Tushar Mangl's Blog, page 7
July 14, 2019
Sneakers for Women by Lotto -An Italian Sports brand
Thank you to the world of footwears for introducing sneakers and giving the women around the world their all-time favourite pair of shoes. Sneakers are not only comfortable but they also offer you a chance to ditch your heels by giving a sporty chic look for work & play! The right pair of sneakers can make you look cool to pair them with different outfits- from full length formal suits, your favourite dresses & shorts. So, if you are that girl who thinks only your heels can be fashionable then it's time to think twice & make some room in your wardrobe for some stylish, classy yet insanely comfortable must-have sneakers by Lotto- An Italian Sports & Lifestyle brand that will surely save you from the world of aching toes.
The sneaker fever knows no limits now; from fashion bloggers to Bollywood actresses it has been developed in everyone as a part of their lifestyle.
Lotto proudly boasts of its sneakers' versatility, functionality, style and comfort factor which are widely used for everyday wear. Another quality that make Lotto sneakers a necessity for your wardrobe is the variety of colors, affordability and a wide range it offers that will surely make you go crazy for them. No matter whatever your style , there's a pair of sneakers for you !
One cannot go wrong with a classic, so sneakers can also be the best option when you are confused about what to gift to the special woman of your life because every woman is secretly a shoeaholic and all she needs is a right pair of shoes.
If there is one shoe staple that every woman should own too many pairs of, it is not the black ballerina shoes but a sophisticated everyday wear,i.e Sneakers.
Be it travelling, visiting a grocery store, hanging out with friends, shopping with family or long working hours in office, buy your 'go to' pair of comfy shoes for every occasion from the house of LOTTO! Afterall, Happy Feet need that comfort and support to spend an entire day on the move!
About Lotto
Lotto Sport Italia S.P.A, a major name in the international sports industry, was established in the year 1973 and today the Italian sports & leisure brand is recognized in over 130 countries across the world. SSIPL Lifestyle Pvt. Ltd is the Indian licensee of Lotto Sport Italia S.P.A. in India. It was founded in July 2007 as a spin-out of the retail giant, the SSIPL Group.
Tracing its Italian design legacy, the brand has successfully established itself in sports & athleisure; parallel to its sports forte based on production, technical and stylistic know-how. An idea has thus been developed for men's and women's leisure clothing and footwear, with a sport-inspired image and taste in terms of fabrics, colours and styles. Lotto is Italian design aesthetics blended with the brand’s technical experience in sports merchandise.
The sneaker fever knows no limits now; from fashion bloggers to Bollywood actresses it has been developed in everyone as a part of their lifestyle.
Lotto proudly boasts of its sneakers' versatility, functionality, style and comfort factor which are widely used for everyday wear. Another quality that make Lotto sneakers a necessity for your wardrobe is the variety of colors, affordability and a wide range it offers that will surely make you go crazy for them. No matter whatever your style , there's a pair of sneakers for you !
One cannot go wrong with a classic, so sneakers can also be the best option when you are confused about what to gift to the special woman of your life because every woman is secretly a shoeaholic and all she needs is a right pair of shoes.
If there is one shoe staple that every woman should own too many pairs of, it is not the black ballerina shoes but a sophisticated everyday wear,i.e Sneakers.
Be it travelling, visiting a grocery store, hanging out with friends, shopping with family or long working hours in office, buy your 'go to' pair of comfy shoes for every occasion from the house of LOTTO! Afterall, Happy Feet need that comfort and support to spend an entire day on the move!
About Lotto
Lotto Sport Italia S.P.A, a major name in the international sports industry, was established in the year 1973 and today the Italian sports & leisure brand is recognized in over 130 countries across the world. SSIPL Lifestyle Pvt. Ltd is the Indian licensee of Lotto Sport Italia S.P.A. in India. It was founded in July 2007 as a spin-out of the retail giant, the SSIPL Group.
