Chris Goward's Blog, page 10
February 19, 2019
How customer-obsessed brands are pulling ahead in the emotion economy
When Emily Weiss launched her beauty blog Into the Gloss back in 2010, it was because she wanted a platform...Read blog postabout:How customer-obsessed brands are pulling ahead in the emotion economy
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February 5, 2019
How The Motley Fool leverages experimentation as a growth strategy: A case study
Company: The Motley Fool Industry: Media; Financial Services Business Model: Premium Service Subscription Experimentation Champion: Nate Wallingsford, Head of U.S....Read blog postabout:How The Motley Fool leverages experimentation as a growth strategy: A case study
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January 22, 2019
Building the essential marketing technology stack to fuel your experimentation program
Most business leaders today are familiar with Scott Brinker’s famous Marketing Technology Landscape supergraphic: In 2018, the graphic included 6,829...Read blog postabout:Building the essential marketing technology stack to fuel your experimentation program
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December 11, 2018
Year in review: Our top 9 experimentation articles and news of 2018
That’s because experimentation is becoming an essential business practice. Over the course of the year, we witnessed organizations go from...Read blog postabout:Year in review: Our top 9 experimentation articles and news of 2018
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November 27, 2018
6 marketing trends set to take off in 2019
No longer are marketers focused solely on moving a customer through the funnel. Now, marketers are creating experiences that promote...Read blog postabout:6 marketing trends set to take off in 2019
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October 30, 2018
How data visualization enhances business decision making
Just as Michelangelo approached that giant block of Carrara marble and said, “I saw the angel in the marble and...Read blog postabout:How data visualization enhances business decision making
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How data visualizations enhance Executive decision making
Just as Michelangelo approached that giant block of Carrara marble and said, “I saw the angel in the marble and...Read blog postabout:How data visualizations enhance Executive decision making
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October 1, 2018
The future of the digital customer experience: 6 experimentation trends for disruptive businesses in 2019
This past September, hundreds of specialists at organizations across industry verticals flocked to at #Opticon18, the largest experimentation conference in...Read blog postabout:The future of the digital customer experience: 6 experimentation trends for disruptive businesses in 2019
The post The future of the digital customer experience: 6 experimentation trends for disruptive businesses in 2019 appeared first on WiderFunnel Conversion Optimization.
The future of the digital customer experience: 6 Experimentation trends for disruptive businesses in 2019
This past September, hundreds of specialists at organizations across industry verticals flocked to at #Opticon18, the largest experimentation conference in...Read blog postabout:The future of the digital customer experience: 6 Experimentation trends for disruptive businesses in 2019
The post The future of the digital customer experience: 6 Experimentation trends for disruptive businesses in 2019 appeared first on WiderFunnel Conversion Optimization.
September 18, 2018
Experimentation in product development: How you can maximize the customer experience
Hila Qu, Vice President of Growth at Acorns, has a theory. She says there are two kinds of product managers:...Read blog postabout:Experimentation in product development: How you can maximize the customer experience
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