Mark Jewell's Blog: Selling Energy

The sun sets on the Selling Energy blog

Hello valued readers and colleagues!

I hope this message finds you doing well, both personally and professionally. I am writing today to let you know that our Selling Energy daily blog will be discontinued starting April 1st. And no, this is not an April Fool's joke! 😊

The sun sets on the Selling Energy blog.

Hello valued readers and colleagues!

I hope this message finds you doing well, both personally and professionally. I am writing today to let you know that our Selling Energy daily blog will be discontinued starting April 1st. And no, this is not an April Fool's joke! 😊

Weekly Recap, March 31, 2024

Here are our sales-enhancing tips from this week's Selling Energy Blogs...

How You Sign Business Emails Matters

As an educator, I have talked about email etiquette many times, particularly regarding follow-up and using the three-sentence solicitation as the center of your messaging. Subject lines are important. The language you use is important. But what about the sign-off?

8 Common Sales Misconceptions

Working in sales can be rewarding, if you understand what a career in sales is all about. To help remove some of the mystery and illustrate the real potential offered by a career in sales, here are 8 common misconceptions about the sales profession.

Sing Your Refrain

Before you interact with a prospect or customer, ask yourself, “What is my goal right now?” As sales professionals, our end goal is usually to make a sale; however, there are many steps that come before you “seal the deal,” and in order to stay on track, it’s important to consider what you intend to accomplish with each step. This kind of forethought applies to virtually every form of communication, whether you’re leaving a voicemail, writing an email, drafting a one-page proposal, compiling a report, or giving an online presentation. What is your goal? What do you want your prospect or customer to do?

Selling Effectively to Homeowners' Associations and Residential Landlords

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Given the financial pressures that many homeowners are experiencing these days, you might be tempted to think that selling efficiency solutions to single homeowners or homeowners’ associations is a fool’s errand. That simply isn’t true. Some people are interested in efficiency improvements to their home for comfort’s sake. HVAC contractors will tell you that customers don’t care about their utility bills as much “staying cool in the summer and warm in the winter.” However, in my experience I’ve discovered there are more complex drivers than that. In today’s economy more people are working from home than ever. Now they’re looking at their thermal comfort during the day as a critical part of their business success. They can no longer ride on the coattails of their employer’s air conditioning and heating through the seasons. They’re also becoming aware of the shortcomings of their homes: the drafts, the poor indoor air quality, and so on. In short, these things are becoming harder to ignore since they’re now spending twice as much time at home.

4 One-page Proposal Formats

In keeping with last week’s one-page proposal discussion, I’m a firm believer that there are several different one-page proposal formats. Today let’s explore four different proposal types.

How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy

There’s no single formula that turns a salesperson into a successful sales professional. What is common among the best sales professionals, however, is their ability to combine proven sales strategies with their own strengths to produce an individual selling style that is effective in their market. 

Weekly Recap, March 24, 2024

Here are our sales-enhancing tips from this week's Selling Energy Blogs...