Tushar Mangl's Blog, page 13

White Bricx Cafe - Baani Square - Gurgaon

On a neat corner of Baani Square, lies the White Bricx Cafe with uber cool interiors and an outdoor seating space with artificial grass, palms and swings. They have a great menu with Continental, Indian and Chinese options.
They make their own Chicken Nuggets and I would recommend it definitely. The Nutella Shake is another thing which they make great. Fish n Chips is not that great but The Peri Peri Pizza and the Lasagne are quite good. Go for the European stuff here. And don’t forget the brownie and the fried ice cream. 
The ambiance is very comfortable and the seating perfect for close private group or couple settings. 
The service is very good with a smiling staff with the right recommendations and happy to serve attitude.

Andrea's Eatery - Saket New Delhi

Its been quite many months since I last traveled down to Delhi and on the insistence of so many recommendations to try out this small little eatery. Andrea's Eatery does serve okayish food but that's where the story ends. The place is cramped, service is horrible and the menu overpriced. Imagine, I am about to eat my main course (Literally cutting it with my knife ) when the server finally asks "sir regular water or mineral water?"That is not surprising as every server seems to be serving every table. I had to repeat orders and instructions to five different people. 
The management was arrogant and least bothered.The place does look filled up which is because the layout is like old school tea shops outside bus stands and railway stations. You are sitting so close to other guests that you can even hear someone whispering a table away.Its predecessor of sorts was so much better. At least the customer service didn't ruin your day. And the menu was more streamlined than the "everything you think we can cook we have put in here menu". 
There is a little method or order to the menu in general.And the dessert menu is not a part of the main menu. That's something if you humbly request one of the many servers roaming around, they will delve into a drawer and take it out for you. On request. The one star is for the taste of the food. It was not wow like I have tasted much better food many places, but it wasn't inedible either. I am not a great expert on juices but that did not look like a freshly squeezed juice to me. The tagliatelle was okay but sole fish not that great.I wish I could have ordered it home, would have saved me from their mismanaged, clueless service. But then who knows, whether the management would have pulled that off either? An overpriced hole in the wall, too pretentious and snobbish minus the warmth and goodwill a hole in the wall eatery would exude.

ASUS ZenFone Max Pro (M1) makes global debut in India

Segment leading features include latest Snapdragon 636 Processor and 5000mAh Battery at a breakthrough price, starting at Rs.10,999 for 3GB / 32GB memory variant



KEY POINTS
1. Global debut in India: ASUS CEO Jerry Shen and COO Jerry Tsao announced the global debut of ZenFone Max Pro (M1) in India
2. Made-for-India: ZenFone Max Pro (M1) is the result of an in-depth study into Indian consumer preferences 
3. Pure Android Experience: ASUS’ first smartphone to offer a pure, stock form of latest Android version - Oreo 8.1 
4. Advanced mobile performance : Latest high-performance, energy-efficient Qualcomm Snapdragon 636 Mobile Platform with 14nm Kryo 260 octa-core processor 
5. Massive stamina : High-capacity 5000mAh battery for upto 48hrs non-stop use. 42 hrs talk time, 28 hrs browsing, 199 hours of music playback, 20 hours of video playback. 
6. Dual rear cameras: 13MP wide-aperture main camera captures clearer photos, with secondary camera for gorgeous bokeh effects in Portrait mode
7. Magnificent entertainment: Expansive 15.2 cms (5.99) Full HD+ Full View display in 5.5"- class body, with 5-magnet speaker and NXP smart amp for powerful, clear sound. Max Box Passive Amplifier accessory inbox for 2X audio amplification 
8. Exclusive on Flipkart: ZenFone Max Pro M1 will be available exclusively on Flipkart. 
9. Amazing Offers: ZenFone Max Pro M1 will also be supported with an attractive offer from Vodafone. Flipkart and Asus have also announced very attractive launch day offers. 
Delhi, India, April 23, 2018 — ASUS, the Taiwanese leader in smartphones and IT technology announced global debut of ZenFone Max Pro (M1) in presence of ASUS CEO Jerry Shen and COO Jerry Tsao at a grand press event in Delhi, India.
The ZenFone Max Pro packs a massive 5000mAh battery, a 15.2 cms (5.99) FHD+ Full View display and a dual-camera system into an amazingly compact metal body. It is powered by the fast and energy-efficient Qualcomm® Snapdragon™ 636 Mobile Platform, with Adreno™ 509 graphics for enhanced responsiveness and outstanding gaming performance. The smartphone is also ASUS’ first smartphone to offer a pure, stock version of Android – and the latest version Android 8.1. The smartphone packs in high-end audio components comprising an NXP Smart Amp, a 5 Magnet Speaker and a passive amplifier accessory ‘The Max Box’, for unmatched audio experience in its segment.
ZenFone Max Pro (M1) smartphone is also the first smartphone to be co-marketed and distributed online under the recently announced partnership between ASUS and Flipkart, India’s largest e-commerce marketplace.



