Beate Chelette's Blog: The Women's Code, page 9

What is Wrong With Your Clients? Why Are They Not Buying?

There are three essential areas to understand when you sell your product: the client, the seller (you), and the offer. This sounds simple, but when the client is not buying what you offer, I have found that it often revolves around a language gap between their problem and how your service solves that problem. When you understand where the disconnect is happening, you can adjust your offer and drastically increase the odds that they will want what you offer.

 

Recognize Where The Disconnect Begins

Your clients come to you with knowledge based on their perception of a problem. They may say things like this, “My problem is that I need more clients,” when in reality, they don’t have clients because they have another issue. You, the expert in your area, may be listening and thinking no, no, no, what’s really wrong is – you are missing the client attraction piece, you don’t have a strategy, your mission and vision are misaligned – whatever the real problem is, you are seeing it, but they are not. And here lies the disconnect between the client’s knowledge of their problem and your expertise and experience in the area, creating a language gap. 

 

The problem occurs when you try to sell based on what you know is the issue because that is not what they see as the problem; there’s a gap between what they think and what you know, and by bridging that gap, you can fix your selling problem.

Perpetual Uncertainty Creates Vulnerability

Living in perpetual uncertainty creates a type of whiplash and vulnerability that becomes exceptionally tiresome. We are wired for safety and trust and often feel entitled to these feelings. This is why we have relationships, homes, friends, and community – they provide nice cocoons that allow us to feel that safe feeling we crave. When this becomes threatened, our layers of protection become ripped apart, creating a rawness and leaving you feeling alone, incredibly vulnerable, and tired – myself included.

 

The Offer Is The Hero

You need to look at your experience and what you know is the problem and think of it as your secret sauce. You don’t sell the secret sauce; you use it to create a fantastic offer – an offer that is the solution to their problems. So, what does this mean? It means they don’t need to hear all your assessments based on your experience. They need to hear how you will help them, which is how you bridge the gap and how your offer connects to their problem. From here on out, make an offer — and this offer is the solution to their problem, and that is all you talk about. You don’t talk about you and your experience and what they really need because that is the secret sauce – you only talk about how you can help them solve their problem, the offer. That’s your flow.

 

Where To Go For Help

If you need help in any of these areas or just figuring out what you need, I would be happy to assist you in setting up your offers, products, and services, and how you get out there and say what needs to be said. The problem with most of my clients is that their offer is misaligned with the client’s needs, which they can fix. If you want to know more about how to make these adjustments, please click this link and fill out the information for an Uncovery Session. I do seven complimentary monthly sessions valued at $1,500, and I would love it if you received one of my free sessions. Also, to figure out which area is blocking your growth – strategy, systems, or authority – take about 3 minutes to take my Business Growth Blocker Quiz, and find out precisely what area you need to start addressing to see your business grow.

 

At the Growth Architect, I am committed to helping you learn how to create offers that meet your client’s needs. If you are interested in making changes to help you convert sales, watch my video and click the other links in the article.

 

Let’s grow!
Beate

 

Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.

 

Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.

 

Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.

 

Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.

 

To book Beate to speak or train please connect here. Your Time Is Valuable!

The post What is Wrong With Your Clients? Why Are They Not Buying? appeared first on The Women's Code.

Why Am I So Tired?

If you feel overly tired and burned out, you are not alone. Almost everyone I encounter in my personal and professional life is experiencing these exact feelings, and we are all trying to figure out why we feel this way. I describe it as a deep tiredness that reaches your bones – you go to bed tired, wake up the same way, barely make it to three o’clock in the afternoon, and then by eight o’clock are back in bed, but you can’t sleep. So what is really going on? Why are so many people so tired, and what can we do about it?

 

The Cost of Living In Constant Fight or Flight 

I am not a doctor, so I can’t diagnose anything, but I work with enough people who are all feeling this same tiredness that I have spent time evaluating the problem. First, we must assess all that has happened to us in the past few years. We were all humming along – business was good, the market was great – then the pandemic came, everything shifted, and we all had to pivot. Whether or not we stop and think about it, we have been living in a fight-or-flight situation for three years now, which has taken a toll on our nervous system. We learned to live in a continual type of fear – fear for ourselves, our families, our community, and our financial well-being and careers.

 

Just when you began figuring out how to exist in this atmosphere, everything shifted again. Everything opened up, people were everywhere, and there were jobs galore. People were being hired at astronomical rates, switching jobs, and relocating to get the best opportunities. Now, everyone is being laid off again — pivot after pivot after pivot. And your system needs help dealing with these wide pendulum swings.

 

Perpetual Uncertainty Creates Vulnerability

Living in perpetual uncertainty creates a type of whiplash and vulnerability that becomes exceptionally tiresome. We are wired for safety and trust and often feel entitled to these feelings. This is why we have relationships, homes, friends, and community – they provide nice cocoons that allow us to feel that safe feeling we crave. When this becomes threatened, our layers of protection become ripped apart, creating a rawness and leaving you feeling alone, incredibly vulnerable, and tired – myself included.

 

So, What Can You Do To Ease The Tiredness? 

