I Love Losing Test Results and You Should Too

Recently, I gave a keynote presentation at the European Conversion Summit in Germany, and I revealed the best-kept secret of conversion optimization: Not All Tests Win.a.tooltip {outline:none;text-decoration:none; color:#000} a.tooltip c {min-height:30px; border:solid 2px #ccc; padding:5px; background-color:#FFF;margin-top:0px; display:block; width:290px;-webkit-border-radius: 6px;-moz-border-radius: 6px;border-radius: 6px; font-size:14px; font-family:sans-serif;color:#333;} a.tooltip > span...