6 Reasons Over-Segmentation is Hurting Your Marketing

You have a nice plaque on the wall showing your mission, vision and values. That’s cute.

Do your employees think that’s what you stand for?

You also have a nice list of value proposition points in your marketing department. That’s sweet.

But, is that what your customers really think of you? How do you know?

Where did those value proposition statements come from? Possibly from awesome customer research methods that actually deliver spurious results.

The most important thing you can optimize is your...