Escaping the Build Trap: How Effective Product Management Creates Real Value
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.
In this book, Melissa Perri explains how laying the foundation for
Apart from the fact that the 6 questions at the back of the book make it worth the read all on their own, the rest of this great book covers what it take to build a true product-led company where anything (everything) is possible. I really enjoyed the flow of the narrative as the book progresses and how Melisa points out so many things which caused me to think ah-ha! If I had one critique I’d ask for more visuals linking key ideas and concepts toge ...more
I've read a lot of product/UX/strategy books, but this is going to become my new book to recommend to people (in fact, I already did this morning!).
Melissa does a great job at sharing a lot of practical advice through a bit of storytelling, making it easy to read and understand. The short chapters break things up so you don't feel overwhelmed with information.
I will say that the parts about 'strategic ...more
Melissa has created a highly relatable and actionable book for product leaders at all levels. If you are curious to lead or create a product-centric organization and culture this is the book for you.
No technical jargon, large focus on the career and responsibilities of a "product manager" and why you might need them in your teams & organization. Spoiler: it's not just about vomiting out requirements. It really isn't just a new job ad. It's moving towards a new organizational culture.
Not just targeted toward young startups, this book provides next steps for every kind of organization.
It will help you to put focus on the "why" of the product instead of only on the "what", "when" and "how". Without a valid "why", the other parts s ...more
She has captured the concept of building for the sake of building very effectively and the importance of having a framework for the right way to make a product.
The Need to have a product strategy framework and the need to have a product strategy deployment framework before the organization even thinks about building a product is amazing.
The way the author has derived the Product Kata from Toyota Kata is p ...more
Overall, loved it. Lots of go ...more
In contrast to most of the book, the last section about incentives, culture etc. feels brief and forced whereas the earlier sections are more verbose and in depth. That said, lots of good material for aspiring CPOs.
The main focus of the book is to get a grip on the whole feature fetish the companies have. A lot of companies want GANTT charts and metrics that are bullshit. This causes a lot of stress for people who want to build and create awesome stuff for customers. The tips and frameworks Melissa Perri provide are awesome. Some images are a bit confusin ...more
I don't like using the term product management here though, because that makes it sound too niche, and possibly even trendy. While Product Management is popular at the moment, I think the principles in this book exceed the role, and are super important to tech businesses in general. To be clear, it's not just important because this is the new cool wa ...more
This book and Marty Cagan's book Inspired are the cream of the product management crop. I made over 75 highlights and notes where I would typically make 10.
Here are the concepts and ideas that were my favorite.
* Product Work Categories - Strateg ...more
The book comprehensively describes the benefits of implementing a product led mindset and describes how to influence your organisation to see the light.
One concept from the book I found particularly useful was the recurring idea that the standard, and sadly common, framew ...more
It's a fairly short and easy read that can be finished in less than a week. There are s ...more
The start felt like somewhat of a rehash of things I already knew and I was struggling to see a lot of insight. The second half feels a lot more practical, and even though it doesn’t give you a roadmap (no pun intended) for how to apply everything, it will get you asking the right questions.
In some ways, th ...more
I especially liked some of the suggestions for bigger organisations. It reminded me of the old adage: Discipline = Freedom. You could be doing everything right but if the information does not trickle up you could get squashed by someone higher up that from the absence of information assumed nothing is happening.
Also th ...more
Written with clarity and plenty of illustrative examples borne out of long, hard-won experience, it explains both the 'How should we work?' and 'Why is that important?' in language that doesn't require a doctorate in Agile to underst ...more
• vehicles of value
• Deliver value repeatedly to customers & users
• Doesn't require the company to build something new every time
• Human labour to deliver value to user
• Can be automated, productised
• Discrete scope of work with deadline, milestone, outputs to be delivered
• After aim reached move to next project
Projects are essential part of product development, but thinking in that mentality will impact it
Product strategies connect the vision and economic outcome ...more
My first PM gig was in 1998. We knew nothing, I knew nothing, there was nowhere to learn.
Times have changed.
I all too often see the examples given in real life. It’s painful to watch organizations kick off big planning sessions and watch them fizzle out in the weeks after.
It’s also refreshing to see a book state the Product Owner role is not Product Management and why.
If you start applying the concepts in this book, you will ...more