Beate Chelette's Blog: The Women's Code, page 2

The Fear Is Back

You can feel it in the air.
The economy is shaky. Talks of recession are everywhere. Budgets are tightening.

And when fear shows up, it hits entrepreneurs, consultants, and service providers the hardest. Because no matter how good you are at what you do, when clients hesitate, when decision-makers freeze, you’re left wondering:

“Will I make it through this time?”

The fear is real. And underneath it, there is something slumbering that is even more painful.

The Ache of Untapped Impact

It’s the ache of knowing you could make a bigger impact if only more people saw your value.

You’ve done the work. You’ve built the skills, taken the courses, collected the certifications, poured years into refining your craft.

You’ve seen the results with your clients. You know your work changes lives.

And still, your income doesn’t reflect it.
Your reach doesn’t reflect it.

That gap between skill and income isn’t just frustrating. It hurts. Because you know you’re capable of more — and the world needs what you offer. But you can’t figure out what is missing. You’ve tried just about everything.

The Difference Growth Mapping Makes

One of my clients, Aimee Greczmiel, said it best:
“Beate, I had the foundation. I had the engine. But I couldn’t turn it on.”

How many of us have felt that? The engine is built — but the ignition is missing.

My clients often tell me, “I have the puzzle pieces, but I don’t know how to put them together.”

What they’re missing isn’t talent. It’s the growth map. The clarity that comes from a deep spiritual alignment to your mission and an execution strategy. One needs the other.

Growth Mapping is the process of connecting your skills to your offer, your expertise to your business model, and your effort to predictable income. And the engine that drives it is your conviction in what you do.

Once this growth map is in place, everything changes.
You stop spinning.
You gain direction.
You finally move forward — decisively.

Why Growth Mapping Matters More Now

Yes, I am concerned about what I see. This economic plan is flawed and bumpy. Many small businesses will go out of business, a lot of permanent damage will be done.

And yet, there is always opportunity. The law of polarity says that one side cannot exist without the other. Your task is to find out what you need to do. NOW. This cannot wait.

I see it every day and it affects all of us, myself included. Talented people are underpaid, overworked, and stuck in survival mode — especially when the economy contracts.

Growth Mapping changes that. It replaces confusion with clarity, doubt with confidence, chaos with consistency. All you need to do is add your passion and vision and start executing.

It’s the ignition that turns the engine on, even in uncertain times.

The Shifts You Feel When You Have a Growth MapClarity replaces confusion. You know exactly what you offer, who it’s for, and why it matters.

Confidence replaces doubt. You stop second-guessing your worth and start standing in it.

Consistency replaces chaos. You move from randomness to predictable revenue, no matter what’s happening in the economy.

These are not small shifts. They are the difference between being at the mercy of fear and leading with intention.

The Invitation

The future does not belong to those who simply have the most talent.
It belongs to those who know how to map their talent into impact and income.

That’s what we do inside Turn Your Talent Into a Business. Together, we design your Growth Map so you have clarity, confidence, and a path forward — even when the world feels uncertain.

Just today I got this from one of the Implementers in Cohort 4:

“Your Course is Pure Gold”

Your course is so valuable, I am absolutely thrilled with your course and want to thank you from the bottom of my heart. Your course has deeply inspired me to rethink my business – a field in which I’m an absolute expert – and to rebuild it from the ground up. Everything you share is pure gold, and I’m genuinely grateful to be part of this.

One session touched me deeply: “5 Star Success Blueprint: Here is how successful businesses build and scale with a top-notch team.” In this session, you speak about something I’ve rarely heard with such clarity and calmness: the spiritual dimension of business – and the idea that the work we do, our mission, can and should be a matter of the heart. That’s exactly how I feel about my work.

I’ve experienced many of the big names – Joe Dispenza, Tony Robbins … and I even attended one of Joe’s retreats in Basel. It was an experience, and some people benefited from it primarily on a health level. For me, it didn’t make much of a difference – perhaps because I’ve been engaged with spirituality in various ways since I was young. And Tony Robbins – with all the noise, the loud music and shouting – it’s just not what I need.

I know one thing for sure: what you teach us in the course is absolutely true. I take it very seriously, and it’s already helping me. I’ve had several “click moments” where everything suddenly made sense. The self-doubt is gone. I know that my business will succeed. With substance. With clarity. And with heart.

I truly can’t thank you enough.
Warmest regards, Christine

It is this deep conviction that you hear in Christine’s voice that your business and your clients need now. You are called to lead.

👉 Follow me here for more strategies on Growth Mapping.
👉 DM me if you’d like to hear when the next round opens.

 

Let’s grow,

Beate

The post The Fear Is Back appeared first on The Women's Code.

How to Feel More Confident

Confidence. That’s a tricky one.

I’ve been asked countless times by entrepreneurs, leaders, and professionals the same question: “How can I feel more confident?”

Wouldn’t it be great if there were a quick fix? A three-step hack? A pep talk that magically erases doubt? I’d love to have that figured out myself.

The reality is that every step on the path to the next level is littered with self-doubt. Why? Because you’re doing something you haven’t done before. Of course it feels shaky—you’re venturing into new territory.

👉 Confidence isn’t a personality trait you’re born with (unless you’re a narcissist). Confidence is competence in action. And competence takes time.