 

Give Yourself Some Grace

This may sound like common sense, but now is the time to give yourself some grace. When you feel tired or exhausted, pause and make a cup of coffee, or go down to your favorite coffee shop – not to go somewhere, but to sit down. Then actually take five or ten minutes to sit down and enjoy the coffee. Not at your desk, not driving down the road, but sitting in a quiet spot. When you typically hit your slump at three o’clock, pause and celebrate that moment. Make a cup of tea and take another 10 minutes to break and reinforce a positive mindset.

Overcoming this tiredness requires you to carve out moments in your day where you are intentional about having an enjoyable experience. This allows you to shift from the mindset that you are rushing, rushing, rushing, which compounds that heavy feeling of tiredness. Take some time to self-reflect and remove yourself from the constant noise around you that is fueling your exhaustion.

 

Recognize Your Thought Patterns

Be gentle with your thought process and the expectations you place upon yourself. It is almost impossible to work 12 hours a day for three years trying to avoid a disaster while rebuilding from a financial crisis. There comes the point where your system gives out, so you have to have faith and trust in yourself that what is in front of you is doable. This all starts with you taking care of yourself so you can get up tomorrow and move forward. You can still help other people, but first and foremost, you must take care of yourself. Now is the time to acknowledge that this time has been difficult, and if you want to overcome this overwhelming feeling of tiredness – you have to allow yourself some time and grace.

 

 

At the Growth Architect, we want to help you break through this tiredness that keeps you feeling overwhelmed and provide you with the strategies and tools to shift you into a season where you gain some energy and momentum. That’s what we do! If you enjoyed this article, watch my video.

 

Let’s grow!
Beate

 

Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.

 

Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.

 

Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.

 

Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.

 

To book Beate to speak or train please connect here. Your Time Is Valuable!

The post Why Am I So Tired? appeared first on The Women's Code.

How To Stop Imposter Syndrome And Step Into Leadership

Conflicting ideas exist about impostor syndrome – Is it a real thing? Some people question if it even exists at all or if it is just made-up stuff. But the reality is that almost everyone has had a moment where they feel they have to justify their right to have a seat at the table–even though they already have one. You can’t get past the feeling that you are still battling for a position you already have. 

 

One of the most significant issues stemming from imposter syndrome is its power to erode your confidence. When this happens, it is time to recognize it and step out of doubt and into leadership.

Stop Questioning Yourself

One of the classic symptoms of imposter syndrome is continually questioning yourself and operating in a constant feeling of doubt. Maybe you have a moment where you sit somewhere, and you think – I’m not sure what I am doing. Can I really be the boss? Do I have what it takes to run this project? Can I ask for the amount of money that I think I’m worth? What if somebody discovers the areas I am not good at? These questions begin to overtake your mind and allow the cycle of self-doubt to creep in, erode your confidence, and make you feel bad about yourself. 

 

Often, these feelings come to light at night, when you should be sleeping, but instead, you pick apart every detail from the day and become angry at yourself for not being perfect and not meeting your high standards. Maybe you said something stupid, or you perceive you have said something that wasn’t that smart. And you just started to get mad at yourself for not being perfect. This cycle keeps imposter syndrome in your mind, but the good news is that you can learn to stop the power it has in your mind. 

 

Overcome The Superhuman Paradox

I coined a concept in my book, Happy Woman, Happy World, that I call the Superhuman Paradox, which addresses the idea that you feel like you have to be the best at everything. Because of this all-or-nothing thought process, you never measure up. This paradox happens when you look at other people around you – one person is super fit, the other is an amazing chef, another is a fantastic parent – and you want to be like them. You see all of these things that they are exceptional at, and you begin to make a list – I want to look like her, I want to parent like him, and before you know it, you think you can become a compilation of the one thing someone else is fantastic at doing. How realistic is that goal? It’s not. These people are not great at everything; they are great at something, and you have to begin looking at 

 

When you can detach yourself from this false reality, it takes a great deal of pressure off you, and you can stop feeling the unrealistic pressure to be excellent in multiple areas.

 

Know What Strength Sets You Apart

The further you climb up the ladder, the more you know; at the same time, the more you realize the many areas that are not your specialty. You may know a great deal, but compared to other people, you may know much less than them. Observing subject matter experts with expertise in areas that differ from where you are a subject matter expert allows you to realize that you actually don’t know everything. So, does this make me an imposter? No, it makes you good at what you do. Stepping out of this imposter syndrome and into your leadership position begins with you clearly understanding your super skill and capitalizing on it. Know the strength that sets you apart, and refuse to let anyone take that away from you. 

 

Double Down Where You Shine

Once you know your super-skill – the area where you are exceptional – it is time to capitalize on it. One way of accomplishing this is to double down on your super-skill and acknowledge your ability to surround yourself with teammates with expertise in the areas that are not in your wheelhouse. In the real world, this looks like making sure that if Excel Pivot Tables and Spreadsheets are not an area where you flourish, make sure you have a plan in place that allows the person on your team that lives for the organization of data on Excel to accomplish this task. When someone asks you to write something, and you are not strong in writing, you immediately go to the person on your team that can articulate your vision in words in a way you never could because it is their area of expertise. 

