Branding


The Brand Gap
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Zag: The Number One Strategy of High-Performance Brands
Positioning: The Battle for Your Mind
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
How Brands Grow: What Marketers Don't Know
Branding: In Five and a Half Steps
Brand Thinking and Other Noble Pursuits
Contagious: Why Things Catch On
Logo Design Love: A Guide to Creating Iconic Brand Identities
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Hello, My Name Is Awesome: How to Create Brand Names That Stick
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Building Strong Brands
Building Strong Brands by David A. AakerManaging Brand Equity by David A. AakerBrand Portfolio Strategy by David A. AakerBrands by Marcel DanesiBuild Great Brands by John Cinquina
Brand Management
17 books — 1 voter

The Brand Gap by Marty NeumeierHack the Buyer Brain by Kenda MacDonaldHow Brands Grow by Byron SharpZag by Marty NeumeierRebranding Branding by Darren  Taylor
Branding
16 books — 16 voters
Never Go with Your Gut by Gleb TsipurskyA Newborn Business by Zoltan AndrejkovicsThe Tribe That Discovered Trust by David AmerlandOnline Business Exposure by Ronke JegedeRebranding Branding by Darren  Taylor
Books That Help Your Online Business
14 books — 17 voters

Howard Schultz
Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.
Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Susan C. Young
Does your appearance accurately convey the message of who you are that you are trying to get across? When trying to make an excellent first impression in business but in doubt of what to wear, dress one level up from what is expected—if it's casual, dress in business casual, etc. ...more
Susan C. Young, The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact

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