The Two Sides of Confidence

You’ve probably heard the phrase “fake it till you make it.” Let me be clear—this isn’t about lying or pretending to know something you don’t.

It means you’ve set a goal, you don’t yet have the full roadmap, but you trust your ability to get there. Sometimes that looks like pumping yourself up in the mirror, reminding yourself: Yes, I can do this.

The other side is the deep knowing that comes after putting in the work—practice, preparation, repetition. That’s the competence piece. It’s where confidence turns from bravado into something unshakable.

Competence Creates Confidence

Here are a few simple examples of how building competence builds confidence:

Preparing a presentation? Rehearse until the material feels second nature.

Entering a negotiation? Decide your must-haves and non-negotiables before you step in.

Want to showcase expertise? Complete your Unapologetic Value Proposition (UVP) so others can see your value clearly.

Confidence doesn’t fall from the sky. It’s the product of repetition, preparation, and proof.

Without competence, confidence is shaky—loud on the outside but fragile underneath. With competence, confidence is grounded—you don’t have to fake it, because you know you can deliver.

My Own Lesson in Competence

When I was building my business from scratch as a single mom $135,000 in debt, confidence was nowhere in sight. Most days I was terrified. Bills were piling up, my daughter was depending on me, and I was in an industry that wasn’t exactly welcoming to women.

What I did have was a commitment to competence.

I learned. I tested. I failed. I tried again. Every small skill I sharpened became another brick in the foundation of my confidence.

Eventually, that competence gave me the certainty to negotiate and sell my business to Bill Gates in a multimillion-dollar deal.

That didn’t happen because I faked confidence. It happened because I earned it.

How to Sharpen Your Skills (and Your Confidence)

If you want to feel more self-assured, stop chasing “confidence hacks” and start building competence. Here’s how:

✅ Commit to mastery. Don’t try to be great at everything. Pick the skill that matters most and go deep. Do that one thing first.
✅ Practice deliberately. Don’t just log hours—stretch your abilities each time.
✅ Seek feedback. Hire a coach. Ask others to point out blind spots. 

 ✅ Breakthroughs require integration, take the time you need. 

 ✅ Stack wins. Notice when something that used to feel impossible is now easy.

The Confidence Loop

Here’s the beautiful part: once you start sharpening your skills, you create a self-reinforcing cycle:

More competence → more confidence.

More confidence → more willingness to try.

More trying → even greater competence.

And the cycle keeps expanding.

Confidence That Lasts

Real confidence doesn’t come from pretending—it comes from persistence and passion. From showing up, practicing, and proving to yourself that you can.

And once you’ve built competence, something shifts. You no longer need to convince yourself you belong in the room. You’ll already know you do.

👉 So ask yourself: What skill, if I sharpened it today, would change my confidence tomorrow?

That’s where you start. And that’s where growth begins.

 

Let’s grow,

Beate

The post How to Feel More Confident appeared first on The Women's Code.

Self-Care Isn’t a Luxury. It’s a Business Strategy.

We often think of self-care as a luxury — a bubble bath after a long week, a massage you splurge on, or a vacation that comes “once things calm down.” Looking at how life around is unfolding at this time, another school shooting, another tariff or economic crisis, self-care is not a buzz word. If you are a business owner, entrepreneur, or leader, self-care is not optional. It is a required strategy. And if you’re not using it to your advantage, you’re leaving energy, clarity, and even revenue on the table.

The Lie of the Hustle Culture

Most of us were raised in hustle culture. Work harder. Grind longer. Push through. Faking it. Making it look good on social media. Somewhere along the way, we equated exhaustion with success. But burnout doesn’t build businesses. Burnout kills everything.

On January 7th, the Palisades Fire took my home, my office, and my podcast studio. Overnight, everything I had built was gone.

Some days, I could write about it with clarity. Other days, the weight on my shoulders was so heavy I could barely get up. And yet, as the Growth Architect, I knew this was my defining choice:

Stay stuck in what I lost, or design what comes next. Accept and appreciate the journey of not knowing, the letting go (extreme version) and surrender to the path unfolding.

You may be facing some version of this yourself right now — even if your “fire” looks different.

Maybe you’ve poured energy into launches, offers, or programs that didn’t work. Maybe you’ve followed every “proven” tactic, only to feel more scattered and less certain. Maybe your business “works” on paper, but it feels heavier every day. Or maybe it’s simply time to do something different.

Exhaustion is real. I hear the doubt that creeps in at 2 AM. The fear that wakes us up at 3 AM. And I know the grind of endless activity that never seems to move you forward.

That’s why self-care is not indulgence. It’s an investment. It’s the act of protecting your clarity, your resilience, and your ability to keep building — even in the face of loss.

Why Self-Care Is a Strategy

When you take care of yourself, you are sharpening the most important tool in your business: you.

✅ A well-rested leader makes better decisions.
✅ A centered founder communicates with clarity instead of reactivity.
✅ An energized entrepreneur attracts the right clients because their presence is magnetic.

Self-care gives you stamina to withstand setbacks, resilience to bounce back, and creativity to see solutions others can’t.

