Brian Solis's Blog, page 16
January 19, 2024
Becoming an AI-First Business: Brian Solis To Deliver Closing Keynote at Baker Hughes Energizing Change Annual Meeting
Brian Solis was invited to keynote Baker Hughes 24th annual event in Florence, Italy, “Energizing Change.”
Featuring international energy and industry thought leaders, Brian’s plenary is scheduled for 29 January. Brian will share his vision for becoming an AI-first business and unlocking an entirely new level to compete for the future.
Closing Keynote: AI is Eating the World: How to Lead, Not Follow in an AI-First WorldSince the launch of ChatGPT in November 2022, generative AI has become the world’s fast-growing technology and the subject of much debate regarding its role in reshaping our world. In this closing keynote, world-renowned futurist and best-selling author Brian Solis will share why this is the moment for leaders to reimagine organizations for an entirely new future. Solis will explore why automation is no longer the goal, but instead the norm, why augmentation will be the key to differentiation and how leaders can forge the mind shift required to unlock a new future as an AI-first exponential growth business.
The post Becoming an AI-First Business: Brian Solis To Deliver Closing Keynote at Baker Hughes Energizing Change Annual Meeting appeared first on Brian Solis.
A Guided Tour of Apple’s Vision Pro and a Glimpse of the Future of [Spatial] Computing
Apple finally released its long-awaited Vision Pro for pre-order today. At launch time, Apple also released a guided tour video that offers a glimpse of spatial computing and the new dimension of immersive experiences it introduces. Here are the key moments to focus on to appreciate what makes Vision Pro a game-changer. What we’re witnessing is a new future of computing, connectivity, entertainment, communication, and how we interact with digital and the physical space around us.
1) You’ll notice the video is meant to prepare you contextually for an entirely new experience. It sets the stage for a “mindshift”. Though, at parts, it goes a little overboard.
2) The shift from physical space into a spatial environment is breathtaking. That’s by design. You can almost see and feel it through his eyes.
3) Note her composure and the simplicity of her instructions. This too is by design. It’s meant to connect Spatial Computing to a new dimension, one that’s relaxed and wondrous.
4) The link between how our host guides the user through the user interface and the apps that are demonstrated serve two functions: 1) elegance and intuitiveness.
5) “Peering into a moment of time” is a powerful way to describe spatial videos. It adds a new dimension to past experiences that bring it to life as an immersive memory. It’s not unlike the movie Brainstorm with Christopher Walken and Natalie Wood (her last role). When these appear as reminders like today’s photos on iPhones, many will cry as they relive important moments.
6) Entertainment is a killer app out of the box. Om believes that Vision Pro (or Apple’s face computer as he playfully calls it) is serving as a home entertainment reference system.
7) Productivity is also touted as a powerful experience allowing you to transform your open space into a virtual, customizable work environment. For example, when the user opens his MacBook, the screen shifts from the laptop to the VisionPro, creating a massive cinematic 4d display.
8) UI/UX is subtly, but powerfully demonstrated as a game changing way to interact. Spatial computing changes how we control of space and the virtual relationship between digital and physical worlds.
I have friends who were online at 5 a.m. pacific to pre-order. Honestly, I wish I were one of them.
The post A Guided Tour of Apple’s Vision Pro and a Glimpse of the Future of [Spatial] Computing appeared first on Brian Solis.
January 17, 2024
AInsights: Anthropic Funding, Midjourney Antifunding, Rabbit R1 Sellout Debut, and Microsoft Copilot’s Takeoff

Created with DALL-E
AInsights: Generative insights in AI. This series rapid fire series offers executive level AInsights into the rapidly shifting landscape of generative AI.
OpenAI rival Anthropic in talks to raise $750 million led by Menlo VenturesAnthropic, an OpenAI rival founded by ex-OpenAI employees, is in talks to raise a $750 million funding round led by Menlo Ventures at a valuation of ~$18 billion — nearly 4.5 times the startup’s $4.1 billion valuation earlier this year. This approach keeps new players at bay, for the most part. And it also holds its valuation from soaring out the stratosphere ahead of a likely next round.