Tracing its Italian design legacy, the brand has successfully established itself in sports & athleisure; parallel to its sports forte based on production, technical and stylistic know-how. An idea has thus been developed for men's and women's leisure clothing and footwear, with a sport-inspired image and taste in terms of fabrics, colours and styles. Lotto is Italian design aesthetics blended with the brand’s technical experience in sports merchandise.
July 13, 2019
HeartQuake by K. VijayaKarthikeyan
When an IAS officer writes a short book on a fictional IAS officer, there is bound to be some interest in the story. K. VijayaKarthikeyan crafts an unputtable read with HeartQuake.
Vikram, a former journalist, and an IAS trainee officer in a full filmy style, asks some uncomfortable questions from a local politician, who again follows a Bollywood script to avenge this mistreatment. RPR is ferociously scary and very powerful.
The story moves at a rapid pace, with a twist in the form of a medical drama, with a confounding mystery reminding you of medical thrillers of Robin Cook or Robert Ludlum. Vikram balances new found love, this medical mystery and the vengeful politician with much bravo and intelligence.
The writer brings in insight with his own experience as a civil servant. The story moves at a predictable pace but still manages to surprise you. The characters are quite well crafted and come up well like RPR and Veda. Indeed Veda really is a refreshing addition to the caste with a strong personality and Vikram's love interest.
Publisher - RupaPages - 151Genre - Fiction/Thriller
Vikram, a former journalist, and an IAS trainee officer in a full filmy style, asks some uncomfortable questions from a local politician, who again follows a Bollywood script to avenge this mistreatment. RPR is ferociously scary and very powerful.
The story moves at a rapid pace, with a twist in the form of a medical drama, with a confounding mystery reminding you of medical thrillers of Robin Cook or Robert Ludlum. Vikram balances new found love, this medical mystery and the vengeful politician with much bravo and intelligence.
The writer brings in insight with his own experience as a civil servant. The story moves at a predictable pace but still manages to surprise you. The characters are quite well crafted and come up well like RPR and Veda. Indeed Veda really is a refreshing addition to the caste with a strong personality and Vikram's love interest.
Publisher - RupaPages - 151Genre - Fiction/Thriller
July 8, 2019
Pastel Shades: The Touch of Timelessness
Spring 2019 runways proved that pastel is the go-to color for this season. It takes no rocketscientist to understand that it is the new trendsetter. You must be wondering where did pastelscome from all of a sudden? Well to speak of the fact, pastel was in the fashion industry from theearly 17th century. Back in those times, pastel painting was popularly associated with Baroqueand Rococo styles and it is during this time that pastel became fashion itself in the fashionindustry.
Since then, the journey of pastel in the fashion industry has been fascinating. The term pastelfashion has a different meaning to different people, some associate pastel color with happiness, some say it defines one’s mood and personality while others say that it represents the mental state of a person.
Pastel colors were synonymous with mediums like chalk for the artists during the time of theRenaissance. To come out of the umbrella of any chalk-like medium pastel color took its ownsweet time. It was later in the 18th century that pastel color got its recognition and began to bean essential character in dresses because it conveyed the same message of ‘lightheartedness’just like it did in art.
This created an impression on the mass and pastels on dresses were in demand till the early19th century. On the other hand, the second half of the 19th century wasn’t dominated bypastels as a more significant mass owned such dresses as compared to the early 18th century.
It was in the 20th century that saw the rise of pastel color as the seriousness of World war couldonly be nullified by the bright shades of world war. The stage was set for pastel colors to rulethe fashion industry in the means of not just clothing but also in the colors used almost everywherecolor had its uses. This is one of the primary reasons that people associate pastel colors withbright colors. It uplifted the mood and could make a heavy heart light with its shades. Jude Stewart puts it, “all color trends are cyclical….(but) how anti-modernist pastels are”.
This perfectly justifies the fact that pastel colors were, is and will be the color of lightheartednessand joy because the salient feature of pastel is anti-modernist. This makes pastel timeless andthe go-to option for this generation, which believes in keeping it real and polished.
This is the evolution of pastel in simple words is according to a timeline that denotes thebeginning of pastels and how it became trending in the fashion world from merely being chalk-like medium. But the real question is, can this be called a revolution? A revolutionary processhas taken pastel from the canvas 17th Century to the Runways of Summer 2019?