From Burnout to Blueprint

Here’s what I know for sure: It’s not about doing more. It’s about doing the right things — the ones aligned with your purpose, your values, and the future you actually want to live in. And it’s about a lot of believing in yourself, your mission and the process.

That’s what my masterclass Business Reset: From Burnout to Blueprint is all about.

Our first live session was amazing — and we’re going live one more time on September 3rd.

I’ll share some of my core concepts that I’ve developed about what is going on and they are:

If you stay in the endless loop, you’ll keep moving but never make real progress.A business model isn’t sexy, but without it nothing else works.Tactics fail when they’re not built on a foundation — strategy and purpose must align first.Your business transmits energy — what you put out is exactly what comes back.Creators build the future. Chasing trends or fixing the past won’t.

 

👉 Register Here

If you’ve been waiting for the right time… this is it. If you’ve been waiting to feel ready… clarity comes from action, not the other way around.

This is your last invitation before the doors close. Let’s build what’s next — together.

 

Let’s grow,

Beate

The post Self-Care Isn’t a Luxury. It’s a Business Strategy. appeared first on The Women's Code.

If You’ve Heard the Call, It Means It’s Possible for You. But—Will You Answer?

Sometimes the call shows up quietly — like a whisper you can barely hear. It’s an idea you can’t shake, a vision that pops into your mind at random times, or a dream that keeps resurfacing no matter how many times you push it aside.

Other times, it’s loud. It’s unmistakable. It hits like a lightning bolt — a rush of clarity that makes you stop in your tracks and think, This is what I’m meant to do.

It could be the thought of starting a business. Launching a movement. Stepping into a leadership role you’ve never held before. Writing that book. Building something that will outlast you.

Here’s the secret insight. The moment that call came and you heard it, you’ve already changed. You can’t un-hear it. You can’t un-know it.

What the Call Means

I believe this to be true. If you’ve heard the call, no matter what it said, it’s because what the call says is possible for you.

You wouldn’t be able to imagine it if you weren’t capable of bringing it into reality. The vision was given to you for a reason. It doesn’t mean it will be easy. But it does mean it’s within reach. For you. Nobody else. It’s your call. 

The many reiterations of my business that led me to the big decision to found Beateworks the stock photography business weren’t a walk in the park. I didn’t have the answers. I was $135,000 in debt, raising my daughter as a single mom, and trying to figure out how to keep the lights on. But I had the call — the vision of creating something that merged my creativity with my business skills. I didn’t have a clear path, but I knew if I kept saying yes, I’d eventually figure it out. I believed that I was meant for something greater. 

18 months after the worst moment of my life, everything was crashing and all I could do was to hold on by my finger nails. And then it turned out that this business was sold to Bill Gates in a multimillion-dollar deal. Not because I had a perfect plan from the start — but because I kept answering the call, one step at a time.

The Fear That Always Follows

Hearing the call is the exciting part. Answering it? Say hello to your fear.

The moment you start moving toward it, your brain starts serving up every reason to stop:

What if I fail? I’m not ready I feel like an imposter I can’t afford it 

These fears aren’t proof that you shouldn’t move forward. In fact, it’s the opposite. Fear is a signal that you’re standing at the edge of your comfort zone — and everything you want is just beyond it.

Is your fear your bodyguard that keeps you from your potential? It shows up any time you’re about to step into a bigger version of yourself. Your fear will never go away. You just get more comfortable feeling it. 

The Choice Is Always Yours

No one else can answer the call for you. A mentor can guide you. A partner can support you. Friends can cheer you on. But ultimately, it’s your choice to take that call and say, Yes, I’m doing this.

There is no perfect timing. No magical set of circumstances where you’ll suddenly feel 100% ready. There is only the moment you decide that the cost of not answering the call is greater than the risk of saying yes.

The Quiet Ache of Ignoring It

If you choose to ignore the call, it doesn’t vanish. It lingers. The voice starts screaming. Things start to fall apart. You may lose that job or an opportunity. Possibly a health scare, something that is trying to get your attention. You may or may not have to hit rock bottom for the message to sink in. You are destined for more. 

You’ll see other people doing what you know you’re capable of, and it will sting. You’ll feel a constant tug that says, That should be me.

And while you might find ways to distract yourself, that inner voice will not go away.

The call waits. And when you’re ready, it will be right there, as loud or as soft as it needs to be, reminding you of what’s possible.

The Call Isn’t Just for You

Here’s the part many people miss: your call isn’t just about you. It’s about the people you’re meant to serve. The lives you’re meant to impact. The change you’re meant to create.

When you answer, you’re not just building something for yourself — you’re building something for them. And there are people right now waiting for what only you can offer.

How to Step Into It Without Burning Out

Hearing the call is one thing. Pursuing it sustainably is another. I’ve seen too many entrepreneurs jump into their calling only to burn out because they’re operating without alignment. They try to force their vision into a business model that doesn’t fit them, and soon the excitement turns into exhaustion.

That’s why alignment matters so much. When your strategy and purpose are connected, you work with flow instead of force. You stop spinning in circles and start seeing real momentum.

My Invitation to You

If you’ve heard the call for a bigger business, a more aligned way of working, or a deeper impact in the world, I want to help you answer it.

