Tushar Mangl's Blog, page 10
March 16, 2019
Ultimate tips to Build a Stronger Linkedin Profile
Linkedin is the pure replica of interpersonal business connections. Your Linkedin profile reveals a lot about your digital status. You should use it wisely and you'll surely notice the fantastic changes in your business.
The first and obvious step to implement these ultimate tips is ‘getting started’. You must take, all the practical steps to see an effective result.
Be realistic! Never copy the same cliché stuff from your resume. A Linkedin profile is enough to highlight your precious present and past.
Be realistic, that's what people like and praise. Write your true experience, doesn’t matter it’s a small or big incident, but don’t forget to describe how the incident has or will impact your present or future. Add quality images which depict a healthy attitude, as they are easily digestible. These factors will surely help you to build more brand value. 3-5 reviews and testimonials can act as a cherry in the cake. However, the profile should shine more in a personal way. It's very useful especially when clients compare you with other competitors.
But what should you do, if you own multiple businesses? - Don’t worry!
Concise the details of all your business in a summary that reveals your image as dynamic, active, yet integrated multi-preneur.
Project some light on your extraordinary abilities, in the line of work. Elaborate your experience, job by job by highlighting personal skills and unique interest. This will reveal the image of a complete man in the client’s mind. Use a pinch of humor and don’t forget to express the professional passion that lies within you. If you published on paper or electronically, show it off here. If you have earned certifications, or can speak a foreign language for business, say so here. It directly reflects on the experience you will always possess.
Write an impulsive and catchy personal headline. The 120-character lines of text under your name is your Professional Headline. It is the first line a person will read about you and, also it will define you all over the Linkedin.
Do you know why magazines contain such strange but catchy headlines? Most of the magazine companies pay a lot of attention while selecting the headlines for articles because by reading only headlines a person creates the whole image of upcoming content. You don’t need to make it strange but assure that the headline is attractive enough. Tell them who you really are instead of your company/title and don’t forget to update your headline from time to time.The headline should also be a good keyword researched (makes SEO friendly), which will be easy to digest. You may be a "DA Treasury at XYZ Corporation," but better said for LinkedIn branding purposes: "Seasoned corporate finance professional with 20+ years' experience in global treasury management". Doesn't the expanded version tell a lot more about that person than their {title} at {company name}.
Insert a photo with a charismatic smile. You should have a clear photo, exposing all factors, how you look like, friendly nature, approachable face. These tips are kinda basic but yet underestimated by others. It will surely build your brand.
A potential businessman might have your picture in front of his eyes while speaking with you via telephone. Now, you might understand the value of your effective profile picture. Also, keep in mind that with the help of your photo anyone should easily recognize you. This will help you to gain trust in an initial face to face meetings. Well, that doesn't mean you should hire a professional photographer for your profile. It can even be in some pose revealing your work like, as a public speaker with his hands extended making a point or an attorney on the phone.
No picture with your kids, dog, cat, or raising a glass at a party--not professionally correct. Never attempt a mistake by putting the logo of your company. Not having a photo at all is even worse. You should understand your face is also a part of your brand.
Show your audience a fully shaped and one of the best Linkedin profile: Complete your profile 100% by getting a personalized link URL.
Ask yourself, do you have even 75% of your Linkedin profile completion?Making a profile 100% complete will make your SEO more productive to use. To achieve 100% profile completion show your current position, at least 2 past positions, education, profile summary, photo, specialties and 5 testimonials by others of you. Don't make the client feel he is wasting his time, by putting so many testimonials of other people. That's annoying.
Personalize your LinkedIn URL, instead of using the default URL you were given when you joined LinkedIn. If you have numbers and letters at the end of your LinkedIn profile URL, you need to personalize it. To learn how to do so, go to the Learning Center at the bottom of any LinkedIn page, and search for "personalized URL" and then follow the directions. Once you get your personalized URL, showcase the link everywhere, on your business cards, email signature lines, and all marketing materials. This will help the reader to know more about you thus having a clear vision for you.
Create a sort of question/answer forum. Answering valuable and purposeful question will make your image as an expert and worthy of time spent with you. Moreover, this will also help you to gain more knowledge about your business background.
It's a noble deed, helping someone by solving their problems. As said, it will build infinite value with an expertise image in front of all. This fortifies your stance and builds social capital with your network.
Always remember you'll never consider as a fool by asking easy and basics questions. But be sure you ask question time to time, that requires brains.
The world is changing itself at very high speed. You must do something extraordinary and more work from others. Apparently, a quite long time period is needed to stand apart from the crowd but, surely the moment will come. Social media facilitates us with easy communication but that makes difficult to attain the right impression. These techniques are not complex and should be adopted with time and are meant to be taken seriously.
Trust lifts your business to the next level. The processes are dynamic, and the result will be exciting. Even dummies can practice them. Good luck!
Published on March 16, 2019 05:20
February 28, 2019
The ultimate and effective tips to kick start your business on Instagram
Talking about the time before October 2010, did you ever even thought to communicate anyone in this world, no matter whether it’s any celebrity, famous personality or any other common man? - That's’ what a true social media does.
