Conversion Optimization is a Hot Marketing Strategy for Video Game Developers (with a New Case Study)

Industry Feature: Video Game Developers

Today I’ll highlight one of the many industries that are benefiting from a conversion optimization strategy. This week, we’ll look at how video game makers are using conversion optimization. If you know of any video game marketers, please pass this post along for them.

Video game developers operate in a fast-paced and notoriously fickle competitive environment. Today’s hot game is tomorrow’s has-been—Draw Something, anyone?

On the other hand, game publishe...