Since then, the journey of pastel in the fashion industry has been fascinating. The term pastelfashion has a different meaning to different people, some associate pastel color with happiness, some say it defines one’s mood and personality while others say that it represents the mental state of a person.
Pastel colors were synonymous with mediums like chalk for the artists during the time of theRenaissance. To come out of the umbrella of any chalk-like medium pastel color took its ownsweet time. It was later in the 18th century that pastel color got its recognition and began to bean essential character in dresses because it conveyed the same message of ‘lightheartedness’just like it did in art.
This created an impression on the mass and pastels on dresses were in demand till the early19th century. On the other hand, the second half of the 19th century wasn’t dominated bypastels as a more significant mass owned such dresses as compared to the early 18th century.
It was in the 20th century that saw the rise of pastel color as the seriousness of World war couldonly be nullified by the bright shades of world war. The stage was set for pastel colors to rulethe fashion industry in the means of not just clothing but also in the colors used almost everywherecolor had its uses. This is one of the primary reasons that people associate pastel colors withbright colors. It uplifted the mood and could make a heavy heart light with its shades. Jude Stewart puts it, “all color trends are cyclical….(but) how anti-modernist pastels are”.
This perfectly justifies the fact that pastel colors were, is and will be the color of lightheartednessand joy because the salient feature of pastel is anti-modernist. This makes pastel timeless andthe go-to option for this generation, which believes in keeping it real and polished.
This is the evolution of pastel in simple words is according to a timeline that denotes thebeginning of pastels and how it became trending in the fashion world from merely being chalk-like medium. But the real question is, can this be called a revolution? A revolutionary processhas taken pastel from the canvas 17th Century to the Runways of Summer 2019?
The Basics of Influencer Marketing
Introduction
To understand about influencer marketing, the concept of Marketing needs to be cleared out first. Marketing is the action of attracting customers for your business, selling any goods or services. Now marketing can be of different types, among those different types, one is influencer marketing, and this article deals with it.
We are now exposed to a digital world that is evolving every day. Nowadays the traditional marketing strategies like television Ads doesn’t work anymore as most of the people do not pay any attention when Ads are displayed, nor do internet Advertisements as the browsers have advanced Ad blocking tools. The word advertisement is slowly losing credit and effectivity. At this junction, we are introduced with a newly developed type of marketing that is Influencer Marketing.
What is Influencer Marketing? Who is an influencer?
Influencer marketing is the process of promoting or marketing your brand, sound, services through a person who has created his followers. Here the term influencer means a person who influences or has the potential of influencing a group of followers through his/her social activity. An influencer need not necessarily have a large number of followers moreover it is better if they have a limited number of followers who are influenced by that person. Due to the limited number of followers, the credibility of the product increases among the followers.
Hence, we can say that an influencer need not be a celebrity; he/she can be anyone who has a group of followers who are influenced by the person. Any person can become an influencer, and because of this, the product promoted mostly gets a positive response, and the people believe easily.
How does Influencer Marketing Work?
Our generation can be called the digital age as almost everything we do today is done on a digital platform. Millennials very active on social media this makes them a right target audience for the brand and the big companies. But, the major problem with millennials is that they hate Ads on a digital platform and too impatient to watch full advertisements. On the flip of this problem, there’s a brighter side; the millennials have at least one person in social media who they follow and idolize. This is a huge plus point for the brands as they are looking up to influencers on social media to promote their brand. This way the usage of advertisement can be done in a measured way and at the same time brands can reach to the millennials even without showing Ads.
Technicalities
Influencer marketing campaigns are very much successful, and a successful campaign doesn’t only stay stagnant as a promotion; it helps the brand to be embraced by customers. The most important technique to keep in mind is who to chose to market. Choosing someone who has close ties with their followers and carries conviction is the key as opposed to choosing someone who has a large number of followers. It might appear to the customers as a desperate effort by the brand to attract customers. It has been established that influencers having fewer followers have a more credible and promotive impression on consumers.