 

Leaders always identify people on their team who are great at things they are not good at. So when the subject comes up, and somebody is trying to stick it to you about an area that is not your strength, give it a laugh and say, “I will take care of this! I have just the person that will knock this out of the park.” That’s how you start to step into leadership. 

 

When you approach your strengths and weaknesses this way, it allows you to stop making excuses for what you don’t do well and then shine with your super-skill. This is how you stop imposter syndrome in its tracks and keep it from having a chokehold on your life and career. True confidence can then radiate, and the need to justify your place will officially be a thing of the past.

 

Craft Your Leadership Image

Your ability to lead is contingent on crafting your image – an image of how you want to be perceived. Great leaders don’t try to do everything; they surround themselves with people who complement the areas where they are not experts and allow those team members to shine. Do you think that Jeff Bezos wrote his advertising copy when he was the CEO of Amazon? No, certainly not. To be a leader, you must know your strength, allow others to be great in their area of expertise, craft the image you desire, and embody that image. And that is how you step out of imposter syndrome and into leadership.

I am here to help! At the Growth Architect, my job as a strategist is to help you reach your goals by understanding how your mindset, growth, and business strategies work together. If you want to hear more about overcoming imposter syndrome and stepping into leadership, watch my video.

 

Let’s grow!
Beate

 

Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.

 

Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.

 

Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.

 

Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.

 

To book Beate to speak or train please connect here. Your Time Is Valuable!

The post How To Stop Imposter Syndrome And Step Into Leadership appeared first on The Women's Code.

How To Grow Your Business

As a business strategist, I always find it interesting when I do an internet search on how to grow your business. I see things like doing your research, building a sales funnel, creating customer retention, and participating in networking events. That’s all great, but how do you do these things? There is almost always little-to-no information on how to accomplish your goals. Certain elements must be in place to grow your business, and this is exactly what I help people do, and I am going to share with you the structure I developed to grow businesses.

 

At the Growth Architect, we design everything around growth, scaling, amplification, and authority building. Think about this as a pyramid; one side is strategy, one is systems, and the other is authority – it takes each piece working together to grow your business effectively.

 

Know What You Want

Before you can craft the pieces of a strategy, you must determine what you want to achieve; this becomes your goal. Then, you begin creating a plan to reach your ultimate goal with specific pieces designed to reach success. What are your expectations? A laptop lifestyle? Is it brick and mortar? Are you looking to make $150,000 or build a 10-million-dollar business? Once you have a clear picture of where you’re going, you can create a strategy to get you there. How you present your business to the world is all driven by what you want – the goals you are trying to achieve.

 

Audience and Systems

Once you have your overall strategy, your North Star, the next step is determining the systems you must build to make your vision a reality. This is where your workflows come into the picture, and you create your unique value proposition, which establishes the positioning of your business. Who are you selling to? What problem are you solving? You can only answer these questions through an intentional, step-by-step process. If this is where you are, I recommend starting with my Airtight Avatar. This is a foundational piece I give away for free to help you nail down this critical part of the process. The downloadable guide will allow you to uncover precisely who you are targeting, and once you know your audience, you can take the following steps in your business strategy.

 

Build Your Expert Status

Now that you know who you are selling to, the problems you are solving, the offer you need to make to target the right people, and you are building the systems to operate your business, it is time to begin building your authority. If you are an average person, one of the first things you must realize is that celebrity status is reserved for only a few people. Most of us, especially those who talk and give advice, will rarely reach that level, and that’s okay. Your goal is not to go viral and reach celebrity status. Your aim is to put the pieces together to reach expert status – speaking, networking, executive roundtables, LinkedIn strategies, masterminds, podcasting – whatever it is that aligns with your personality. This determines how you turn on the client attraction machine that will bring leads into your system and convert them into sales and clients, allowing you to follow your outlined strategy.

 

That’s how you grow a business. So forget all the vague things you hear that don’t give you the essential elements you need to reach success. These are the actual things you must do. It’s not about an event; it’s a process – an overall strategy that gets you somewhere. As the Growth Architect, my goal is to provide you with the strategies needed to help you grow your business and reach your goals. If you want to learn more about creating a business strategy, watch my video, and contact me when you are ready to develop your growth strategy!

 

Let’s grow!
Beate

 

Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.

 

Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.

 

Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.

 

Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.

 

To book Beate to speak or train please connect here. Your Time Is Valuable!

The post How To Grow Your Business appeared first on The Women's Code.

How To Be Happy

You may be surprised to know that “how to be happy” and “happiness” are the most searched terms on Google. This tells us that people are generally unhappy and searching for an answer on an internet search for happiness. And the answer is actually yes, there is a way to be happy, and it resides in how you view yourself, others, and gratitude. 

 

Know Your Why

One of the biggest hurdles in finding happiness is finding a deep connection to your why – your purpose in life. Happiness stops being an elusive concept when you are aware of what you are passionate about and find a way to live your purpose. It comes from knowing what you are doing, why you are doing it, and then living out your purpose. But we tend to get sidetracked by constant messaging that contradicts that belief. In the marketing that we consume daily, we are bombarded with messages that tell a myth about where happiness is found – money, perfect relationships, the way you look, a certain weight, being super fit, looking youthful, not having cellulite – you name it. These are constant reminders that you don’t measure up, creating a culture of unhappiness. 

