capitales del marketing, Las diez deficiencias clave de la práctica actual del marketing y sus soluciones: Los 10 pecados capitales del marketi
Mar 08, 2012 rated it liked it
Short text. Gave this a skim/read last weekend as part of my Kotler-book-a-week project.

Kotler offers a quick overview of the fundamental shortcomings firms generally are working on with regard to their overall Marketing function (not just advertising and lead-gen, but the full go-to-market picture). I took away some ideas for my organization around Marketing function fragmentation, customer segmentation, ideation processes, and marketing leadership.
Dec 17, 2012 rated it liked it
Shelves: non-fiction, 2012
I think the '10 deadly sins' are probably correct even if some of the solutions were a bit dated.

A very quick read - 147 pages in big print with lots of boxes and subheadings (and about 20 blank pages).
Кристина Бојовић
This book gives rounded 10 important aspects of marketing function and business in general. There are also clear advises on how to implement them in your business life, either you are employee, entrepreneur or employer.
Jan 11, 2013 rated it did not like it
Some ideas are very popular, but little old. The book is good, it has some interesting cogitations.
Foad Ansari
Oct 02, 2014 rated it liked it
not bad but i think this book was academic and it is suite for big company and university
Aug 10, 2008 rated it it was ok
Straightforward. The best part was that it gave me a high-level overview of what can be involved in marketing.
Lori Grant
Mar 29, 2013 rated it it was amazing
A must-read book on marketing by Philip Kotler for the knowledge worker, manager, executive, or entrepreneur.
May 31, 2012 rated it liked it  ·  review of another edition

Tiene información interesante, sobre todo si uno hasta ahora está aprendiendo sobre marketing, pero se queda corto en varias cosas que menciona.
Jo Oehrlein
Jun 23, 2012 marked it as to-read
Shelves: non-fiction
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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar
More about Philip Kotler...

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