How Culture Produces Great Work and Attracts A-Players

Why does my 2-year-old iPhone battery die in 3 hours? Why are household appliances built with such poor quality these days?

Remember your parents’ washing machine? It lasted for decades. Today, they barely last 5 years. And don’t even think about repairing them. It’s cheaper to replace the whole thing.

In some industries, quality seems to have gone out of style.

That’s a problem I hear marketers complain about in their digital agencies too. How many times have you been disappointed? You should e...