Founded in 2021, Anthropic is already funded by top tier companies including Google, Salesforce and Zoom. Anthropic already raised a combined $750 million from two funding rounds in April and May, including a strategic investment from Google, giving it a 10% stake in the company. With Google in partnership with Anthropic, it can ultimately compete against Microsoft and OpenAI.
According to The Information, the company is reported to forecast more than $850 million in annualized revenue rate by the end of 2024.
AInsightsThis round signifies that Anthropic is building its war che$t, giving the company capital it needs to more effectively compete against OpenAI. I see the early days in the Microsoft and Apple rivalry here.
Midjourney generated $200M in revenue with $0 in investmentsThe ability to generate significant revenue isn’t just self-sustaining, it’s rare in Silicon Valley, a name synonymous with venture capital and fund raising. At $200 million in revenue, the company is already profitable.
This amazing feat has been performed with only 40 employees and zero funding from outside investors. I’d love to invest if I had an opportunity.
It’s wild to think that David Holz founded the company in mid-2021 and here we are. Now venture capitalists have been practically begging him to take their money. Not doing so, keeps Holz in control and not beholden to investors. I guess, as the world turns, so do the days of genAI.
AInsightsHolz’s dedication to his vision and holding the company to its core is notable and refreshing. I wonder though, if at some point, he’ll see an opportunity to accept strategic investments to compete against OpenAI (DALL-E) and Stability AI. The minute he feels like he has to, if ever, you’re already on the defensive. We already see Anthropic raising to keep pace with OpenAI. The key is to stay head of R&D and trends.
The Rabbit R1 is the $199 counterpart to Humane’s $699 AI Pin and introduces AI’s third waveAnnounced at CES2024, the Rabbit R1 AI handheld stole the show, or at least the AI news cycles. The R1 largely viewed as a simpler version of Humane’s advanced AI Pin. At $199 vs $699, the R1 is generating ChatGPT vibes, winning over consumers, in this case, at 10,000 batches at a time. At the time of this writing, the company had already sold out of its third batch of 10k units.
To appreciate the Rabbit R1 is to understand where we are in the rapid evolution of genAI.
Right now, we’re in wave 2 where models take input data and produce new data.
Wave 3 is the era of interactive AI, where conversation becomes the user interface and autonomous bots connect to one another to execute tasks behind the scenes.
So what is the Rabbit R1 exactly?
The R1 build on the premise of an LLM, wave 2, with the beginning of wave 3, connecting agents to one another to form workflows and complete tasks.
This is what Rabbit refers to as a LAM or large action model.
The Rabbit R1 is an AI-powered handheld device that aims to simplify the AI experience by using a Large Action Model to interact with various apps and complete tasks on behalf of the user.
It features a rotating camera called the “rabbit eye,” a scroll wheel for navigation, a press-to-talk button for voice commands, a 2.28-inch touchscreen, a MediaTek Helio P35 processor with 4GB of RAM and 128GB of storage, a SIM card slot for cellular capabilities, and a USB-C port.
The device’s operating system, Rabbit OS, is designed to enable natural language-centered interactions, and the LAM allows the device to learn and adapt to specific commands for future interactions 4 5 .
The Rabbit R1 is not intended to replace a smartphone but rather to serve as a pocket companion that can perform various digital tasks and interact with apps using AI capabilities 1 2 .
For more, here’s the official launch video. It’s long, but for those who really want to understand where it fits in the genAI ecosystem, its helpful.
AInsightsIn some ways, the Rabbit R1, in a basic sense, reminds me of the Chumby Internet Radio from the days of Web 2.0. At the time, Chubby offered the ability to connect your favorite internet sites and apps into one, super cute, device. More so, with the Humane AI Pin and now the R1, add to that, Apple’s Vision Pro, we’re getting glimpses of what a post phone world could look like. Not that it’s happening any time soon, but it will happen.
AI discovery shatters long-standing belief in forensics that fingerprints from different fingers of the same person are uniqueAI team led by Columbia Engineering undergrad Gabe Gus identified a new kind of forensic model that focuses on the curvature at the center of the print.
This model is not based on genAI or an LLM, which I find fascinating. It’s one of the many approaches to AI.
