Men's Journal's Blog, page 8
August 26, 2025
TSA Has Made Major Changes to Airport Security
If you haven't flown commercially in recent months, there's a chance you might be caught off guard by just how much airport security has changed at your local airport.
Even as someone who flies very frequently, I have been caught off guard by just how different it is. During a recent flight through Denver, I saw passengers breezing through security using new technology, I saw all travelers keeping their shoes on for the first time in decades, and I saw firsthand what happens when someone's ID does not meet the new standards. And I soon realized those changes weren't specific to Denver, as I experienced similar things in Atlanta and New York's JFK airport.
Quite simply, TSA feels different these days. Even if you've flown recently, there's a strong chance your next experience through airport security will feel a little bit different
Over the past several months, the Transportation Security Administration (TSA) and the Department of Homeland Security (DHS) have rolled out several changes to the airport security process that have made a significant impact on travelers.
Here's everything you need to know about what has changed over the past several months, so you know exactly what to expect on your next flight.
Major TSA Changes Over the Past Few MonthsREAL ID-compliant identification is now requiredAll passengers keep their shoes on when going through airport securityTSA launches TSA PreCheck Touchless IDNo lithium batteries in checked luggageTSA launches Families on the Fly programREAL ID is Now RequiredPerhaps the most high-profile change came on May 7, 2025, when the TSA began requiring all passengers to have a REAL ID-compliant form of identification. This can include a REAL ID-compliant driver's license or a passport, as well as a number of alternatives.
The REAL ID Act was actually originally passed by Congress in 2005 to “set standards for the issuance of sources of identification, such as driver's licenses and identification cards.” Two decades later, it finally went into effect.
It's worth noting that it is technically possible to fly without a REAL ID-compliant license. Travelers would just need to arrive early to go through the necessary additional screening.
Shoes On Through SecurityFor over a decade, only those with TSA PreCheck status were permitted to keep their shoes on while going through the TSA security checkpoint. Now, that applies to all passengers.
On Tuesday, July 8, Homeland Security Secretary Kristi Noem announced that the TSA would be ending its longstanding "shoes off" policy.
“Ending the ‘Shoes-Off’ policy is the latest effort DHS is implementing to modernize and enhance traveler experience across our nation’s airports,” Secretary Noem said in a statement at the time.

“We expect this change will drastically decrease passenger wait times at our TSA checkpoints, leading to a more pleasant and efficient passenger experience. As always, security remains our top priority. Thanks to our cutting-edge technological advancements and multi-layered security approach, we are confident we can implement this change while maintaining the highest security standards. This initiative is just one of many the Trump administration is pursuing to usher in the President’s vision for a new Golden Age of American travel.”
Obviously, this move made airport security a little more convenient and efficient for travelers.
TSA Launches TSA PreCheck Touchless IDWhile the TSA has been making use of facial recognition technology in its security checkpoints for a number of years, the agency expanded its use of the technology in a big way this year, rolling out TSA PreCheck Touchless ID.
While many airports throughout the country are already using facial recognition technology to match passengers' facial scans to their IDs, the TSA PreCheck Touchless ID works in a way that does not even require passengers to use their ID at the checkpoint.
Instead of comparing the traveler's facial scan to the photo on their ID or passport, the TSA PreCheck Touchless ID compares the facial scan at the airport against a gallery of templates of pre-staged photos that the passenger previously provided to the government with their passport or visa.
"That's actually one of the more exciting developments is the frictionless ID for TSA pre-check where all you have to do is just use your face and it basically matches your face to your stored information," security expert Jake Parker, who is the Senior Director of Government Relations of the Security Industry Association (SIA), told me during a recent phone interview. "You don't even have to pull out your boarding pass or ID or anything."
While Parker has a positive take on the new technology and does not think that it changes much about the security process or personal privacy, several experts disagree, with some expressing concerns about how the data is used and stored. Some lawmakers are currently working to limit the technology.
This new technology is currently only available with select airlines at just 15 airports throughout the country.
No Lithium Batteries in Checked LuggageAnother recent change that the TSA has implemented this year is a ban on lithium and lithium-ion batteries in checked luggage because the batteries are capable of overheating and potentially causing fires on flights.
This change applies to most portal chargers and power banks, which use lithium or lithium-ion batteries, as well as devices like cell phones, tablets, and computers.

While none of those items may be brought aboard flights, portable chargers may be brought aboard on carry-on luggage as long as they meet Federal Aviation Administration (FAA) requirements, which limit the size of the batteries.
