Brian Solis's Blog, page 8

Join Brian Solis for a Special AMA with Hardskill Exchange

Join futurist Brian Solis for an Ask Me Anything on his new book, Mindshift. Learn how to lead boldly, innovate fearlessly, and thrive in an AI-fueled future.

Jan 10, 2025 • 9 AM, PT • Online • Free

Register here.

Agenda

Every company needs leaders who can spot opportunities before they emerge and rally teams to act with purpose. In this AMA session, Brian Solis shares insights from his new bestselling book Mindshift, empowering leaders to transform disruption into opportunity and reshape the future, starting with you.

What You’ll Learn…

Adapt to an AI-First World:

Navigate and thrive in the complex, ever-evolving digital landscape, where AI and other technologies are rewriting the rules of engagement.

Spot Emerging Trends:

Develop the foresight to anticipate disruptions before they happen, transforming challenges into opportunities for growth and innovation.

Drive Meaningful Innovation:

Ignite creativity and foster a culture of continuous innovation within your organization, empowering people to see new possibilities and bring them to life.

Lead with Confidence:

Cultivate the resilience and vision to guide your team through uncertainty, inspiring transformative change and uniting others behind a bold new vision.

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AInsights: NVIDIA Unveils Game-Changing AI Supercomputer

AInsights: Your executive-level insights making sense of the latest in generative AI…

NVIDIA launched the Jetson Orin Nano Super Developer Kit, a palm-sized AI supercomputer that’s set to revolutionize the accessibility of artificial intelligence for businesses of all sizes. Priced at just $249, this powerful device delivers unprecedented AI capabilities in a compact, energy-efficient, and affordable package.

The NVIDIA Jetson Orin Nano is making waves as a breakthrough in edge AI and robotics. Designed as a compact yet highly capable supercomputer, this device is revolutionizing how businesses process data and deploy AI at the edge. For business executives, understanding its potential is critical to staying ahead in an increasingly AI-driven world.

What is it?

The NVIDIA Jetson Orin Nano is a powerful AI computing platform specifically designed for edge devices. At its core, it is a small, power-efficient module capable of running advanced AI and machine learning (ML) workloads. Despite its compact size, it delivers impressive performance, enabling developers to deploy sophisticated AI models directly on devices without relying heavily on cloud computing.

Overview:

Packages a Jetson Orin Nano 8GB system-on-module (SoM) and a reference carrier board.

Comprises an NVIDIA Ampere architecture GPU with tensor cores and a 6-core Arm CPU.

Performs at 67 INT8 TOPS (total operations per second), a 70% performance increase over the previous version.

Includes 102GB/s of memory bandwidth, a 50% increase over the previous generation.

Runs at just 25 watts of power.

Can support up to four cameras for computer vision applications.

Target Users

The Jetson Orin Nano is targeted at:

Developers and Engineers: Building AI-powered edge applications in industries like robotics, IoT, and automation.

Startups and Enterprises: Innovators looking to implement edge AI solutions in cost-effective and scalable ways.

Academics and Researchers: Exploring AI use cases and prototyping cutting-edge technologies in real-world environments.

Potential Applications

The Jetson Orin Nano can be used to create:

Robotics: Autonomous navigation systems for delivery robots, drones, or industrial automation.

Smart Cities: Real-time video analytics for surveillance, traffic management, and environmental monitoring.

Retail AI: Applications like cashier-less stores, shelf-monitoring robots, and personalized customer interactions.

Healthcare Devices: AI-enabled diagnostic tools, patient monitoring, and telemedicine solutions.

Industrial IoT (IIoT): Predictive maintenance, process automation, and quality control in manufacturing.

Consumer Electronics: Smart assistants, gaming systems, and home automation.

AInsights

The Jetson Orin Nano Super represents a democratization of AI technology, offering capabilities previously reserved for large enterprises with substantial R&D budgets. Executives should consider how this affordable, powerful AI tool could drive innovation, improve efficiency, and create new business opportunities within their organizations

With the Jetson Orin Nano, businesses can harness AI capabilities at the edge, reducing reliance on expensive cloud infrastructure and lowering latency in applications requiring real-time decision-making. The goal is to accelerate cost-effective AI development and deployment.

Scalability and Flexibility

Its modular design enables businesses to scale AI projects from prototype to production at speed, scale, and affordability. By enabling edge AI solutions, businesses can save on cloud computing costs while scaling operations with more intelligent systems. For instance, a factory can deploy multiple AI-powered cameras or sensors to optimize production without significant increases in IT infrastructure costs.

Competitive Edge

By embedding advanced AI into their products and services, companies can differentiate themselves in the market and create new revenue streams.

Efficiency and Sustainability

Operating on low power, the Jetson Orin Nano supports sustainable innovation while minimizing operational costs.

