KADA

“To know the art of impressing the imagination of crowds is to know at the same time the art of governing them.”
― Gustave Le Bon, The Crowd: A Study of the Popular Mind

“When you begin to wonder if life is really just waiting for buses on Tottenham Court Road and ordering books you’ll never read off Amazon; in short, you are having an existential crisis. You are realizing the mundanity of life. You are finally understanding how little point there is to anything. You are moving out of the realm of fantasy ‘when I grow up’ and adjusting to the reality that you’re there; it’s happening. And it wasn’t what you thought it might be. You are not who you thought you’d be.
Once you start digging a hole of those questions, it’s very difficult to take the day-to-day functionalities of life seriously. Throughout my twenty-fifth year, it was as if I had created a trench of my own thoughts and unanswerable questions, and from the darkness I peered up, watching people care about the things I had cared about: haircuts, the newspaper, parties, dinner, January sales on Tottenham Court Road, deals on Amazon – and I couldn’t fathom climbing out and knowing how to immerse myself in any of it again.”

Excerpt From
Everything I Know About Love
Dolly Alderton
This material may be protected by copyright.”
― Dolly Alderton, Everything I Know About Love

“The power of crowds is to be dreaded, but the power of certain castes is to be dreaded yet more. Crowds are open to conviction; castes never are.”
― Gustave Le Bon, The Crowd: A Study of the Popular Mind

“People are of two types, they are either your brothers in faith or your equals in humanity.”
― Imam Ali