Instagram is gaining popularity at a very high speed. People are loving it! The uniqueness of Instagram lies in the fact that it removes the communication gap between famous personalities and a common man. Everyone is following his favorites, role model and even favorite companies. This is the reason why Instagram, only in 8 years has reached over 1 billion active users. No doubt, these all factors directly affect Instagram marketing. From a marketing perspective, Instagram is also known as a money spinner. Already 70.7% of the world’s businesses are on Instagram, this includes all the online business, local businesses and even many MNCs’.
I am pretty much sure till now, you don’t have any reason left for ‘not promoting’ your business on Instagram.
To kickstart your business in Instagram the primary and obvious step is to sign up for a business account rather than a normal account. If you have already signed for a normal account, go to your profile settings and switch to the business account.
Thinking about “how I’ll stand apart and make my brand visible in this competition?” Well, here are some of the easy and most important steps to fire up your business.
1. Your posts are everything to your business
More than 60 million posts are being uploaded to Instagram every day. Your posts are the first thing from which people judge you and your business. Make sure your posts are rich in content and contain bright contrast, as this brings a clear vision of your product. In the case of videos, try to apply the logo of your brand in the beginning or throughout the whole video. This will really make people your logo memorable. Make videos short and concise, long videos usually makes people feel irritated.
Try to find out the best time to upload your post in which they get more engagements and likes, this can be done by performing experiments and tracking the engagement of different posts uploaded at the various time. However, the suitable time to upload posts are:
Monday- 7 pm and 10 pm
Tuesday- 3 am and 10 pm
Wednesday- 5 pm
Thursday- 7 am and 11 pm
Friday- 1 am and 8 pm
Saturday- 12 am and 2 am
Sunday- 5 pm
2. Reveal your lifestyle through stories
Many people also want to see the scenes behind your business. This is the place where you can brat your personal lifestyle. Again, your picture and video should be of remarkable quality. You are expected to make more and more engagement through your stories. From the help of stories, you'll be able to build the trust between you and your followers, as a person will have full satisfaction by clearing the doubts what he is buying or using, where the product is coming from and all other basic questions. Always keep in mind through a story, you are showing your lifestyle and background. So, don't post irrelevant or unnecessary post, that may create a bad reputation of your brand or any conflicts among your followers.
3. Give a chance to paid advertisement partnership for reaching a new audience
If you have less amount of money to spend, try advertisement partnership. It really takes very less money but, its effective rate is very high for reaching a new audience. One of the strange impacts which happened due to Instagram is, the gap between a famous personality and a common man is depleted, it is changing the whole hierarchy. On which stage you will set a person who has 20k followers? Try paid advertisement partnership with these people. It will really help with a small amount of expense. Taking this case as an example you will get an opportunity to reveal your product to all 20 k people, thus predicting huge sales. Choosing the right people for advertisement partnership you'll just boost your brand.
4. It is consistency, which matters
Consistency is the most important factor in every aspect of life. Even here, to win over the Instagram you should show the engagement with a regular period. One post daily is good engagement between you and your people. Try to make a pattern of themes in a post, by this people will get an idea of what they are about to see.
To gain a good reputation and love from your followers try to send personal messages to everyone on special occasions. Yes, this is a bit time-consuming process, yet valuable.
Instagram has really taken marketing to the next level. It is helping millions of people to earn tons of money and gives a drastic improvement in business. You won’t deny the fact that 56% of Instagram users make more than 50,000 dollars per year. By following these easy tips, you, even as a beginner can start building your brand. Don’t lose your faith, in the beginning, it usually took a few months to achieve a good number of followers. Just shape your planning and start taking practical steps.
Instagram is gaining popularity at a very high speed. People are loving it! The uniqueness of Instagram lies in the fact that it removes the communication gap between famous personalities and a common man. Everyone is following his favorites, role model and even favorite companies. This is the reason why Instagram, only in 8 years has reached over 1 billion active users. No doubt, these all factors directly affect Instagram marketing. From a marketing perspective, Instagram is also known as a money spinner. Already 70.7% of the world’s businesses are on Instagram, this includes all the online business, local businesses and even many MNCs’.
I am pretty much sure till now, you don’t have any reason left for ‘not promoting’ your business on Instagram.
To kickstart your business in Instagram the primary and obvious step is to sign up for a business account rather than a normal account. If you have already signed for a normal account, go to your profile settings and switch to the business account.
Thinking about “how I’ll stand apart and make my brand visible in this competition?” Well, here are some of the easy and most important steps to fire up your business.
1. Your posts are everything to your business
More than 60 million posts are being uploaded to Instagram every day. Your posts are the first thing from which people judge you and your business. Make sure your posts are rich in content and contain bright contrast, as this brings a clear vision of your product. In the case of videos, try to apply the logo of your brand in the beginning or throughout the whole video. This will really make people your logo memorable. Make videos short and concise, long videos usually makes people feel irritated.
