Tushar Mangl's Blog, page 9

Facebook’s Marketing Strategy and its Experts

There is no such this as the perfect strategy. All of these are new ideas. Some does work and some lack the potential to work. But there’s no strategy that guarantees 100% effectivity. Marketing in Facebook may get a bit tricky at times, to handle these situations one needs to lay down his/her plan beforehand. This planning beforehand is called making a marketing strategy.
Why do we need to make a strategy? It is a thousand times better to have a laid down plan for marketing rather than to wander halfway through about the next course of action. This the effort stays consistent, you know where to make the extra effort to make things work and where there’s a need to reconstruct ideas.  



The APT Marketing strategy
·         The first point is very simple. Set short term goals. This will help you to evaluate the process and will be easier to point out the shortcomings. ·         Decide on the budget. This will increase the chances of you investing in the right places. The budget also helps to get a clear sight of what is needed and what is an additional burden.·         Get a target audience. Having said that Facebook lacks the approach of a target audience but having a target audience of your own will help you to protect your brand.
·         Lastly, don’t be impatient it will yield results. It takes time to generate an audience through Ads especially on the digital medium.
Now that we have talked about the strategy, let's have a look at our options at hand while formulating these marketing strategies. For a layman formulation of marketing strategies is not his cup of tea. There are various factors to keep in mind. We need someone to make the right strategies and provide us with a guideline for better projection of our brand. Marketing experts help you formulate strategies according to the various trends and chalk down your Idea into pen and paper. Basically, they help you materialize your idea.    
Who are Facebook Marketing experts? Facebook marketing experts are consultants whom you can hire at any point in time. They are basically responsible for increasing exposure to your brand through Facebook. Their dexterity lies in maximizing the outcome of advertisement through technical expertise. In a lay man’s word, they help you to cut the long story short between you and your customer. A marketing consultant ultimately helps your company grow vertically and horizontally in a considerable amount of time.  Hire the right person to save time and take your venture to the next level! Its time to stop reading and start acting upon it. 

Facebook: The MarketingBook

Facebook is the ever-growing social platform that constantly asks its users of their interests and shows them Ads accordingly. Its thousands of filters work in a unique combination to make the advertising experience most relevant to its users. Its 1.5 billion user base view advertisement every day hundreds of times and this gives a far fetching opportunity to the advertiser to reach out to his/her audience across the globe.
The saying goes that the first step is always the hardest but with Facebook’s innovative and easy features creating an Ad is the easiest of first steps. Signup or Login to Facebook and you are all set to create your advertisement. There are numerous formats and page design to suit your needs and enhance your Ad.