AInsightsThe insights for this story are best articulated in this quote from Columbia Engineering…
“Even more exciting is the fact that an undergraduate student, with no background in fensics whatsoever, can use AI to successfully challenge a widely held belief of an entire field. We are about to experience an explosion of AI-led scientific discovery by non-experts, and the expert community, including academia, needs to get ready.”
Microsoft debuts Copilot ProMicrosoft introduced its Copilot service. For $20/month, users gets access to the latest models of OpenAI’s ChatGPT, including GPT-4 Turbo with everyday work capabilities featured in Office integration and also creating application specific Copilot GPTs.
If you’re already a Microsoft 365 Personal or Home subscriber, then the extra $20 per month unlocks Copilot in Office apps.
AInsightsMicrosoft’s increasing its consumer and enterprise viability an AI-powered company. Microsoft does not own any portion of OpenAI and is simply entitled to a share of profit distributions,” a Microsoft spokesperson said in a statement. It makes you wonder though, as a Microsoft user, whether you need the separate subscription to OpenAI.
Embedded into Microsoft apps, genAI becomes UI, making work collaborative and output exponential.
Please subscribe to my newsletter, a Quantum of Solis.
The post AInsights: Anthropic Funding, Midjourney Antifunding, Rabbit R1 Sellout Debut, and Microsoft Copilot’s Takeoff appeared first on Brian Solis.
January 16, 2024
Brian Solis to Keynote Finovate in San Francisco
FinovateSpring will bring the entire fintech ecosystem together. With 600+ decision-makers from banks & financial institutions, 840+ C-level, heads, directors or VPs and 200+ VCs/investors looking for funding opportunities.
FIRST KEYNOTE CONFIRMED. GET GROUNDBREAKING INSIGHTSBrian Solis to keynote Finovate!
Session: The Cycle For Emerging Technologies: If You’re Waiting For Someone To Tell You What To Do, You’re On The Wrong Side Of Change
How can we all challenge the seductive call to return to ‘normal’? A siren song that threatens to undo the potential for these unprecedented opportunities to bring about meaningful change, growth, and innovation. Leaders need to seize this moment as a crucible for creativity and innovation; there has never been a greater need for a toolkit for transformation, a platform for change, and a system for reshaping the future.
The post Brian Solis to Keynote Finovate in San Francisco appeared first on Brian Solis.
January 10, 2024
Generative Insights in AI: GPTs, AI Influencers, Digital Twins, Microsoft, Perplexity’s Google Killer?

Created with DALL-E
An evolving name for an evolving landscape. This online series rapid fire updates is meant to bring meaning to the rapidly changing landscape of generative AI.
Prompt: What are the developments in generative AI? Please only include the updates that represent significant shifts in technology, market, and behavioral shifts. Summarize those trends in what they mean for executives, leaders, and decision makers. I don’t have enough time to read and process everything.
OpenAI has its App Store moment and focuses generative AI powered chats by application.OpenAI announced GPTs at its developer event shortly before Sam Altman was fired and rehired. It was subsequently delayed, but is now opening, making AI more approachable and specialized. GPTs are custom versions of ChatGPT tailored for a specific scenario, purpose, and bolstered with focused information.
OpenAI touted examples of a creative writing coach, a tech advisor, a personal chef, and more.
You don’t have to code to develop a GPT, which is what will make it both approachable and potentially as overwhelming as an Amazon bookstore full of AI-generated books.
But make no mistake, this is OpenAI’s Apple App Store moment. From here on out, its for OpenAI to define its destiny. Apple is very clear in its vision, process, and engagement of what it takes to thrive in a crowded space.
UPDATE: It’s now live.
OpenAI is releasing a new platform that will completely change the game.
GPT Store, where users can sell and share customized AI agents with GPT-4 without any coding experience!
You can buy and sell custom GPTs on an App store similar to Apps on Apple and Google store. pic.twitter.com/a2RrBaluF6
— Andrewverse (@andrewversecast) January 5, 2024
Insights:
GPT experience become democratized for creators and users
Think about what your GPT would do and either build it on this platform or go to the next-level and build your own LLM by specific scenario, persona, and outcome
Digital twins are here and they’re ready to represent you, for better and worse.How many times have you joked that you wish you could clone yourself to keep up with everything.While this clone can’t take your place in moments that require you to be in the moment, it can extend your presence when moments become asynchronous.
