Mobile marketing optimization Q&A

Chris Goward was the keynote speaker at the Conversions@Google Summit on October 20th 2014. His presentation on Mobile Marketing Optimization spurred a great Question and Answer period.

Here is how Chris defined mobile optimization during his presentation:

A lot of people think mobile is the difference between a desktop and a phone. Some people – if you are really advanced – are looking at tablets. This is not the reality. This is not mobile. The reality is there is an infinite number of devi...