Escaping the Build Trap: How Effective Product Management Creates Real Value
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.
In this book, Melissa Perri explains how laying the foundation for
Apart from the fact that the 6 questions at the back of the book make it worth the read all on their own, the rest of this great book covers what it take to build a true product-led company where anything (everything) is possible. I really enjoyed the flow of the narrative as the book progresses and how Melisa points out so many things which caused me to think ah-ha! If I had one critique I’d ask for more visuals linking key ideas and concepts toge ...more
I've read a lot of product/UX/strategy books, but this is going to become my new book to recommend to people (in fact, I already did this morning!).
Melissa does a great job at sharing a lot of practical advice through a bit of storytelling, making it easy to read and understand. The short chapters break things up so you don't feel overwhelmed with information.
I will say that the parts about 'strategic ...more
It will help you to put focus on the "why" of the product instead of only on the "what", "when" and "how". Without a valid "why", the other parts s ...more
The strategy section is blend, boring and simply an endless repetition of buzzwords without explaining the true meaning behind or any relatable examples. After reading Lean Start-up, the comparison is even clear ...more
Melissa has created a highly relatable and actionable book for product leaders at all levels. If you are curious to lead or create a product-centric organization and culture this is the book for you.
No technical jargon, large focus on the career and responsibilities of a "product manager" and why you might need them in your teams & organization. Spoiler: it's not just about vomiting out requirements. It really isn't just a new job ad. It's moving towards a new organizational culture.
Not just targeted toward young startups, this book provides next steps for every kind of organization.
It contains many interesting insights about what it means to move from an output-based company to a product lead company.
I think the ideas in the book builds on the views from the book "The Lean Startup", but I don't believe you have to read it beforehand.
I recommend this book to everyone wanting to learn how to build good products. ...more
The build trap is when organizations become stuck measuring their success by outputs rather than outcomes. It’s when they focus more on shipping and developing features rather than on the actual value those things produce.
Book explains about product management and mistakes that organizations and product managers make at product management and provides solutions for them.
What is product management?
Product management is the domain of recognizing and investigating the known unk ...more
She has captured the concept of building for the sake of building very effectively and the importance of having a framework for the right way to make a product.
The Need to have a product strategy framework and the need to have a product strategy deployment framework before the organization even thinks about building a product is amazing.
The way the author has derived the Product Kata from Toyota Kata is p ...more
Overall, loved it. Lots of go ...more
As a new Product Manager, I started reading this book to see how the world is doing Product and some concepts and use-cases were too real that I could easily imagine myself into those situation and compare how I handled it and how I could have done better.
Definitely a worthy read for PMs, Product Leaders and organisations who are not yet outcome oriented.
In contrast to most of the book, the last section about incentives, culture etc. feels brief and forced whereas the earlier sections are more verbose and in depth. That said, lots of good material for aspiring CPOs. ...more
In difference to other books on this topic like 'Inspir ...more
EDIT: The only criticism would be the extreme business focus of product development. This might be suited for well-understood solution domains. But if you are thinking of really innovative products like a self-driving ...more
And the later half of the book dealt with process, frameworks, examples and well explained scenario in a day-to-day PM life.
Not every company is Amazon / Google / Netflix - to get efficiency in adapting a framework / PM process. While examples from these companies are used, I liked it that the various processes discusse ...more
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