This is HeyGen, and everyone seems to be generating their own AI avatar on its platform. The platform offers the ability to generate AI-powered videos based on training and scripting. You can even translate your videos into other languages and ask the system to help you create the best version of not only yourself, but your content.
https://twitter.com/venturetwins/stat...
Its tools like clever developers are also using AI to usher in a new wave of “AI influencers.”
Meet Emily Pellegrini, a model who has amassed 137,000 followers in four months.
Emily’s creator asked ChatGPT what the average man’s dream girl looked like. It replied with long brown hair and long legs…and I’m sure more than what was reported.
“So I made her exactly how it said,” her creator explained. “The goal was to make her likeable and attractive. I wanted to keep her as real as possible.”
Meet Emily Pellegrini, a model who has amassed 137,000 followers in four months.
She's earned the attention of fans everywhere, including footballers, MMA stars, tennis aces, and wealthy suitors who have also slid into her DMs.
What they don't know is that she's AI generated…… pic.twitter.com/Mu8DHsC2pK
— Brian Solis (@briansolis) January 7, 2024
She’s earned the attention of fans everywhere, including footballers, MMA stars, tennis aces, and millionaires who have also slid into her DMs.
What they don’t know is that she’s AI generated.
Emily represents a new generation of AI influencers.
Insights:
I’m sorry, not sorry. “Her” and “Blade Runner 2049” and so many other predictors outline what’s going to happen.
AI influencers are only going to gain greater “influence” because they can be put in unique situations at scale, for better or worse.
AI influencers can be created by almost anybody. And like OpenAI’s GPTs, the rapid proliferation of these influencers will force the up-leveling of outputs.
AI-powered answers engine is opening a new dimension to traditional search.People use ChatGPT to assemble and rank product sets for consideration and reviews that support desired outcomes. Platforms such as Perplexity operate was a de-facto answers engine.
Unlike human-powered Quora and Answers, Perplexity is a generative AI-powered “Answer Engine.” It uses OpenAI and Microsoft Bing to gather information and provide answers in natural language. Its search engine meets research tool meets problem-solver, all while providing you with both the answer and its references.
Whether or not it’s a Google replacement, spoiler: it’s not, it is something to add to your daily toolbox. And it just raised $70M in a Series B at a $520M valuation.
AI-powered search startup @perplexity_ai is looking to take on $GOOGL, raising a $70M+ Series B at a $520M valuation. But Google has left no shortage of challengers in its wake. @dee_bosa spoke to Perplexity CEO @AravSrinivas on why this time is different. pic.twitter.com/wUfOMCuHYH
— TechCheck (@CNBCTechCheck) January 5, 2024
Insights:
Investors include Jeff Bezos, Susan Wojcicki, and Tobias Lutke, believe that the future of search lies in the questions many of us are already asking in Google, but instead of links, we get answers.
Don’t think for a minute Google is going to let this go unaddressed. Acquisition or direct response is on the horizon.
Perplexity, ChatGPT and others are changing consumer behavior as well and ultimately, the basis of SEO transforms toward intent and outcomes.
Microsoft introduced a new keyboard with a dedicated co-pilot key.
One of the most thoughtfully designed and practicality minded consumer products today https://t.co/9C3wiNnZPz
— Sar Haribhakti (@sarthakgh) January 4, 2024
In its first update in 30 years, Windows users now have a dedicated key to prompt for AI-engagement.
I believe that AI, in all of its shapes and forms, will be integrated into the user experience. Whether you have to hit a button or key or speak up to activate AI’s engagement is a function of HCD or human-centered design.
Just hit the key for copilot -> Microsoft announces a new Copilot keyboard key, shipping in new PCs and laptops from partners, the first major change to Windows PC keyboard layouts in 30 years
"The Copilot key simply launches the Windows Copilot that’s built into Windows 11,… pic.twitter.com/2DuGNc10hG
— Glenn Gabe (@glenngabe) January 4, 2024
Insights:
A physical key is the equivalent of skeuomorphism. At some point, we just learn to interact with AI in predictive real-time as an interface. AI is UI.