Creation of a Page for your business:Creating a page on Facebook means providing shelter to your business in the digital platform. A page helps establish the presence of your business and to attract followers by inviting them. The views on your page will help more people with similar interest get your recommendation. This will help in getting new and loyal customers who can be contacted directly through Facebook and even outside the digital world.
Not getting the desired result? Here’s a reality check for you-
The main problem is that the advertisements are not made keeping in mind a target audience. Millions of people can see your Ad but they come from different backgrounds with different tastes. Hence what might appeal to you might not appeal to me. This way Ads are a broad medium trying to reach out to every person at the micro level.
Secondly, it is also about the trial and error method. The point that you’re not able to connect to your customers might be that you are not trying the right format of advertising. There are many categories of connecting to your audience, you just have to keep trying. Different categories like slideshow ad, offer claim ads, etc to attract buyers. Over time video ads have proven to be the most responsive type of advertisement on Facebook.
One must remember that Ads doesn’t show the customers or users. So, the projection doesn’t look convincing every time. The credibility is sometimes questioned making one lose customers based on the trust issue. This is a major problem that digital marketing constitutes. 
Is it worth the effort?
Of course! It is worth the effort and time. Where else can you find the access to such a big mass to address through Ads? It might take longer than expected but it is going to have a positive response at the end of the day. As discussed above, Facebook’s filters work overtime to show relevant Ads to people who are interested in the same topics. As Facebook likes to call it “Reach Real People”, your advertisements reach out to actual people and have a greater chance of being conceived. Different formats enable you to ensure that your brand gets the right format of advertising that appeals to people. No other digital platform provides such a plethora of options for you to showcase your brand in every possible way.
Organic Facebook Marketing
First, let us be clear about the terms organic marketing- organic marketing means attracting customers in a natural way rather than pushing them through boosted links or through marketing strategies that are paid. Organic marketing takes its sweet time but gives you the result. The fundamental thing is that customers are more attracted to the display of information on a grass root level. The moment any brand applies a boosted link of marketing it is bound to make the customers skeptical. Hence it is considered a long process and it is less likely chosen a path for brands. But the fundamental factor is neglected by many, it yields a more positive result! Maybe its time you consider the bigger picture.
The APT Marketing strategy
·         The first point is very simple. Set short term goals. This will help you to evaluate the process and will be easier to point out the shortcomings. ·         Decide on the budget. This will increase the chances of you investing in the right places. The budget also helps to get a clear sight of what is needed and what is an additional burden.·         Get a target audience. Having said that Facebook lacks the approach of a target audience but having a target audience of your own will help you to project your brand better.  ·         Lastly, don’t be impatient it will yield results. It takes time to generate an audience through Ads especially on the digital medium.
Who are Facebook Marketing experts?
Facebook marketing experts are consultants whom you can hire at any point in time. They are basically responsible for increasing exposure to your brand through Facebook. Their dexterity lies in maximizing the outcome of advertisement through technical expertise. In a lay man’s word, they help you to cut the long story short between you and your customer. A marketing consultant ultimately helps your company grow vertically and horizontally in a considerable amount of time.  

Boundless by Natasha Malpani Oswal

Book no. 17 A thought provoking book, with short poems that strike a chord.  The Boundless by Natasha Malpani Oswal is a poetry book  which has been published by the Write Place it's priced at at 249 rupees.
You see some extremely helpful reviews by noted personalities like Amitabh Bachchan adi Godrej Usha tha Road shayari chahal punita Sinha n chandrasekaran Rajkumar Hirani and Kunal Shah on the the back cover.
The book is 68 pages think it's a hard cover what I really liked about the book was the other poems are very brief yet very important full they give you a sense of of death death depth.
The points having a further segregated 825 broad category five categories falling recovery belonging escape and discovery.
I personally really enjoyed reading a particular poem called the immigrant it was so relatable demand in touch with the reader also liked the second last of the third last poem which was the right does green don't we already has been.
A good book I am sure they are going to be many more from the same month really enjoyed reading it
Edition - Hardcover
Genre - Poetry
Pages -68
Author - @natashamalpanioswal
Publisher - @thewriteplace
Illustration - @vincenttheartist

Why you should use Instagram for social media marketing: The real reason

You might or should ask for suggestions from digital marketers about the most preferable option for social media marketing. Undoubtedly most of them will make their call for Instagram. Within just 8 years, Instagram has become one of the fastest billion-dollar company and is still growing at a very high speed, per day! But here’s an obvious question, ‘Why?’. Why Instagram marketing is so much of a hype?


 A brief reply to this question is that Instagram has reduced the ‘urge’ of a common man who previously wondered most of the time about celebrities; what they eat, what they wear, and other questions related to their lifestyles. Let me make this clearer by considering a case-
 You are a big fan of Dwayne Johnson, wondering whole day about him but unfortunately, unable to visualize him and his lifestyle except some movies and interviews. But all the things get fully changed after the birth of Instagram. You can now follow Dwayne, visualize him and even express your views on his every view.
 Watch the whole scenario from a perspective.  Instagram somehow deals with one of the most important factors of a person’s life, i.e., emotions. No other social media platform has been able to trigger this much amount of emotions in a user’s experience. It amplifies the desire of a common man to live a similar lifestyle as that of his idol. You can imagine the height of marketing when emotions get mixed with it. Companies which are willing or promise to increase the living standards of people are building their brand day by day.
Instagram also gives rise to a whole new and unique method of advertisement which allows you to reach more people within a limited budget. There are so many people who are not celebrities or any famous personalities still they are quite popular on Instagram by having a good number of followers. Research some of these popular people, look how much their posts are like your business niche or other important advertisement factors and at last offer them your product’s sponsorship. You might hesitate to adopt this method but with researched planning, you will be able to reach more people at a very low price as compared to professional methods. Most of the businesses (including MNC’s) around the world are practicing this method successfully, ultimately generating more sales.At the end of 2018, Instagram has crossed the number of 1 billion active users and the predicted news says that it will soon overtake Facebook. It contains a perfect amount of emotions and easy user interface.
Apparently, you might have got the main reason as to why you should use Instagram for social media marketing!

