Branding


The Brand Gap
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Zag: The Number One Strategy of High-Performance Brands
Positioning: The Battle for Your Mind
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
How Brands Grow: What Marketers Don't Know
Branding: In Five and a Half Steps
Brand Thinking and Other Noble Pursuits
Logo Design Love: A Guide to Creating Iconic Brand Identities
Contagious: Why Things Catch On
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Hello, My Name Is Awesome: How to Create Brand Names That Stick
Purple Cow: Transform Your Business by Being Remarkable
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Building Strong Brands by David A. AakerManaging Brand Equity by David A. AakerBrand Portfolio Strategy by David A. AakerBrands by Marcel DanesiBuild Great Brands by John Cinquina
Brand Management
17 books — 1 voter

The Entrepreneur's Guide to Consumer Packaged Goods by Kyle HuffstetlerRamping Your Brand by James F.  RichardsonSeparating the Con Man From the Co Man by William FX MaddenGood Food, Great Business by Susie WyshakGetting Your Specialty Food Product Onto Store Shelves by Jennifer    Lewis
Consumer Packaged Goods (CPG) Books
5 books — 24 voters
The Brand Gap by Marty NeumeierHack the Buyer Brain by Kenda MacDonaldHow Brands Grow by Byron SharpZag by Marty NeumeierRebranding Branding by Darren  Taylor
Branding
16 books — 16 voters

The LUXPreneur by Elizabeth SolaruDiva by Neil VickersSell to the Rich by Jeffrey ShawReimagining Luxury by Diana Verde NietoRethinking Luxury by Martin C. Wittig
Luxury Lovers
10 books — 2 voters
Never Split the Difference by Chris Voss
Designed.co Book List
1 book — 1 voter

Martin Lindstrom
90 percent of all Gillette shavers are bought by women for the men in their lives
Martin Lindstrom, Buyology: Truth and Lies About Why We Buy

Susan C. Young
Making a great first impression is not an accident, and with a little planning, experimentation, and application, you can transform your style, substance, and impact.
Susan C. Young, The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact

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out of the box solutions Think Out-of-the-box
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