 

Recognize Negative Thoughts

You may hear the line – Be yourself; everyone else is taken. That is hard to believe when “being unapologetically you” doesn’t match what you see as valued through the constant messaging. You may feel good about being yourself, but then someone says something disparaging or treats you negatively or hurtfully, and you begin to question yourself – Are you good enough? Did you say something wrong? What is wrong with you? And you begin to let your wheels turn in your mind and rewind everything you have done and said. If you are the type of person still awake at 1 AM with the voice inside your head going and going, rethinking and second-guessing everything you did in the day and all the ways you screwed up, then you know exactly what I am talking about. If this sounds like you, there are ways to stop this cycle of negative thoughts that keep you from being happy. 

 

Acknowledge the Superhuman Paradox

I coined a concept in my book, Happy Woman, Happy World, that I call the Superhuman Paradox, which addresses the idea that you feel like you have to be the best at everything. Because of this all-or-nothing thought process, you feel like you never measure up. To step out of this self-loathing phase where you chase an unattainable viewpoint, you have to understand the concept of the Superhuman Paradox. This paradox happens when you look at the image of people you admire – one person is super fit, the other is an amazing chef, another friend is a wonderful parent – and you decide you want to be like them; you want to become the things you admire in them. You see all of these things that they are exceptional at, and you begin to make a list – I want to look like her, I want to parent like him, I want to cook delicious meals like her, and before you know it, you have a list of 10 amazing things about ten amazing friends, and you think you can become a compilation of those ten things from 10 different people. How realistic is that goal? It’s not. 

 

You don’t stop to realize that your friend who is super fit never cooks a single meal; he stops and gets a protein shake or has premade meals delivered to his house. The friend that is a fantastic cook’s house is always a mess. These people you idolize are not ALL things; they are great at something. Much of your unhappiness comes from the pressure you put on yourself to perform in every area of your life at a perfect 10. When you can detach yourself from this false reality, it takes a great deal of pressure off you, and you can stop feeling the unrealistic pressure to be excellent in multiple areas.

 

Be Aware of What You Have

When you grant yourself the freedom from the constraints of your thoughts and skewed way of thinking, you can learn to let these pressures go. Then, what would things look like for you? How different would things look when you stopped focusing on what you are not good at and what you don’t have and began looking at what you have? When you learn to look at your life in terms of what you do well and where you have an opportunity to make a difference and an impact on others’ lives, then you realize that you have the power to bring feelings of worthiness and happiness to others; that is the trick. Maybe you said something kind to the person at the bank, showed server patience at the restaurant, or took the middle seat on your flight even though you wanted to throw a fit. 

 

When you can train your mind to look at people with the assumption that everyone is doing the best job they possibly can under their circumstances, it is hard not to be happy. When you choose to see the world this way, you stop thinking of things that happen from the standpoint of – why are people doing this to me – and you can settle into a mindset where things feel much better, and you are not in a constant battle.  

 

It’s All About Focus

Learning to be happy is simply contingent on grace for yourself and others. By recognizing that you are not supposed to be a combination of the best attributes of everyone you admire and beginning to believe that others are doing the best with what they have, happiness becomes much easier to achieve. When you choose to remove anger and discord from your mind and heart, it enables you to recognize the gifts in your life and live your life focused on gratitude. And gratitude — a critical element to being happy.

At the Growth Architect, we want to help you break through the mindset that keeps you defeated and provide you with the strategies and tools to shift you into a positive mindset that allows you to be happy. If you enjoyed this article, watch my video How To Be Happy.

 

Let’s grow!
Beate

 

Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.

 

Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.

 

Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.

 

Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.

 

To book Beate to speak or train please connect here. Your Time Is Valuable!

The post How To Be Happy appeared first on The Women's Code.

What Strategy Should You Use To Move Forward When Fearful of Recession and Inflation?

Times of uncertainty – fear of recessions, inflation, and overall economic downturn – do not mean you are destined to fail in your business. It simply means you must find a strategy that works in this environment. As a survivor of multiple disasters – floods, fires, riots, earthquakes, recession, inflation, 9/11, and other challenges, I understand what it takes to make it in uncertain times and a pattern for success in difficult times. You can grow in uncertain times if you know where to adjust.

 

Lack of Control Causes Fear

 

So much is happening in the world around us that seems out of our control, and fear is the natural reaction to uncertainty. Fear triggered in this way is actually a control issue. When we sense that the events around us are completely out of our control, we begin to micromanage our environment. It is human nature to listen to the news and dig into data, and before we know it, we have shifted our focus to every bad thing happening – and we do what most people do – what we are wired to do – we go into protection mode. We become overly careful, begin to preserve our money, and look at every situation through the lens of caution. The problem with this mode is that when we become reactionary, we focus only on the bad that can happen. When in reality, recessions and downturns are where the most opportunities exist because so many people are living in fear and afraid to take them. 

