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The Audience at CUES 2024 in Nashville Loved Brian’s Keynote

Brian Solis keynoted the CUES (Credit Union Executives Society) annual conference in Nashville. His keynote focused on AI-centered business transformation and how Credit Union leaders can reimagine member and employee experiences and services in an AI-First world.

“Brian was very engaging and the topic thought provoking. Members in the room wanted more!” – CUES

About CUES

The Credit Union Executives Society was founded in 1962 on the firmly held principle of “cooperation among cooperatives” not only for credit unions but also for CU managers. Since our start, we’ve grown into an organization dedicated to providing credit union professionals, directors and suppliers the resources they need to reach their greatest potential. Our passion is being the trusted, single source for our members’ professional development needs.

More than experiences, we create powerful relationships. From our small, yet mighty, staff to an expansive leadership network, we facilitate connections that provide invaluable support throughout our members’ leadership journey. Check out our annual report.

Our Vision

CUES empowers Credit Union and system leaders of today and tomorrow to realize their potential, transforming their organizations, their communities, and the world.

CUES ValuesCooperative Spirit

Embracing collaboration and shared success, we embody a cooperative spirit that unites us with members and partners.

Member Centric

With an unwavering dedication to our members, we are committed to understanding them, serving them, and exceeding their expectations.

Innovation

We continuously improve and pioneer innovative solutions, so members and partners stay ahead of the curve in an ever-evolving industry landscape.

Solid Stewardship

We diligently manage resources and uphold the highest standards of integrity, ensuring our long-term success and the trust of our members and stakeholders.

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Published on December 28, 2024 15:11

From Art to Innovation: The Hidden Connection Between Picasso, Steve Jobs, and Apple

In December 1945 — January 1946, Picasso created “Le Taureau” or “The Bull”, a series of 11 stone prints that painstakingly explored the purest essence of a bull.

With each successive print, a bull is simplified and abstracted. It is considered as an iconic representation of absolute simplicity.

In 2008, Steve Jobs set out to teach employees at Apple this philosophy.

“You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.” — Steve Jobs

This is a reminder that getting to the essence of what you do or what you create isn’t easy, but it is what will separate you from everyone else.

This is an example of a mindshift. It’s the moment when you open your mind to explore new possibilities and discover extraordinary experiences and outcomes.

Jobs’ connection to Picasso’s “Le Taureau” inspired a new design mindset: “eliminate the unnecessary to get to the essence.” This mindset became the cornerstone of Apple’s design and product development process.

This philosophy of stripping away the non-essential to reveal the core essence of a product can be seen across many iconic Apple products.

Here are just a few examples:

iMac G3 (1998)

The iMac G3 embodied simplicity with its single, bold, translucent shell. It removed legacy components like floppy drives, focusing on features essential for a modern computing experience.

iPod (2001)

The iPod’s design, with its simple click-wheel interface and minimalist aesthetic, stripped away the complexity of MP3 players. It became a symbol of Jobs’ philosophy to “deeply understand the essence of a product.”

iPhone (2007)

The original iPhone eliminated physical keyboards and buttons common in smartphones of the era. Its focus on a single, intuitive touchscreen interface represents the essence of Jobs’ idea of simplicity and anticipation of what users would want before they knew it.

iPad (2010)

The iPad exemplified simplicity by offering a streamlined interface for browsing, reading, and media consumption. Its minimalist design was free from superfluous features.

Apple Watch (2015)

The Apple Watch reduced the complexity of wearable technology, focusing on a sleek design and essential functionality while integrating it seamlessly into daily life.

macOS and iOS User Interfaces

Apple’s software interfaces reflect a commitment to clarity and usability, removing unnecessary complexity to create seamless experiences.

The Work of Art

Jobs once said, “Our job is to figure out what they’re going to want before they do.”

Mastering the art of simplicity is to master the essence of innovation, to see something others miss, and to deliver it in a way that transforms perspectives and standards. Simplicity isn’t easy—but this mindshift is what separates the ordinary from the extraordinary.

If I can leave you with one final bit of advice, edit. Edit until you arrive at the essence, the art of your work, to make it meaningful and special for someone else. This is the advice Jobs shared with then Nike president and CEO Mark Parker.

Please consider reading, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future

Please subscribe to AInsights, here.

If you’d like to join my master mailing list for news and events, please sign-up at a Quantum of Solis.