"Lithium metal (non-rechargeable) batteries are limited to 2 grams of lithium per battery. Lithium ion (rechargeable) batteries are limited to a rating of 100 watt hours (Wh) per battery," the FAA wrote in a statement on its website.
The TSA has been cracking down on these particular rules lately, so it's worth paying attention before your next flight.
Families on the FlyAirport security is stressful enough when you're flying by yourself. However, flying with children adds a whole new level of stress. However, the TSA is moving forward with a change that will make flying with families a lot easier.
The Families on the Fly initiative, which has been rolled out at a few airports throughout the country, provides travelers with a dedicated family lane at airport security that will be faster and less stressful for families with children 12 and under.
"We understand that air travel can be challenging, especially for parents managing strollers, diaper bags, and young kids,” TSA Federal Security Director for Orlando Pete Garcia said in a statement last month.
“This program goes beyond convenience; it’s about addressing the unique needs of traveling families to provide a smoother, more supportive experience at our security checkpoints. We’re dedicated to making travel smart, secure, and family-friendly."
While the initiative is only available at a few airports across the country currently, it is set to be expanded in the coming years and months as the TSA looks to expand it nationwide.
More Changes on the HorizonObviously, things have changed a lot in the past few months. The goal of these changes is to make airport security as "frictionless" and "seamless" as possible, TSA Deputy Administrator Adam Stahl recently explained during a recent interview with Fox News Digital.
Stahl also made it clear that he sees even more changes on the horizon as the TSA looks to continue making airport security more efficient for travelers. He went as far as to say that he expects a "fully automated" security screening process at some point in the future.
"We really are envisioning a fully frictionless process, one that's fully automated, that's tech-enabled, that is as seamless as possible," Stahl said earlier this year.
"We are going to do everything we can," he said. "[Secretary Noem] is going to do everything we can to bring in side-by-side partners, the private sector, public sector, airlines, airports and other stakeholders to really create an American travel and transportation security system that every single American is proud of."
There have already been a lot of changes, and it sounds like we can expect a lot more in the coming months and years. As the agency continues to roll out changes, it's good to keep an eye on the TSA's official website to stay up-to-date on everything you need to know.
Milwaukee's M12 Fuel Impact Driver Is 43% Off at Walmart Right Now, and It's Very Powerful for Its Size
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Why We Love This DealLabor Day sales seem to be popping up by the hour, with all kinds of retailers from REI to Wayfair offering big savings on big stuff. All the commotion is overshadowing what's happening at Walmart, though, which recently kicked off a huge sale on tools that’s completely independent of the holiday. This sale is a great opportunity to get Milwaukee power tools on sale, including one that’s usually bound to larger Milwaukee tool kits.
The Milwaukee M12 Fuel 1/4-Inch Hex Impact Driver is now just $79 while this deal lasts. Technically a Walmart Flash Deal, this price can be expected to end when the week does, so be sure to get the popular tool before then.
Milwaukee M12 Fuel 1/4-Inch Hex Impact Driver, $79 (was $139) at Walmart
At just 5-by-7.6 inches with the battery installed and only 1 pound, Milwaukee’s M12 hex impact driver is built for getting into small places and packing a punch to the tune of 1,500 inch-pounds of torque. The head is even surrounded by three LED lights, giving ultimate vision to that out of the way, around the corner bolt.
At the heart of all this is the fact that the hex impact driver uses Milwaukee’s smaller M12 battery. This battery is lightweight but still provides great power, essential for a piece like this. However, to save money for the many, many shoppers who have other items in the M12 line (it exceeds 125 tools), this unit comes “bare tool,” which means you’ll need to secure your own M12 battery.
What Shoppers Are SayingShoppers are just as pleased as expected with this tool, with 90% giving it a five-star rating. Typically, customers praised the power-to-size ratio, though others highlighted its even weight distribution. One shopper said the tool “is a balanced, compact impact driver” and continued saying it has “plenty of power" and is "built like a tank.”
The Milwaukee M12 Fuel 1/4-Inch Hex Impact Driver is down to $79 while this deal lasts. Get yours before other shoppers grab them all up, which we've seen happen before.