Faster Innovation at the Edge

The Orin Nano empowers businesses to process and analyze data locally, reducing reliance on cloud connectivity. This is a game-changer for industries requiring real-time decision-making, such as manufacturing, retail, healthcare, and logistics. The platform accelerates time-to-market for AI-enabled products, helping businesses stay ahead in rapidly evolving industries.

Enhanced Customer Experiences

Retailers, for example, can use Orin Nano-powered edge devices for real-time shopper behavior analysis, enabling hyper-personalized experiences. Similarly, smart cities can leverage the technology to optimize traffic flow and public safety in real-time.

Future-Proofing Operations

As AI and machine learning (ML) applications grow more sophisticated, the Orin Nano provides a scalable platform to support increasingly complex workloads. This ensures businesses remain agile in the face of rapid technological advances.

The NVIDIA Jetson Orin Nano isn’t just a technical marvel—it’s a strategic enabler for businesses looking to harness the power of AI at the edge. By adopting this technology, executives can drive innovation, reduce costs, and create a competitive advantage in their respective industries.

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My new book is out! Please read, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future. I can’t wait to see what you imagine next! Please visit Mindshift.ing to learn more!

Please subscribe to AInsights, here.

If you’d like to join my master mailing list for news and events, please follow, a Quantum of Solis.

 

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Why Creativity Is the Superpower Marketers Need in the Age of AI

Earlier this year, I was invited to keynote the Asia Pacific Media Forum (APMF) in Bali. What a privilege it was not only to keynote such a prestigious event, but also visit the magical country of Bali…for the first time! (video is included at the end)

The team shared pictures and video from the event, and in the spirit of sharing, I’d like to also share it with you.

Make.Your.Mark.

In a world reshaped by digital disruption and shifting consumer behaviors, the role of advertising and marketing executives has never been more pivotal — or more challenging. Gone are the days when traditional strategies could reliably drive growth. Today, executives must navigate a confluence of technological innovation, changing human behaviors, and heightened expectations for personalized experiences.

I invite you to watch the presentation when you have a moment. The talk explored the widening gap between consumer expectations and executive strategies, the rise of AI as a transformative tool, and the profound changes in consumer behavior that demand a new approach. For those willing to adapt, this is not merely a time of disruption but one of extraordinary opportunity.

And that’s where we’ll begin…

Let’s review the key insights from the keynote, outlining what advertising and marketing executives must do to thrive in this rapidly evolving landscape. It is both a wake-up call and a rallying cry for leaders to rethink how they connect with their audiences and to take bold steps toward building the future.

“If you’re waiting for someone to tell you what to do, you’re on the wrong side of innovation.”

The Disconnect Between Executives and Consumers

Many organizations struggle to understand marketing as a strategic growth driver. Instead, it is often seen as a cost center with unclear contributions to the company’s success.

The Challenge: There’s a significant gap between leadership expectations and marketing’s ability to deliver. While 70% of CEOs expect marketing leaders to drive revenue and growth, only 20% of marketers feel equipped with the skills or resources necessary to meet those demands.

What to Do About It…

Upskill Marketing Teams: Invest in training to ensure marketers have the tools and knowledge to integrate growth-focused strategies into their work.

Collaborate Across Departments: Marketing, product, and customer experience teams must work together to align efforts and break down silos that hinder performance.

Rise of the Growth Designer

The growth designer role is emerging as a critical function in modern marketing, combining data-driven decision-making with creative storytelling and user-centric design.

The Challenge: Traditional roles don’t address the need for personalized, outcome-oriented engagement. Growth designers bridge this gap by driving revenue through innovative KPIs and engagement strategies.

What to Do About It…

Hire for Hybrid Skills: Look for professionals skilled in user experience design, behavioral psychology, storytelling, and data analysis.

Redefine Metrics: Shift away from legacy metrics like impressions and NPS toward KPIs that measure actionable outcomes like conversions, lifetime value, and customer retention.

Attention Economy and Changing Consumer Behaviors

In today’s attention economy, consumers are selective about where they direct their focus. Platforms like TikTok exemplify how attention is fragmented yet deeply immersive.

The Challenge: Traditional marketing approaches fail to resonate in an environment where relevance, immediacy, and personalization are critical.

What to Do About It…

Develop Platform-Native Strategies: Craft campaigns that align with the unique behaviors and formats of each platform.

Engage with Purpose: Focus on creating content that adds value to the consumer’s journey rather than simply vying for attention.

The AI Economy

Artificial intelligence is transforming the marketing landscape, enabling marketers to work smarter, not harder.

The Challenge: Many professionals view AI as a competitor rather than a collaborator, missing opportunities to enhance their capabilities.

What to Do About It…

Embrace AI as Augmented Intelligence: Use AI tools to analyze data, personalize messaging, and streamline workflows.Experiment Boldly: Test AI-driven innovations like chatbots, predictive analytics, and dynamic creative optimization to push the boundaries of traditional campaigns.