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Published on December 27, 2024 10:24

The Inaugural ImpaQ Forum Debuts in Saudi Arabia, Features World’s Top Influencers and Creators

The Saudi Ministry of Media announced on Thursday the launch of the ImpaQ Impact Makers Forum, set to take place on Dec. 18-19 in Riyadh.

The landmark event, announced by media minister Salman bin Yousef Al-Dosari, will be Saudi Arabia’s largest gathering for influencers, digital content creators and industry experts, aimed at redefining the role of influence in the rapidly evolving digital landscape.

The forum is expected to bring together more than 300 influencers from around the world, spanning diverse fields and specializations, including Brian Solis

Designed to foster meaningful dialogue between local and international talent, the forum will explore ways to enrich societal values, promote purpose-driven influence and share expertise.

“A big part of me is geeking out as I get to see OG influencers and friends all in one place, meet some of the biggest names in the game, and learn how to help my company, colleagues, and customers thrive in an AI first world,” said Solis.

Creators and influencers include:

ALLI WEBB
AMY LANDINO
ANDREW ZIMMERN
CARLI LLOYD
DREW BINSKY
LARRY MILLER
LUKE KORNS
MANUEL ARNAUT
MARK POLLARD
MATTHEW HIGGINS
MR INDIAN HACKER
MURAD HAUSSMAN
NIKOLAI SAVIC
LUCIEN LAVISCOUNT
PHILIP KOTLER
RACHEL DEMITA
RAYA ABI RASHED
SCHOOL OF HARDKNOCKS
SCOTT GALLOWAY
SENGIN ALIOGLU
STEVEN BARLETT

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Published on December 15, 2024 05:29

What is a Mindshift and Why Now? Plus Updates, Offers, and a Personal Request

Before we jump in, I have some updates, offers, and a personal request.

Let me start by wishing you and your loved ones a very Happy Holidays!

Travel

I recently returned from a wonderful trip to Vienna, where I participated in the Global Drucker Forum. I still need to take some time to write about my experience there—it truly inspired me to think like I did in the early days!

A heartfelt thank you to Stephan Balzer for hosting an incredible conversation about Mindshift and generative AI disruption. Additional thanks to Richard Straub and Julia Kirby for their invitation and unwavering support throughout my Drucker Forum journey. I hope it’s the first of many!

I have to say, Vienna during the holidays is an unforgettable experience.

From there, I spent time in New York before continuing to Chicago, where our ServiceNow team organized an impressive presence at Microsoft Ignite. In my role, I had the privilege of hosting a special executive lunch featuring Netflix Co-Founder Marc Randolph, where we spent an hour exploring how to navigate AI disruption. I will definitely write about this experience!

Personalizing BooksNow that I’m back home, I’ve been spending the weekend personalizing copies of my new book, Mindshift , for friends and colleagues. I’m definitely exercising muscles I forgot I had!

If you’d like a personalized copy—or if you’d like to send copies to your teams or customers (or have me do it for you)—please let me know! I’ve mastered shipping envelopes, boxes, and even learned how to use Media Mail at USPS.

Just send an email, and I’ll reply with all the details.

If you need bulk copies (10 or more, up to the hundreds), I’m also offering some exclusive deals!

Favor: Book Reviews

If you’ve read Mindshift, I have a personal request: could you take a moment to leave a review on Amazon or Goodreads? Reviews provide valuable insights for potential readers and fuel the algorithms that help books show up in related searches.

As a thank you, if you write a review, please send your mailing address via email—I’ll send you a custom Mindshiftbookmark, hot off the press!

What is a Mindshift and Why Now?

Between signing, packing, and shipping books, I’ve been catching up on writing answers for upcoming articles about Mindshift . Surprisingly, I’m not often asked the question: What is a mindshift, and why now?

Here’s how I explained it to one media outlet, and I thought I’d share it with you:

A mindshift was born from the phrase, “What we need is a mindset shift,” which I said repeatedly before finally dropping “set” and combining what was left.

While technology is advancing exponentially, our mindsets, approaches, and leadership frameworks are struggling to keep pace. To thrive, leaders must ignite a new form of awareness and creativity—one that transcends traditional business principles and embraces deeper exploration of the unknown, along with a profound understanding of humanity and its evolving needs.

A mindshift represents a profound change in how we perceive the world, approach challenges, and embrace opportunities. It’s not just about adopting new ideas—it’s about rewiring our perspectives, unlearning outdated beliefs, and embracing the future with curiosity and wonder. It’s the key to moving from survival mode to thriving in a future defined by the unknown, uncertainty, and disruption.