GenerativeAI is shifting the way we interact, not only with chatbots, but in all software. It's the next phase of UI, more significant than point & click, tap, pinch, and swipe, and voice. AI will guide your next actions. It will then predict them for next-level personalization.…
— Brian Solis (@briansolis) April 11, 2023
I’m launching a new channel on Substack! Please subscribe to a “Quantum of Solis.”
The post Generative Insights in AI: GPTs, AI Influencers, Digital Twins, Microsoft, Perplexity’s Google Killer? appeared first on Brian Solis.
Generative Insights in AI: GPTs, AI Influencers, Digital Twins, Microsoft, AI Search

Created with DALL-E
An evolving name for an evolving landscape. This online series rapid fire updates is meant to bring meaning to the rapidly changing landscape of generative AI.
Prompt: What are the developments in generative AI? Please only include the updates that represent significant shifts in technology, market, and behavioral shifts. Summarize those trends in what they mean for executives, leaders, and decision makers. I don’t have enough time to read and process everything.
OpenAI has its App Store moment and focuses generative AI powered chats by application.OpenAI announced GPTs at its developer event shortly before Sam Altman was fired and rehired. It was subsequently delayed, but is now opening, making AI more approachable and specialized. GPTs are custom versions of ChatGPT tailored for a specific scenario, purpose, and bolstered with focused information.
OpenAI touted examples of a creative writing coach, a tech advisor, a personal chef, and more.
You don’t have to code to develop a GPT, which is what will make it both approachable and potentially as overwhelming as an Amazon bookstore full of AI-generated books.
But make no mistake, this is OpenAI’s Apple App Store moment. From here on out, its for OpenAI to define its destiny. Apple is very clear in its vision, process, and engagement of what it takes to thrive in a crowded space.
UPDATE: It’s now live.
OpenAI is releasing a new platform that will completely change the game.
GPT Store, where users can sell and share customized AI agents with GPT-4 without any coding experience!
You can buy and sell custom GPTs on an App store similar to Apps on Apple and Google store. pic.twitter.com/a2RrBaluF6
— Andrewverse (@andrewversecast) January 5, 2024
Insights:
GPT experience become democratized for creators and users
Think about what your GPT would do and either build it on this platform or go to the next-level and build your own LLM by specific scenario, persona, and outcome
Digital twins are here and they’re ready to represent you, for better and worse.How many times have you joked that you wish you could clone yourself to keep up with everything.While this clone can’t take your place in moments that require you to be in the moment, it can extend your presence when moments become asynchronous.
This is HeyGen, and everyone seems to be generating their own AI avatar on its platform. The platform offers the ability to generate AI-powered videos based on training and scripting. You can even translate your videos into other languages and ask the system to help you create the best version of not only yourself, but your content.
https://twitter.com/venturetwins/stat...
Its tools like clever developers are also using AI to usher in a new wave of “AI influencers.”
Meet Emily Pellegrini, a model who has amassed 137,000 followers in four months.
Emily’s creator asked ChatGPT what the average man’s dream girl looked like. It replied with long brown hair and long legs…and I’m sure more than what was reported.
“So I made her exactly how it said,” her creator explained. “The goal was to make her likeable and attractive. I wanted to keep her as real as possible.”
Meet Emily Pellegrini, a model who has amassed 137,000 followers in four months.
She's earned the attention of fans everywhere, including footballers, MMA stars, tennis aces, and wealthy suitors who have also slid into her DMs.
What they don't know is that she's AI generated…… pic.twitter.com/Mu8DHsC2pK
— Brian Solis (@briansolis) January 7, 2024
She’s earned the attention of fans everywhere, including footballers, MMA stars, tennis aces, and millionaires who have also slid into her DMs.
What they don’t know is that she’s AI generated.
Emily represents a new generation of AI influencers.
Insights:
I’m sorry, not sorry. “Her” and “Blade Runner 2049” and so many other predictors outline what’s going to happen.
AI influencers are only going to gain greater “influence” because they can be put in unique situations at scale, for better or worse.
AI influencers can be created by almost anybody. And like OpenAI’s GPTs, the rapid proliferation of these influencers will force the up-leveling of outputs.