In my masterclass, Business Reset: From Burnout to Blueprint, I’ll help you:

Strip away the noise that’s keeping you stuck. Reconnect your strategy to your purpose. Create a growth blueprint that’s sustainable and worthy of you. 

📅 Two time options — pick the one that works for you.
👉 Save Your Spot Now

If you’ve heard it, it’s because you can do it. The only question is — will you answer?

 

Let’s grow,

Beate

The post If You’ve Heard the Call, It Means It’s Possible for You. But—Will You Answer? appeared first on The Women's Code.

Normal Is Not Ordinary — It’s the Beautiful Simplicity of Nothing Breaking

There was a time when I believed normal meant average. Predictable. Something you settled for when you couldn’t have something better. I thought normal was what happened to people who gave up on greatness.

I was wrong.

What I didn’t realize until I lost everything in the Palisades fire—my home, my office, my studio—is that some sort of normal is actually the goal.

It’s the thing we long for when the ground beneath our feet has shifted. It’s what we crave in moments of deep instability. And it’s what we fail to appreciate when we’re too busy chasing what’s next.

Because normal isn’t ordinary. It’s the beautiful simplicity of nothing breaking

The Weight You’ve Been Carrying

I see it every day.

I hear the exhaustion in your voice. I see the hope in your eyes—and the weight in your shoulders. You’re still showing up, still trying… but it’s starting to feel like you’re dragging a boulder uphill.

I know that feeling because I’ve been there.

Since the fire in January that took everything, I’ve been in overdrive—dealing with insurance, reliving every loss as I itemize what is gone, managing my own emotions, my relationship, and the madness in the world around me.

It’s a strange place to live—holding onto hope while feeling completely worn down.

And yet, that’s where so many purpose-driven entrepreneurs are living right now.

You’ve done the courses. You’ve downloaded the freebies. You’ve even worked with coaches. But instead of clarity, you’re drowning in scattered strategies that don’t fit together.

The harder you push, the less joy you feel—and the more burnout keeps knocking at your door.

It’s not that you’re not capable. You’re just trying to build a business without a real foundation.

What you need is a model that’s aligned—with your values, your goals, and the life you actually want. One that supports you instead of draining you. One where calm is the norm, not the exception.

The Underestimated Power of Stability

Most founders are wired for disruption. We love the thrill of the build. We thrive on momentum. And the next thing. And the next thing and the thing after that.

But when you live in constant crisis mode—always fixing what’s broken—your nervous system gets hijacked. You can’t think clearly. You can’t strategize. You’re not growing. You’re just surviving.

And survival mode? That’s not a business strategy.

What I’ve learned—after rebuilding more than once—is that the leaders who thrive aren’t just the boldest. They’re the ones who master stability.

They create structure. They build support. They value calm.

They know that normal doesn’t mean nothing’s happening. It means everything is working the way it’s supposed to.

The Day Everything Works Is Not “Ordinary”—It’s Everything

A founder once told me, “Nothing special happened today.”
I asked, “Did anything break?”
“No.”
“Any delays or problems with payroll?”
“No.”
“Any client fires?”
“No.”
“Was your calendar manageable?”
“Yes.”

And I said, “That’s not nothing. That’s the result of really good leadership.”

The quiet day when everything flows? That’s not boring. It’s not mediocre. It’s what success is.

It’s a business that doesn’t require your heroics. It’s a team that knows what to do. It’s space to think, breathe, and create.

Self-Care Is a Business Strategy

We talk about self-care as something separate from work. But the truth is—how you treat yourself shows up in your business.

When you’re grounded and regulated, you make better decisions. You respond instead of react. You lead with clarity, not chaos.

Because if you’re constantly broadcasting stress and burnout like a Wi-Fi router—guess what? That’s what you’ll attract.

But when you’re in alignment—when you’re clear, consistent, and connected—everything starts to work with you, not against you.

Let Normal Be Your New North Star

You don’t need to live in chaos to prove your ambition. You don’t have to sacrifice your wellbeing to feel worthy of success. And you definitely don’t need to call dysfunction “just how it is.”

You can build a business that holds you. One that’s spacious, resilient, and designed to give you room to grow.

✅ Normal is not where your ambition dies.
✅ Normal is where your capacity expands.
✅ Normal is where true growth begins.

Your Invitation: From Burnout to Blueprint

You don’t have to keep pushing that boulder alone.

That’s why I created my upcoming masterclass:

👉 Business Reset: From Burnout to Blueprint

In this free session, I’ll walk you through the 5 key elements every business needs to grow sustainably (and I’ll reveal the first one right away).
We’ll also talk about how to create the right attraction energy—so the right clients find you.

You’ll walk away with:

Awareness of what’s holding you back

Tools to shift beliefs and habits

One aligned goal you’re ready to act on

There are two sessions to choose from—just pick the one that fits your schedule.

👉 Reserve Your Seat Here

Because the truth is: 💬 You don’t have to break to build. And you don’t have to build your business in chaos for it to be great.

 

Let’s grow,

Beate

The post Normal Is Not Ordinary — It’s the Beautiful Simplicity of Nothing Breaking appeared first on The Women's Code.

The Calling Comes First. The Confidence Follows.

You feel it before you can explain it.