 

Look For The Opportunities

 

Downturns and recessions are the perfect times to look for opportunities that don’t typically exist. Should you be conscious and aware of what is happening around you – absolutely, but you should use these times to your advantage. You can make strides during these uncertain times when you hone in on your strengths and understand how your products and services fit into this new environment. One of the most important things that I recommend you do is go back to the drawing board and develop a serious strategy; how you will adjust and make your way through what everyone is experiencing right now – what makes you relevant? 

 

Adjust Your Offer

 

Now is the time to evaluate your offer – your product or service – and adjust it precisely to solve a problem your clients are having. If you are not making these critical adjustments to your offer and what you provide, you are doing yourself a disservice. These market conditions require shifts and changes that fit the times, and if you are holding on to “what used to work for you,” you will struggle to make it in this new environment. That is my most significant advice for anyone looking to make it in our current business environment. Look at your products and services and ask yourself some tough questions: Is your language relevant? Does your product or service address people’s needs and concerns right now? What changes do you need to make to be relevant and offer something that solves others’ problems? 

 

At the Growth Architect, everything we do revolves around strategies, systems, and workflows, and we want to help you continue to grow your business even in uncertain times. If you are unsure where to start or what your biggest barrier to growth is, I invite you to take our free quiz, and within a couple of minutes, you will know exactly where to begin making changes to grow your business. If you want to hear more about making bold moves toward facing fear and finding ways to grow your business even in uncertain times, then watch my video.

 

Let’s grow!
Beate

 

Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.

 

Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.

 

Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.

 

Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.

 

To book Beate to speak or train please connect here. Your Time Is Valuable!

The post What Strategy Should You Use To Move Forward When Fearful of Recession and Inflation? appeared first on The Women's Code.

How To Handle Negative Self Talk

Few habits will derail your success more than getting into a pattern of negative self-talk. It is always a lose-lose scenario because you can never win games that you play against yourself. Negative self-talk creates doubt and fear and keeps you from gaining control and confidence in your life. Today is the day to develop strategies for overcoming this self-defeating, opposing force in your mind.

Recognize Your Inner Battle

Your mind is a battlefield, and there is a discrepancy between what you know you should do and the safe area where your brain is wired to keep you. Because of this, you have to double down and create a push to move forward. For example, in a downtime in the economy, you see that there are people who lay the foundation for making a great deal of money because they are putting it out when no one else is and gaining market share quickly. Why doesn’t everyone do this? Fear. You may hear this, and your mind understands why it works, but you become fearful and afraid that you are making a mistake. This is just an example of how your mind works. Everyone feels this way, but some people overcome it because they learn to control the inner battle in their mind and overcome the fear. Almost all negative thoughts are born from fear, and you must recognize that to win the battle of the mind.

Stop The Double Blind Messaging

I had the opportunity to interview my mindset coach and mentor, David Neagle, this week on my podcast, The Business Growth Architect Show, where we discuss a different strategy for success each week. And we had a fantastic conversation around a phenomenon called double-blind messaging. You may not be familiar with the name of this concept, but most people have experienced it. Double-blind messaging takes place when you know you need to do something, and you are clear and have an awareness of what needs to happen. Still, old programming is running in your head, triggered by fear, that causes a clash in your mind between what you need to do and what your old programming is telling you to do. When this happens, your brain creates a crazy motion pool, and it feels like a screaming match in your head – You need to do this; no, you can’t do that; what if you make a horrible mistake and it ruins everything? No, you can do this; just step out – you know you need to think positively, but how can you do that with all this conflicting messaging in your head? Double-blind messaging causes confusion and you can overcome it by recognizing fear.

 

Recognize Fear

To overcome these conflicting messages in your head, you must pause and recognize that you already know what needs to be done. Just stop and give yourself a pat on the shoulder, a little grace, and tell yourself that you’ve got this – you have REALLY got this. And when negative thoughts come creeping into your mind, you train your mind to recognize it as fear and approach that thought with curiosity. Don’t freak out; pause and ask yourself why that fear has shown up and figure out where it is coming from in your mind. When you approach the feeling of fear and negativity with curiosity, then you can figure out its origin and remove its value. That is the only real way to stop the conflict of messaging in your brain and shut down the noise, and meet your challenge with tenacity.

 

Focus On What You Can Control

There will always be things out of your control, but your focus must shift from what you cannot control to what you can control. The constant push and pull in your mind can wear you down, and the way to overcome that weary feeling is to make sure you consciously focus on what you actually control. When you know that your subconscious has been triggered into an area you cannot control, you have to decide to give it no meaning. By learning to recognize old programming that is fear focused, you are learning to manage your conscious mind, and that is where your work pays off in overcoming negative self-talk.

 

At the Growth Architect, we want to help you break through your past programming that keeps you defeated and in the cycle of negative self-talk. We also want to provide you with the strategies and tools to shift you into a positive mindset that learns to overcome fear. That’s what we do! If you enjoyed this article, watch my video, How To Handle Negative Self-Talk, and tune in to my podcast,  The Business Growth Architect Show.

 

Let’s grow!
Beate

 

Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.