To understand about influencer marketing, the concept of Marketing needs to be cleared out first. Marketing is the action of attracting customers for your business, selling any goods or services. Now marketing can be of different types, among those different types, one is influencer marketing, and this article deals with it.
We are now exposed to a digital world that is evolving every day. Nowadays the traditional marketing strategies like television Ads doesn’t work anymore as most of the people do not pay any attention when Ads are displayed, nor do internet Advertisements as the browsers have advanced Ad blocking tools. The word advertisement is slowly losing credit and effectivity. At this junction, we are introduced with a newly developed type of marketing that is Influencer Marketing.
What is Influencer Marketing? Who is an influencer?
Influencer marketing is the process of promoting or marketing your brand, sound, services through a person who has created his followers. Here the term influencer means a person who influences or has the potential of influencing a group of followers through his/her social activity. An influencer need not necessarily have a large number of followers moreover it is better if they have a limited number of followers who are influenced by that person. Due to the limited number of followers, the credibility of the product increases among the followers.
Hence, we can say that an influencer need not be a celebrity; he/she can be anyone who has a group of followers who are influenced by the person. Any person can become an influencer, and because of this, the product promoted mostly gets a positive response, and the people believe easily.
How does Influencer Marketing Work?
Our generation can be called the digital age as almost everything we do today is done on a digital platform. Millennials very active on social media this makes them a right target audience for the brand and the big companies. But, the major problem with millennials is that they hate Ads on a digital platform and too impatient to watch full advertisements. On the flip of this problem, there’s a brighter side; the millennials have at least one person in social media who they follow and idolize. This is a huge plus point for the brands as they are looking up to influencers on social media to promote their brand. This way the usage of advertisement can be done in a measured way and at the same time brands can reach to the millennials even without showing Ads.
Technicalities
Influencer marketing campaigns are very much successful, and a successful campaign doesn’t only stay stagnant as a promotion; it helps the brand to be embraced by customers. The most important technique to keep in mind is who to chose to market. Choosing someone who has close ties with their followers and carries conviction is the key as opposed to choosing someone who has a large number of followers. It might appear to the customers as a desperate effort by the brand to attract customers. It has been established that influencers having fewer followers have a more credible and promotive impression on consumers.
July 1, 2019
Spiritual Opens Up its Doors at Double Tree by Hilton, Gurugram
Just where the Golf Course Road ends to meet up with its Ext. Road, DoubleTree by Hilton stands tall, one of the most reputed Hotels in the area.
Spiritual Gastropub, the Hotel's bar has opened up its doors once again after a brief dormancy. The management is roping in some of the best disc jockeys in the industry to up the nightlife of Gurgaon and I visited the place the other day to experience the place.
Spiritual Gastropub, the Hotel's bar has opened up its doors once again after a brief dormancy. The management is roping in some of the best disc jockeys in the industry to up the nightlife of Gurgaon and I visited the place the other day to experience the place.
5 Steps You Should Know to Calculate Influencer Marketing ROI
Influencer marketing is undoubtedly earning huge revenues for brands in today’s digital world that goes even without saying. According to a study, it is estimated that $8 billion is to be spent on Instagram influencer marketing alone.
This gives us an insight into how effective is influencer marketing. It is the department of digital marketing that is unparalleled and unmatched in terms of the impact they create. To calculate the Returns on Investment accurately, one needs to follow these five steps-
1. Campaign goals for ROI tracking- The first step is to set campaign goals to track ROI. It is imperative to lay down a clear set of objectives so that it can be determined easily if your influencer marketing campaigning is moving in the right direction. The major plus point of learning objectives is that you can perceive the kind of influencers you want and content distribution platform.
2. Measuring campaign performance- it is not only about setting goals the trick is to measure the performance. The metric system must be such that it as the real factor in it. Be specific, have a timeline, be realistic. It isn’t necessary to have only one metric system you can have a more than one metric system to measure different aspects of campaigning.