A sense of restlessness. A whisper that keeps repeating itself at odd hours. The same message showing up in books, podcasts, conversations. Something in you stirs—but the moment you notice it. Doubt kicks in:

Why now? I’m not ready.
Who am I to think I can do this?
What if I fail?

I’ve heard it a hundred times. I’ve said it a hundred times.

But let me say this clearly: If the universe is calling, it’s because you are ready—even if you don’t believe it yet. You wouldn’t be hearing the call if it wasn’t already your time to do this.

The Myth of Readiness

Let’s bust a myth that keeps too many brilliant people stuck:

We think “ready” is a feeling. It’s not.

We think “ready” means the path is clear, the funding is in place, the strategy is airtight, and we feel strong, confident, and focused. But the truth?

Readiness is a decision. A decision to trust the part of you that sees what’s coming—before your mind can catch up. Who told you that you won’t feel fear? You are called to be faithful. To the nudge. To the calling. To the next version of you that’s trying to emerge. Version 2.0 or version 3.0 whatever it may be for you.

The Universe Doesn’t Waste Invitations

Think about it. How many times in your life have you felt fully ready before doing something bold?

If you’re like me—probably never.

As I rebuilt my life and business after the worst time of my life (this is the reference to the Palisades Fire that destroyed my home, office, and podcast studio on January 7th), I am far from feeling that I am ready. For any of it.

When I sold my business to Bill Gates, I wasn’t sitting around waiting for him to show up. I had built systems. I had built value. I was out and about. I put the word on the street that I was looking for a buyer. But I didn’t feel it was even possible that I would be the person who gets acquired by a legend.

And when I became the Growth Architect and after the fire now got another call that I need to step it up and help Founders of the Future to build aligned, scalable, soul-connected businesses in much larger numbers— I am still having moments of self-doubt, of imposter syndrome, of questioning my worth.

But here’s what I’ve learned:

🟧 The calling arrives before the confidence.
🟧 The steps and the people show up after we make the leap.
🟧 The path and strategy unfold once you say yes.

Fear Doesn’t Mean Stop—It Means Pay Attention

When the universe calls, it doesn’t always use a gentle tone. Sometimes it’s a shove. A breakdown. A stinging loss. A moment where the old way becomes unbearable.

And you are still telling yourself:
“Now’s not the right time.”
“I don’t have the money.”
“I don’t have the energy.”
“I don’t know where to start.”

But underneath all those reasons is a single truth: You feel unprepared, you are waiting for a sign when the sign is staring right at you. But the opportunity is already here. You are just looking the other way. 

If it wasn’t time… you wouldn’t be hearing the call.

Here’s What You Do Need

Courage. That’s it. 

What you need is:

🟧 A willingness to begin. Even if it’s messy.
🟧 Support to build the structure. The business model. The systems. The tools.
🟧 Alignment with your why. Because when it’s anchored in purpose, you can weather the uncertainty.
🟧 A mindset that trusts the process. Rarely does an opportunity show up as a flushed out plan. And it’s probably not very comfortable. 

Why You Feel the Nudge

The universe doesn’t push or inspire everyone in the same way. Some people can coast. Some people are fine following other people’s formulas and dreams. Some people defend their ways even if they are clearly not working.

But if you’re still reading this, chances are—you’re not one of those people.

You’re here because you know there’s something more. You’re being called to build something real. To lead. To serve. To shift from chasing success… to building a business that feeds your soul.

That’s a sacred calling. And it won’t leave you alone—because it’s yours.

Answer the Call—Even if Your Voice Shakes

Maybe you’re on the edge of something big. A new idea. A new business. A new role in the world.

And maybe you’re scared. Good. That means it matters. This is a prerequisite for success. It has to MATTER.

Every person I’ve coached who made a scary leap—who finally said yes—found out they were far more capable than they believed. Often at the tune of millions of dollars in revenue. Because purpose is a great Northstar to follow.

What they needed wasn’t another course. It wasn’t another “wait and see” moment. It was a blueprint for action. And the belief that the universe didn’t pick the wrong person.

Final Thought

When you hear your call—it’s never a convenient time. But it is always correct. If you don’t listen it only gets louder.

The next version of you is not waiting on more credentials, more clarity, or more permission. It’s waiting on your yes.

So if you’ve been feeling the pull, the whisper, the repeated signs…

Say yes. You are already more ready than you know.

👉 DM me if the universe is calling and you need help building the strategy that matches your soul. Let’s get to work on what’s next—for real.

 

Let’s grow,

Beate

The post The Calling Comes First. The Confidence Follows. appeared first on The Women's Code.

Stop Copying Someone Else’s Blueprint — Success Lies in Your Authenticity

When I look back at the early years of building my business, I remember many late nights, endless research and google searches, the not-so-quiet panic of wondering whether I was doing it right. Trying to find that one thing that would make all of this finally work. And in that search for certainty, like so many others, I fell into a trap:

I started copying other people’s blueprints.

He did the product launch model? I tried the same offer structure.
He was killing it with funnel hacking? I forced myself to get excited about clicks and open rates.
They swore by the perfect sales page, webinar, website? I built them all—only to figure out that none of this worked for me. 

I spent years  trying to replicate what worked for others—because I thought if I could just do what they were doing, I’d get what they had.

