Chris Goward's Blog, page 22

Are You Making These Website Optimization Goal Mistakes?

How often do you think about your bounce rate?

Judging by how often I hear questions about how to lower bounce rates, I believe it takes a lot of marketers’ attention.

I have a confession:

I never worry about WiderFunnel’s bounce rate.

Three years after I posted about why bounce rates don’t matter, there are still many questions, tips, and misinformation out there about bounce rates.

Bounce rate concerns are overrated

Now, there may be good reasons why you should reduce your bounce rate but, in m...

The Top 9 Website Redesign Nightmares Infographic

If you want to pass around a handy executive summary of the “blackpaper” we released last week, here’s a new infographic-style recap of the Top 9 Website Redesign Nightmares.

Hi-res PDF version of the infographic

The full PDF blackpaper is still available for free download too.


Also, Join Us for a New Webinar Case Study

To get a real-life example of how to redesign your home page through testing, sign up for WiderFunnel’s upcoming webinar with Expensify Founder, David Barrett.

Expensify is a fast-...

Website Redesign Horror Stories – a Free Blackpaper Download

If you’ve ever been through a website redesign, you’ll enjoy our latest whitepaper, which, in the spirit of Halloween, we’re calling our first “blackpaper.” It’s called “Website Redesign Horror Stories: The Top 9 Nightmares to Vanquish!” and is available as a free download now.

Free blackpaper download

It details the Top 9 Nightmare scenarios of website redesign projects and how you can avoid them permanently with Evolutionary Site Redesign, plus how successful marketers have gotten 40%+ conver...

12 Distractions on one landing page: Is your website better?

Your prospects are overwhelmed.

They’re trying to understand what you offer and how it fits their needs. But, they have too much going on in their head to process it all.

Your cluttered, over-designed and complex website isn’t helping. You may be surprised how little it takes to tax their understanding.

You see, our brains are like computer CPUs. We may think we’re smart, but we have limited processing power and any “application” we run can use it up and reduce our ability to process other app...

The Definitive FAQ List for Conversion Rate Optimization

Month after month, we at WiderFunnel continue our free webinar series to show the best strategies for digital marketing success. We always have lively Q&A sessions at the end, where we answer your Conversion Optimization queries.

This post will become the start of an ongoing compilation of the common questions we’ve received. Chances are, you’ve had one or more of these questions too.

This is also a chance for you to add your own question at the bottom of this page to added to the list.

So, he...

The Definitive FAQ Answers for Conversion Rate Optimization

Month after month, we at WiderFunnel continue our free webinar series to show the best strategies for digital marketing success. We always have lively Q&A sessions at the end, where we answer your Conversion Optimization queries.

This post will become the start of an ongoing compilation of the common questions we’ve received. Chances are, you’ve had one or more of these questions too.

This is also a chance for you to add your own question at the bottom of this page to added to the list.

So, he...

Magento Imagine E-Commerce Recording: The Conversion Surgeon

Free Recorded Presentation: How to Create Huge Conversion Rate Lift

I was honoured that Magento invited me to present at their amazing Magento Imagine eCommerce conference this year. They put on a superb event with top quality speakers, concerts, fashion shows and dinners. They also put out the extra effort and cost to record and professionally edit the sessions and release them for free!

We were also thrilled to announce at the event that Magento has selected WiderFunnel as their official Conv...

6 Reasons Over-Segmentation is Hurting Your Marketing

You have a nice plaque on the wall showing your mission, vision and values. That’s cute.

Do your employees think that’s what you stand for?

You also have a nice list of value proposition points in your marketing department. That’s sweet.

But, is that what your customers really think of you? How do you know?

Where did those value proposition statements come from? Possibly from awesome customer research methods that actually deliver spurious results.

The most important thing you can optimize is your...

13 Ways Conversion Rate Optimization is like Sex in High School

Everyone says they’re doing it but few are doing it well.

Many have danced with conversion optimization, flirted with testing, even committed to a test or two, then either given up or lost support (and friends!)

Companies who try out conversion optimization testing often fall into common traps.a.tooltip {outline:none;text-decoration:none; color:#000} a.tooltip c {min-height:30px; border:solid 2px #ccc; padding:5px; background-color:#FFF;margin-top:0px; display:block; width:290px;-webkit-border...

How to Know When You’ve Done Too Much Conversion Optimization

Can you do too much conversion optimization? When should you stop?

Recently, an attendee in a webinar I was presenting asked an interesting question:

“Is there such a thing as too much testing and/or optimizing?”a.tooltip {outline:none;text-decoration:none; color:#000} a.tooltip c {min-height:30px; border:solid 2px #ccc; padding:5px; background-color:#FFF;margin-top:0px; display:block; width:290px;-webkit-border-radius: 6px;-moz-border-radius: 6px;border-radius: 6px; font-size:14px; font-famil...