 

Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.

 

Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.

 

Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.

 

To book Beate to speak or train please connect here. Your Time Is Valuable!

The post How To Handle Negative Self Talk appeared first on The Women's Code.

How To Deal With Imposter Syndrome

Imposter syndrome occurs when you constantly feel like you have to justify your right to have a seat at the table–even though you already have one. Imposter syndrome is a phenomenon you must overcome in your life, or it will hinder your forward progress and keep you in a perpetual state of doubt and questioning your value. You are there, and you have earned your way into your spot, but you can’t get past the feeling that you are still battling for a position or that you need to prove your right to a job – the right to speak, the right to make your salary – the list goes on. 

 

Recognize The Power of the Problem

One of the most significant issues stemming from imposter syndrome is its power to erode your confidence. When this happens, you feel like a loser, and you may be telling yourself that you are, and you must stop these self-defeating behaviors immediately and move past them to find success. 

 

This type of negative self-talk can do real damage over time and is detrimental to your confidence because if you continually tell yourself you are a loser and feel like you don’t have a right to be here, you are continuously challenged to feel that you belong. How can you ever show up at your very best and be the amazing person you can be if you doubt your worth and right to be present? You can’t. So you must find a way to overcome this feeling because it has the power to keep you from thriving.

 

Do What You Say You Will Do

If you want to overcome feeling like a failure and a loser, keeping your word to yourself is the best place to start. Few things are more frustrating than when people make promises and don’t follow through on their commitments. When this happens, it creates questions about trustworthiness and your ability to rely on that person. This can present itself in multiple ways – maybe they are consistently late, say they are coming and don’t show up, say they will bring something and don’t bring it, forget to do what they said they would do – you know this list; it’s always the same story. 

 

When you act this way, it leaves others feeling frustrated and unimportant, and you feel like you failed because you are letting yourself down. You begin calling yourself names – You are unreliable; You’re a loser – It’s confirmation that you are no good and that nothing you ever touch will be any good. This erodes your confidence so badly because your lack of commitment and follow-through becomes mounting evidence that you cannot succeed, and you begin to believe you are not worthy of success.

 

Refuse to Let Circumstances Define You

I was $135,000 in debt, an immigrant, and a single mom who fought to put food on the table. I lived through fires, floods, riots, an earthquake, lawsuits, a tsunami, and 9/11…it just kept coming and coming, and coming, and coming. At any point in these overwhelming circumstances, it would have been so easy to throw my hands up and say, “I’m a loser. Nothing I ever touch goes right, and I want to quit!” Yet what did I do? I refused to be defined by my circumstances. I was determined to define my circumstance myself. I hunkered down, and I did the work. And when I got out of it, I sold my business for millions of dollars to Bill Gates. It is a true story. What is it that makes me keep getting up again and again? It’s my refusal to give up and allow my present circumstances to determine my future; you have this very same power in your life. 

 

Perseverance is Key

If you want to overcome imposter syndrome, you must embrace perseverance, regardless of your current circumstances. You must keep your word to yourself, always. If you say it, do it. If you say you are going — go. If you say you are committed to something – be committed. If you say you’re going to make money – commit to the process. If you say you’re going to fix your lead generation and follow-up, you must refuse to stop until you’ve done it because the consequences of starting and stopping, starting and stopping, are constantly bringing you down and keeping you from succeeding. Begin with a commitment to yourself, and win with your follow-through.

 

As the Growth Architect, my job as a strategist is to help you reach your goals by understanding how your mindset, growth, and business strategies work together. If you want to hear more about overcoming imposter syndrome, learn to keep commitments, hold yourself accountable to do what you say you will do, and build your motivation, watch my video.

Let’s grow!
Beate

 

Beate Chelette is The Growth Architect & Founder of The Women’s Code, and provides visionaries and leaders with strategies, blueprints and results-oriented, tangible tools and techniques that give clear steps to improve business systems, strengthen leadership skills and teams so that you can scale your impact.

 

A first-generation immigrant who found herself $135,000 in debt as a single parent, Beate bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal. She is amongst the “Top 100 Global Thought Leaders” by PeopleHum and “One of 50 Must-Follow Women Entrepreneurs” by HuffPost.

 

Recent clients include Amazon, Reckitt (the maker of Lysol), Chevron, Merck, Johnson & Johnson, the Women’s Legislative Caucus of California Cal State University Dominguez Hills, Shelter Inc., Mental Health First Aid and thousands of small businesses.

Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” –a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.”

 

To book Beate to speak or train please connect here. Your Time Is Valuable!

The post How To Deal With Imposter Syndrome appeared first on The Women's Code.

Things To Consider When Making A Decision: Why am I So Indecisive?

How do you make a smart decision when faced with a significant opportunity, but you’re unsure if it’s the right thing to do? Everything may sound great, but how can you be sure the timing is right to go through with it? If opportunities are coming your way to invest in a service or product that sounds amazing, you need to know if you should run with it or not. Looking at your business opportunities from an evaluative standpoint can increase your odds of knowing when something is a good decision or investment and determining the next step you need to take. 

What Do You Stand To Gain?