Introvert Economy

Post-pandemic shifts have accelerated the rise of the introvert economy, with consumers prioritizing convenience, introspection, and technology-driven experiences.

The Challenge: Traditional engagement models that rely on in-person interactions or broad-based campaigns no longer suffice.

What to Do About It…

Optimize for Convenience: Focus on services and campaigns that reduce friction, such as streamlined checkout processes or subscription-based models.

Reimagine Connection: Design experiences that feel personal and empathetic, acknowledging the more reflective nature of today’s consumers.

Generation Novel

Generation Novel is a new type of consumer defined by behavioral shifts rather than age, emphasizing speed, trust, and personalization.

The Challenge: This cohort blurs the lines between digital and physical worlds, demanding seamless, intuitive experiences across platforms.

What to Do About It…

Rethink the Customer Journey: Map out and optimize every touchpoint to ensure a cohesive and satisfying experience.

Prioritize Trust: Be transparent about data use, ethical AI practices, and sustainability efforts to build long-term loyalty.

The Power of Creativity in the Age of AI

“As children, we were all artists.”

Creativity is an innate quality we all possess, yet one that often goes underdeveloped in adulthood.

Creativity is not only a human advantage but also the differentiator in crafting memorable, impactful experiences. AI may simulate intelligence, but it lacks the spirit and originality that define true creativity.

In an era where technology and automation dominate the conversation, creativity remains the most uniquely human and irreplaceable skill. Unlike AI, which excels in logic, data analysis, and efficiency, creativity taps into emotional depth, empathy, and the ability to envision entirely new possibilities.

It’s time to rekindle creativity. It’s time to rekindle the curiosity and imagination that drive bold ideas and breakthrough innovations.

Make Your Mark

The future is not written; it is being created every day by those willing to think differently, embrace innovation, and challenge the status quo. This moment in history offers a rare opportunity to redefine not just marketing strategies but the very way businesses connect with people. The age of AI, the introvert economy, and the evolving attention economy demand leaders who are courageous, curious, and committed to making an impact.

This is your moment to lead. to make your mark. It’s your chance to be more than just a participant in the unfolding future — you can be a leader, a trailblazer, and an innovator who transforms challenges into opportunities.

The future of marketing lies not in simply keeping up with technological advances but in leveraging them to create deeper, more meaningful connections with your audience. By understanding and addressing the changing dynamics of the AI economy, attention economy, and introvert economy, you can transform how your organization engages with the world.

Remember that every ignite moment you create — every experience that feels personal and meaningful — has the power to shape not only your brand’s future but the lives of those you serve. The world is moving fast, but so can you. Take the tools, insights, and inspiration at your disposal and use them to reinvent what’s possible.

Let this be your rallying cry. Embrace AI not as a competitor but as a partner that expands your capabilities. Redefine how you measure success, focusing on the experiences you create and the trust you build with your audience. Above all, give yourself permission to imagine, to be curious, and to wonder. These are the seeds of true innovation.

Your mark will be defined by your willingness to embrace a mindshift, to lead change, challenge outdated norms, and create experiences that resonate. The tools are at your fingertips, the opportunities are vast, and the time is now. Be bold, be innovative, and be human.

“Creativity is a human skill, and the importance of creativity right now has never been greater.”

In a world reshaped by AI, automation, and shifting consumer expectations, creativity is the key to standing out, building trust, and creating lasting impact. Embrace your creativity — and make your mark.

Make Your Mark: Actionable Insights for Advertising and Marketing ExecutivesBe Curious and Solution-Oriented: Create an environment where curiosity and experimentation are celebrated, empowering teams to think beyond the status quo. Cultivate curiosity and problem-solving as core cultural values within your organization. Encourage teams to approach challenges with innovation and proactivity.Adopt a Growth Mindset: Transition from traditional marketing models to growth-oriented strategies. Focus on measurable outcomes like conversion optimization, customer lifetime value, and satisfaction scores.Invest in Creative Skills: Encourage teams to nurture their creative potential through workshops, brainstorming sessions, and exposure to diverse perspectives.Leverage AI as Augmented Intelligence: Use AI to enhance creativity, efficiency, and personalization. Treat it as a tool to amplify human ingenuity rather than a replacement for it.Design for the Introvert Economy: Create campaigns that align with consumers’ priorities for trust, convenience, and emotional resonance.Prioritize Emotional Engagement: Design campaigns that focus on how people feel, not just what they do. Use creativity to craft experiences that resonate on a personal level. This sets the stage for defining “ignite moments.”Focus on Experiences: Develop “ignite moments” that leave a lasting impression on consumers. Use technology to enhance, not replace, the human touch.Rethink Discovery and Engagement: Adapt to how consumers now research and make decisions. Be present on platforms like TikTok, Instagram, and AI-driven tools like ChatGPT, where traditional SEO and SEM fall short.