A mindshift often occurs when individuals or leaders realize the status quo is no longer sufficient. They recognize that clinging to old mindsets or strategies limits progress. This realization can be triggered by disruptive events such as technological breakthroughs, market shifts, global crises, or personal epiphanies. In these moments, a choice arises: resist change and remain reactive, or embrace a new way of thinking to proactively shape the future.

A mindshift isn’t just about reacting to disruption—it’s about anticipating it, harnessing it, and seeing around corners. It’s a decision to break free from legacy thinking, embrace curiosity, and open the door to new possibilities. Ultimately, a mindshift enables leaders to navigate ambiguity, inspire teams, and drive innovation in a rapidly changing world.

Think of the mindshift moment as a “Ctrl + Alt + Delete” opportunity—a chance to reboot your mindset and take intentional steps toward reinvention. It’s an intellectual and creative upgrade, a gift we can give ourselves and those we care about.

So, let’s go! Let’s embrace a mindshift and share this gift with the world.

Thank you for reading, and wishing you a joyful and transformative holiday season!

– Brian

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My first book in five years is finally out! It’s called Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future. Please visit Mindshift.ing to get your copy and join the movement to help design a better future!

Please subscribe to AInsights, here.

If you’d like to join my master mailing list for news and events, please sign-up at a Quantum of Solis.

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Published on November 25, 2024 04:56

AInsights: From Conversation to Creation, How ChatGPT 4o’s Canvas Transforms AI Collaboration

AInsights: Your executive-level insights making sense of the latest in generative AI…

My new book, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future, just launched. I’m catching up on the biggest news coming out of the genAI world.

Here’s more from OpenAI.

The company recently announced its competitor to Google Search and in some respect, Perplexity, but so far, only in specific applications such as writing and coding. Canvas, provides a new window into collaborating with generative AI.

On the heels of Google’s NotebookLM and building on integrated ‘Co-Pilots’ we see in popular software suites across the board, OpenAI’s Canvas offers the ability to collaborate with AI in the creation of written works and code.

If you’ve used Perplexity Pages, you’ll find that the key difference is that Canvas is more of a collaboration tool in the creation process. Perplexity Pages offers users the ability to create, edit, and publish content derived from Perplexity search and research projects. I use both.

Explaining Canvas

Canvas features a dual-panel window that features a side-by-side layout where users can engage in regular chat while simultaneously working on projects in a dedicated workspace.

The left side is where you partner with ChatGPT. The right side reflects your work, in this case, writing for code.

On the collaboration side, you’ll find a simple interface to chat, upload materials, and collaborate with the AI, which is then reflected in the right panel.

The writing and coding side of the interface offers creating and editing tools similar to those found in Microsoft Co-Pilot, Medium, and Substack. Highlighting specific sections of work here, guides ChatGPT where to help you, make improvements, or offer suggestions.

Additional Details:

Uploading additional files can allow ChatGPT to customize your work or collaborate with you specific to the task at hand.

The interface allows you to edit text or code directly and offers various shortcuts for tasks such as adjusting writing length or debugging code.

You can restore previous versions of their work, which is particularly useful during iterative processes.

Also Canvas can serve as an editor or coach guiding users where areas can be improved, offering suggestions in how to do so.

Essentially, Canvas is an intelligent collaboration partner, collaborative workspace, and a real-time doc and code editor.

Using Canvas, I asked it to tell me more about what it is and how it helps executives. The prompt is the image used for this post! Here’s what was shared…

The Canvas feature changes how we collaborate with AI. Instead of just exchanging words in a chat, Canvas allows us to dive deeper into thoughts, strategies, and ideas. Imagine mapping out a complex AI roadmap, iterating on new concepts, or drafting frameworks—all visually, all in one place.

This is more than a chatbot; it’s a workspace where context persists, where your ideas and insights don’t get lost in the scroll. You can take a conversation to the next level, build on your thinking, and align it with your team’s objectives.

Canvas is designed to help us move from conversation to creation seamlessly. Whether you’re mapping out product strategies, crafting messaging, or refining AI-driven solutions, it offers the clarity of a shared digital space.

This is about evolving our relationship with generative AI—from talking about ideas to building with them.

The response is helpful. As you can see in the post images at the top, the split window is where Canvas changes the usual ChatGPT experience. So now, with a dual interface, you can upload materials, further prompt the interface, and shape the content into a publishable or shareable format. Shift to the right panel and now you can edit, inline, the text to also be publishable or shareable. Highlight text and you can further collaborate with ChatGPT around specific areas to adjust tone, length, or enhance the content to specific outcomes.

