Ad Optimization for Paid Search: An interview with Joe Kerschbaum

In last month’s entry in my video interview series, I shared Janet Driscoll Miller’s thoughts on “Google+ and Search Engine Optimization.”

Today, I’d like to share a conversation I also had at SMX with Joe Kerschbaum, Vice President of Clix Marketing. Joe has been working in SEM since 2006 and is a paid search optimization expert. Joe shared some insights about what’s new in Pay-per-click.

This is one from my first batch of interviews using the little Flip Mino camera and the audio still isn’t...