It’s time for new leadership! Consider reading, Mindshift to Transform Leadership, Drive Innovation, and Reshape the Future.

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The European House, Ambrosetti, to Host Innotech Salon Featuring Mindshift

Screenshot

Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future

Every company needs leaders capable of seizing opportunities and driving change.

Starting from the book “Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future” by Brian Solis, we will explore how to abandon traditional leadership models and successfully face an uncertain and dynamic future.

Main topics:

Adapting to a post-industrial world dominated by Artificial Intelligence.

Identifying and leveraging emerging trends.

The role of innovation in driving data-driven manufacturing and transforming

operations.

Developing an innovative and flexible mindset for leaders, managers, and

entrepreneurs.

Among the confirmed speakers: Brian Solis (Digital Anthropologist, Futurist, International Keynote Speaker, Thought Leader), Alessandro Paneghel (CEO, Smart Industry), Paolo Pozzi (CEO, A.AGRATI), Thomas Hanel (Global Head of Innovation and Material Development, Pirelli).

Click here to register.

Ogni azienda ha bisogno di leader capaci di cogliere le opportunità e guidare il cambiamento. Nel libro Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future, Brian Solis, esperto di innovazione e trasformazione aziendale, presenta strumenti e strategie per abbandonare i modelli di leadership tradizionali e affrontare un futuro incerto e dinamico. Il libro offre insegnamenti su come adattarsi al mondo post-industriale dominato dall’intelligenza artificiale, identificare tendenze emergenti e sviluppare idee innovative. Mindshift è una guida per leader, manager ed imprenditori che desiderano rompere con il passato, accogliere nuove possibilità e costruire un futuro significativo.

Quali sfide le organizzazioni dovranno affrontare per abbandonare i modelli di leadership tradizionali?Come le aziende si stanno preparando per cogliere le opportunità offerte dalle tendenze emergenti?Qual è il primo passo concreto che ogni individuo può fare per sviluppare una mentalità innovativa e adattabile?

Queste sono alcune domande a cui proveremo a rispondere nel corso della Tavola Rotonda.

 

 

 

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The Audience at CUES 2024 in Nashville Loved Brian’s Keynote

Brian Solis keynoted the CUES (Credit Union Executives Society) annual conference in Nashville. His keynote focused on AI-centered business transformation and how Credit Union leaders can reimagine member and employee experiences and services in an AI-First world.

“Brian was very engaging and the topic thought provoking. Members in the room wanted more!” – CUES

About CUES

The Credit Union Executives Society was founded in 1962 on the firmly held principle of “cooperation among cooperatives” not only for credit unions but also for CU managers. Since our start, we’ve grown into an organization dedicated to providing credit union professionals, directors and suppliers the resources they need to reach their greatest potential. Our passion is being the trusted, single source for our members’ professional development needs.

More than experiences, we create powerful relationships. From our small, yet mighty, staff to an expansive leadership network, we facilitate connections that provide invaluable support throughout our members’ leadership journey. Check out our annual report.

Our Vision

CUES empowers Credit Union and system leaders of today and tomorrow to realize their potential, transforming their organizations, their communities, and the world.

CUES ValuesCooperative Spirit

Embracing collaboration and shared success, we embody a cooperative spirit that unites us with members and partners.

Member Centric

With an unwavering dedication to our members, we are committed to understanding them, serving them, and exceeding their expectations.

Innovation

We continuously improve and pioneer innovative solutions, so members and partners stay ahead of the curve in an ever-evolving industry landscape.

Solid Stewardship

We diligently manage resources and uphold the highest standards of integrity, ensuring our long-term success and the trust of our members and stakeholders.

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From Art to Innovation: The Hidden Connection Between Picasso, Steve Jobs, and Apple

In December 1945 — January 1946, Picasso created “Le Taureau” or “The Bull”, a series of 11 stone prints that painstakingly explored the purest essence of a bull.

With each successive print, a bull is simplified and abstracted. It is considered as an iconic representation of absolute simplicity.

In 2008, Steve Jobs set out to teach employees at Apple this philosophy.

“You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.” — Steve Jobs

This is a reminder that getting to the essence of what you do or what you create isn’t easy, but it is what will separate you from everyone else.

This is an example of a mindshift. It’s the moment when you open your mind to explore new possibilities and discover extraordinary experiences and outcomes.

Jobs’ connection to Picasso’s “Le Taureau” inspired a new design mindset: “eliminate the unnecessary to get to the essence.” This mindset became the cornerstone of Apple’s design and product development process.

This philosophy of stripping away the non-essential to reveal the core essence of a product can be seen across many iconic Apple products.