3. Setting the bar for individual influencer- You have to find out which influencer is generating more business and who is lagging. Influencers who are underperforming can be given a more detailed briefing about your brand so that they can address their followers better. Cutting down the resources, in this case, is not the remedy. Individual bars can be set, such as the amount of user-generated content created an average engagement rate, etc.
4. Appropriate tracking platform- It is rather backdated to track the ROI manually. Its time to track ROI using marketing platforms because they are accurate and give an exact idea about performances. Let’s not forget; it saves time. Examples of some influencer marketing ROI calculator include – NeoReach, Tapinfluence, Grin, etc.
5. Take the extra step- Let’s not be limited to only measuring the ROI through business generated. It is equally important to measure the influencer. Measuring the influencer will give you an idea about your pick and if it was the right decision to appoint him in the first place. Here the key is to start with a small set of influencers and then to increase the expenditure selecting more influencers.
With these five steps accessing the results gets easier, and it gives a general idea of about the ROI of influencer marketing. We are not to forget that influencer marketing requires the right strategies to generate business, and it is not always the influencers who are under-performing at times; it’s the strategy as well.
June 26, 2019
Summer Cocktail Fiesta at Pier 38, Cyberhub Gurgaon
As temperatures soar high, so does the urge to have an icy cold drink to beat the scorching heat for an instant relief! And sometimes a boozy yet healthy chiller is all required to slurp-on all day long. And what can be more interesting than sipping an alcoholic beverage out of a watermelon or coconut that will transport you straight to an island/beach!
Pier 38- An Indo Arabic Kitchen & Cocktail Bar has rounded up some of the most amazing summery cocktails with a 'healthier' twist like, Tipsy Watermelon, Coco Bae, Hawana Dreams, Blushing Lady and Mr Gintastic! Presented innovatively in shells of fresh fruits- watermelon, pineapple and coconut, these creations are perfect to make you feel refreshing for keeping summer blues at bay - A conversation starter indeed! Starting at INR 795+ Taxes, avail the offer of buy 1 and get 1 on these fruity drinks.
So, keep your cool, pick your poison- be it gin, wine, or vodka and check out the curated collection of flattering,fruitylicious concoctions at Pier 38's Summer Cocktail Fiesta!
Venue-Pier 38 Indo-Arabic Kitchen & Cocktail Bar
1st Floor, Shop 106-107, Cyber Hub, DLF Cyber City, GurugramPrice- Starting at INR 795+ Taxes (Buy 1 Get 1)Date- 20th June - 15th July 2019Timing- All day long (12pm - 12am)Contact for reservation- 8800202328
Pier 38- An Indo Arabic Kitchen & Cocktail Bar has rounded up some of the most amazing summery cocktails with a 'healthier' twist like, Tipsy Watermelon, Coco Bae, Hawana Dreams, Blushing Lady and Mr Gintastic! Presented innovatively in shells of fresh fruits- watermelon, pineapple and coconut, these creations are perfect to make you feel refreshing for keeping summer blues at bay - A conversation starter indeed! Starting at INR 795+ Taxes, avail the offer of buy 1 and get 1 on these fruity drinks.
So, keep your cool, pick your poison- be it gin, wine, or vodka and check out the curated collection of flattering,fruitylicious concoctions at Pier 38's Summer Cocktail Fiesta!
Venue-Pier 38 Indo-Arabic Kitchen & Cocktail Bar
1st Floor, Shop 106-107, Cyber Hub, DLF Cyber City, GurugramPrice- Starting at INR 795+ Taxes (Buy 1 Get 1)Date- 20th June - 15th July 2019Timing- All day long (12pm - 12am)Contact for reservation- 8800202328
June 23, 2019
Big Influencer Bigger Marketing Biggest Industry
We all know how effective influencer marketing is and how much ROI it generates. Almost everyone today on digital platform knows what is influencer marketing and are unknowingly being influenced by influencers. This is helping brands to get more customers, and their margin of profit is increasing. Does this give rise to one of the most obvious questions about how great is influencer marketing? This article is all about finding out about how big is the branch of influencer marketing.
