Darius Torres > Darius's Quotes

“Good friends, good books, and a sleepy conscience: this is the ideal life.”
― Mark Twain

“It is looking at things for a long time that ripens you and gives you a deeper meaning.”
― Vincent Van Gogh

“If you ever find that you're the most talented person in the room, you need to find another room.”
― Austin Kleon, Steal Like an Artist: 10 Things Nobody Told You About Being Creative

“You are, in fact, a mashup of what you choose to let into your life.”
― Austin Kleon, Steal Like an Artist: 10 Things Nobody Told You About Being Creative

“When we got to the part where we had to improvise an argument in a poetic language, I got cold feet. "I can't do this," I said. "I don't know what to say."

"Say anything," he said. "You can't make a mistake when you improvise."

"What if I mess it up? What if I screw up the rhythm?"

"You can't," he said. "It's like drumming. If you miss a beat, you create another."

In this simple exchange, Sam taught me the secret of improvisation, one that I have accessed my whole life.”
― Patti Smith, Just Kids

“I imagined myself as Frida to Diego, both muse and maker. I dreamed of meeting an artist to love and support and work with side by side.”
― patti smith, Just Kids

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
― David Ogilvy

“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
― David Ogilvy, Ogilvy on Advertising

“The hallmarks of a potentially successful copywriter include: Obsessive curiosity about products, people and advertising. A sense of humor. A habit of hard work. The ability to write interesting prose for printed media, and natural dialogue for television. The ability to think visually. Television commercials depend more on pictures than words. The ambition to write better campaigns than anyone has ever written before.”
― David Ogilvy, Ogilvy on Advertising

“Tell your prospective client what your weak points are, before he notices them. This will make you more credible when you boast about your strong points.”
― David Ogilvy, Ogilvy on Advertising

“Never allow two people to do a job which one could do. George Washington observed, ‘Whenever one person is found adequate to the discharge of a duty by close application thereto, it is worse executed by two persons, and scarcely done at all if three or more are employed therein.”
― David Ogilvy, Ogilvy on Advertising

“On average, helpful information is read by 75 per cent more people than copy which deals only with the product. This ad told how Rinso gets out stains. It was read and remembered”
― David Ogilvy, Ogilvy on Advertising

“It isn’t the whiskey they choose, it’s the image.”
― David Ogilvy, Ogilvy on Advertising

“I used to start my questionnaires by asking, ‘Which would you rather hear on the radio tonight – Jack Benny or a Shakespeare play?’ If the respondent said Shakespeare, I knew he was a liar and broke off the interview.”
― David Ogilvy, Ogilvy on Advertising

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”
― David Ogilvy, Ogilvy on Advertising

“Concentrate your time, your brains, and your advertising money on your successes. Back your winners, and abandon your losers.”
― David Ogilvy, Ogilvy on Advertising

“The best leaders are apt to be found among those executives who have a strong component of unorthodoxy in their characters. Instead of resisting innovation, they symbolize it – and companies cannot grow without innovation. Great leaders almost always exude self-confidence.”
― David Ogilvy, Ogilvy on Advertising