Here are just a few examples:

iMac G3 (1998)

The iMac G3 embodied simplicity with its single, bold, translucent shell. It removed legacy components like floppy drives, focusing on features essential for a modern computing experience.

iPod (2001)

The iPod’s design, with its simple click-wheel interface and minimalist aesthetic, stripped away the complexity of MP3 players. It became a symbol of Jobs’ philosophy to “deeply understand the essence of a product.”

iPhone (2007)

The original iPhone eliminated physical keyboards and buttons common in smartphones of the era. Its focus on a single, intuitive touchscreen interface represents the essence of Jobs’ idea of simplicity and anticipation of what users would want before they knew it.

iPad (2010)

The iPad exemplified simplicity by offering a streamlined interface for browsing, reading, and media consumption. Its minimalist design was free from superfluous features.

Apple Watch (2015)

The Apple Watch reduced the complexity of wearable technology, focusing on a sleek design and essential functionality while integrating it seamlessly into daily life.

macOS and iOS User Interfaces

Apple’s software interfaces reflect a commitment to clarity and usability, removing unnecessary complexity to create seamless experiences.

The Work of Art

Jobs once said, “Our job is to figure out what they’re going to want before they do.”

Mastering the art of simplicity is to master the essence of innovation, to see something others miss, and to deliver it in a way that transforms perspectives and standards. Simplicity isn’t easy—but this mindshift is what separates the ordinary from the extraordinary.

If I can leave you with one final bit of advice, edit. Edit until you arrive at the essence, the art of your work, to make it meaningful and special for someone else. This is the advice Jobs shared with then Nike president and CEO Mark Parker.

Please consider reading, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future

Please subscribe to AInsights, here.

If you’d like to join my master mailing list for news and events, please sign-up at a Quantum of Solis.

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The Inaugural ImpaQ Forum Debuts in Saudi Arabia, Features World’s Top Influencers and Creators

The Saudi Ministry of Media announced on Thursday the launch of the ImpaQ Impact Makers Forum, set to take place on Dec. 18-19 in Riyadh.

The landmark event, announced by media minister Salman bin Yousef Al-Dosari, will be Saudi Arabia’s largest gathering for influencers, digital content creators and industry experts, aimed at redefining the role of influence in the rapidly evolving digital landscape.

The forum is expected to bring together more than 300 influencers from around the world, spanning diverse fields and specializations, including Brian Solis

Designed to foster meaningful dialogue between local and international talent, the forum will explore ways to enrich societal values, promote purpose-driven influence and share expertise.

“A big part of me is geeking out as I get to see OG influencers and friends all in one place, meet some of the biggest names in the game, and learn how to help my company, colleagues, and customers thrive in an AI first world,” said Solis.

Creators and influencers include:

ALLI WEBB
AMY LANDINO
ANDREW ZIMMERN
CARLI LLOYD
DREW BINSKY
LARRY MILLER
LUKE KORNS
MANUEL ARNAUT
MARK POLLARD
MATTHEW HIGGINS
MR INDIAN HACKER
MURAD HAUSSMAN
NIKOLAI SAVIC
LUCIEN LAVISCOUNT
PHILIP KOTLER
RACHEL DEMITA
RAYA ABI RASHED
SCHOOL OF HARDKNOCKS
SCOTT GALLOWAY
SENGIN ALIOGLU
STEVEN BARLETT

 

 

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What is a Mindshift and Why Now? Plus Updates, Offers, and a Personal Request

Before we jump in, I have some updates, offers, and a personal request.

Let me start by wishing you and your loved ones a very Happy Holidays!

Travel

I recently returned from a wonderful trip to Vienna, where I participated in the Global Drucker Forum. I still need to take some time to write about my experience there—it truly inspired me to think like I did in the early days!

A heartfelt thank you to Stephan Balzer for hosting an incredible conversation about Mindshift and generative AI disruption. Additional thanks to Richard Straub and Julia Kirby for their invitation and unwavering support throughout my Drucker Forum journey. I hope it’s the first of many!

I have to say, Vienna during the holidays is an unforgettable experience.

From there, I spent time in New York before continuing to Chicago, where our ServiceNow team organized an impressive presence at Microsoft Ignite. In my role, I had the privilege of hosting a special executive lunch featuring Netflix Co-Founder Marc Randolph, where we spent an hour exploring how to navigate AI disruption. I will definitely write about this experience!

Personalizing BooksNow that I’m back home, I’ve been spending the weekend personalizing copies of my new book, Mindshift , for friends and colleagues. I’m definitely exercising muscles I forgot I had! If you’d like a personalized copy—or if you’d like to send copies to your teams or customers (or have me do it for you)—please let me know! I’ve mastered shipping envelopes, boxes, and even learned how to use Media Mail at USPS. Just send an email, and I’ll reply with all the details.

If you need bulk copies (10 or more, up to the hundreds), I’m also offering some exclusive deals!

Favor: Book Reviews

If you’ve read Mindshift, I have a personal request: could you take a moment to leave a review on Amazon or Goodreads? Reviews provide valuable insights for potential readers and fuel the algorithms that help books show up in related searches.

