Mark Jewell's Blog: Selling Energy, page 144

3 Content Marketing Questions

Communicating is a very large part of selling and we’re often told to be “on message” and consistent when we’re speaking with prospects and customers.  The same principles apply to marketing and our online presence, which is the basis for content strategy.  This kind of marketing focuses on the “why” of the sale and on keeping the message simple and concise. 

Acknowledging the Sacrifice and Risk of Change

“Comfort and the fear of change are the greatest enemies of success.”  -  Jeanette Coron  

Pole-Vaulting Over the Moat

Recently someone asked me, “How do you pole-vault over the moat to get in touch with new prospects?”  It’s a good question.  Whether you’re pursuing new leads or trying to get in touch with a decision maker, there are barriers to getting through that haven’t existed before.  As a consequence, your prospecting tactics have to change.

Don’t Leave Money on the Table

Now more than ever we are having to shift our focus and become creative about seeking out new prospects.  Recently I was asked, “How can I tap into a new market?”  Considering how much times have changed, new markets are one of many ways you might be able to sustain yourself in the face of an economic downturn.

Dealing With Disruption

Changes and challenges are inevitable when you’re working in sales.  This is something we’re dealing with right now in an unprecedented fashion, but the outcome is always the same - businesses can survive if they roll with the punches and come up with creative ways to reach prospects.

Weekly Recap, April 26, 2020

Here are our favorite sales-enhancing tips from this week's Selling Energy Blogs...

The Importance of Micro-Experiences

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In uncertain times, a personal touch can go a long way.  This week I would like you to examine the notion of “micro-experiences” and find a way to integrate it your business interactions this week.

How to Streamline Your Prospects

Organization is key. That's why we dedicate a day of our blog every week to time management and productivity tips. Today, I’d like to offer some important tips on streamlining your approach to prospects, particularly if you’re dealing with different segments and locations.

Redefining How to “Close” a Sale

Closing a sale can be viewed as something with a Machiavellian spin to it.  There’s the stereotype of a salesman whose mindset is very fixed: “I'm going to close you.  I'm going to make you bend to my will.  I’m going to get you to make a decision out of sheer will.”  That is not a great way to approach sales. 

Embracing Hope on Earth Day

Today is the 50th anniversary of Earth Day.  I find this milestone to be especially significant for at least two reasons.