Sing Your Refrain

Before you interact with a prospect or customer, ask yourself, “What is my goal right now?” As sales professionals, our end goal is usually to make a sale; however, there are many steps that come before you “seal the deal,” and in order to stay on track, it’s important to consider what you intend to accomplish with each step. This kind of forethought applies to virtually every form of communication, whether you’re leaving a voicemail, writing an email, drafting a one-page proposal, compiling a report, or giving an online presentation. What is your goal? What do you want your prospect or customer to do?