“India remains a key market for our smartphone business and we wanted India to be one of the first countries to receive our brand new ZenFone Max Pro (M1),” said Mr. Shen. “We are proud to be working with Qualcomm Technologies to make ZenFone Max Pro (M1) one of the most powerful yet battery-efficient smartphones for all Indian consumers to enjoy.” 



Commenting on the launch, Ajay Yadav, VP, Flipkart said, “Flipkart has been at the forefront of driving innovation and growing the adoption of smartphones in India. With the strategic partnership with ASUS, we are now expanding our efforts in redefining the market by launching smartphones that are ‘made for India’. Backed by our deep understanding of what customers are looking for, the ZenFone Max Pro (M1) is a complete package of cutting edge technology and great specs at a compelling price.”



Larry Paulson, President & Vice President, Qualcomm India joined Mr. Shen on stage to add, “Qualcomm Technologies shares the ASUS commitment to exceptional design and quality, With the launch of ZenFone Max Pro, powered by the Snapdragon 636 Mobile Platform, ASUS has brought together an ideal balance of exceptional battery life, outstanding performance and consumer value.” 


The smartphone’s exquisite design features a stylish aluminum-alloy body and 2.5D-curved display glass, and is available in two stunning finishes: Deepsea Black, and Gray. 


 
Advanced mobile performance
At the heart of the ZenFone Max Pro (M1) is an advanced Qualcomm Snapdragon 636 Mobile Platform, which combines smooth, responsive performance with superb battery life, and a powerful Adreno 509 GPU that delivers enhanced mobile gaming and browsing performance. The ZenFone Max Pro (M1) handles any task easily, with performance to spare.
The Qualcomm Snapdragon 636 Mobile Platform is an advanced 14nm 64-bit octa-core system-on-chip (SoC) with up to 4GB RAM, and which delivers over (up to) 40%-higher CPU performance and 10%-higher graphics performance than the Snapdragon 630 Mobile Platform, while maintaining excellent battery life. With its improved performance, the Adreno 509 GPU supports lifelike visuals and more efficient rendering of advanced 3D graphics.



Stock Android 8.1
The ZenFone Max Pro (M1) is the first ASUS smartphone to ship with pure Android™ Oreo™, the latest version of the beautiful Android user interface that delivers an intuitive experience and helps the user do stuff faster, improve their productivity, and simply lets them have more fun with their phone.