AI-powered answers engine is opening a new dimension to traditional search.People use ChatGPT to assemble and rank product sets for consideration and reviews that support desired outcomes. Platforms such as Perplexity operate was a de-facto answers engine.
Unlike human-powered Quora and Answers, Perplexity is a generative AI-powered “Answer Engine.” It uses OpenAI and Microsoft Bing to gather information and provide answers in natural language. Its search engine meets research tool meets problem-solver, all while providing you with both the answer and its references.
Whether or not it’s a Google replacement, spoiler: it’s not, it is something to add to your daily toolbox. And it just raised $70M in a Series B at a $520M valuation.
AI-powered search startup @perplexity_ai is looking to take on $GOOGL, raising a $70M+ Series B at a $520M valuation. But Google has left no shortage of challengers in its wake. @dee_bosa spoke to Perplexity CEO @AravSrinivas on why this time is different. pic.twitter.com/wUfOMCuHYH
— TechCheck (@CNBCTechCheck) January 5, 2024
Insights:
Investors include Jeff Bezos, Susan Wojcicki, and Tobias Lutke, believe that the future of search lies in the questions many of us are already asking in Google, but instead of links, we get answers.
Don’t think for a minute Google is going to let this go unaddressed. Acquisition or direct response is on the horizon.
Perplexity, ChatGPT and others are changing consumer behavior as well and ultimately, the basis of SEO transforms toward intent and outcomes.
Microsoft introduced a new keyboard with a dedicated co-pilot key.
One of the most thoughtfully designed and practicality minded consumer products today https://t.co/9C3wiNnZPz
— Sar Haribhakti (@sarthakgh) January 4, 2024
In its first update in 30 years, Windows users now have a dedicated key to prompt for AI-engagement.
I believe that AI, in all of its shapes and forms, will be integrated into the user experience. Whether you have to hit a button or key or speak up to activate AI’s engagement is a function of HCD or human-centered design.
Just hit the key for copilot -> Microsoft announces a new Copilot keyboard key, shipping in new PCs and laptops from partners, the first major change to Windows PC keyboard layouts in 30 years
"The Copilot key simply launches the Windows Copilot that’s built into Windows 11,… pic.twitter.com/2DuGNc10hG
— Glenn Gabe (@glenngabe) January 4, 2024
Insights:
A physical key is the equivalent of skeuomorphism. At some point, we just learn to interact with AI in predictive real-time as an interface. AI is UI.
GenerativeAI is shifting the way we interact, not only with chatbots, but in all software. It's the next phase of UI, more significant than point & click, tap, pinch, and swipe, and voice. AI will guide your next actions. It will then predict them for next-level personalization.…
— Brian Solis (@briansolis) April 11, 2023
I’m launching a new channel on Substack! Please subscribe to a “Quantum of Solis.”
The post Generative Insights in AI: GPTs, AI Influencers, Digital Twins, Microsoft, AI Search appeared first on Brian Solis.
January 8, 2024
Prompt Engineering: Six Strategies for Getting Better Results
OpenAI released a reference guide to improve results from ChatGPT or any generative AI platform. These methods aren’t mutually exclusive. You can use many of them in combination for greater effect.
The point is, experiment!
To help, I captured the high level prompts and each series of supporting pillars in a simple infographic. You can download it here.
1) Write clear instructionsThese models can’t read your mind. If outputs are too long, ask for brief replies. If outputs are too simple, ask for expert-level writing. If you dislike the format, demonstrate the format you’d like to see. The less the model has to guess at what you want, the more likely you’ll get it.
Tactics:Include details in your query to get more relevant answersAsk the model to adopt a personaUse delimiters to clearly indicate distinct parts of the inputSpecify the steps required to complete a taskProvide examplesSpecify the desired length of the output2) Provide reference textLanguage models can confidently invent fake answers, especially when asked about esoteric topics or for citations and URLs. In the same way that a sheet of notes can help a student do better on a test, providing reference text to these models can help in answering with fewer fabrications.
Tactics:Instruct the model to answer using a reference textInstruct the model to answer with citations from a reference text3) Split complex tasks into simpler subtasksJust as it is good practice in software engineering to decompose a complex system into a set of modular components, the same is true of tasks submitted to a language model. Complex tasks tend to have higher error rates than simpler tasks. Furthermore, complex tasks can often be re-defined as a workflow of simpler tasks in which the outputs of earlier tasks are used to construct the inputs to later tasks.