One of the first questions you must ask yourself revolves around time because time is one of your most precious commodities, and time IS money. If what you are offered provides you with a quicker way to get where you want to be, then you need to consider it. If someone can teach you a shortcut that will allow you to reach something in days or weeks instead of months or years, then your investment decision boils down to simple math. Run the numbers – if you increase sales between $1,000 to $10,000 per month by implementing the new idea or strategy, and you don’t do it, then you will be losing between $12,000 to $120,000 per year. If the service they offer costs you $2,000, this becomes a no-brainer. You are absolutely hurting yourself if you don’t step out and do it. 

Understand Psychological Barriers To Change

One of the most important things to remember when investing is recognizing how you look at things and understanding that psychological barriers to change exist. We are wired for resistance; sometimes, it takes time to wrap our minds around something new. Think about things you have done in the past. Whether you quit your job to become an entrepreneur or leveled-up your company – you know that these steps required change — you had to spend money and hire employees, and those changes didn’t happen overnight. You ease yourself into the reality that you were stifling productivity by trying to do everything alone. Once you saw the benefit of the system or person you brought on board, you could see how it multiplied your work and allowed you to scale up quickly. That is why you continued on this path – you saw the value. 

The same principle applies to any decision. You have to give yourself enough time to ease into the new opportunity and see the value of how it can benefit you.

 

Figure Out What Works For You

Everything you try will not work. That is not a newsflash, but it needs to be recognized when looking at strategies and investments because you can’t base success on what worked for other people. When looking at investing in a strategy to grow your business, the goal is to find the system that works for you because not all of them will work. You may want to try something because someone else got a great return on investment using that strategy. That is the wrong way to make a decision. It is your job to figure out which strategy works for you in the shortest amount of time. When something does not work, cut it immediately, and move on to the next piece.

 

When failure happens, prepare yourself for internal discomfort. Your mind will want to tell you that nothing else you try will work, a mindset you must push through if you want to succeed. The temptation will be to focus on the negative. Instead of recognizing that you have the power, the knowledge, and the capability to step into an opportunity – an opportunity that may have come to you because you made it happen – you will want to revert back and find every reason why it won’t work, and back off to spin the same circles you have continually spun. Resist this cycle, and see the possibilities rather than the past.

 

Know What Is Causing the Pause

When faced with making decisions, it is a great time to examine your typical behavior patterns and evaluate why you are typically resistant to change. What causes you to pause? When you can determine a pattern to your decision paralysis, you have the conscious ability to break the habits and free yourself from those barriers.

 

Recognize Internal Resistance

One area you need to focus on is your natural, internal resistance to change. Your mind realizes that one change precipitates many other changes, creating a domino effect. For instance, if you decide to shift your brand in a new direction, multiple things must change – verbiage, website content, style – one change creates several changes, and it looks like a great deal of work because it is. Your brain recognizes this, and you will begin to feel an internal resistance strong enough to keep you from stepping into a breakthrough moment. 

 

Instead of feeling like you are at the beginning of something great, you can break down into a negative thought pattern. It is up to you to recognize that you are hardwired for safety, and all of this change feels anything but safe and comfortable. If you allow your subconscious to win these battles, you will continually be right back where you started, just dreaming about your goals and plans but never taking the steps necessary to get where you want to be. You override your internal resistance to change by recognizing your subconscious hardwiring and making conscious, intentional decisions.

 

Evaluate How Long It Takes You To Make A Change

Once you have evaluated your behavior pattern and recognized internal resistance, you need to understand how long it typically takes you to make a change. Look back at your relationships; do you tend to stay a little too long? Most people do. If you are honest with yourself about how long you wait to do what you know needs to happen, you will more than likely find that you drag out things that could have happened quicker. When you evaluate this “lingering” behavior, you will typically find that you would have been much better off changing way before you actually did. Once again, you must be consciously aware of this when making current decisions. Putting them off did you no good in the past, and it will not help you now, either.

 

Identify A Self-Sabotaging Pattern

Finally, you must learn to recognize self-sabotaging patterns of behavior. This happens when you look for reasons to keep from making a change and begin to see events as signs. For example, a natural problem arises in your life – a parent gets sick, you have to get a tooth pulled, an appliance breaks, your car needs a repair, you have to get a new tire – what it is doesn’t matter, it’s just life events that are bound to happen from time to time. But, instead of viewing them this way, you begin to use these events as excuses – as signs – that your plan just wasn’t meant to be, even though these things would have happened anyway.

 

People get sick, teeth have issues, cars break down, and tires have to be replaced; these things happen. You must stop interpreting them as signs that things are not supposed to happen and using them to justify why you are not making a change. When you use events this way, you are exhibiting self-sabotaging behaviors and allowing your subconscious to place you right back at the starting point. Remember, you can never win a game you play against yourself!

 

 

At the Growth Architect, I want to help you step into whatever it is you said you were going to do and help you discover where you are unconsciously backing off and finding reasons to justify staying where you are. As a conscious leader, a heart-centered leader focused on impacting and helping other people, you owe it to yourself to have clarity on what it is you’re trying to do, and I am here to help you. If you want to know more about making decisions, watch my video.