But here’s what I’ve learned over decades of building, growing, and ultimately selling my business to Bill Gates:

Copying someone else’s blueprint doesn’t work—not sustainably.
It may bring temporary wins. But in the long run? It’s a sure path to burnout, frustration, and disconnection.

Because someone else’s strategy was never meant to fit your life. It is what works for them. It doesn’t mean it will work for you.

Why We’re So Tempted to Copy

Let’s be honest—success stories are seductive. We’re bombarded with them every day. Six-figure launches. Eight-figure exits. The “overnight” success that looks effortless and clean. 30 days Instagram and boom you run a multi-million dollar business. 

But what you don’t see is what’s underneath the surface.

That success? It came from their story. Their experience. Their voice. Their values. Their audience. Their alignment.

When you copy their blueprint without deeply understanding what matters to you and our audience, what you’re building is a hollow version of someone else’s life. And eventually, it starts to feel like you’re playing a role in a business that’s not really yours.

You Can’t Build Alignment by Faking It

Let me tell you something I say to every business owner I work with:

If it’s not aligned with who you are, it won’t grow. It can’t get past a certain level.

You can post all the right things, show up on all the right platforms, follow every “proven” step… and still feel stuck because you are not seeing the financial results, or on the other side feel like you are faking it, because it’s not really you. 

That’s because growth doesn’t come from surface-level tactics. It comes from clarity. Authenticity. And a deep connection to your why.

When you’re pretending to be someone you’re not—or building something that doesn’t feel true—your audience can feel it. And worse, you can feel it.

That disconnection? That’s what leads to procrastination, self-doubt, and spinning in circles. That’s what keeps your business from growing past a certain point.

What Actually Works

What works—what always works—is getting clear on your own foundation:

What are you really here to do?What transformation do you offer?Who are you serving—and why do you care about them?What’s the message only you can share?What systems work for your strengths, not someone else’s?

Once you know these things, you can stop chasing and start building. That’s when you step into leadership. That’s when your business becomes a reflection of your voice, your values, and your brilliance.

And when you do that? You become undeniable.

You Don’t Need Another Guru. You Need Your Own Strategy.

If you’re reading this and feeling that familiar nudge—that sense that maybe it’s time to stop following and start leading—trust it.

You don’t need another trendy tactic. You don’t need to mimic someone else’s mission.
You need a plan that’s rooted in who you are, what you care about, and how you’re here to serve.

Because of your success? It’s not hiding in someone else’s course. It’s not trapped in another 90-day plan. It’s not out there.

It’s in you.

📩 Want help building a business that’s yours?
DM me or follow strategies that start with who you are — and build from there.

 

Let’s grow,

Beate

The post Stop Copying Someone Else’s Blueprint — Success Lies in Your Authenticity appeared first on The Women's Code.

True Leadership Begins in Chaos

Leadership isn’t loud. It’s clear.

In chaos, people don’t follow volume—they follow presence.
When fear spreads, when uncertainty creeps in, and when no one seems sure what’s next, they look for something steady.
That’s where you come in.

Leadership means being visible. Sometimes that’s a privilege—and sometimes it’s a spotlight you never asked for.
We’ve all seen what happens when it goes wrong: public figures unraveling on stage, politicians caught in lies, a CEO exposed cheating on the Kiss Cam at a Coldplay concert.

Moments like these don’t build character—they reveal it.

Leadership isn’t proven when everything goes according to plan. It shows up in the moments you never saw coming.
When the pressure rises and the mask comes off, who you are becomes impossible to hide.
People can tell when you’re making it up—and when you’re speaking from conviction.
I call it the BS-o’meter. And your team can feel it from a mile away.

Integrity and Clarity Set the Standard

Being a leader doesn’t mean dominating every discussion or converting every skeptic. That’s not leadership. That’s control.
You might get your way for a while by forcing decisions—but you’ll lose the trust that makes people want to follow you in the first place.

Especially when things get hard, clarity is everything.
Standing in your truth—when it’s uncomfortable, when it’s unpopular, when it costs you approval—is where real leadership begins.

Clarity allows you to stay grounded while others react.
It helps you hear different perspectives without losing your own.
It adds depth to your decisions instead of weakening them.
And it’s what builds the kind of trust people remember.

The World Doesn’t Need Louder Voices—It Needs Steadier Ones

There’s noise everywhere.
Everyone wants to be seen, heard, validated.
And too many “leaders” are trying to convince the world their way is the only way—burning bridges, collaboration, and credibility in the process.

But the people who stay steady in the storm?
Those are the ones others follow in the long run.
Not because they’re louder—but because they’re grounded, clear, and consistent.

You don’t need all the answers. You just need to know what you stand for.
What matters.
What you won’t compromise on.
What people can count on you for—no matter what.

That kind of presence is rare. And deeply needed.

Leadership Is Forged in the Fire

If you’re in a hard season right now…
If people are doubting you, pushing back, or just going quiet…

This might be your forge.
The moment that burns away what no longer fits. The moment that reveals what’s worth holding on to.
The moment that defines how you lead from this point forward.

Legacy isn’t built on applause.
It’s built on consistency.
On alignment.
On resonance.
On the decision to keep showing up—even when your pants are on fire and the ground is shifting beneath you.

That’s when people look at you and ask—can I trust you here?