Massive stamina 
The hallmark of the ZenFone Max Series is the huge battery capacity, designed for serious travelers and those who need maximum battery endurance. The ZenFone Max Pro (M1) has a high-capacity, high-density 5000mAh battery — the most powerful in the ZenFone Max Series — that's custom-crafted to pack maximum performance into minimum space. 
With so much power on tap, users can browse more, game more, stream more — and talk as much as they want without worrying about finding a power outlet. The ZenFone Max Pro (M1) offers users up to 20 hours of YouTube video playback, up to 42 hours of 3G talk time and up to 28 hours of Wi-Fi web browsing. On a single charge, users can enjoy playing more: for example, up to 45 rounds of Mobile Legends, or up to 2 seasons of Games of Thrones.
All this power is backed up with lightning-fast charge times: ZenFone Max Pro can charge its 5000mAh battery from 0% to 100% in just 2 hours and 42 minutes, compared to some rival products with a 4000mAh battery that need well over 3 hours. 



Immersive Display and Audio for Magnificent Entertainment
The 15.2 cms (5.99) Full View FHD+ (1080 x 2160) display in the ZenFone Max Pro features stunning 450cd/m2 brightness, class leading 1500:1 contrast ratio and an 85% NTSC color gamut to provide users an magnificent visual experience. The ultrawide 18:9 aspect ratio and slim bezels provide a greatly expanded viewing area that makes viewing photos and watching widescreen videos incredibly immersive, and when browsing the web there's less need for scrolling. Multitasking is also easier, as two apps fit comfortably side-by-side on the screen. 
For powerful, immersive high-quality sound, the ZenFone Max Pro (M1) features a five-magnet speaker driven by an NXP smart amplifier that delivers higher volume with lower distortion. Compared to single-magnet speaker performance, the ZenFone Max Pro (M1) delivers 41% louder sound, 14% better low-frequency response and 12% less distortion. When coupled with Max Box, the volume can increase up to 2X louder.



Dual rear cameras
The ZenFone Max Pro (M1) has an advanced dual-camera system that takes mobile photography to new heights. The rear camera focuses on the subject in less than the blink of an eye, and has a high-resolution 13MP sensor with a high-quality, f/2.2 wide-aperture lens that captures clearer photos, every time.
The secondary 5MP rear camera is a dedicated depth-sensing camera for more accurate bokeh effect in portraits and close-ups, putting the subject in sharp focus while progressively blurring the background for a gentle yet powerful effect that really makes the subject stand out.
ZenFone Max Pro (M1) shoots video at up to 4K UHD resolution, allowing users to just point, shoot and share their memories, all captured with incredible levels of detail.
The 8MP front camera enables the most indulgent selfies, with soft-light LED flash and a beautification feature that enables shots with removal of blemishes, balance facial features, enhance skin tone and more. 



Premium all-metal design with three slots (two SIM slots and an expandable storage slot)
The ZenFone Max Pro (M1) is built to last using solid metal, with a slim and light 180g body that's precision-crafted to give it a luxurious feel without being bulky. The slim and elegant size and 2.5D-curved front edges make the ZenFone Max Pro (M1) exceptionally comfortable to hold, with significantly less bulk than a standard 6-inch phone. The ZenFone Max Pro (M1) is available in two stunning finishes to match the user's style: Deepsea Black and Meteor Silver.
The ZenFone Max Pro (M1) comes with two SIM slots supporting 4G LTE, and an additional microSD slot to expand storage by up to 2TB. Its convenient triple-slot tray lets users install two SIMs and a microSD card in one easy step.
The ZenFone Max Pro (M1) is easier to use and more convenient than ever, with a new face unlock feature that lets users unlock the phone simply by looking at it — the perfect solution for messy or gloved fingers. In addition, ZenFone Max Pro (M1) sports a rear fingerprint sensor that unlocks the phone in an instant.



Special Launch Day Offers
The new Asus Zenfone Max Pro (M1) launches in India with several unique offers to sweeten the deal. Flipkart launches 'Complete Mobile Protection', India's end to end post sale assurance at a special introductory price of Rs. 49 in partnership with Asus. It offers comprehensive coverage and ultimate convenience to the customer with doorstep pick up and drop service.
In addition, there is an extra Rs. 1000 off over regular exchange of models and to spread buying cost a special no cost EMI, upto 12 months on all credit cards and Bajaj Finserv Limited.



