The Most Effective Website Redesign Strategy

I have an exciting case study to share about the Evolutionary Site Redesign (ESR) strategy!

We’ve shown it to be the better website redesign strategy for several companies, from mid-sized for Fortune 500, and the stories are exciting. We’ve literally seen Fortune 500 clients of ours scrap their redesign projects mid-stream in favour of switching to an ESR approach. For real.

But first, let’s take a step back: what is ESR and how is it the most effective website redesign strategy?

It’s no secret...