Chris Goward's Blog, page 9
July 23, 2019
How an international non-profit is driving digital growth in an era of uncertainty
When you read the word “experimentation” in an article like this, chances are you think of marketing execs sitting around...Read blog postabout:How an international non-profit is driving digital growth in an era of uncertainty
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July 9, 2019
Not running experiments? You’re falling behind.
Back in 1975, Kodak had just developed a digital camera—the first of its kind. But the product was dropped for...Read blog postabout:Not running experiments? You’re falling behind.
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June 25, 2019
The future of media and entertainment: Tackling digital transformation through experimentation
Media and the ways we engage with it are constantly evolving. The way we discover new media, the way we...Read blog postabout:The future of media and entertainment: Tackling digital transformation through experimentation
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June 11, 2019
The business of behavioral change
Peter Drucker, the arguable founder of modern business management, once said, “the purpose of business is to create and keep...Read blog postabout:The business of behavioral change
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May 28, 2019
How we boosted conversion by translating a business problem into a human need: A story from the CommonBond team
Although this is just one success story, it demonstrates how drastically you can change outcomes when business needs are translated...Read blog postabout:How we boosted conversion by translating a business problem into a human need: A story from the CommonBond team
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May 14, 2019
Laying the foundation for experimentation-based digital marketing in healthcare
The headlines are everywhere: biosensors, point-of-care diagnostics, artificial intelligence, next-generation sequencing—the healthcare industry is evolving rapidly. The way healthcare is...Read blog postabout:Laying the foundation for experimentation-based digital marketing in healthcare
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April 30, 2019
Tactics for capturing voice of customer and building delightful digital experiences
The bottom line here is: If you’re working to become a customer-obsessed brand, part of that process has to be...Read blog postabout:Tactics for capturing voice of customer and building delightful digital experiences
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April 16, 2019
Changing organizational culture and fostering an experimentation mindset
Inspire, Educate, Inform. These three actions are tools you must use as you scale your experimentation program. You should determine...Read blog postabout:Changing organizational culture and fostering an experimentation mindset
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April 4, 2019
How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth
Company: Envoy Industry: Software; Technology Business Model: Lead generation Experimentation Champion: Michele Pendergast, Head of Demand Generation Business Need: Short-term:...Read blog postabout:How Envoy, a Silicon-Valley start-up, is testing its way to continuous growth
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March 19, 2019
Leveraging data driven marketing to gain a competitive advantage like retailer SpearmintLOVE
Before SpearmintLOVE became a powerhouse brand offering children’s clothing and accessories, it was a blog with a devoted social media...Read blog postabout:Leveraging data driven marketing to gain a competitive advantage like retailer SpearmintLOVE
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