Try to find out the best time to upload your post in which they get more engagements and likes, this can be done by performing experiments and tracking the engagement of different posts uploaded at the various time. However, the suitable time to upload posts are:
Monday- 7 pm and 10 pm
Tuesday- 3 am and 10 pm
Wednesday- 5 pm
Thursday- 7 am and 11 pm
Friday- 1 am and 8 pm
Saturday- 12 am and 2 am
Sunday- 5 pm
2. Reveal your lifestyle through stories
Many people also want to see the scenes behind your business. This is the place where you can brat your personal lifestyle. Again, your picture and video should be of remarkable quality. You are expected to make more and more engagement through your stories. From the help of stories, you'll be able to build the trust between you and your followers, as a person will have full satisfaction by clearing the doubts what he is buying or using, where the product is coming from and all other basic questions. Always keep in mind through a story, you are showing your lifestyle and background. So, don't post irrelevant or unnecessary post, that may create a bad reputation of your brand or any conflicts among your followers.
3. Give a chance to paid advertisement partnership for reaching a new audience
If you have less amount of money to spend, try advertisement partnership. It really takes very less money but, its effective rate is very high for reaching a new audience. One of the strange impacts which happened due to Instagram is, the gap between a famous personality and a common man is depleted, it is changing the whole hierarchy. On which stage you will set a person who has 20k followers? Try paid advertisement partnership with these people. It will really help with a small amount of expense. Taking this case as an example you will get an opportunity to reveal your product to all 20 k people, thus predicting huge sales. Choosing the right people for advertisement partnership you'll just boost your brand.
4. It is consistency, which matters
Consistency is the most important factor in every aspect of life. Even here, to win over the Instagram you should show the engagement with a regular period. One post daily is good engagement between you and your people. Try to make a pattern of themes in a post, by this people will get an idea of what they are about to see.
To gain a good reputation and love from your followers try to send personal messages to everyone on special occasions. Yes, this is a bit time-consuming process, yet valuable.
Instagram has really taken marketing to the next level. It is helping millions of people to earn tons of money and gives a drastic improvement in business. You won’t deny the fact that 56% of Instagram users make more than 50,000 dollars per year. By following these easy tips, you, even as a beginner can start building your brand. Don’t lose your faith, in the beginning, it usually took a few months to achieve a good number of followers. Just shape your planning and start taking practical steps.
Published on February 28, 2019 13:34
February 25, 2019
How can your brand benefit from Linkedin Articles/LinkedinPulse?
Linkedin Pulse/Linkedin Articles is a blog platform wherein you can post writeups/notes on the Linkedin Network and share your ideas and thoughts with others.
I will write a separate piece on how individuals and professionals can use it for their own career growth. This one is about how you can grow your business, or better your brand outreach through Linkedin Articles. It gives you an excellent opportunity to reach a wider audience, engage with your loyal clients and to boost your goodwill.
1. Attractive headlines - Their is no substitute to this. Whatever you are writing, the topic or genre could be anything, the headline has to be catchy. It has to compel readers to go through your post.
2. Integrate your Linkedin Pulse strategy with S.E.O. - Many brands make the mistake of isolating SEO and Social Media strategies. S.E.O. can be really useful for Linkedin articles. It can help with keywords which the audience is looking for. This can give social marketeers better idea on what to write about. Also make the articles more searchable.
Through S.E.O. strategies one can also hyperlink various important links which can further boost discovery. Like you can use hyperlink for reference articles, your company blog or a product link.
3. Draw up a Linkedin Article Calendar - If you are using this platform for business, make sure to publish regularly according to a set calendar. I always advise to draw up a calendar of up to three months.
4. Review your strategy at regular intervals - The user behavior at sites like Linkedin keeps changing. So whatever strategy you formulate, keep reviewing it at regular intervals.
5. Your Company Blog & Linkedin Pulse are different - Don't copy paste the same content or treat both platforms as same. The objectives, reach and set up are way different. While the content strategy can be similar it should never be identical.
6. Use other Social Media to amplify your article's reach - Twitter & FB channels of your Business can help further to serve wider audience. You can also share your article with colleagues and clients who can further share it within their networks.
Linkedin users, generate over 200,000 articles a week. It is one of the major publishing platforms in the World today. Catering to professionals, it can be a great opportunity for your business to achieve specific goals.
I have tried to cover a few pointers in this article, if you have anything to add, do share in the comment section below.
I will write a separate piece on how individuals and professionals can use it for their own career growth. This one is about how you can grow your business, or better your brand outreach through Linkedin Articles. It gives you an excellent opportunity to reach a wider audience, engage with your loyal clients and to boost your goodwill.
1. Attractive headlines - Their is no substitute to this. Whatever you are writing, the topic or genre could be anything, the headline has to be catchy. It has to compel readers to go through your post.
2. Integrate your Linkedin Pulse strategy with S.E.O. - Many brands make the mistake of isolating SEO and Social Media strategies. S.E.O. can be really useful for Linkedin articles. It can help with keywords which the audience is looking for. This can give social marketeers better idea on what to write about. Also make the articles more searchable.