The Cloudburst - Rajesh Naiksatam - Book Review

The Cloudburst is an interesting read about 9 strangers meeting under peculiar circumstance.
A rainy night forces them all to introspect, deeply on their lives, past future and present.

Ganpu Appla is 15 years old and has lost his ancestral home to Capitalists in Dabhol. Now he stays in a shack in Mumbai with his parents, helping them run a tea stall near the BKC.

This story is about one night when heavy downpour of rain strands 9 strangers under the battered roof of  Taplu Tea Stall.

ABC’s of Content Marketing

What is content marketing? 
Content marketing is one of the simple and sensible ways of marketing strategy which involves creating valuable and quality information about the product/ business or the service in the aim to reach a broad target audience.


Perks of content marketing: 
Content marketing majorly focuses on generating more leads thereby increasing the sales by providing creative content. It also mainly helps in educating the customers about the particular product and therefore creates awareness about the product. Through this, it is found that content marketing does help in earning the customer’s trust and developing smooth relationships between the owners and the customers. While traditional marketing (which mainly focused on just the sales) fails in these aspects. Thus, content marketing helps in overall development of customer service which is an underlying important factor for the company’s good reputation. 


Promoting the content: 
Not just the creation of quality and impressive content is important. But also, one must focus on promoting the created content effectively and wisely. Sharing the content on social media is again an important part to have a good reach. In this high speed internet world, digital content marketing through Facebook, WhatsApp, Twitter, Instagram and youtube is another added advantage which initially helps in the admiration of capturing content about a particular product/ service by the customers and then it also helps them to gain and then share the useful information worldwide instantly at their fingertips without any expense. While promoting the content was too expensive for traditional marketers when it comes to TV, radios, magazines, and newspapers. 

Ways of marketing the content: 
One can market the content in different ways. Some of them are ebooks, blog posts, webinars, emails, videos, magazines, telephone, podcasts, etc.

Growth is impossible without quality content in today’s world: 
Content marketing has reached a summit in today’s industrial world which leaves an impact that the industry will not be able to observe considerable growth or advantage without marketing the great content. Quality over quantity is very crucial when it comes to successful content marketing. One must be clear about the target audience before posting the content on the sites so that it is made sure that those people are mostly available. Consistently analyzing the website traffic while posting various content is necessary in order to improve that further. Usage of proper keywords and optimizing the content for search engines makes the content marketing more effective. 

Content Marketing for Startups

Content marketing is one of the simple inbound marketing strategies which involve creating valuable and quality content about the product/ business or the service in the aim to reach a broad target audience. 

