Chris Goward's Blog, page 2
December 22, 2021
November 30, 2021
Purists and Pragmatists in experimentation
The clash between data purists and pragmatists is an age-old question, and one that every organization has to face once it grows large and mature enough.
November 24, 2021
November 23, 2021
A/B Testing During Black Friday Promotions
Mature experimentation programs can capitalize on Black Friday to discover new customer insights and the most performal version of their website.
October 29, 2021
How to build and structure a CRO team: people and platforms
Although there are many CRO tools available, simply picking a single tool and using it won’t have the effects you’re looking for.
October 28, 2021
October 2021: Experimentation News Round Up
This month's round up includes articles from Disney, Netflix, Gousto, and others! Learn how they approach experimentation and how they share lessons on a/b testing, conversion rate optimization, etc
October 15, 2021
A Nobel Prize for experimentation and evidenced based decision making
David Card, Joshua Angrist, and Guido Imbens won the Nobel Prize in economics; further recognition that evidenced based decision making provides the best results.
October 6, 2021
Growing revenue with CRO and UX research
When CRO and UX Research insights are combined, companies are able to make more impactful changes to their digital experience, both in terms of bigger increases in conversion, as well as bigger improvements to the customer experience.
Growing Revenue with CRO and UX Research
When CRO and UX Research insights are combined, companies are able to make more impactful changes to their digital experience, both in terms of bigger increases in conversion, as well as bigger improvements to the customer experience.
September 27, 2021
September 2021: Experimentation News Round Up
Your monthly dose of experimentation news and resources to help your business grow, faster.