Through S.E.O. strategies one can also hyperlink various important links which can further boost discovery. Like you can use hyperlink for reference articles, your company blog or a product link.
3. Draw up a Linkedin Article Calendar - If you are using this platform for business, make sure to publish regularly according to a set calendar. I always advise to draw up a calendar of up to three months.
4. Review your strategy at regular intervals - The user behavior at sites like Linkedin keeps changing. So whatever strategy you formulate, keep reviewing it at regular intervals.
5. Your Company Blog & Linkedin Pulse are different - Don't copy paste the same content or treat both platforms as same. The objectives, reach and set up are way different. While the content strategy can be similar it should never be identical.
6. Use other Social Media to amplify your article's reach - Twitter & FB channels of your Business can help further to serve wider audience. You can also share your article with colleagues and clients who can further share it within their networks.
Linkedin users, generate over 200,000 articles a week. It is one of the major publishing platforms in the World today. Catering to professionals, it can be a great opportunity for your business to achieve specific goals.
I have tried to cover a few pointers in this article, if you have anything to add, do share in the comment section below.
Published on February 25, 2019 10:39
February 20, 2019
Assignment Feature from Learn Content Writing - Udemy
Frodo once said, “I wish it need not have happened in my time.” Time is such a wondrous and mysterious thing, shows the true value of us, but it becomes creepy when realized the guilt of not taking an essential decision in our past. Anyhow, most of us regret at least once in our lifetime- if I could do this, something better might could have happened or something similar to this. This is the worst yet almost invincible show of time which someone indulges in.
Mine, five years younger self is just a 13 years old child; who has a similar mindset like any other normal child of this age group, wondering about comical characters, not worrying much about future. As an experienced boy, the only suggestion I would give to the younger me is ‘Dream big’! It will set the framework and will explore the limitations of practicality.
It will be wrong if I say dreaming big is just a habit, moreover, it’s a matter of perception; thinking capacity, will power and perhaps more. It is the fundamental step of getting ‘real success’ and dreaming big will be more advantageous, if one becomes conscious from a young age only. Here, my younger self might wonder, “How can I think big?” Which is the kinda obvious thing? So, here’s one more simple suggestion from an experienced one. Just make a legend, your idol from the field of your passion and follow him!
The main reason for practicing this at an early age is that very much time goes into planning and implementing philosophies on the real ground and one should start this as early as possible.
____________________________________________
Subroto Mukherjee - A young, aspiring, zealous writer____________________________________
I am curating a series around the notable assignments submitted to via the Learn Content Writing Course I co-ordinate at Udemy. If you have taken my course and want me to include your assignment here, mail it to me for another review._________________________________________________________________
Published on February 20, 2019 09:27
February 19, 2019
Affirm the World your professional identity through Linkedin
Do you remember the days of the early ’20s, when people usually found jobs on newspaper advertisements and radio?
Comparing today’s time, it was like traveling miles without any vehicle. But on 5th May 2003, it was a revolution when Linkedin came in an option of the common man, truly changed the concept of the ‘Finding Job’. An idea making of social networking site specifically for professional and business purpose now has over 570+ million users.
LinkedIn?
Linkedin was founded by Paypal Mafias (co-founders of PayPal). The only objective of Linkedin ’s co-founder was to remove the barrier between job seekers and hiring small and large companies. It is an obvious and accurate place to showcase your skills, education, and experiences. You, with the help of Linkedin, can connect with your colleagues and business associates without spending any money. However, a premier account is needed to communicate with other seeking employers one on one to get a worthy job for yourself. Among all the social media platforms, with more than 260 million active users, Linkedin is the most social networking site for job searching, generating business leads and reconnecting your ex-colleagues too.
Some basic and primary points to use Linkedin: 1. You can join and create a basic account by simply adding a verified e-mail, at no cost. But, there are some charges for premier accounts which have many benefits over a basic account.
2. After signing up, you can add all your detailed information about your work, education, skills etc. Moreover, it’ll be your CV which will be visible to everyone and you can be easily found.
3. You can also change privacy settings so that your bio can be hidden from selective.
4. You can search for business associates, colleagues, and companies, to follow or get connect with them.
Conclusion With the uniqueness in the whole market, Linkedin is constantly increasing more trust and awareness day by day, all around the world by helping many entrepreneurs, professionals and companies to achieve their desired destinations.
It is just a myth that” due to a lot of crowds, one can’t get or even apply for a good job.” The only thing which matters is your true and charismatic resume, which can be admired by everyone. Research conducted in 2017 states that around 40% of Linkedin user earns more than 75,000 dollars per year, which is obviously a decent amount of money for anyone. You should place your identity in front of the whole world.
Comparing today’s time, it was like traveling miles without any vehicle. But on 5th May 2003, it was a revolution when Linkedin came in an option of the common man, truly changed the concept of the ‘Finding Job’. An idea making of social networking site specifically for professional and business purpose now has over 570+ million users.
LinkedIn?