SIGNIFICANCE OF CONTENT MARKETING: 
Content marketing primarily focuses on generating more leads thereby increasing the sales by providing impressive and creative content. It also assists in enlightening the customers about the particular product and therefore creates the awareness about the product. Through this, it is found that content marketing does help in earning the customer’s trust and thus helps in developing smooth relationships between the owners and the customers. While traditional marketing (which mainly focused on just the sales) fails in these aspects. Thus, content marketing helps in overall development of customer service which is an underlying important factor for the company’s good reputation. 
WHY DO STARTUPS NEED CONTENT MARKETING? 
Startups are freshly developing business deals which are usually initiated by entrepreneurs or individuals in order to meet the needs of a particular group in the market. Since they are new to the market place, they usually get marketed themselves to the public by using paid ads because the majority of start-ups will not be able to use traditional marketing methods like TV, radio just because they are also too expensive. Practically speaking, paid ads don’t help with the increase in conversion rate but just the company has to pay for every click. So, one of the effective methods for start-ups marketing is content marketing. Research also shows that the conversion rate for a particular business venture through content marketing is increased three times when compared to the paid ads. Also, In this high-speed internet world, digital content marketing through Facebook, WhatsApp, Twitter, Instagram, and youtube is another added advantage which helps in the admiration of impressive content about a particular business by the customers and then it also helps them to gain and share the useful information worldwide instantly at their fingertips without any expense. 
GUIDE FOR STARTUPS CONTENT MARKETING: 
• First of all, it is necessary for start-ups marketers to authorize a person or a group of people who can efficaciously supervise the overall startup marketing documented content strategy. 
• Only through the impressive content marketing, start-ups can precisely let the whole world know about their particular goal (why they exist) and the purpose (how they work). Amount of content may vary from a short one to a long one depending on the purpose of whether to drive-in more traffic or to explain the product details or the final decision making content. It is also an additional beneficial thing if the content is been outsourced from the existing content writing professionals. 
• The clear mention about the goal of the business venture can help the marketed content to hit the particular targeted audience so as to receive back the huge response back with the client’s trust and loyalty. 
• Statistical data also shows that more effective startup marketers allocate a comparable budget just for the content and it is good if the content is marketed through diverse ways like blog posts, videos, infographics, magazines, emails, websites in order to get a good reach to the targeted audience. 
• Importantly, usage of trending keywords in the content and optimizing the content for search engines makes the content marketing more successful and hence more persuasive the startup marketers will be. 

Non Profit Content Marketing

Content marketing is one of the inbound marketing strategies which involves creating valuable, relevant and quality content about the product, business or the service in the aim to reach the target audience.


IMPORTANCE OF CONTENT MARKETING:

Content marketing majorly focuses on generating more leads thereby increasing the sales by providing creative content. It also mainly helps in educating the customers about the particular product and therefore creates awareness about the product. Through this, it is found that content marketing does help in earning the customer’s trust and developing smooth relationships between the owners and the customers. While traditional marketing (which mainly focused on just the sales) fails in these aspects. Thus, content marketing helps in overall development of customer service which is an underlying important factor for the company’s good reputation.
GUIDE FOR NONPROFIT CONTENT MARKETING:
· Non-profit organizations consist of selfless people who work for a social cause and hence they have a determined goal. The crisis which the non-profit organizations face is simply the budget. In this technology-driven era, marketing to the people worldwide is becoming more feasible even at their fingertips. While taking non-profit organizations into consideration, it is important for them to grab more donors, supporters, funders, and volunteers. Public confidence is the key to raise the fund for nonprofits. Hence, there comes the importance of content marketing for the nonprofits.
· The statistical study shows that the more influential non-profit content marketers document the content strategy. It is also necessary for non-profit marketers to assign a person or a group of people who can efficaciously supervise the documented content strategy. Only through the impressive content marketing, non-profits can precisely let the whole world know about their particular goal (why they exist) and the purpose (how they work) smoothly and efficiently.
· The clear mention about the mission and the purpose can help the marketed content to hit the particular targeted audience so as to receive back the huge response back with the client’s trust and loyalty. Prioritizing the audience is very important because a non-profit is always clear-cut about its aim and it is always wise to remain selective as they can’t serve for all the people.
· Statistical data also shows that more persuasive non-profit marketers are those allocate a comparable budget just for the content and those who market their content through diverse ways like blog posts, videos, info-graphics, magazines, emails, websites in order to get a good reach to the targeted audience instead of marketing in just one or two ways.
· Usage of proper keywords and optimizing the content for search engines makes the content marketing more effective and hence more persuasive nonprofit marketers outsource the work (content creation as well as marketing) to the professionals in the aim to gain more targeted traffic at their contents. It is also important to invest more time and then enhance the content distribution by getting more social through various social media platforms like Facebook, Twitter, WhatsApp, and Instagram.
I hope we have covered the fundamental essence of non-profit content marketing in this article.

An Insight on Indoor Plants which Improve Human Health

Introduction:
In this technology-driven era, all our leisure times are spent mostly on social media and we never forget a day to charge our electronic devices. Nowadays, people hardly go out to breath-in fresh air from the green environment. So, at least one can think about the least possible way to keep our body health by growing some indoor plants which are really beneficial to one’s health. Hence, it is time to be concerned about growing indoor plants. I hope this article will eventually help you people realize the significance of indoor plants. 



