Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic desi…
Shelve Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, Logo Design, Marketing)
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what thi…
Shelve Logo Design Love: A Guide to Creating Iconic Brand Identities
Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we reco…
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual brand…
Shelve Identity Designed: The Definitive Guide to Visual Branding
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both way…
Praise for previous editions of Designing Brand An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Position…
Shelve Designing Brand Identity: An Essential Guide for the Whole Branding Team
The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and gr…
The organization of letters on a blank sheet—or screen—is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraph…
Shelve Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students
Following up on the best-selling Bibliotheca Universalis logo manual, this second volume focuses on corporate identity. In a globalized world, more and more symbols convey values ??such as trust, qual…
Shelve Logo Design. Global Brands (Bibliotheca Universalis) multilingual (Multilingual Edition)
Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice―in many markets, technology has lowered bar…
Shelve Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deep…
Shelve Zag: The Number One Strategy of High-Performance Brands
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside thedesign annuals and monographs of other designers' work. For those looking to c…
Josef Albers’s Interaction of Color is a masterwork in twentieth-century art education. Conceived as a handbook and teaching aid for artists, instructors, and students, this timeless book presents Alb…
Peu de gens savent que des marques mondialement célèbres comme Rolex, Ford et Louis Vuitton utilisent encore des logos créés il y a plus d’un siècle. Avec cette plongée dans les origines des marques d…
Logotype is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios…
One of the last surviving members of the futurist generation, Bruno Munari's Design as Art is an illustrated journey into the artistic possibilities of modern design translated by Patrick Creagh publi…
A good logo can glamorize just about anything. Now available in our popular Klotz format, this sweeping compendium gathers diverse brand markers from around the world to explore the irrepressible powe…
Shelve Logo Design (Bibliotheca Universalis) (Multilingual Edition)
Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and …
Shelve Graphic Design School: The Principles and Practice of Graphic Design
The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers—a career retrospective that showcases more than thirty-five of his most notewort…
Shelve How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world
Das Werk eignet sich für das Arbeiten in der automatischen Text-/Bildgestaltung. Es zeigt Beispiele für konzeptionell richtiges Vorgehen. Dem Benützer werden genaue Anleitungen für die Anwendung aller…
Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic…
Shelve Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen
Michael Johnson is one of the world’s leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, …
Logos a go-go!: The world's best graphic symbols, trademarks, and logotypes In this follow-up to our immensely successful first volume, you’ll find over 2,000 logos as well as detailed case studies on…
Shelve Logo Design 2 (English, French and German Edition)
What's your sign? The world's best logo designs Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step…
Draplin Design Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice from Aaron James Draplin, “the Bernie Sanders of Graphic…
In his New York Times bestseller Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by “stealing” from the community of other movers and shakers. Now, in an even more for…
Shelve Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered
When it comes to building a brand, logo design is often one of the first few important steps in the creative journey. With so much more competition to contend with today, how can designers help start-…
Shelve From Type to Logo: The Best Logotypes from Around the World
For designers working in every medium, layout is arguably the most basic, and most important, element. Effective layout is essential to communication and enables the end user not only to be drawn in w…
Shelve Making and Breaking the Grid: A Graphic Design Layout Workshop