Linkedin was founded by Paypal Mafias (co-founders of PayPal). The only objective of Linkedin ’s co-founder was to remove the barrier between job seekers and hiring small and large companies. It is an obvious and accurate place to showcase your skills, education, and experiences. You, with the help of Linkedin, can connect with your colleagues and business associates without spending any money. However, a premier account is needed to communicate with other seeking employers one on one to get a worthy job for yourself. Among all the social media platforms, with more than 260 million active users, Linkedin is the most social networking site for job searching, generating business leads and reconnecting your ex-colleagues too.
Some basic and primary points to use Linkedin: 1. You can join and create a basic account by simply adding a verified e-mail, at no cost. But, there are some charges for premier accounts which have many benefits over a basic account.
2. After signing up, you can add all your detailed information about your work, education, skills etc. Moreover, it’ll be your CV which will be visible to everyone and you can be easily found.
3. You can also change privacy settings so that your bio can be hidden from selective.
4. You can search for business associates, colleagues, and companies, to follow or get connect with them.
Conclusion With the uniqueness in the whole market, Linkedin is constantly increasing more trust and awareness day by day, all around the world by helping many entrepreneurs, professionals and companies to achieve their desired destinations.
It is just a myth that” due to a lot of crowds, one can’t get or even apply for a good job.” The only thing which matters is your true and charismatic resume, which can be admired by everyone. Research conducted in 2017 states that around 40% of Linkedin user earns more than 75,000 dollars per year, which is obviously a decent amount of money for anyone. You should place your identity in front of the whole world.
Published on February 19, 2019 08:28
Affirm world your professional identity through Linkedin
Do you remember the days of the early ’20s, when people usually found jobs on newspaper advertisements and radio?
Comparing today’s time, it was like traveling miles without any vehicle. But on 5th May 2003, it was a revolution when Linkedin came in an option of the common man, truly changed the concept of the ‘Finding Job’. An idea making of social networking site specifically for professional and business purpose now has over 570+ million users.
LinkedIn?
Linkedin was founded by Paypal Mafias (co-founders of PayPal). The only objective of Linkedin ’s co-founder was to remove the barrier between job seekers and hiring small and large companies. It is an obvious and accurate place to showcase your skills, education, and experiences. You, with the help of Linkedin, can connect with your colleagues and business associates without spending any money. However, a premier account is needed to communicate with other seeking employers one on one to get a worthy job for yourself. Among all the social media platforms, with more than 260 million active users, Linkedin is the most social networking site for job searching, generating business leads and reconnecting your ex-colleagues too.
Some basic and primary points to use Linkedin: 1. You can join and create a basic account by simply adding a verified e-mail, at no cost. But, there are some charges for premier accounts which have many benefits over a basic account.
2. After signing up, you can add all your detailed information about your work, education, skills etc. Moreover, it’ll be your CV which will be visible to everyone and you can be easily found.
3. You can also change privacy settings so that your bio can be hidden from selective.
4. You can search for business associates, colleagues, and companies, to follow or get connect with them.
Conclusion With the uniqueness in the whole market, Linkedin is constantly increasing more trust and awareness day by day, all around the world by helping many entrepreneurs, professionals and companies to achieve their desired destinations.
It is just a myth that” due to a lot of crowds, one can’t get or even apply for a good job.” The only thing which matters is your true and charismatic resume, which can be admired by everyone. Research conducted in 2017 states that around 40% of Linkedin user earns more than 75,000 dollars per year, which is obviously a decent amount of money for anyone. You should place your identity in front of the whole world.
Comparing today’s time, it was like traveling miles without any vehicle. But on 5th May 2003, it was a revolution when Linkedin came in an option of the common man, truly changed the concept of the ‘Finding Job’. An idea making of social networking site specifically for professional and business purpose now has over 570+ million users.
LinkedIn?
Linkedin was founded by Paypal Mafias (co-founders of PayPal). The only objective of Linkedin ’s co-founder was to remove the barrier between job seekers and hiring small and large companies. It is an obvious and accurate place to showcase your skills, education, and experiences. You, with the help of Linkedin, can connect with your colleagues and business associates without spending any money. However, a premier account is needed to communicate with other seeking employers one on one to get a worthy job for yourself. Among all the social media platforms, with more than 260 million active users, Linkedin is the most social networking site for job searching, generating business leads and reconnecting your ex-colleagues too.
Some basic and primary points to use Linkedin: 1. You can join and create a basic account by simply adding a verified e-mail, at no cost. But, there are some charges for premier accounts which have many benefits over a basic account.
2. After signing up, you can add all your detailed information about your work, education, skills etc. Moreover, it’ll be your CV which will be visible to everyone and you can be easily found.
3. You can also change privacy settings so that your bio can be hidden from selective.
4. You can search for business associates, colleagues, and companies, to follow or get connect with them.
Conclusion With the uniqueness in the whole market, Linkedin is constantly increasing more trust and awareness day by day, all around the world by helping many entrepreneurs, professionals and companies to achieve their desired destinations.
