Product Thinking


Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Hooked: How to Build Habit-Forming Products
7 Powers: The Foundations of Business Strategy
Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Escaping the Build Trap: How Effective Product Management Creates Real Value
Shape Up: Stop Running in Circles and Ship Work that Matters
The Design of Everyday Things
The Lean Startup
Measure What Matters
Lean UX: Applying Lean Principles to Improve User Experience
Empowered: Ordinary People, Extraordinary Products (Silicon Valley Product Group)
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
Shoe Dog by Phil KnightThe Information by James GleickSuperintelligence by Nick BostromCreativity, Inc. by Ed CatmullThe Evolution of Useful Things by Henry Petroski
Product Design Reading List
55 books — 5 voters

It is no longer just engineers who dominate our technology leadership, because it is no longer the case that computers are so mysterious that only engineers can understand what they are capable of. There is an industry-wide shift toward more "product thinking" in leadership--leaders who understand the social and cultural contexts in which our technologies are deployed. Products must appeal to human beings, and a rigorously cultivated humanistic sensibility is a valued asset for this challenge. ...more
Damon Horowitz