Vodafone Offer
The Vodafone offer on ZenFone Max Pro M1 is unique and offers benefits up to Rs.3200. Offers include, Free additional data, Free Red Sheild Device security plan for 2 years and weekly telecom and non-telecom offers for youth customers.
Vodafone Offer Details are as follows.
Prepaid:
• 10GB additional Data Free per month for 12 months (Rs.199 Plan and above)
• Weekly telco and non telco discount offers for Youth Consumers
Postpaid:
• 10GB additional Data Free per month for 12 months (Red 399 Plan and above)
• Red Shield – Device Security Insurance Plan Free for 2 Years (Red 499 Plan and above)
AVAILABILITY & PRICING:
ASUS ZenFone Max Pro (M1) will be available in two variants namely 3GB / 32GB for Rs.10,999 and the 4GB / 64GB for Rs. 12,999 from May 3, 2018 exclusively on Flipkart. 

Boho by Nagai - Sector 29 Gurugram

My past experience with Nagai, the Japanese/Asian restaurant next to Gymkhana Club in Sector 29 had always been great. So, when I heard that they had converted the basement into a bar called Boho by Nagai, I marked my calendar for a visit.
The team at Nagai basically has blended the goodness of Nagai with Bohemian vibes making this a great cocktail bar. the music is not so loud, the lighting is so perfect and the sitting so private yet open. The walls adorn some very creative paintings which I am told are put with collaboration with artists who have put them on sale.



The service is quite good as expected. Nagai is one of the best Japanese/Asian restaurants in Gurgaon, partly due to its perfect service and Boho doesn't disappoint either. The recommendations of the staff are always worth heeding too. So this time too, I nudged the guy to help me with the menu.

The menu itself is great. I am not a big fan of Menus which look like tomes of archeologists. Some eateries just try to do too much. The Menu at Boho fits on an A3 sheet. Simple and has just the right things you want with your drinks. My first recommendation would be Gambas Al Ajilo. One of the best prawns I have ever had. The come on a sizzler plate with the shrilling sound of hot chili garlic oil. You eat them with garlic bread and just go wow.
If you like Baos the Teriyaki Chicken Bao is a quick snack to grab. Nothing fancy, your routine Bao just done right. They also have adopted items from the Nagai menu like the Sushi, but I already eat Sushi upstairs all the time so skipped it at Boho. Instead, I went with the staff recommendation of AkamiTuna Pizza. If you are a seafood/fish/tuna fan you will love it. It is like an acquired taste. Not everyone I believe will love it. But it bowled me over.
Staying with the fish family I also tasted their Calamari. Again fried well, served with tartar sauce it tasted great. These guys make good seafood I guess because the fish tastes so fresh. It makes a hell lot of difference to the taste.



Desserts are not something you look forward to at a bar, but I do. The moment I read the menu I knew that they were same as they serve at Nagai. They just have 3 options and it is a challenge to decide which not to eat. All three are perfect.
But that's not the story here. The story of the bar is the bar. I always see at most bars, cocktails are not that great. Somehow, something always disappoints me. Might be too much sugar or soda or ice, something is off. Here what I liked was the preparation was great. Quantity is not that flowing but taste wise, its good. I tried Herbacious, Mogami and Golden Andean. Loved all three of them but loved Herbacious more. Then I was told that Golden Andean is one of its kind drink in Gurgaon. Reason, they use Pisco a Peruvian drink which is stored and made in earthen ware. You can feel that earthy tinge in your cocktail and it feels so good.

                                                
What is awesome at this place?
Almost everything. Location, Food, Service, Ambience. 
What is not so awesome at this place?
Ah the prices, wish they could have been lower. And the enterance is via the Nagai restaurant.