Let’s grow!
Beate

 

Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.

 

Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.

 

Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.

 

Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.

 

To book Beate to speak or train please connect here. Your Time Is Valuable!

The post Things To Consider When Making A Decision: Why am I So Indecisive? appeared first on The Women's Code.

How To Be Taken Seriously – Part 2

Not being taken seriously is a problem many face in today’s work environment. You may feel like you are not being seen or heard or that others treat you in a demeaning way, and you are not sure exactly how to respond. To be taken seriously, you must learn how to establish authority to gain the respect you deserve. You can start implementing specific strategies that will improve others’ perceptions of you and increase your presence in the workplace.

 

Choose Confidence

Confidence is the key to showing up and being taken seriously. You should never be shocked when people try to lead you onto thin ice anticipating the delight of watching you fail – expect it. If you make the decision to take the bait, that is on you, not on them. 

 

As a businesswoman who sold a business to Bill Gates, I have played with some hard-charging, win-at-all-cost, big guys. I have seen lying, stealing, cheating – you name it, and I have been around it, and one of the most valuable lessons from these experiences was that I choose how I feel and how I respond. People can act however they want, but that is all they have control over; you always have control over your confidence because you choose your feelings and actions, not them.

 

Being Different Is Not Your Problem

If you are different, expect to be singled out for whatever makes you stand out in the crowd – being a woman, a minority, having an accent, or having different abilities. Whatever makes you different from the status quo in an organization, or the particular norms of a group, can lead to ridicule, and you need to be prepared for that. You need to find a way to use your difference as a strength or find a way to overcome obstacles. For instance, creative people sometimes come off as different from others. Their vision and ability to see things in ways others can’t see are remarkable. Watching their wheels spin and brains intuitively conceive innovative and brilliant ideas is incredible. But often, when it comes to taking their thoughts and putting them into bullet points and explaining them to others – it’s crickets, or it makes no sense at all. They are not rambling morons; they are genius but lack the ability to articulate to others that don’t see things the same way they do. 

 

Whatever it is that makes you different can often be the thing of value that you bring to an organization. Never be ashamed of it; embrace it as what allows you to stand out in the crowd and use it to your advantage.

 

Control Your Response 

When someone leads you down a path that creates a response from you, and then they call you emotional – a statement that typically encourages a genuine emotional reaction – there is actually a way to handle this situation. If this happens, put your head back, start laughing and say, “My god, is this 1980? Who even says that anymore!” Because it is so cliche and not even funny, you choose to give it no energy. 

 

When people lead you down a path expecting a response, you absolutely must be in charge of your feelings and pull the air out as quickly as possible; then, there can be no fire. But, if you fall for it; if you justify yourself; if you fire back with “how dare you to say that to me” – you have already lost. You gave them control, and they ran with it. You must stay in charge of how you respond and your feelings if someone does this to you.

 

Preparation Is Key

The most important thing you can do to increase being taken seriously is learning to prepare. When you know you are going where the office bully resides, train yourself not to react. If you are a creative that struggles with bullet points and summarizing your big thoughts, partner with someone that thrives in this area and work together to prepare for your presentations. You know your personality, and you must figure out strategies that allow you to show off your best self. By preparing for different situations and understanding your vulnerabilities, you can be ready for any case and stay in charge.

 

Winning at all costs is their game – never forget that! You can actually go out and combat their attempts to see you fail when you remember their only intention is winning. If they take you out, they no longer have to worry about you. You must reframe the situation; don’t let anyone take you out. Learn how to be in charge. Learn how to make light of their words, make fun of their attempts, and remember that everything does not deserve a response from you – sometimes, it is best to ignore and move on.

 

At the Growth Architect, my goal is to help you develop a plan to give you the strategies you need to build authority and be taken seriously. If you want to learn more about how to be taken more seriously, watch my video – you can do this!

 

Let’s grow!
Beate

 

Beate Chelette is The Growth Architect & Founder of The Women’s Code, a training company specialized in providing companies an ROI on Balanced Leadership. She has been named one of 50 must-follow women entrepreneurs by the Huffington Post. A first-generation immigrant who found herself $135,000 in debt as a single parent, she bootstrapped her passion for photography into a highly successful global business and eventually sold it to Bill Gates in a multimillion-dollar deal.

 

Beate works with business leaders and supports organizations by developing and providing training the training, tools, and expertise to create and maintain a balanced, equal, and inclusive work environment that fosters creativity, employee engagement, and corporate growth.

 

Recent clients include Merck, Women’s Legislative Caucus of California, Cal State University Dominguez Hills, Small Business Development Centers (SBDC), NFTE, CreativeLive, the Association of Corporate Growth, and TracyLocke.

 

Beate is the author of the #1 International Amazon Bestseller “Happy Woman Happy World – How to Go From Overwhelmed to Awesome” a book that corporate trainer and best-selling author Brian Tracy calls “a handbook for every woman who wants health, success and a fulfilling career.

 

To book Beate to speak or train please connect here. Your Time Is Valuable!

The post How To Be Taken Seriously – Part 2 appeared first on The Women's Code.