As a thank you, if you write a review, please send your mailing address via email—I’ll send you a custom Mindshiftbookmark, hot off the press!

What is a Mindshift and Why Now?Between signing, packing, and shipping books, I’ve been catching up on writing answers for upcoming articles about Mindshift . Surprisingly, I’m not often asked the question: What is a mindshift, and why now?

Here’s how I explained it to one media outlet, and I thought I’d share it with you:

A mindshift was born from the phrase, “What we need is a mindset shift,” which I said repeatedly before finally dropping “set” and combining what was left.

While technology is advancing exponentially, our mindsets, approaches, and leadership frameworks are struggling to keep pace. To thrive, leaders must ignite a new form of awareness and creativity—one that transcends traditional business principles and embraces deeper exploration of the unknown, along with a profound understanding of humanity and its evolving needs.

A mindshift represents a profound change in how we perceive the world, approach challenges, and embrace opportunities. It’s not just about adopting new ideas—it’s about rewiring our perspectives, unlearning outdated beliefs, and embracing the future with curiosity and wonder. It’s the key to moving from survival mode to thriving in a future defined by the unknown, uncertainty, and disruption.

A mindshift often occurs when individuals or leaders realize the status quo is no longer sufficient. They recognize that clinging to old mindsets or strategies limits progress. This realization can be triggered by disruptive events such as technological breakthroughs, market shifts, global crises, or personal epiphanies. In these moments, a choice arises: resist change and remain reactive, or embrace a new way of thinking to proactively shape the future.

A mindshift isn’t just about reacting to disruption—it’s about anticipating it, harnessing it, and seeing around corners. It’s a decision to break free from legacy thinking, embrace curiosity, and open the door to new possibilities. Ultimately, a mindshift enables leaders to navigate ambiguity, inspire teams, and drive innovation in a rapidly changing world.

Think of the mindshift moment as a “Ctrl + Alt + Delete” opportunity—a chance to reboot your mindset and take intentional steps toward reinvention. It’s an intellectual and creative upgrade, a gift we can give ourselves and those we care about.

So, let’s go! Let’s embrace a mindshift and share this gift with the world.

Thank you for reading, and wishing you a joyful and transformative holiday season!

– Brian

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My first book in five years is finally out! It’s called Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future. Please visit Mindshift.ing to get your copy and join the movement to help design a better future!

Please subscribe to AInsights, here.

If you’d like to join my master mailing list for news and events, please sign-up at a Quantum of Solis.

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AInsights: From Conversation to Creation, How ChatGPT 4o’s Canvas Transforms AI Collaboration

AInsights: Your executive-level insights making sense of the latest in generative AI…

My new book, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future, just launched. I’m catching up on the biggest news coming out of the genAI world.

Here’s more from OpenAI.

The company recently announced its competitor to Google Search and in some respect, Perplexity, but so far, only in specific applications such as writing and coding. Canvas, provides a new window into collaborating with generative AI.

On the heels of Google’s NotebookLM and building on integrated ‘Co-Pilots’ we see in popular software suites across the board, OpenAI’s Canvas offers the ability to collaborate with AI in the creation of written works and code.

If you’ve used Perplexity Pages, you’ll find that the key difference is that Canvas is more of a collaboration tool in the creation process. Perplexity Pages offers users the ability to create, edit, and publish content derived from Perplexity search and research projects. I use both.

Explaining Canvas

Canvas features a dual-panel window that features a side-by-side layout where users can engage in regular chat while simultaneously working on projects in a dedicated workspace.

The left side is where you partner with ChatGPT. The right side reflects your work, in this case, writing for code.

On the collaboration side, you’ll find a simple interface to chat, upload materials, and collaborate with the AI, which is then reflected in the right panel.

The writing and coding side of the interface offers creating and editing tools similar to those found in Microsoft Co-Pilot, Medium, and Substack. Highlighting specific sections of work here, guides ChatGPT where to help you, make improvements, or offer suggestions.

Additional Details:

Uploading additional files can allow ChatGPT to customize your work or collaborate with you specific to the task at hand.

The interface allows you to edit text or code directly and offers various shortcuts for tasks such as adjusting writing length or debugging code.

You can restore previous versions of their work, which is particularly useful during iterative processes.

Also Canvas can serve as an editor or coach guiding users where areas can be improved, offering suggestions in how to do so.

Essentially, Canvas is an intelligent collaboration partner, collaborative workspace, and a real-time doc and code editor.

Using Canvas, I asked it to tell me more about what it is and how it helps executives. The prompt is the image used for this post! Here’s what was shared…

The Canvas feature changes how we collaborate with AI. Instead of just exchanging words in a chat, Canvas allows us to dive deeper into thoughts, strategies, and ideas. Imagine mapping out a complex AI roadmap, iterating on new concepts, or drafting frameworks—all visually, all in one place.

