Heatmaps Role in Conversion Optimization Q&A

Chris Goward presented a webinar on October 30th 2014 titled The 2 Ways to Use Heatmaps to Light the Fire Under your Website Tests (recorded). The webinar, co-hosted by WiderFunnel and CrazyEgg, sparked some great questions during the Q&A period. We are happy to share them with you.

Q&A Recap

Q: How do heatmaps compare to qualitative analytics?

A: Yes – heatmaps are a part of qualitative analytics. They are sort of a mixture of qualitative and quantitative. They share the features of quantitativ...