Chup - Deepa Narayan - Book Review

Do you pride yourself on being a strong woman? Do you aspire to be one or support one? Do you consider yourself a feminist? Chances are that you behave in ways that areexactly the opposite, as this pathbreaking book argues. In this rigorously researched book, based on 600 detailed interviews with women and some men across India's metros, social scientist Deepa Narayan identifies seven key habits that may dominate women's everyday lives, despite their education, success, financial status and family background. These behaviours may seem harmless, but each one has enormous impact, and it means only one thing - that Indian women are trained to habitually delete themselves. Shocking, troubling and revolutionary, Chup will hold a mirror to yourself - and you may not like what you see.

Gurugram witnesses evening of blissful poetry

he city of Gurugram transformed into a vibrant literary hub with the ‘Aainakhana’ been held at DLF Club5. Organized by DLF5 and Delhi Shayari Club, ‘Aainakhana’- a one of its kind poetry event was a joyous celebration of Urdu and Hindi poetry along with a serious reflection on its continuing legacy.Some of the prominent poets of the country that enthralled the audience with their scholarly compositions included Vipul Kumar, Abbas Qamar, Shariq Kaifi, Farhat Ehsas, Tarkash Pradeep and the likes.
Since its inception in April 2017, Delhi Shayari Club has been instrumental in organizing regular informal meetings or baithaks, to celebrate Urdu poetry. Delhi Shayari Club aspires to entertain and engage the audience from diverse backgrounds in an organic way.Poetry is an integral part of literature and helps contribute towards building culture. Urdu poetry is a rich tradition of poetry and has many different forms and is fast gaining popularity with the Indian youth.DLF5 time and again organizes such cultural events. The company believes that these initiatives not just engage and entertain the residents but help in community building. The Club5 had earlier hosted Algebra conversations with renowned tabla legend Zakir Hussain and social activist and Pratham CEO Madhav Chavan.

“I love poetry and really enjoyed the evening. The session was indeed soul satisfying. It was a like a waft of fresh air amidst growing urbanization and proliferation of technology,” said Neeta Gandhi, a resident of DLF5.

How the Bhartiya Janta Party has destroyed the concept and hopes of Ram Rajya

From Kathua to Unnao, girls being brutally raped like they are every other day but these two cases, taking the nation by the storm have one thing common. The rapes have open sanction from the ruling political party of the day and the populace of the regions. And the Bhartiya Janta Party stands a common factor, the common support system for rapists from any part of the country.
Indeed, the silence of the top power guns, especially the entire women leadership from the party is deafening and shocking.  External Affairs Minister Sushma Swaraj, the Women  & Child Minister Maneka Gandhi, the always quick to respond Smriti Irani, all such respected leaders of our country are silently standing beside the rape accused. Their silence is a consent for potential rapists that they can rape the country's women, as long as the votes keep pouring in. The entire Modi Cabinet has killed any hope we had for a Ram Rajya, Atal Bihari Vajpayee so promised us.



People might say that religion does not matter in such cases, but I say it does. When the ruling party, the Chief Minister and even our Prime Minister seems okay to have 8-year-old children raped in a Temple, so much so that their minions come out on streets to support the rapists, our religion matters.What kind of Hindus are we, to allow girls to be drugged, raped and killed in our Temples?  What kind of Hindus are we to shout Jai Shri Ram to show solidarity to rape accused? 
As I read about Unnao, where a BJP lawmaker is accused to rape a girl, I can easily connect the threads to distant Kathua. Same lust for power, the Bhartiya Janta Party is so hung over on. But how does it justify raping of little girls? When I wrote my second book Avenging Act, I read someplace how rape is about power. Yes, the macho image of our Prime Minister and his trusted confidante in Uttar Pradesh will certainly get a good boost. Let me remind you about the Ram Rahim Case where the BJP government in Haryana supported a crowd, a cavalcade to glorify the rape accused. Or have you forgotten the Chandigarh DJ who was stalked by a son of a BJP leader?
Shyama Prasad Mukherjee, Atal Bihari Vajpayee, Lal Krishna Advani, the leaders who laid the foundations of the Bhartiya Janta Party would never have imagined that their party would be a shield for the rapists. That the ideology of a Ram Rajya will become an excuse to abuse and rape.