It is just a myth that” due to a lot of crowds, one can’t get or even apply for a good job.” The only thing which matters is your true and charismatic resume, which can be admired by everyone. Research conducted in 2017 states that around 40% of Linkedin user earns more than 75,000 dollars per year, which is obviously a decent amount of money for anyone. You should place your identity in front of the whole world.
Published on February 19, 2019 08:28
February 16, 2019
Some Information Related to Guest Blogging
Many of us don't know about guest blogging. So, what is guest blogging?
When one blogger posts his content to another blogger's site it is termed as guest post/guest blog. This method can be used to increase traffic on our sites. Mainly new bloggers use this technique of blogging so that their blogs get promoted and they can build-up the relationship with the audience and this technique also helps them increase the traffic on their site.
If you have started a new blog, your blog might have trouble in reaching up with a wide range of audience, even if you have strong content to post. So, you can publish that content to someone else’s blog whose blog is already reputed so that people can read out your content and if they like your post than bingo!!! You grab audience attention and this lead to increase the number of audiences on your site. But make sure that the concept is simple, and you are writing the content according to the blogger’s requirement. There are many sites who accept guest posts. Tusharmangl.com also accepts a guest post and so do several other websites.
Through guest blogging, you can also showcase your knowledge and the area where you are expert at. For instance suppose you have knowledge regarding technology and you are expert in that field and also you find out a website who post the content related to mobile phones and new technologies that have developed so you get a chance to showcase your knowledge and if you are writing according to the particular blogger's requirement, so it is obvious that your content will be posted on their website.
Guest blogging is helpful for both guest blogger as well as the blogger accepting the post. For guest blogger as you can showcase your knowledge and increase the audience for your blog by posting some good content on someone else blog. And help to increase your reputation over social media. Also, it is beneficial for the blogger as he will post new and some creative content which will increase the interest of the old reader and the new reader who is reading the blog may become the part of that blog and he can grab more audience through that.
Some market strategy can also be followed through a guest post. As I said before through guest blogging you grab audience attention and if they like your content they can become your audience also, so this also can be used for market strategy. It also helps in networking as you get connected to another blogger so guest posting also helps for networking. Nowadays people are using guest blogging method to increase the audience for their site, marketing and for many more purposes. It very useful method used by almost every blogger looking to increase his or her base.
So how do you find the right blog or website to contribute your content at?
• Look for websites/blogs which are in sync with your domain and field of expertise• Pitch your ideas first to the blog owner and then only work on the full article• Go through the previous content on the site well first before taking a call whether your content fits with it or not.
When one blogger posts his content to another blogger's site it is termed as guest post/guest blog. This method can be used to increase traffic on our sites. Mainly new bloggers use this technique of blogging so that their blogs get promoted and they can build-up the relationship with the audience and this technique also helps them increase the traffic on their site.
If you have started a new blog, your blog might have trouble in reaching up with a wide range of audience, even if you have strong content to post. So, you can publish that content to someone else’s blog whose blog is already reputed so that people can read out your content and if they like your post than bingo!!! You grab audience attention and this lead to increase the number of audiences on your site. But make sure that the concept is simple, and you are writing the content according to the blogger’s requirement. There are many sites who accept guest posts. Tusharmangl.com also accepts a guest post and so do several other websites.
Through guest blogging, you can also showcase your knowledge and the area where you are expert at. For instance suppose you have knowledge regarding technology and you are expert in that field and also you find out a website who post the content related to mobile phones and new technologies that have developed so you get a chance to showcase your knowledge and if you are writing according to the particular blogger's requirement, so it is obvious that your content will be posted on their website.
Guest blogging is helpful for both guest blogger as well as the blogger accepting the post. For guest blogger as you can showcase your knowledge and increase the audience for your blog by posting some good content on someone else blog. And help to increase your reputation over social media. Also, it is beneficial for the blogger as he will post new and some creative content which will increase the interest of the old reader and the new reader who is reading the blog may become the part of that blog and he can grab more audience through that.
Some market strategy can also be followed through a guest post. As I said before through guest blogging you grab audience attention and if they like your content they can become your audience also, so this also can be used for market strategy. It also helps in networking as you get connected to another blogger so guest posting also helps for networking. Nowadays people are using guest blogging method to increase the audience for their site, marketing and for many more purposes. It very useful method used by almost every blogger looking to increase his or her base.
So how do you find the right blog or website to contribute your content at?
• Look for websites/blogs which are in sync with your domain and field of expertise• Pitch your ideas first to the blog owner and then only work on the full article• Go through the previous content on the site well first before taking a call whether your content fits with it or not.
Published on February 16, 2019 03:05
December 29, 2018
#MeToo & the perils of being a working male in India today
In the year 1983, when the Indian lawmakers amended the Indian Penal Code to add section 498a (to deal with matrimonial cruelty) little would they have imagined that it would one of its most misused sections. Over the years, married men and their families were amply harassed by their wives using this section as a weapon. Thousands of false dowry cases are still pending and being filed each other to make men more compliant. In fact, in 2017, even the Supreme Court of India had to take the cognizance of the rise in several false cases under section 498a.