More Walmart Tool Sale DealsMilwaukee M12 Subcompact LED Flashlight, $25 (was $50)Milwaukee M12 ½” Hammer Drill, $67 (was $149)Jackery Portable Power Station E300, $199 (was $259)'Knight Rider' Reboot From 'Cobra Kai' Creators Has One Impossible Task
Whether you remember the theme song, the unbuttoned collar, or the amazing talking car, Knight Rider is legendary. And now, the show launched by David Hasselhoff in 1982 (and created by Glen A. Larson) is coming back. But this time, as a movie. Will this reboot be decent? There's one good reason to think so: Jon Hurwitz, Hayden Schlossberg, and Josh Heald, the folks behind Cobra Kai, are attached to write a rebooted screenplay for Knight Rider, according to The Hollywood Reporter.
"A feature take has been in development for a while," notesBorys Kit, writing for THR. But what will this reboot actually be about?
The premise of Knight Rider is actually weirder than you remember
Although the talking car, K.I.T.T., a slick black 1982 Pontiac Trans Am, was the most famous feature of the show, what casual fans might not remember is just how deeply strange the setup of Knight Rider was. Before Michael Knight was recruited by a top-secret government organization, he was a cop who was shot in the face in the very first episode. This character was not even called "Michael Knight" in the first episode, but instead "Michael Long," and briefly, at the beginning, was played by actor Larry Anderson. The premise was that after Michael Long was shot in the face, he underwent reconstructive surgery and emerged as "Michael Knight," a sexy agent who now looked like Hasselhoff. Talk about an upgrade!
So, the notion of Michael getting a talking car, which also had amazing turbo boosts, is truly the second most outrageous thing about the show. The third most outrageous thing about Knight Rider is probably the fact that all of his most important missions are within driving distance.
What will the Knight Rider reboot be about?
As of this writing, it's not yet public knowledge what direction the Knight Rider reboot movie will take. It's also unclear whether Hasselhoff will be involved. "The new take is being kept in the back of a semi-trailer, but expect the unexpected when it comes to the Cobra Kai creators," THR writes.
Of note, the original creator of Knight Rider, Glen A. Larson, also created Battlestar Galactica, The Fall Guy, and Magnum P.I.; all of which have enjoyed contemporary reboots, with varying degrees of success. Perhaps the new Knight Rider will feel more like the 2024 Ryan Gosling-led Fall Guy, not a direct adaptation of the old TV show, but maybe a bigger, funnier swing, which captures the swagger of the '80s series.
Casting a new Michael Knight will be tricky, of course. But if the theme song (composed by Stu Phillips) remains the same, and the car is still slick, this is one reboot that could be incredible.
The biggest challenge? Knight Rider was cool because it was weird. Hasselhoff was a great leading man because he was also a little goofy. Knight Rider was a show about talking car that also wasn't getting too deep about artificial intelligence. The show became a classic because of these contradictions, and creating a movie version that caputres all of those conflicting tones and ideas will be harder than driving a car with no hands.
Knight Rider (1982) streams on the Roku Channel.Related: 'Baywatch' Cast Reunites for Docuseries Premiere With Two Notable Exceptions
Target Is Selling a Copper and Wood Dish Drying Rack That Fans Are Calling ‘A Beautiful Kitchen Addition’
Men’s Journal aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.
Long gone are the days of unappealing dish drying racks propped on top of countertops. Shoppers are seeking options that compliment their kitchen and let fixtures, cookware and decor shine. Our latest Target find, however, may just steal the show, and in a good way.
Hearth & Hand with Magnolia Freestanding Iron & Wood Countertop Organizer is sleek, modern and sets the mood for the entire space. Its sturdy metal construction has a shiny gold finish with light wood handles. And when it’s not in use, it’ll still look nice with a crisp hand towel draped over the side.
Not only is this dish rack easy on the eyes, it’s functional, too. It’s built with multiple slots for air drying plates of varying sizes as well as side slots for cups, mugs, bowls and wine glasses. The aforementioned handles make it easy to move around as needed. With a generous enough but not too bulky size, it can be used in small or large kitchens, with dimensions coming in at 7.2 x 18.4 x 11.4-inches.

Users are calling it “great quality”, with mostly positive reviews. “This is such a stunning piece! I wish it did have a utensil holder, but [I] truly love displaying this in the kitchen!”, said one person. “Those unsightly dish racks on everyone's countertops are seriously getting on my nerves! Luckily, I found an incredible solution that's been a staple in my kitchen for a good 6 months”, exclaimed another. And “beautiful, small, lightweight, but sturdy. The copper finish goes with any kitchen decor, I think”, said one more reviewer.