Stand Firm and Make It Safe for Others to Do the Same

Leadership is never just about you.
It’s about what you model.

When you stay in alignment with your truth, you give others permission to do the same.
You normalize clarity. You make integrity visible.
You become the example—not just the voice.
And you take full responsibility for the experience you’re creating—for yourself and everyone around you.

Because when the pressure rises, people don’t just follow what you say. They follow who you are.

Ready to Lead with Alignment? Let’s Talk.

If you’re in that fire moment… pause and breathe.
This is the forging.  Your clarity, your message, your leadership—it’s all being refined right now.

💬 DM me or visit beatechelette.com Let’s build the strategy and alignment that will carry you through. Because who you become now is what your legacy will be built on.

 

Let’s grow,

Beate

The post True Leadership Begins in Chaos appeared first on The Women's Code.

Don’t Expect Others to See Your Value If You’re Not Clear About It Yourself

This is a bit of a phenomenon,  something I’ve seen over and over again — in entrepreneurs, consultants, creatives, even executives. It’s this painful, frustrating, sometimes heartbreaking pattern:

You’re doing the work. You’re showing up. You’re putting yourself out there. And still… people just don’t seem to get it.

They don’t understand your brilliance. They overlook what you can do for them. They ask for discounts and you wonder if it is always about money? They listen to your pitch — they love you, and then they walk away.

And you’re left thinking, “What am I doing wrong?”

I can sum this up for you:

👉 You can’t expect others to see your value if you’re not clear about it yourself.

This is not a branding problem. It’s not a “bad audience” problem. It’s a clarity problem. And clarity starts with you.

Most People Don’t Buy What You Do. They Buy What You and What You Stand For 

Here’s what I mean…

I’ve worked with thousands of business owners through The $40 Mill 5-Star Success Blueprint, and the biggest blind spot is always the same: you get lost in the features and think you are selling a service, a product, a program.

But what they’re really selling is confidence in your ability to deliver information to them so that they can get better results.

And if you’re not absolutely, unshakably clear on your own value and transmit that consistently like a radio tower— you’re asking your audience to do the emotional labor of figuring your value proposition out for you. 

That’s not how it works.

Confused people don’t buy. Unclear leaders don’t inspire trust. And the market won’t reward you for being vague.

You have to lead the narrative of who you are, what you stand for, and what you’re here to do.

Turning Hard Lessons Into a Message

When I first started out, I believed that if I worked harder, gave more, and kept proving myself, eventually people would see how valuable I was.

Spoiler alert: they didn’t.

Because I wasn’t positioning myself. I made it look like all there was is work and complicated systems with all kinds of gizmos and gadgets. I wasn’t articulating my worth, I did what I was told. Let the work speak for itself. But it did not.

That changed when I sold my business to Bill Gates for millions of dollars. Why? Because then people had a reference point for my value. I did a big thing. Instant credibility. Suddenly, I was taken seriously.

But the truth is — my value didn’t start there. It started here. Inside me. The moment I got crystal clear on what I do, who I do it for, and the results I create.

Your Value Is Not a Vibe — It’s a Clear, Concrete Message

Do not lead with ambiguous statements like helping people to live their dream lives and expect high-paying clients to knock on your door.

You have to define it:

What specific problem do you solve?

Who exactly are you solving it for?

What makes your approach different?

What is the clear outcome people walk away with?

If you’re not specific, your audience has no way to recognize that you are the solution they’ve been looking for.

And if you aren’t confident in those answers, no amount of marketing, reels, or social media posts will fix it.

Alignment First, Results Second

There’s a deeper reason this matters.

When you’re unclear about your value, you start saying yes to things you shouldn’t. You undercharge. You sign all kinds of clients including bad ones just to pay the bills. You overdeliver. You get resentful, frustrated and burned out.

You disconnect from your vision. You lose sight of your mission. You question your worth. The downward spiral began.

But when you are aligned — when your business reflects your soul, your gifts, and your mission — everything shifts.

Clarity leads to boundaries. Boundaries lead to alignment. And alignment leads to results.

So, How Do You Get Clear?

Here’s where I always start with my clients:

Define the Transformation
What changes in someone’s life, business, or work because of you?

Name Your Audience
Who exactly are you speaking to? Who gets the most value from what you offer?

Craft a Clear Message
If someone gave you 30 seconds to explain your work, could you answer with power, precision, and purpose?

Own It Everywhere
When you know your value, you emit the right signal. You bring that confidence into sales calls, into content, into partnerships. People feel it — because you finally believe it.

The Bottom Line Is Clarity

If you want to charge more, grow faster, land bigger opportunities, and make a real impact — you must start with clarity about your value.

You can’t wait for others to see it first. You go first. You define it. You speak it. You own it.

Because the moment you get clear — the world will catch up.

💬 Need help clarifying your value and turning it into a scalable, aligned business model? That’s exactly what I do inside my programs. DM me or visit beatechelette.com to see how we can work together.

 

Let’s grow,

Beate

The post Don’t Expect Others to See Your Value If You’re Not Clear About It Yourself appeared first on The Women's Code.

Impact Isn’t Just About Money. It’s About the Difference You Make — That’s How I Measure Success

Here’s something many people don’t know: We’ve been sold a narrow definition of success.

