Chris Goward's Blog, page 11
September 4, 2018
Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital
But transformative change really happens in sprints. That’s because experimentation is the agile approach to business evolution. When it comes...Read blog postabout:Business evolution happens in experimentation sprints: Insights from André Morys, GO Group Digital
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August 21, 2018
Emotional tactics tested: Two e-commerce experiments that show the power of emotional marketing
Both variations increased conversions, demonstrating that highlighting the value proposition helped to reduce anxiety over signing up. More people now...Read blog postabout:Emotional tactics tested: Two e-commerce experiments that show the power of emotional marketing
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July 24, 2018
Website quality assurance: How to make certain your experiments don’t fail before they launch
According to Donald Norman, the user’s final experience of your website is at a reflective level: Was the experience delightful...Read blog postabout:Website quality assurance: How to make certain your experiments don’t fail before they launch
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July 10, 2018
Moving the needle: Strategic metric setting for your experimentation program
Once you have your metrics and KPIs set, you’ll want to devise a system for tracking and sharing your results....Read blog postabout:Moving the needle: Strategic metric setting for your experimentation program
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June 5, 2018
Evangelizing experimentation: A strategy for scaling your organization’s test and learn culture
Communications—like experimentation—is an iterative process. You’ll need to revisit each part of the communications framework (inspiring, informing, involving, and iterating)...Read blog postabout:Evangelizing experimentation: A strategy for scaling your organization’s test and learn culture
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May 1, 2018
The 5 pillars of digital transformation strategy at Mark’s: An interview with changemaker, Johnny Russo
Totally. Within the Education or the People pillar is the use of data and how much more important that is...Read blog postabout:The 5 pillars of digital transformation strategy at Mark’s: An interview with changemaker, Johnny Russo
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April 17, 2018
6 key insights from the “State of Experimentation Maturity 2018” research report
While Web Development and QA skills are a priority for every organization surveyed, organizations at the “Scaling” maturity level are...Read blog postabout:6 key insights from the “State of Experimentation Maturity 2018” research report
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March 20, 2018
How to blast through silo mentality to create a culture of experimentation
Creating and maintaining a culture of experimentation doesn’t happen in a straightforward, sequential manner. It’s an iterative process. For example,...Read blog postabout:How to blast through silo mentality to create a culture of experimentation
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March 6, 2018
February 6, 2018
A tactical guide to creating emotional connections with your customers
Anxiety. Relief. Pain. Desire. Frustration. We’ve been talking a lot about emotion lately. And for data-driven marketers, it’s easy to...Read blog postabout:A tactical guide to creating emotional connections with your customers
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