Influencer marketing is the term which is comparatively new in the field of marketing. This term, when first came into existence, nobody realized that it could be so impactful in the long run. Today it is the most impactful type of marketing. Due to its innovative strategy, influencer marketing is still un-parallel and unmatched. In such a short time it has climbed up the ladder real fast. It is expected to be a $10 billion industry by 2020. Let’s do a detailed study of the biggest platform of influencer marketing.
Instagram alone has 75 million users that consume content every day. It is the biggest platform for influencer marketing as the content created by the influencer is consumed by his followers in no time. The growth of declared sponsored post has increased manifold over the past few years on Instagram. People are consuming sponsored posts, and that is a sign influencer marketing as a branch getting more active and more prominent by the day. Moreover, with the hashtags of #ad, #commercial, #sponsored the posts are made very clear about what it is talking about allowing customers to get full transparency about the brand or product.
It is estimated that there are approximately 558,462 active influencers on Instagram, and 39% of those accounts have more than 15,000 followers. This gives us an idea about how effective is influencer marketing in the reality of the virtual world. Influencers at micro level started to take off towards the end of 2015. Influencers with 500K-1M followers and influencers from 1M-5M followers have almost had the same result with the brand partnership. This is a silver lining for small influencers as it is not the number of followers you have it is the effectivity of your generated post that counts in the influencer. It is estimated that Global Instagram influencer marketing was worth $1.07 billion in 2017 and will hit $2.38 billion by 2019. These numbers are not just indicators of how big influencer marketing is today but also how fast it is increasing at a fast pace.
The job position related to influencer marketing in LinkedIn has increased tremendously over the past few years. Looking at these trends, it is fair to say that influencer marketing is one of the most important industry with the most effective ROI.
June 20, 2019
LinkedIn Groups and Marketing
LinkedIn is the only digital platform that has about 450 million users from more than 200 hundredcounties. This is the ultimate solution if you want to start building your business, make connections, and improve your business abilities. This is the place where careers are built, and progress is made.
Marketing groups in LinkedIn
There are several groups in LinkedIn for marketing serving several purposes. There might beinstances where multiple groups are serving a single, and there might be instances wherevarious groups serve many purposes. Following are some of the most influential groups thatmight be useful to you – Content marketing B2B – In this type of marketing groups, the brands look for people whowould generate content for them to bridge the gap between people and the brands. In this kindof group, plenty of resources are involved, and this group contains many skillful marketers whouse their writing flare for better brand projection.
Search Engine Optimisation (SEO) Experts – Experts of this group try to maximize the marketingoutcome through SEO content generation. It is a great way to drive traffic to your business.SEO contents boost about 71% of B2B marketing. Optimization is always necessary withthe changing scenario, and this marketing group does the job effortlessly.
Digital Marketing – This is the most common marketing group on any digital platform. This typeof marketing is resource-based and requires a specific strategy. With digital marketing, it ispossible to reach out to a greater mass without any restriction. Under Digital Marketingwe can again sub-divide other organs of digital marketing – Social Media Marketing Mobile Phone Marketing Online Advertising Email Marketing. eMarketing Association Group – This is the Marketing group that works to develop Marketing, as mentioned above. They are arguably the biggest group in LinkedIn, which focuses onstrategic activation of social media marketing, mobile phone marketing, online ads, emailmarketing. This is the only marketing group that is open to all.
Pros of Marketing GroupsMarketing groups work in association with your profile to give you the best possible result. Thesegroups are often interlinked to one profile as per the requirement. All these groups are notseparated from each other, but they are a subsidiary organ of each other. Marketing is all about theright strategy and the right timing.
These groups cannot work passively; they require active participation. It is with the help of thesegroups that brands get their desired exposure. They can customize their digital marketing strategiesanytime with the help of these groups.
Sending personalized emails and messages are not in the hands of the brands they are customizedand posted by these groups working hand-in-hand with the brands for a better projection.Scrolling down to find the Cons? Well, there isn’t any. Marketing groups are the only groups that don’t have a downside to it. They work only for the better. There is no by-product of thesegroups are working simultaneously.
