Chris Goward's Blog, page 20

Introducing our New Blog Contributors

Perspective is everything.

And today I’m proud to say WiderFunnel has more perspective than ever before in our client strategy.

Back when we started, in 2007, I was all by my lonesome in creating optimization plans for our clients. Now, we are a team – much smarter than me alone – delivering amazing results and insights.

Three of these team members are bursting with ideas to share with you, and we’ve now opened up the blog to hear their perspectives.

On top of that, as more and more companies wit...

Using heatmaps for conversion optimization Q&A

Chris Goward presented a webinar on October 30th 2014 titled The 2 Ways to Use Heatmaps to Light the Fire Under your Website Tests (recorded). The webinar, co-hosted by WiderFunnel and CrazyEgg, sparked some great questions during the Q&A period. We are happy to share them with you.

Q&A recap

Q: How do heatmaps compare to qualitative analytics?

A: Yes – heatmaps are a part of qualitative analytics. They are sort of a mixture of qualitative and quantitative. They share the features of quantita...

Using Heatmaps for Conversion Optimization Q&A

Chris Goward presented a webinar on October 30th 2014 titled The 2 Ways to Use Heatmaps to Light the Fire Under your Website Tests (recorded). The webinar, co-hosted by WiderFunnel and CrazyEgg, sparked some great questions during the Q&A period. We are happy to share them with you.

Q&A Recap

Q: How do heatmaps compare to qualitative analytics?

A: Yes – heatmaps are a part of qualitative analytics. They are sort of a mixture of qualitative and quantitative. They share the features of quantitativ...

Heatmaps Role in Conversion Optimization Q&A

Chris Goward presented a webinar on October 30th 2014 titled The 2 Ways to Use Heatmaps to Light the Fire Under your Website Tests (recorded). The webinar, co-hosted by WiderFunnel and CrazyEgg, sparked some great questions during the Q&A period. We are happy to share them with you.

Q&A Recap

Q: How do heatmaps compare to qualitative analytics?

A: Yes – heatmaps are a part of qualitative analytics. They are sort of a mixture of qualitative and quantitative. They share the features of quantitativ...

Mobile marketing optimization Q&A

Chris Goward was the keynote speaker at the Conversions@Google Summit on October 20th 2014. His presentation on Mobile Marketing Optimization spurred a great Question and Answer period.

Here is how Chris defined mobile optimization during his presentation:

A lot of people think mobile is the difference between a desktop and a phone. Some people – if you are really advanced – are looking at tablets. This is not the reality. This is not mobile. The reality is there is an infinite number of devi...

Mobile Marketing Optimization Q&A

Chris Goward was the keynote speaker at the Conversions@Google Summit on October 20th 2014. His presentation on Mobile Marketing Optimization spurred a great Question and Answer period.

Here is how Chris defined mobile optimization during his presentation:

A lot of people think mobile is the difference between a desktop and a phone. Some people – if you are really advanced – are looking at tablets. This is not the reality. This is not mobile. The reality is there is an infinite number of device...

The Most Effective Website Redesign Strategy

I have an exciting case study to share about the Evolutionary Site Redesign (ESR) strategy!

We’ve shown it to be the better website redesign strategy for several companies, from mid-sized for Fortune 500, and the stories are exciting. We’ve literally seen Fortune 500 clients of ours scrap their redesign projects mid-stream in favour of switching to an ESR approach. For real.

But first, let’s take a step back: what is ESR and how is it the most effective website redesign strategy?

It’s no secret...

Website Redesign Horror Stories Revisited

Last year, in the spirit of Halloween, WiderFunnel produced our first “blackpaper”,Website Redesign Horror Stories: The Top 9 Nightmares to Vanquish!

The blackpaper details the top 9 nightmare scenarios of website redesign projects and how you can avoid them.

It was one of the most popular pieces of content we produced in the last 12 months. Based on popular demand, and spooky holiday spirit, we are reposting the free blackpaper for download.

Please let us know your own website redesign horror s...

Coming to a Conference Near You

What are the best conferences you’ve attended?

We’re asked to speak at dozens of conferences each year and it’s gotten to the point that we have to be selective.

So, we’re looking for input from you: which do you believe are the must-attend events? Which ones give the best content? Which attract the most interesting attendees?

Please add your comments below from your experience in the past few years. Thank you!

And if you’re planning on attending a conference this Fall, hopefully we’ll see you...

How Culture Produces Great Work and Attracts A-Players

Why does my 2-year-old iPhone battery die in 3 hours? Why are household appliances built with such poor quality these days?

Remember your parents’ washing machine? It lasted for decades. Today, they barely last 5 years. And don’t even think about repairing them. It’s cheaper to replace the whole thing.

In some industries, quality seems to have gone out of style.

That’s a problem I hear marketers complain about in their digital agencies too. How many times have you been disappointed? You should e...