Tactics:Use intent classification to identify the most relevant instructions for a user queryFor dialogue applications that require very long conversations, summarize or filter previous dialogueSummarize long documents piecewise and construct a full summary recursively4) Give the model time to “think”If asked to multiply 17 by 28, you might not know it instantly, but can still work it out with time. Similarly, models make more reasoning errors when trying to answer right away, rather than taking time to work out an answer. Asking for a “chain of thought” before an answer can help the model reason its way toward correct answers more reliably.
Tactics:Instruct the model to work out its own solution before rushing to a conclusionUse inner monologue or a sequence of queries to hide the model’s reasoning processAsk the model if it missed anything on previous passes5) Use external toolsCompensate for the weaknesses of the model by feeding it the outputs of other tools. For example, a text retrieval system (sometimes called RAG or retrieval augmented generation) can tell the model about relevant documents. A code execution engine like OpenAI’s Code Interpreter can help the model do math and run code. If a task can be done more reliably or efficiently by a tool rather than by a language model, offload it to get the best of both.
Tactics:Use embeddings-based search to implement efficient knowledge retrievalUse code execution to perform more accurate calculations or call external APIsGive the model access to specific functions6) Test changes systematicallyImproving performance is easier if you can measure it. In some cases a modification to a prompt will achieve better performance on a few isolated examples but lead to worse overall performance on a more representative set of examples. Therefore to be sure that a change is net positive to performance it may be necessary to define a comprehensive test suite (also known an as an “eval”).
Tactic:Evaluate model outputs with reference to gold-standard answersThe post Prompt Engineering: Six Strategies for Getting Better Results appeared first on Brian Solis.
January 5, 2024
Generative Insights in AI: January 5, 2024

Generative AI Video Timeline by Justine Moore
Shortly before the shift from 2023 to 2024, Justine Moore, partner at a16z, published a insightful thread that explores the evolution of generative AI video and her take on its state and near-term future.
So, what’s next for AI video?
First of all, it’s a runaway category as pictured in Moore’s timeline. She is already tracking 21 promising players that have emerged in just one year, not including the array of up-and-coming startups not included in her list
In fact, her work is inspiring how we prioritize the category in the next rev of our GenAI Prism (JESS3 + Conor Grennan)
What do these 21 companies share in common? According to Moore, most companies are focused on the following:
Temporal coherence – do characters/scenes stay consistent between frames?
Control – can you control what happens + how the “camera” moves?
Length – can you make clips beyond a couple of seconds?
Moore also predicts integrated workflows on the horizon…
“Making quality video is a LOT of work, from scripting/storyboarding to editing, upscaling, sound…,” she observed. “Most products focus on pure generation – you stitch together outputs elsewhere.”
Her point is that creators need an end-to-end workspace!
Here’s one example of the extent creators have to piece together solutions today.
Behind the scenes on the creative process to get to one great shot 🎬
MidJourney → Magnific AI → RunwayML pic.twitter.com/kZycz4POgZ
— Ammaar Reshi (@ammaar) December 3, 2023
Her questions for 2024 are those we too should follow…
1) Will Meta and Google finally release their models?
2) What’s the role of open source? Many products are built on SD, but true foundation models tend to be closed.
3) Who will crack the data challenge? Quality, labeled video data is sparse.
Moore put together a public Google Doc that tracks the 21 AI video companies she’s tracking with links.
That’s it for this round! Stay tuned for the next edition Generative Insights in AI.
The post Generative Insights in AI: January 5, 2024 appeared first on Brian Solis.
How to Innovate The Human Experience

Ramón Salinero, Unsplash
I joined Susan Lindner on her popular podcast, “Innovation Storytellers.” The episode is live and I’d love for you to hear it. We explore how to innovate the human experience. And, it’s only 23 minutes…
127: How to Innovate The Human ExperienceIn this compelling episode of Innovation Storytellers Show, I am joined by Brian Solis, the Head of Global Innovation at ServiceNow. If you’ve ever been fascinated by how technology serves as a catalyst for business transformation, then this episode is a must-listen for you.