Marketing groups in LinkedIn
There are several groups in LinkedIn for marketing serving several purposes. There might beinstances where multiple groups are serving a single, and there might be instances wherevarious groups serve many purposes. Following are some of the most influential groups thatmight be useful to you – Content marketing B2B – In this type of marketing groups, the brands look for people whowould generate content for them to bridge the gap between people and the brands. In this kindof group, plenty of resources are involved, and this group contains many skillful marketers whouse their writing flare for better brand projection.
Search Engine Optimisation (SEO) Experts – Experts of this group try to maximize the marketingoutcome through SEO content generation. It is a great way to drive traffic to your business.SEO contents boost about 71% of B2B marketing. Optimization is always necessary withthe changing scenario, and this marketing group does the job effortlessly.
Digital Marketing – This is the most common marketing group on any digital platform. This typeof marketing is resource-based and requires a specific strategy. With digital marketing, it ispossible to reach out to a greater mass without any restriction. Under Digital Marketingwe can again sub-divide other organs of digital marketing – Social Media Marketing Mobile Phone Marketing Online Advertising Email Marketing. eMarketing Association Group – This is the Marketing group that works to develop Marketing, as mentioned above. They are arguably the biggest group in LinkedIn, which focuses onstrategic activation of social media marketing, mobile phone marketing, online ads, emailmarketing. This is the only marketing group that is open to all.
Pros of Marketing GroupsMarketing groups work in association with your profile to give you the best possible result. Thesegroups are often interlinked to one profile as per the requirement. All these groups are notseparated from each other, but they are a subsidiary organ of each other. Marketing is all about theright strategy and the right timing.
These groups cannot work passively; they require active participation. It is with the help of thesegroups that brands get their desired exposure. They can customize their digital marketing strategiesanytime with the help of these groups.
Sending personalized emails and messages are not in the hands of the brands they are customizedand posted by these groups working hand-in-hand with the brands for a better projection.Scrolling down to find the Cons? Well, there isn’t any. Marketing groups are the only groups that don’t have a downside to it. They work only for the better. There is no by-product of thesegroups are working simultaneously.
June 16, 2019
When Influencer Marketing Goes Wrong
We always about what is the right strategy for influencer marketing and how an influencer has to be chosen to get the maximum amount of benefits. But not every time things go as planned. Some times what we perceive is not consumed by the customers. That’s when we realize that our step to choose an influencer or the strategy to project our brand has gone wrong. This is when we need to go back to the blackboard and start from the scrap with a new strategy and new ideas. Not necessarily we need a new influencer but some situations may force us to change the influencer. Strategies can be made again with new methods of brand projection, but when influencer choosing has gone wrong that invites a great deal of trouble. This article is more about how to not fall for wrong influencers.
Keep in mind that changing influencer has merits as well as demerits. The influencer who was previously appointed has already created an impression among the customers and became a face associated with your brand. Now at this moment, the decision to change an influencer and bring in a new face will take time to reach out to the customers and make them believe that you are the same brand just a new face. All the potential customers who were within your reach will be looking for the face they were familiar to. So, this is a tricky situation and this decision has to be taken according to the situation.We can trace many instances of when influencer marketing actually went wrong not because of the strategy but because of choosing the wrong influencer. For example, Windows chose Oprah Winfrey to be their influencer marketer while rolling out Windows 8. Oprah was chosen to reach beyond the tech-focused people and to gain loyal customers outside the bounds of people with technical knowledge. But this effort fell flat when Oprah couldn’t deliver the desired result or the outcome Microsoft had expected.
Another example is Pepsi. It has been clear long before that picture is not enough because a motive is needed behind the visuals. Pepsi went with star Kendall Jenner, she being a star could only connect to the upper-class section of the society, failing miserably to promote the brand at the micro level. Whereas Pepsi is a drink that has a target audience of micro level?
These two examples of failed campaign teach us a great lesson, only showing and not addressing will not fetch any results. Hence, what needs to be done to avoid another such article with your brand’s example is to decide your target audience and choose influencer accordingly. Not always choosing a big face in the market will fetch a huge ROI.