ALOE VERA: 
Aloe Vera is a traditional plant which is mainly used for skin treatment because of it’s significant curative properties. Aloe Vera gel can help with acne, sunburns and psoriasis to a certain level. Its purgative property can also cure constipation. Intake of Aloe vera juice also helps diabetic patients to reduce their blood sugar level. 

LAVENDER AND JASMINE: 
Our busy corporate world gives us a lot of stress to our head often leading to headache and restlessness. In order to avoid the worse conditions, one can grow Jasmine in their sleeping area. It’s sedative effect can help in attaining the state of calmness and thus eventually put people in pleasant sleep. Jasmine is also used to intensify one’s sexual desire. It also has the ability to cure hepatitis, abdominal pain and also liver pain. 
THE BASIL OR TULSI : 
Tulsi which is a traditional plant has it’s native from the Indian subcontinent, contain many medicinal values and it is used in Ayurvedic and Siddha treatments. Extract from Tulsi leaves is used for strengthening the stomach and then kidney by expelling kidney stones through excretion. Tulsi root powder helps in curing diabetes. It also acts as anti-stress medicine alleviating pain due to headaches. It can heal cardiac diseases, respiratory tract infections, fever and the signs of the common cold. Intake of Tulsi also helps women with recovering from menstruation complications. 
LEMON BALM: 
Lemon balm plant extracts are mainly used in Ayurveda treatment for aromatherapy as it has the ability to reduce the anxiety level. It also helps in improving memory power (Alzheimer’s condition). Studies show that intake of Lemon balm supplements can treat various sleep disorders. The plant’s extract also helps in reducing the frequency of heart palpitations. The phytotherapy research study also shows that the extract helps in inhibiting the penetration of herpes simplex virus (which induce the cold sores). Anyhow, intake of high doses of these supplements has proven to affect the health negatively and thus these supplements are not recommended for the pregnant women, breastfeeding mothers and children. 
CONCLUSION: 
The above mentioned plants are some important indoor plants which helps in improvising one’s health and there are many other indoor plants like these with beneficial properties. So, it’s time to decide whether to live a life from sickness or not. 

Importance of Instagram Marketing

Do you still think, social media is all about making new friends and remaining in touch with your beloved ones? If ‘yes’, you really need to change the whole perception of social media platforms. As marketing has reached a great extent on social media platforms, the definition of internet marketing has truly changed.



Social media marketing, if wisely used, is returning a true and great amount of profits to both small and big businesses, and the platform which is playing a major role in generating sales is Instagram. Among all the major social networking sites Instagram is like the center of attraction, from all around the world engagement of people on this platform is increasing rapidly. In fact, the market prediction signifies that Instagram will keep gaining popularity in the upcoming times also.
The main reason behind attraction: Visual content.You might be wondering about an obvious question, “Why Instagram is surfaced with so much engagement?”. A simple question to this answer is Instagram’s rich visual content. It’s simple psychology, humans tend to respond more towards great visual contents. With quality posts in the form of images and videos, you can attract a huge audience towards your brand within no time. Also, by maintaining a pattern or theme on all your posts, your audience will be aware of what they can expect to see in the upcoming posts.
The worldwide approachThis is really one of the obvious features of Instagram, I am pretty much sure, you’ll be able to observe this characteristic on your own, just by spending a little time on Instagram. This worldwide approach also benefits you by other factors, as you can easily trace down the path of your competitor or observe various changes in the trends of your business niche.
In this competitive world, it is not even that hard rather easier to build your brand, here what the thing matters are your perception! You can take competition as your foe or your biggest friend.
           More competition =More engagement = More audience= More loyal customers
It’s a simple number game and this situation is much like Instagram. You mainly need to focus on your posts, and you will be able to attract many people to be your followers. Also, never forget to take maximum benefits from Instagram’s additional features like hashtags; which make your post search friendly,  your stories which should be used to highlight your business’s background to the audience. This removes all the doubts from the customer ’s mind, hence, gaining trust. So, start right now and build your empire!