This is more than a chatbot; it’s a workspace where context persists, where your ideas and insights don’t get lost in the scroll. You can take a conversation to the next level, build on your thinking, and align it with your team’s objectives.

Canvas is designed to help us move from conversation to creation seamlessly. Whether you’re mapping out product strategies, crafting messaging, or refining AI-driven solutions, it offers the clarity of a shared digital space.

This is about evolving our relationship with generative AI—from talking about ideas to building with them.

The response is helpful. As you can see in the post images at the top, the split window is where Canvas changes the usual ChatGPT experience. So now, with a dual interface, you can upload materials, further prompt the interface, and shape the content into a publishable or shareable format. Shift to the right panel and now you can edit, inline, the text to also be publishable or shareable. Highlight text and you can further collaborate with ChatGPT around specific areas to adjust tone, length, or enhance the content to specific outcomes.

AInsights

OpenAI Canvas represents a creative advancement in how business users can leverage AI for productivity. Its dual-window interface promotes deeper collaboration between users and AI, making it a new type of tool for executives to enhance their workflows, how they create, methods for research and analytics, and more.

Here are a handful of potential use cases for executives in their everyday work:

1. Enhanced Content Creation

Marketing Materials: Executives can utilize Canvas to draft and refine marketing content, ensuring that messaging aligns with brand voice and strategy.

Technical Documentation: The tool aids in creating clear and concise technical documents by allowing users to collaborate closely with AI on complex subjects.

2. Improved Coding Efficiency

Code Development: Developers can leverage Canvas for coding projects, receiving inline feedback and suggestions from ChatGPT while maintaining the overall context of the codebase.

Debugging Support: The ability to highlight code sections and request specific debugging assistance helps streamline the development process.

3. Collaborative Team Projects

Real-Time Collaboration: Teams can work together in real time, using Canvas as a platform for brainstorming sessions or project planning, facilitating better communication and idea sharing.

Iterative Refinement: Executives can treat Canvas as a collaborative partner, iterating on drafts or code until the desired outcome is achieved, rather than expecting perfection on the first attempt1.

4. Training and Development

Skill Enhancement: By using Canvas, employees can improve their writing and coding skills through direct interaction with AI, receiving immediate feedback that fosters learning and development.

5. Data-Driven Decision Making

Report Generation: Executives can generate reports by collating data inputs through Canvas, enhancing the efficiency of data analysis tasks.

Presentation Preparation: The tool can assist in drafting presentations by organizing thoughts and providing structured content suggestions.

For the time being, I’m going to use Canvas as my authoring tool for this newsletter. Let’s see how it goes!

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My first book in five years is finally out! It’s called Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future. Please visit Mindshift.ing to learn more!

Please subscribe to AInsights, here.

If you’d like to join my master mailing list for news and events, please follow, a Quantum of Solis.

 

The post AInsights: From Conversation to Creation, How ChatGPT 4o’s Canvas Transforms AI Collaboration appeared first on Brian Solis.

AInsights: OpenAI Introduces SearchGPT; Disrupts Google Again

AInsights: Your executive-level insights making sense of the latest in generative AI…

With the launch of my new book, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future, I’m a little behind in covering some of the industry’s biggest genAI news!

So, let’s jump right in…

During the summer of 2024, OpenAI previewed a prototype of AI search, designed to offer fast and timely answers with “clear and relevant sources.” It was marketed as a new way to search.

On Halloween 2024, OpenAI officially debuted ChatGPT Search, officially taking on traditional search engines and also Perplexity AI at the same time.

The crux of ChatGPT Search is that it blends a natural language, conversational, interface with real-time info curated by generative AI and provides links to relevant web sources in the results.

ChatGPT Search provides allows users to interact with information in a more natural way. What’s important here is that users, I don’t love that term, can ask follow-up questions and the AI will consider the full context of the chat to provide better answers.

SearchGPT can automatically determine when to search the web based on user queries, but users also have the option to manually trigger searches by clicking a small blue search button. It’s  best-of-breed historical, intelligent search, combined with real-time web search functionality.

Instead of providing a list of links, I’m looking at you Google, ChatGPT Search synthesizes information to give direct answers to queries, while providing links to sources vs algorithmic results. This allows users to get concise, relevant answers without having to sift through multiple search results to apply a human filter to arrive at the most pertinent result. I can’t say that enough.

We, as users, have to sift through algorithmic results in a personal attempt to find the right results. It’s not always easy or effective, which means that we’ll turn to more trusted, peer-driven, results ons sites such as Instagram, TikTok, and Youtube

Here are some of the key features and differentiators of ChatGPT Search…

Conversational Interface
ChatGPT search combines search functionality with a conversational interface, offering a more intuitive way to interact with information. Users can ask follow-up questions, and ChatGPT will consider the full context of the chat to provide better answers.