We Indians have let so many Asifas happen. We have been the crowd that supported Unnao and Kathua. We choose these people to represent us again and again. But it is not those girls who stand naked today. Yes, we tore their clothes down but it is we the society that stands naked today our core exposed to the World.As to how we let these things happen and how rape is a normal stuff for us.
An 8 year old girl was drugged, raped, murdered and then raped again to satisfy the lust of a few men. It has had happened in India since times forever, nothing new to it. But the way police and the politicians are baying for more lustful adventures, it is high time we stop this beti bachao non-sense. 
It seems that the Narendra Modi government wants us to save the girl child only so that their supporters can rape them while the leadership stands in silence and let them do any heinous act as they seem fit. As long as the votes keep coming. As long as the power and comfort of the throne is within their reach.

Hush a Bye Baby - Deepanjana Pal- Book Review

Deepanjana Pal in her book Hush a Bye Baby ( the title is inspired from a lullaby of similar name)  brings out a story of abortions, police procedures and how abortions are carried over in Mumbai. The case baffles the police for lack of a motive and the accused being a high profile member of the society.Dr Nandita Rai is the gynecologist for the celebrities and rich people. She is on television and radio every  week talking about women empowerment and issues. She is a South Mumbai feminist. Every woman wants her to be their doctor. Until the Mumbai Police raid her clinic when they get a complaint that she does sex selective abortions. Is the celebrity doctor aborting female fetuses? If she is, then the police need to build a watertight case. Dr Rai has friends in high places, her patients clam up and her paperwork is clean. The case seems to be going nowhere until Sub-inspector Reshma Gabuji begins to dig up Dr Rai 's secret online presence and uncovers a ruthless vigilante group.
                                               
About the Author
Deepanjana Pal is a journalist and critic with over a decade 's experience in writing about culture, gender and society. She has worked at Time Out Mumbai and Firstpost, and was the managing editor of Newslaundry. Her writing has appeared in magazines such as Wallpaper*, Caravan, India Today and Vogue. She also blogs, tweets and Instagrams, but has admitted defeat to decoding Snapchat (even though its filters are way more fun). Deepanjana 's first book was a critically acclaimed biography of Raja Ravi Varma titled The Painter. She is also the author of A Book for Puchku, a children 's book about reading and libraries. The best thing about turning to crime fiction is that now she can validly describe the hours spent binge-watching crime series on Netflix as 'research '. Hush a Bye Baby is her first novel.

Language: EnglishBinding: PaperbackPublisher: JuggernautGenre: FictionPublished: 2018Pages: 264Price:  350 

Hush a Bye Baby - Deepanjana Pal

Dr Nandita Rai is the gynaecologist for the stars. She is on TV and radio every other week talking about women 's issues. She is a South Mumbai feminist. Every woman wants her to be their doctor. Until the Mumbai Police raid her clinic when they get a complaint that she does sex selective abortions. Is the celebrity doctor aborting female fetuses? If she is, then the police need to build a watertight case. Dr Rai has friends in high places, her patients clam up and her paperwork is clean. The case seems to be going nowhere until Sub-inspector Reshma Gabuji begins to dig up Dr Rai 's secret online presence and uncovers a ruthless vigilante group.


About the Author
Deepanjana Pal is a journalist and critic with over a decade 's experience in writing about culture, gender and society. She has worked at Time Out Mumbai and Firstpost, and was the managing editor of Newslaundry. Her writing has appeared in magazines such as Wallpaper*, Caravan, India Today and Vogue. She also blogs, tweets and Instagrams, but has admitted defeat to decoding Snapchat (even though its filters are way more fun). Deepanjana 's first book was a critically acclaimed biography of Raja Ravi Varma titled The Painter. She is also the author of A Book for Puchku, a children 's book about reading and libraries. The best thing about turning to crime fiction is that now she can validly describe the hours spent binge-watching crime series on Netflix as 'research '. Hush a Bye Baby is her first novel.

