Chris Goward's Blog, page 12
January 9, 2018
9 marketing trends you should track in 2018
“Growth marketing” has become mainstream. Experimentation is revolutionizing organizational culture and breaking down internal silos. Testing is bridging sales, marketing,...Read blog postabout:9 marketing trends you should track in 2018
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December 19, 2017
Our top 7 blog posts of 2017
Build the most effective personalization strategy: A 4-step roadmap Along with “artificial intelligence”, “personalization” has been a hot topic among...Read blog postabout:Our top 7 blog posts of 2017
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November 28, 2017
Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now
By far the greatest danger of artificial intelligence is that people conclude too early that they understand it. ― Eliezer...Read blog postabout:Beyond the buzzword: What “artificial intelligence” means for marketing leaders, right now
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October 24, 2017
How to create emotionally relevant marketing experiences for your shoppers
Marketers have more data than ever before. But even with all of this data, we still aren’t seeing a complete...Read blog postabout:How to create emotionally relevant marketing experiences for your shoppers
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September 26, 2017
How to use pricing psychology to motivate your shoppers
Black Friday, seasonal sales, and post-holiday blow-outs: Throughout the year, marketers rely on deals and discounts to get rid of...Read blog postabout:How to use pricing psychology to motivate your shoppers
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How to use pricing psychology to motivate your shoppers: Two test results just in time for the Holidays
Black Friday, Cyber Monday, holiday sales, and post-Christmas blow-outs: We’re in the middle of the biggest buying season of the...Read blog postabout:How to use pricing psychology to motivate your shoppers: Two test results just in time for the Holidays
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How to use pricing psychology to motivate your shoppers: Two test results just in time for Black Friday
Reading Time: 8 minutesBlack Friday, Cyber Monday, holiday sales, and post-Christmas blow-outs: We’re coming up to the biggest buying season of the year....Read blog postabout:How to use pricing psychology to motivate your shoppers: Two test results just in time for Black Friday
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August 29, 2017
Your frequently asked conversion optimization questions, answered!
Reading Time: 29 minutesGet answers to 29 of the most common conversion optimization questions we hear at events. Is yours on the list? If not, ask it in the comments!
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July 25, 2017
Your mobile website optimization guide (or, how to stop frustrating your mobile users)
One lazy Sunday evening, I decided to order Thai delivery for dinner. It was a Green-Curry-and-Crispy-Wonton kind of night.
A quick google search from my iPhone turned up an ad for a food delivery app. In that moment, I wanted to order food fast, without having to dial a phone number or speak to a human. So, I clicked.
From the ad, I was taken to the company’s mobile website. There was a call-to-action to “Get the App” below the fold, but I didn’t want to download a wh...
June 29, 2017
‘Get past personas’, and other takeaways from CTA Conf 17
This week, I spent two jam-packed days at Unbounce’s fourth-ever Call To Action Conference. The one-track event featured some of today’s most influential digital marketing speakers like Mitch Joel, Kindra Hall, and Rand Fishkin.
The WiderFunnel team and I having a ball at the CTA Conf afterparty. Session topics ranged from integrity in marketing, to performance marketing success, to the marriage of SEO and conversion optimization. But most shared a common theme: Don’t f...
