Branding


The Brand Gap
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Designing Brand Identity: An Essential Guide for the Whole Branding Team
Zag: The Number One Strategy of High-Performance Brands
Positioning: The Battle for Your Mind
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
How Brands Grow: What Marketers Don't Know
Branding: In Five and a Half Steps
Brand Thinking and Other Noble Pursuits
Contagious: Why Things Catch On
Logo Design Love: A Guide to Creating Iconic Brand Identities
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Hello, My Name Is Awesome: How to Create Brand Names That Stick
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Idowu Koyenikan
Your brand must communicate the value that you bring to a working relationship.
idowu koyenikan, Wealth for All: Living a Life of Success at the Edge of Your Ability

Susan C. Young
The first thing others see is YOU—not your resume, background, or credentials. A picture is truly worth a thousand words and how you dress is the “picture” you provide for all the world to see.
Susan C. Young, The Art of Preparation: 8 Ways to Plan with Purpose & Intention for Positive Impact

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Group for Business Fuel members to discuss Book Byte selections.
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Group for Business Fuel members to discuss Book Byte selections.
1 member, last active 13 years ago