Chris Goward's Blog, page 3
September 3, 2021
Four ways to draw clear and valuable insights from your tests
A/B testing is a lot more complex than most marketers let on, and that’s why we decided to host a practical webinar outlining 2 Strategies to Increase Your A/B Testing Win Rate.
August 26, 2021
August 2021: Experimentation News Round Up
Your monthly dose of experimentation news and resources to help your business grow, faster.
August 11, 2021
The ROI of Experimentation and Conversion Rate Optimization (CRO)
CRO and experimentation ROI is (and likely will always be) one of the most hotly debated and divisive topics in the field.
July 30, 2021
July 2021: Experimentation News Round Up
Your monthly dose of experimentation news and resources to help your business grow, faster.
July 19, 2021
June 21, 2021
June 9, 2021
The Pitfalls of DIY A/B Testing
When it comes to A/B testing, best practices are a difficult thing to define. You will get many different answers about best practices depending on the expert you ask.
May 26, 2021
May 2021: Experimentation News Round Up
In this post, e-commerce giant Mercado Libre explains how conversion rate optimization is applied in their organisation, the tools they use and how teams are structured.