Revenue. Profit. Metrics. Bank account balance.

Getting there. To the point when you can enjoy life.

Listen — I love growth. I believe in building businesses that create wealth, freedom, and opportunity. I’ve built those businesses myself. I’ve seen the numbers rise. I’ve closed the high-ticket deals. I’ve celebrated the financial wins.

But let me be share a learning:

The money is not what stays with you. The money doesn’t wake you up fulfilled. The money doesn’t make you proud years down the line. 

What does?

The difference you make.

That moment when someone says:
“Because of you, I took the risk and built this business.”
“Because of your podcast, I had an aha that led to the insight that led to the breakthrough.”
“Because of your system, I built the life I was meant to live.”

That’s what actually matters. I will always remember the moment when I was attending an event in Boston and a woman literally ran across the room and flung herself into my arms and said: “You don’t know me, but you changed my life. I took your course. Because of you I am here.”

Money is Measurable. Impact is Unforgettable.

Let’s break it down.

Money keeps the lights on. Money buys choices, freedom, experiences. Money solves problems. But if money is your only metric? You’ll constantly feel like something’s missing. Because you need more. Always more. Always another there to get to.

Impact fills the gap.

Here’s what impact looks like in real life:

✅ You help another Founder of the Future to find their voice and it clicks for them

✅ You guide a struggling entrepreneur to build that business that feeds their soul
✅ You empower someone to stop playing small and step into their life purpose
✅ You create ripple effects that go beyond transactions — but transform lives

No spreadsheet captures that. No KPI reflects it. No revenue report measures that. But that is what resonates long after we are gone. The impact we made on others.

The Dangerous Trap: Chasing Money Without Meaning

Let’s get real.

I see this all the time — talented entrepreneurs, experts, founders, leaders… burning themselves out chasing revenue. They hit the targets, they “scale,” they chase client after client — but the joy? The fulfillment? Gone. 

Their business looks good on paper — but behind the scenes? They feel empty, disconnected, even resentful. Family life is tense, health and self care? Not so good. Social life outside of work? Not much. Sound familiar?

Money or success without deeper meaning or a reason to do it leaves you unfulfilled.

But when you lead with impact — when your business is designed around the difference you want to make — everything shifts.

The fulfillment shows up. The momentum builds. And yes, the money follows — but now, it’s rooted in purpose.

Is it Time to Redefine What Success Means to You?

Here’s the mindset shift I teach every entrepreneur, consultant, and leader I work with: Stop measuring success only by the numbers. Start measuring by:

⚡ The difference you make in people’s lives
⚡ The growth you create for your clients
⚡ The ripple effect your work unleashes
⚡ The alignment between your business and your true mission

⚡ How you feel doing this work and how what your body tells you

Because here’s the thing:

When your business model aligns with your values… When your offers solve real problems… When your message reflects the impact you stand for…

That’s when success becomes sustainable. That’s when business feels meaningful. That’s when growth doesn’t come at the expense of your soul.

Money is a Byproduct. Impact is the Driver.

Look, I’ve built the $40 Million Success Blueprint. I’ve helped businesses scale. I’ve worked with giants like Amazon and Chevron, I’ve spoken in big rooms, I’ve shown entrepreneurs how to package their expertise, build systems, and create rapid growth.

But let me tell you the truth behind all of that: The money? I love it, but that’s not what I remember. The impact — the stories, the transformations, the lives changed — that’s what lasts.

The clients who saw the biggest breakthroughs? They weren’t just chasing numbers. They were building impact. They were clear on their mission. They led with service, with purpose, with alignment.

And guess what? The revenue followed. Because when your work makes a real difference, people notice. They lean in. They trust you. They buy.

But the legacy? That comes from the lives you change along the way.

What Happens When You Lead With Impact

When your business is designed around impact — everything clicks.

✅ Your message resonates like a radio station it emits the signal to attract the right people to you
✅ Your offers feel aligned and authentic because they are
✅ Your clients become success stories as they believe in themselves on a different level
✅ Your work energizes you, instead of draining you
✅ You build a reputation rooted in trust, not just hype

Impact turns your business from a transaction into a transformation.

And ironically, when you focus on real impact? That’s when the biggest opportunities, collaborations, and growth show up. 

Because people don’t remember you for your revenue goal. They remember how you made them feel, as Maya Angelou famously said. They remember the confidence you helped unlock. They remember the success you helped them create.

That’s legacy. That’s leadership. That’s real success.

Final Thoughts: Build the Business That Makes a Difference

You can chase money. You can burn yourself out on the treadmill of more, more, more. Or you can build a business that aligns with your values, serves your purpose, and makes a real difference.

Impact first. Revenue second. Fulfillment always.

That’s the business I help my clients design. That’s the legacy I care about. That’s what truly matters to me. That’s the painful shift, the joyful emergence that I experienced on a much deeper level after my life burned to the ground on January 7th in the Palisades Fire. 

If you’re ready to stop chasing empty numbers — and start building impact that lasts — DM me. Let’s align your mission, your message, and your business model so you can create success that feels as good as it looks.

 

Let’s grow,

Beate

The post Impact Isn’t Just About Money. It’s About the Difference You Make — That’s How I Measure Success appeared first on The Women's Code.