AInsights

OpenAI Canvas represents a creative advancement in how business users can leverage AI for productivity. Its dual-window interface promotes deeper collaboration between users and AI, making it a new type of tool for executives to enhance their workflows, how they create, methods for research and analytics, and more.

Here are a handful of potential use cases for executives in their everyday work:

1. Enhanced Content Creation

Marketing Materials: Executives can utilize Canvas to draft and refine marketing content, ensuring that messaging aligns with brand voice and strategy.

Technical Documentation: The tool aids in creating clear and concise technical documents by allowing users to collaborate closely with AI on complex subjects.

2. Improved Coding Efficiency

Code Development: Developers can leverage Canvas for coding projects, receiving inline feedback and suggestions from ChatGPT while maintaining the overall context of the codebase.

Debugging Support: The ability to highlight code sections and request specific debugging assistance helps streamline the development process.

3. Collaborative Team Projects

Real-Time Collaboration: Teams can work together in real time, using Canvas as a platform for brainstorming sessions or project planning, facilitating better communication and idea sharing.

Iterative Refinement: Executives can treat Canvas as a collaborative partner, iterating on drafts or code until the desired outcome is achieved, rather than expecting perfection on the first attempt1.

4. Training and Development

Skill Enhancement: By using Canvas, employees can improve their writing and coding skills through direct interaction with AI, receiving immediate feedback that fosters learning and development.

5. Data-Driven Decision Making

Report Generation: Executives can generate reports by collating data inputs through Canvas, enhancing the efficiency of data analysis tasks.

Presentation Preparation: The tool can assist in drafting presentations by organizing thoughts and providing structured content suggestions.

For the time being, I’m going to use Canvas as my authoring tool for this newsletter. Let’s see how it goes!

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My first book in five years is finally out! It’s called Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future. Please visit Mindshift.ing to learn more!

Please subscribe to AInsights, here.

If you’d like to join my master mailing list for news and events, please follow, a Quantum of Solis.

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Published on November 14, 2024 05:39

AInsights: OpenAI Introduces SearchGPT; Disrupts Google Again

AInsights: Your executive-level insights making sense of the latest in generative AI…

With the launch of my new book, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future, I’m a little behind in covering some of the industry’s biggest genAI news!

So, let’s jump right in…

During the summer of 2024, OpenAI previewed a prototype of AI search, designed to offer fast and timely answers with “clear and relevant sources.” It was marketed as a new way to search.

On Halloween 2024, OpenAI officially debuted ChatGPT Search, officially taking on traditional search engines and also Perplexity AI at the same time.

The crux of ChatGPT Search is that it blends a natural language, conversational, interface with real-time info curated by generative AI and provides links to relevant web sources in the results.

ChatGPT Search provides allows users to interact with information in a more natural way. What’s important here is that users, I don’t love that term, can ask follow-up questions and the AI will consider the full context of the chat to provide better answers.

SearchGPT can automatically determine when to search the web based on user queries, but users also have the option to manually trigger searches by clicking a small blue search button. It’s best-of-breed historical, intelligent search, combined with real-time web search functionality.

Instead of providing a list of links, I’m looking at you Google, ChatGPT Search synthesizes information to give direct answers to queries, while providing links to sources vs algorithmic results. This allows users to get concise, relevant answers without having to sift through multiple search results to apply a human filter to arrive at the most pertinent result. I can’t say that enough.

We, as users, have to sift through algorithmic results in a personal attempt to find the right results. It’s not always easy or effective, which means that we’ll turn to more trusted, peer-driven, results ons sites such as Instagram, TikTok, and Youtube

Here are some of the key features and differentiators of ChatGPT Search…

Conversational Interface
ChatGPT search combines search functionality with a conversational interface, offering a more intuitive way to interact with information. Users can ask follow-up questions, and ChatGPT will consider the full context of the chat to provide better answers.

Web Search Integration

ChatGPT can now search the web to provide up-to-date information on a wide range of topics. This allows users to get current information on everything from weather forecasts to stock prices, news, and more.

Source Attribution
ChatGPT search provides links to sources for the answers it gives, allowing users to verify information and explore topics more deeply. A “Sources” button below the response opens a sidebar with references for further interaction.