The #Metoo fad reminds of this trend. In today’s time, Indian workplaces are in fact becoming dangerous and unsafe for men than women. Many careers are being destroyed simply because of false cases and accusations going around. It is more so in office cultures in India because of our own complex social system. Since Independence, women have gained more recognition and space in white collar jobs in India. Still, our society is patriarchal in nature and there are many who believe that women have not been given their due.That our population is still incapable of gender balance and equality can be recognized from the fact how so many women support sexual assaults and even help cover up gender-relatedcrimes. Its all in the data and so many stories you hear on regular basis.Our workplaces are in fact reflection of our society. Men will flash their egos and expect women to play a demure role. Why? Because they have grown up in a society where sisters are too compliant and mothers always firm in the background. Many women struggle in their workplaces trying to create a niche with their acquired knowledge. They struggle because they have been brought up in a society which makes them too passive. While it’s an achievement, it is also creating an unhealthy working environment. I will give you an example of a girl, let's call her Z. She is quite friendly with her male boss whom we will call X. Now, when X invited her for a drink outside office hours, she agreed. It boosted her image in the office. The perception built up that she is close to the boss. Now when the boss gets little extra friendly with her, let's say starts calling her every night, she gets confused. She hesitates in saying no. It is cases such as these which later blow to sexual harassment and land on your social media with a #metoo title.Then there is the spite. Like the false dowry cases, there is a spike in false reporting of sexual misconduct in offices, just for the heck of it. It gets the complainant sympathy, vengeance, control, or whatever emotion she is looking for. The male colleague suffers isolation, demoralization, and setback in a career. And then there is pure ambition. We know of so many women at workplaces who to further their ambitions are ready to walk that extra mile. And in case things don’t go as planned, there is always an allegation to rely upon.I am not saying that sexual misconduct in workplaces is an issue to ignore. It’s a huge thing. But there are women in offices who are supporting this. Some by their silence and some by participation. For if X the boss is expecting something out of Z his subordinate, there have been many before her who used X as a step of the ladder of their professional achievements. Look at the film industry, where the whole #metoo thing is getting the most attention. While some might point fingers at a director or producer for their casting couch, there are many who jumped over the chance to further their agenda. What makes it so toxic is how we all treat such crimes. The #metoo campaign also relies on the same logic. We rely on insinuations rather than a fair probe. Whenever there is a matter of sexual harassment or assault, we are too eager to judge. Hence, you see a social media post with snippets of conversation and everyone taking sides. No one is happy to read the full story. Let us just name and shame. We forget very conveniently that when we do that, by passing judgment on basis of hearsay, we are belittling every claim of sexual misconduct. False or True, the allegation just remains that; an allegation. An incomplete statement, ruining lives of people and just serving fodder to rumor mills.
Published on December 29, 2018 22:40
December 24, 2018
Why you should pick a job for the right Work Culture
The other day, I read these lines by Shuvam, about how work culture transforms into a company's true identity. It resonated with what I have been saying for a long time now. People pick up jobs for all the wrong reasons whereas they should first look at a company's culture.I recall a few months, someone came to me for a career related advise. The said person had a job offer in hand and wanted to switch. Now if you have been doing this for long, that is handing out advise on any matter whatsoever, you already know the drill. The guy will ramble a little about how its the end of the road at the current organization, then go on about the offer in hand, and subsequently lay down the fears. Mostly, its about validation. Most of the times, the person has already made up his/her mind. They will tell you about the benefits, the timings, the hike etc.
But what I would prefer to know is about the company and its culture. The kind of ethos imbibed within the company's roots should be the ultimate factor to decide whether to work there or not. And culture is not just about less work hours or a party every weekend. Its also not only about fancy interiors and those multicolored furniture pieces. The culture of an organization is much more than that. Ethics, justice, fairness, treatment of employees, are some other factors.
Seriously, I hear so much about how much companies care for their employees, it makes you want to gag. Most of that stuff is fancy PR spun around by people with great skill set. But seriously, its a done to death thing. Especially in India. Its rare in our country to find a company which seriously thinks about the company and its work force. Most of them are their to exist. And just to exist.
Employees then, have no great motivation to work than to wait for the next best offer an jump ship. Not even knowing what the company's culture was and what next company's could be.
A friend recently changed job, and at his farewell, someone remarked something about their P&L head. This friend was a middle manager ranked guy. Not too senior, not too junior. He had never heard or known about the name of the P&L head. Simply because the P&L head didn't care, neither did the company had a culture of inclusiveness. And the friend went with a rival organization at a much senior position. Looks like he didn't have to care either.
Individuals if they land at great cultures will do real great not just in the short term, but in long term as well. For they will bloom their, not just grow. Companies which fail to understand what culture is, ultimately bleed money on attrition, and fancy business plans with shoddy talent and an utter lack of vision.
People need great work cultures to do a great job and companies should invest their energies to perfect a work culture which attracts the best minds.
Do you agree with this? Let me know your thoughts in the comments section below.
