Branding


The Brand Gap
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Zag: The Number One Strategy of High-Performance Brands
Positioning: The Battle for Your Mind
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
How Brands Grow: What Marketers Don't Know
Branding: In Five and a Half Steps
Brand Thinking and Other Noble Pursuits
Contagious: Why Things Catch On
Logo Design Love: A Guide to Creating Iconic Brand Identities
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Hello, My Name Is Awesome: How to Create Brand Names That Stick
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Building Strong Brands
Art Chantry Speaks by Art ChantryGraphic Design Visionaries by Caroline  RobertsGraphic Design by Jennifer InstonGraphic Design by Jennifer InstonLogo Decode by Various
Graphic Design New Books
12 books — 2 voters
Never Split the Difference by Chris Voss
Designed.co Book List
1 book — 1 voter

The LUXPreneur by Elizabeth SolaruDiva by Neil VickersSell to the Rich by Jeffrey ShawReimagining Luxury by Diana Verde NietoRethinking Luxury by Martin C. Wittig
Luxury Lovers
10 books — 2 voters

Journey to the West by Biao  WangThe Blindspots Between Us by Gleb TsipurskyAdapt and Plan for the New Abnormal of the COVID-19 Coronavir... by Gleb TsipurskyPro Truth by Gleb TsipurskyMythologies by Roland Barthes
For Culture Watchers
204 books — 101 voters
Find Your Artistic Voice by Lisa CongdonSteal Like an Artist by Austin KleonTattle Tales by Brandy IsadoraKeep Going by Austin KleonThe Brand Gap by Marty Neumeier
Graphic design & illustration
8 books — 3 voters

Cindy Ann Peterson
Stand tall and be proud. Realize confidence is charismatic and something that is something money can't buy, it radiates from within you. ...more
Cindy Ann Peterson, My Style, My Way: Top Experts Reveal How to Create Yours Today

Susan C. Young
Proven professionals know that by focusing on quality, you can’t lose with the classics and your clothes will last longer. It’s not about having expensive clothing, it is about having style.
Susan C. Young, The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact

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Group for Business Fuel members to discuss Book Byte selections.
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SweatWork | Boss Book Club | #flattenthecurve but don't get left #behindthecurve May Book: The One Thing June Book: Find Your Why Are you looking to chat it up with your girlfr…more
7 members, last active 5 years ago
A reading group for the new entrepreneurs and those interested in branding, marketing, business …more
1 member, last active 8 years ago
out of the box solutions Think Out-of-the-box
3 members, last active 13 years ago