Partnerships with Publishers

OpenAI has collaborated with various news organizations and publishers to ensure reliable information sources. These partnerships include agreements with Associated Press, Axel Springer, Financial Times, Reuters, and several other publishers.

AInsights

The biggest frustration with search or any social platform these days is that results and feeds are the product of whatever the latest algorithm is on any given platform. Or, results become the product of the best search engine marketers in the game.

On Google, especially, an entire industry and sub-industries exist to uplift results onto page one, or even better, page zero (the summary, now AI, on the top of the results page). But, it doesn’t mean, at least on Google search, that the results are the most accurate. Instead, the result is the most, usually, manufactured, and not aligned to a user’s desired outcome. Even

One of the biggest, unforeseen threats, to conventional search is the conversational aspect of generative AI prompts. Those, for years, users have typed more conversational queries into search boxes, results were algorithmically optimized (or gamed) to align with the search query. We usually referred to it as keyword anthropology.

But unlike Google’s scrolling list of links, ChatGPT provides synthesized, direct answers to queries, potentially streamlining the search process. The goal is to combine web search with ChatGPT’s language understanding to provide more contextually relevant results.

I’ve always believed, context is king. Relevant, intuitive, meaningful content is inspired by context.

You may or may not know, but I’m a huge fan, and customer, of Perplexity. I use Perplexity as a research and deep search engine. I appreciate the sources and citations, which allow me to further understand any given subject by reading and learning at my own direction.

SearchGPT appears to be following this path and I look forward to comparing the results. I’m also a paying customer of ChatGPT, so this is will all be to my benefit!

With that said, OpenAI is taking on Google and Perplexity with SearchGPT.

Let’s breakdown the differences between them for executive users:

Google ranks web pages based on authority, relevance, and SEO factors, providing lists of links to various sources.

Perplexity provides synthesized answers derived from multiple reputable sources, emphasizing clarity and factual accuracy. It allows follow-up questions in a conversational format.

SearchGPT delivers conversational AI-driven answers directly within search results. It adapts responses based on user context and queries.

One use case might be to explore SearchGPT’s ability to help with running competitive analyses…

Business executives can leverage SearchGPT’s real-time data capabilities for competitive analysis in several impactful ways. The integration of real-time search functionality allows for immediate insights into market trends, competitor activities, and consumer behavior, which are essential for strategic decision-making. Key Strategies for Leveraging SearchGPT

1. Real-Time Market Insights: SearchGPT enables businesses to gather immediate insights into market trends and shifts. Executives can monitor emerging trends and competitor strategies as they happen, allowing for timely adjustments to their business strategies. This capability is crucial in fast-paced industries where staying ahead of the curve can significantly impact market positioning.

2. Competitive Analysis and Benchmarking: Utilizing SearchGPT, businesses can conduct thorough competitive analyses by tracking competitor activities and evaluating industry benchmarks. By comparing their performance metrics against industry standards in real time, companies can identify areas of strength and weakness, inspiring innovation and continuous improvement. This information helps executives set achievable targets and adjust strategies proactively.

3. Data-Driven Audience Insights: SearchGPT can provide detailed insights into specific audience segments by analyzing real-time data related to customer preferences and behaviors. This enables businesses to refine their marketing messages and campaign strategies based on current consumer trends, enhancing personalization efforts and aligning more closely with customer needs.

4. Responsive Customer SupportL The platform facilitates efficient customer interactions by providing instant access to relevant information. Executives can use SearchGPT to enhance customer support systems, enabling teams to respond quickly to inquiries with accurate, up-to-date information. This responsiveness not only improves customer satisfaction but also strengthens brand loyalty.

5. Agile Decision-Making: Real-time data analysis through SearchGPT empowers executives to make informed decisions rapidly. By analyzing current market conditions, operational metrics, and consumer feedback as they occur, businesses can adapt strategies swiftly to changing circumstances, thereby maintaining a competitive edge.

6. Identifying Opportunities for Innovation: By continuously monitoring the competitive landscape using SearchGPT, executives can spot gaps in the market or areas where competitors excel. This insight can drive innovation within their own organizations, leading to the development of new products or services that meet emerging consumer demands.

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My first book in five years is out! It’s called Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future. And, it’s available to order now. Please visit Mindshift.ing to learn more!

Please subscribe to AInsights, here.

If you’d like to join my master mailing list for news and events, please follow, a Quantum of Solis.

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Published on November 12, 2024 05:36

AInsights: OpenAI Introducing SearchGPT; Disrupts Google Again