Chris Goward's Blog, page 24
December 30, 2012
Our Best of 2012
In case you missed some of the articles we published this year, I thought you might be interested in a recap of the ones that got the most attention.
Here are the top 12 blog posts of 2012…
1. The Long-Term Impact of a High Landing Page Bounce Rate – It Could Hurt Your AdWords Quality Score
We kicked off the year by making a startling claim: a high landing page bounce rate could hurt your AdWords Quality Score. Google uses every indicator it can and you may be surprised where it can get some of...
December 18, 2012
Warm Wishes
We hope that you will have a wonderful time of reflection and connection this season — and even more prosperity and happiness in 2013!
UPDATE: The manifesto poster was a gift from LTL Prints. They do very cool wall graphics stickers.
December 15, 2012
An Introduction to Evolutionary Site Redesign with WiderFunnel’s Blog
I’m pleased to share our new blog design with you today.
A couple months ago, after neglecting our website design for several years, we concluded that we finally had to pay it some attention.
Since we’re in the business of improving websites for our clients, our readers should assume that we’re applying what we learn to our own site. While we do follow our own advice and run tests on our website regularly, our clients get more love than our own site. We put all of our energy into our client p...
December 3, 2012
Conversion Optimization is a Hot Marketing Strategy for Video Game Developers (with a New Case Study)
Industry Feature: Video Game Developers
Today I’ll highlight one of the many industries that are benefiting from a conversion optimization strategy. This week, we’ll look at how video game makers are using conversion optimization. If you know of any video game marketers, please pass this post along for them.
Video game developers operate in a fast-paced and notoriously fickle competitive environment. Today’s hot game is tomorrow’s has-been—Draw Something, anyone?
On the other hand, game publishe...
November 25, 2012
I Love Losing Test Results and You Should Too
Recently, I gave a keynote presentation at the European Conversion Summit in Germany, and I revealed the best-kept secret of conversion optimization: Not All Tests Win.a.tooltip {outline:none;text-decoration:none; color:#000} a.tooltip c {min-height:30px; border:solid 2px #ccc; padding:5px; background-color:#FFF;margin-top:0px; display:block; width:290px;-webkit-border-radius: 6px;-moz-border-radius: 6px;border-radius: 6px; font-size:14px; font-family:sans-serif;color:#333;} a.tooltip > span...
November 15, 2012
Ad Optimization for Paid Search: An interview with Joe Kerschbaum
In last month’s entry in my video interview series, I shared Janet Driscoll Miller’s thoughts on “Google+ and Search Engine Optimization.”
Today, I’d like to share a conversation I also had at SMX with Joe Kerschbaum, Vice President of Clix Marketing. Joe has been working in SEM since 2006 and is a paid search optimization expert. Joe shared some insights about what’s new in Pay-per-click.
This is one from my first batch of interviews using the little Flip Mino camera and the audio still isn’t...
November 6, 2012
WiderFunnel Launched as Optimizely’s First Certified Partner Agency
One big benefit to being a “technology agnostic” conversion optimization agency is that we can find and use the best tools and give unbiased advice.
Unlike tool vendors’ services divisions, WiderFunnel strategists don’t have to make recommendations just to maximize the tool’s latest features. We are free to develop strategies only if they will get the best results.
Tool vendors are best at creating great tools and agencies like WiderFunnel are best at creating effective strategies.
We’ve been...
November 4, 2012
Why Your Conversion Rate Doesn’t Matter (aka Conversion Rates are Relative)
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In 1907, a brilliant physicist proposed that “truth” is defined by the perspective from which it is observed.
That observation by Albert Einstein reverberates throughout all of our current knowledge, essentially throwing the traditional concepts of time and motion on their heads. His theory of relativity gave scientists a foundation to pioneer new discoveries.
It seems to me that marketers still need to apply the concept of relativity to their conversion rates.
I am often asked what...
October 18, 2012
Google+ and Search Engine Optimization: An Interview with Janet Driscoll Miller
The marketing department recently sent me out with a Flip Mino in hand to interview some of the great speakers at the conferences I was speaking at.
Here is the first of 4 interviews I conducted with Janet Driscoll Miller, President and CEO of Search Mojo, who gives some insights into Google+ andits implications for organic Google search rankings.
Get the low down on:
How Google+ can affect your website’s organic rankings
Recommendations on administering Google+ for search
Insights on the “social...