Published on December 24, 2018 06:17
December 5, 2018
RAS Luxury Oils Launches Eco drive Campaign
“Farm to bottle’ luxury natural skincare and wellness brand RAS Luxury Oils has launched its eco drive campaign, #RecyclewithRAS to encourage customers, to promote the concept of three R’s -“Reduce, Reuse and Recycle”, and to regain the sustainability of the packaging among customers.
On returning 1 empty primary bottle of RAS or more, one can receive a free Essential oil. On returning 2 empty primary bottles of RAS or more, people can receive a free Essential oil and diffuser. On returning 3 empty primary bottles of RAS or more, people can receive a free Rose Nectar Face Spritz. And on returning 5 empty primary bottle of RAS or more and receive a free body Polish- all limited to once per month. Hence return the products and for that effort get a product.
Miss Shubhika Jain, Founder & CEO, RAS Luxury Oils, said, “We want to portray RAS as a sustainable brand focused on the end - to - end lifetime of its products. The existence of harmful and pervasive Micro-plastics and micro fibres in the environment have made us believe that every little contribution can help make the world a safer place”.
Recent studies into water contamination have found microplastics in 83% of tap water samples from major cities around the world and in 93% of samples from the world’s top 11 bottled water brands. With cosmetic sales expected to reach $675 billion by 2020, the industry becomes one of the key influencers affecting consumer behaviour. RAS contributes to the environment with a low waste ideal, generating least amounts of disposable waste in the manufacturing process as well as recycling materials to bring them back into the production chain, rather than generating new waste. However, they want to take this belief one step further by encouraging #recycling outside of their manufacturing process.
“Cosmetics are often packaged in containers that are hard to clean, and the packaging is often comprised of mixed materials (e.g. a pump-action bottle made with different plastic resins and a metal spring). By incentivizing customers to return used primary packaging through this campaign. This campaign is also an initiative towards cultivating recycling habits among our customers” further added Ms Jain.
To be a part of this campaign one can send a DM on Instagaram @rasluxuryoils, email on info@rasluxuryoils or text on +919329773003 with their address after packing their empty bottle/es in a box. Write the address on it or print and stick the pickup details as emailed/dm by RAS. Their delivery partner, FedEx will arrange for a free pick up from address and once the boxes are received, a full size product from RAS will be shipped.
About RAS Luxury Oils RAS Luxury Oils, is India’s first "Farm to Face" venture striving to introduce 100% pure, honest and absolutely luxurious beauty and Skincare products. The brand encourages people around the globe to say “NO” to unnatural, ‘unpronounceable’ ingredients. The company has vertically integrated processes from cultivation in its own farms in Raipur to oil extraction along with formulation at its own DSIR-approved R&D lab in Raipur. For further information please visit www.rasluxuryoils.com
On returning 1 empty primary bottle of RAS or more, one can receive a free Essential oil. On returning 2 empty primary bottles of RAS or more, people can receive a free Essential oil and diffuser. On returning 3 empty primary bottles of RAS or more, people can receive a free Rose Nectar Face Spritz. And on returning 5 empty primary bottle of RAS or more and receive a free body Polish- all limited to once per month. Hence return the products and for that effort get a product.
Miss Shubhika Jain, Founder & CEO, RAS Luxury Oils, said, “We want to portray RAS as a sustainable brand focused on the end - to - end lifetime of its products. The existence of harmful and pervasive Micro-plastics and micro fibres in the environment have made us believe that every little contribution can help make the world a safer place”.
Recent studies into water contamination have found microplastics in 83% of tap water samples from major cities around the world and in 93% of samples from the world’s top 11 bottled water brands. With cosmetic sales expected to reach $675 billion by 2020, the industry becomes one of the key influencers affecting consumer behaviour. RAS contributes to the environment with a low waste ideal, generating least amounts of disposable waste in the manufacturing process as well as recycling materials to bring them back into the production chain, rather than generating new waste. However, they want to take this belief one step further by encouraging #recycling outside of their manufacturing process.
“Cosmetics are often packaged in containers that are hard to clean, and the packaging is often comprised of mixed materials (e.g. a pump-action bottle made with different plastic resins and a metal spring). By incentivizing customers to return used primary packaging through this campaign. This campaign is also an initiative towards cultivating recycling habits among our customers” further added Ms Jain.
To be a part of this campaign one can send a DM on Instagaram @rasluxuryoils, email on info@rasluxuryoils or text on +919329773003 with their address after packing their empty bottle/es in a box. Write the address on it or print and stick the pickup details as emailed/dm by RAS. Their delivery partner, FedEx will arrange for a free pick up from address and once the boxes are received, a full size product from RAS will be shipped.
About RAS Luxury Oils RAS Luxury Oils, is India’s first "Farm to Face" venture striving to introduce 100% pure, honest and absolutely luxurious beauty and Skincare products. The brand encourages people around the globe to say “NO” to unnatural, ‘unpronounceable’ ingredients. The company has vertically integrated processes from cultivation in its own farms in Raipur to oil extraction along with formulation at its own DSIR-approved R&D lab in Raipur. For further information please visit www.rasluxuryoils.com
Published on December 05, 2018 09:47