What I liked most about our conversation was discussing how we’ll need to hold onto our humanity as we start to use these tools regularly, and, as intended, they start to feel like extensions of our own selves. His last book out in 2019, Lifescale: How to Live a More Creative, Productive and Happy Life, seemed like a prescient primer on how we’ll navigate this new undulation into the future. I hope you’ll listen to this amazing episode and share your comments on how you’re designing the HUMAN/AI relationship at work.
Listen here.
Watch below..
Brian Solis, who has spent over two decades studying digital Darwinism, discusses the evolving role of Executive Briefing Centers and Innovation Centers in the tech industry. These spaces, once merely showrooms for platforms like ServiceNow, have transcended their original purpose. They now serve as critical hubs for business transformation, providing a bespoke experience tailored to the unique needs of visiting executives and prospects. Such spaces facilitate targeted, transformative discussions and foster meaningful partnerships. They guide businesses toward increased agility and resilience in an ever-changing market landscape.
However, the journey isn’t without its hurdles. The episode also delves into the challenges involved, such as the potential for information overload that can overwhelm visitors. It questions whether these centers, despite their high-tech allure, run the risk of becoming mere ‘window dressing’ if not updated regularly to reflect current trends and technologies.
The conversation shifts seamlessly to a critical look at the marketing landscape, emphasizing the importance of empathy and storytelling. Brian shares insightful thoughts on how conventional marketing frameworks like personas and journey maps could potentially limit a business’s ability to genuinely connect with its customers. He introduces the novel concept of employing storytelling techniques, inspired by Pixar’s and Joseph Campbell’s Hero’s Journey, to humanize the customer experience.
Brian challenges listeners to rethink technology’s potential impact on life and work beyond its “wow factor.” He offers an example related to AI, questioning the ethics and long-term impact of replacing human roles like copywriting with machine-generated content. Instead, he proposes an innovative approach—augmenting human capabilities to create new, premium services, thereby creating new avenues for revenue and growth.
This episode provokes thoughtful debates and challenges conventional perspectives. It urges listeners to not only marvel at technology’s capabilities but to question and understand its broader ramifications on society, business, and human well-being.
About BrianBrian Solis is the Head of Global Innovation at ServiceNow. He’s also an 8x best-selling author, international keynote speaker, and digital anthropologist. Forbes has called him “one of the more creative and brilliant business minds of our time,” and ZDNet has said that Brian is “one of the 21st century business world’s leading thinkers.”
For over 20 years, Brian has studied Digital Darwinism to understand the impact of disruption on businesses, markets and society. In his work, he humanizes technologies and trends to help leaders gain new perspectives and insights and inspire new ideas to thrive in the future.
Brian’s research explores digital transformation, CX, experience design, innovation, the cognitive enterprise, and “the future of” industries, trends and human behavior.
His insights on the future of technology and business trends have made him a go to resource among executives, media and market experts. He has published over 60 research papers and also actively shares his work in industry-leading publications including Forbes, ZDNet, CIO, eWeek, Fast Company, Adweek, and Singularity University.
As a keynote speaker, Brian has traveled the world to help audiences embrace change, learn what’s coming next and why, and to take a leading role in shaping the future they want to see.
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Brian Solis Keynote on Building the Business of the Future Inspires the Executive Board
On behalf of the entire Executive Board and the organizing committee, I want to extend our heartfelt gratitude for your outstanding contribution to the Executive Board Leadership Forum.
Your insights and expertise added immense value to the event and left a lasting impression on all our attendees. Your presentation was not only informative but also inspiring, offering valuable perspectives on approach towards transformation and change. It is evident that your deep knowledge and passion for this subject matter greatly resonated with our audience.
The feedback we received from our participants has been overwhelmingly positive, with many expressing their appreciation for your thought-provoking session.
We understand the time and effort it takes to prepare and deliver such a stellar presentation, and we are genuinely grateful for your commitment to making our Executive Board Leadership Forum a success.
Once again, thank you for your invaluable contribution to our event. Your dedication to advancing leadership excellence is commendable, and we hope to have the privilege of welcoming you back as a speaker in the future.
Subrato Basu
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