Are You Making These Website Optimization Goal Mistakes?

How often do you think about your bounce rate?

Judging by how often I hear questions about how to lower bounce rates, I believe it takes a lot of marketers’ attention.

I have a confession:

I never worry about WiderFunnel’s bounce rate.

Three years after I posted about why bounce rates don’t matter, there are still many questions, tips, and misinformation out there about bounce rates.

Bounce rate concerns are overrated

Now, there may be good reasons why you should reduce your bounce rate but, in m...