Language: EnglishBinding: PaperbackPublisher: JuggernautGenre: FictionPublished: 2018Pages: 264Price:  350 

THE BUMBLEBEE FLIES TO INDIA

One rainy afternoon back in 1923, Albert Messmer, a football fan and a fine boot maker, was distraught seeing the conditions of the players who had no control on their moves and were rendered helpless in the muddy waters of the field. This reminded him of the bumblebee which flies despite its weight. He worked tirelessly to perfect the shoe that would make the footballers akin to the bumblebee, known as hummel in the German language. Thus came about the first ever football studs and is a tribute to the bumblebee that never gave up despite its weight. 

95 years after that rainy day hummel has now set foot in India, from where they have been running a substantial part of their production. Christian Stadil, the owner of the parent company Thornico says he would visit India often and has seen it grow before his very eyes. Getting to know the Indian market and its audience first hand, Stadil decided to that India need to be more than just a production hub and it had to be long term. Unlike most brands which first look at China and thereafter consider moving into Indian markets, hummel went the other way. They made their foray in the e-commerce space in India to test waters and now after a couple of successful ‘beta testing’ months, is sought to launch in China in a month or two.
“India is a broad prospect for us to explore into the diverse culture and ethos which is part of the Karma that we so believe in at Thornico. Progress of India excites us a lot. The GDP growth of India as compared to other markets is highly impressive. Most importantly, there is a huge potential for alternate sports brand with a different offering than the existing mainstream sports brand.” Christian Stadil (owner of the Thornico group & hummel International).
Under the leadership of Stadil, who took charge in 1999, hummel has incorporated "Company Karma"; a business model which looks to utilize sports to promote change in some of the world's most disadvantaged communities. This move has transformed the company from a simple sports brand into one of the most socially responsible corporate entities on the planet. hummel operates on the motto to “Change the world through sport”. This has taken hummel to unchartered territories where other brands have not ventured into. While many brand campaigns feature the underdogs, the focus has always been on winning. For hummel, sport doesn’t imply only winning, it isn’t about finishing first, it’s about finishing together. 
Overcoming boundaries and parameters set by communities and the audience, hummel overcomes and has broken all stereotypes where other brands fail. This is majorly reflected in their sponsorships for the National Amputee team of Sierra Leone (hummel has given people the power to hope even through wars and lost limbs) and also by designing the first ever hijab jersey to encourage the women of Afghanistan to play football and again bring hope where it seems bleak. The Afghanistan Women’s football team has won some and lost some matches, but they are making a much larger impact in the world. They have championed a cause and broken a barrier. That in itself is an achievement. Path breaking, is not a new term for hummel, it is engrained deep in our nature as well as culture.
Currently selling on Jabong & Myntra in India, hummel is already on its way to create new records. With a very high retention rate, hummel ranks in the top league of all available sports brand selling on Jabong & Myntra. In addition to its existing collection, considering India’s diversity, hummel is looking to come up with a more vibrant collection to cater to the colorful palette of the Indian audience. CEO Allan Vad Nielsen said that, “India is one of the top most focus market for the brand, hummel”. He added, “We will create branded content & products for the Indian market because we are here to stay”.
About hummel®
Established in 1923, hummel® has a long history of creating sportswear. Both defining and defined by the Danish design tradition, hummel® works with clean lines, but also with mad love for the edgy look and strong color combinations. Since 2006, we have also been engaged in fashion trainers and today, hummel® shoes stand as a strong alternative to the convention with a passion for fun and catchy designs and vibrant colors. The collections also reflect our significant sports heritage drawing on classic sports styles from the brand’s own archives.