Web Search Integration

ChatGPT can now search the web to provide up-to-date information on a wide range of topics. This allows users to get current information on everything from weather forecasts to stock prices, news, and more.

Source Attribution
ChatGPT search provides links to sources for the answers it gives, allowing users to verify information and explore topics more deeply. A “Sources” button below the response opens a sidebar with references for further interaction.

Partnerships with Publishers

OpenAI has collaborated with various news organizations and publishers to ensure reliable information sources. These partnerships include agreements with Associated Press, Axel Springer, Financial Times, Reuters, and several other publishers.

AInsights

The biggest frustration with search or any social platform these days is that results and feeds are the product of whatever the latest algorithm is on any given platform. Or, results become the product of the best search engine marketers in the game.

On Google, especially, an entire industry and sub-industries exist to uplift results onto page one, or even better, page zero (the summary, now AI, on the top of the results page). But, it doesn’t mean, at least on Google search, that the results are the most accurate. Instead, the result is the most, usually, manufactured, and not aligned to a user’s desired outcome. Even

One of the biggest, unforeseen threats, to conventional search is the conversational aspect of generative AI prompts. Those, for years, users have typed more conversational queries into search boxes, results were algorithmically optimized (or gamed) to align with the search query. We usually referred to it as keyword anthropology.

But unlike Google’s scrolling list of links, ChatGPT provides synthesized, direct answers to queries, potentially streamlining the search process. The goal is to combine web search with ChatGPT’s language understanding to provide more contextually relevant results.

I’ve always believed, context is king. Relevant, intuitive, meaningful content is inspired by context.

You may or may not know, but I’m a huge fan, and customer, of Perplexity. I use Perplexity as a research and deep search engine. I appreciate the sources and citations, which allow me to further understand any given subject by reading and learning at my own direction.

SearchGPT appears to be following this path and I look forward to comparing the results. I’m also a paying customer of ChatGPT, so this is will all be to my benefit!

With that said, OpenAI is taking on Google and Perplexity with SearchGPT.

Let’s breakdown the differences between them for executive users:

Google ranks web pages based on authority, relevance, and SEO factors, providing lists of links to various sources.

Perplexity provides synthesized answers derived from multiple reputable sources, emphasizing clarity and factual accuracy. It allows follow-up questions in a conversational format.

SearchGPT delivers conversational AI-driven answers directly within search results. It adapts responses based on user context and queries.

One use case might be to explore SearchGPT’s ability to help with running competitive analyses…

Business executives can leverage SearchGPT’s real-time data capabilities for competitive analysis in several impactful ways. The integration of real-time search functionality allows for immediate insights into market trends, competitor activities, and consumer behavior, which are essential for strategic decision-making. Key Strategies for Leveraging SearchGPT

1. Real-Time Market Insights: SearchGPT enables businesses to gather immediate insights into market trends and shifts. Executives can monitor emerging trends and competitor strategies as they happen, allowing for timely adjustments to their business strategies. This capability is crucial in fast-paced industries where staying ahead of the curve can significantly impact market positioning.

2. Competitive Analysis and Benchmarking: Utilizing SearchGPT, businesses can conduct thorough competitive analyses by tracking competitor activities and evaluating industry benchmarks. By comparing their performance metrics against industry standards in real time, companies can identify areas of strength and weakness, inspiring innovation and continuous improvement. This information helps executives set achievable targets and adjust strategies proactively.

3. Data-Driven Audience Insights: SearchGPT can provide detailed insights into specific audience segments by analyzing real-time data related to customer preferences and behaviors. This enables businesses to refine their marketing messages and campaign strategies based on current consumer trends, enhancing personalization efforts and aligning more closely with customer needs.

4. Responsive Customer SupportL The platform facilitates efficient customer interactions by providing instant access to relevant information. Executives can use SearchGPT to enhance customer support systems, enabling teams to respond quickly to inquiries with accurate, up-to-date information. This responsiveness not only improves customer satisfaction but also strengthens brand loyalty.

5. Agile Decision-Making: Real-time data analysis through SearchGPT empowers executives to make informed decisions rapidly. By analyzing current market conditions, operational metrics, and consumer feedback as they occur, businesses can adapt strategies swiftly to changing circumstances, thereby maintaining a competitive edge.

6. Identifying Opportunities for Innovation: By continuously monitoring the competitive landscape using SearchGPT, executives can spot gaps in the market or areas where competitors excel. This insight can drive innovation within their own organizations, leading to the development of new products or services that meet emerging consumer demands.

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My first book in five years is out! It’s called Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future. And, it’s available to order now. Please visit Mindshift.ing to learn more!

Please subscribe to AInsights, here.

If you’d like to join my master mailing list for news and events, please follow, a Quantum of Solis.

 

The post AInsights: OpenAI Introduces SearchGPT; Disrupts Google Again appeared first on Brian Solis.