Related: Target's Carved Edge Wood Bowl Is Perfect for Storing Fall Produce
We think the entire Magnolia Copper Collection from Target can take your kitchen vibe to the next level. We’re especially fond of the Salt and Pepper Crank Grinder, Oil & Vinegar Ribbed Glass Bottle Set and French Press Coffee Maker, all with the satiny copper finish.
The metal drying rack retails for $24.99 and can be purchased in-store and online at target.com.
Related: Target's Autumn-Inspired Stoneware Plate Set Is the Best Money You'll Spend This Week
This Popular Shark Vacuum With Ridiculous Battery Life Is Nearly 50% Off During Amazon's Labor Day Sale
Men’s Journal aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.
Why We Love This DealAmazon’s Labor Day sale is live, with opportunities to help shoppers save hundreds on products like electronics, home goods, and even top-selling vacuum cleaners at some of the lowest prices of the season. Shark has a plethora of markdowns featured, but none are hotter right now than its Vertex FlexPro cordless stick vacuum—the price has officially dropped to the lowest ever recorded on Amazon since its 2021 release.
You can pick up a Shark Vertex FlexPro Cordless Stick Vacuum for just $230 right now, a 47% discount on its full price of $430. This lightweight cleaner is powerful enough to remove even the most stubborn pet hair from the hardest-to-reach places. It's earned over 10,000 five-star ratings since it dropped nearly four years ago and has been bought more than 2,000 times just in the last month, making it a top 10 bestseller.
Shark Vertex FlexPro Cordless Vacuum, $230 (was $430) on Amazon
At just over 9 pounds, this ultra-light cordless stick cleaner still packs quite a powerful punch with the ability to grab all the dirt, dust, debris, and even impossible-to-get pet hair. Its HEPA filtration system also allows this model to excel at capturing dander, allergens, and fine particles from the air that would have settled around your home.
It can transition seamlessly from carpet to hard surfaces thanks to its smart design and has more than sufficient battery to allow up to an hour of runtime in standard cleaning mode. The flexible wand lets you clean under furniture without wrecking your back, while the helpful LED light illuminates hard-to-see crumbs so you never miss a thing.
What Shoppers Are SayingOne buyer called it a “cleaning beast." They said, "Almost everything that blows or sucks in the house is a Dyson…I like my Shark better." They also noted the variety of clean-up jobs they have in their household: "My Shark picks up a lot of things on the floor that the Dysons can't, like leaves and dog kibble. It keeps pulling up all kinds of stuff…I love seeing the absolutely dust-free/furless paths I am leaving on my floors.”
Another shopper said, “Perfect in every way—this has changed my life. This vacuum is smaller but oh so mighty, even quieter than expected. I have only had this vacuum for a few months, but so, so wonderfully pleased with its suction power.”
Amazon’s Labor Day sale won’t last long, so make sure you grab the Shark Vertex FlexPro Cordless Stick Vacuum sooner rather than later.
Shop More DealsMgvk Car Vacuum Portable Cordless, $45 (was $70) on AmazonSoundcore Sport X20 Over-Ear Hook Earbuds, $64 (was $80) on AmazonMova P50 Pro Ultra Robot Vacuum, $800 (was $1,300) on AmazonColeman's Essential Camping Stove Is 35% Off on Amazon—Its Lowest Price of the Summer
Men’s Journal aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.
Why We Love This DealAs we’ve perused the Amazon Labor Day sale, a few things have caught our eye, including a fan-favorite rugged G-Shock watch at $70 off and waterproof hiking boots under $60, among other camping essentials. But perhaps one of the most critical is this iconic portable Coleman stove that shoppers are calling the “perfect camping companion.”
The Coleman Triton 2-Burner Propane Stove is marked down to a seasonal low price of $85, just in time for fall camping and pre-game cookouts.
Coleman Triton 2-Burner Propane Stove, $85 (was $130) on Amazon
The Triton 2-Burner is a highly portable 5-pound stove. When not in use, it collapses into a securely-locking “briefcase” with a handle. Opened, it reveals a cooking area built for a 12-inch and 10-inch pan and skillet, allowing for meals like bacon and eggs with oatmeal, all from one simple device.
Impressively, this camping stove puts out up to 22,000 BTUs from its burners and can run for about an hour off a single 16-ounce propane cylinder when the cook temperatures are pumped up to high. All of this is made even easier by the three-sided wind guards that surround the cooking surface, making for strong but controlled flames.
All of this is compounded when you compare the value of the Triton to other Coleman offerings. The brand’s popular Coleman Classic 3-Burner, for instance, is not a totally dissimilar stove. Yet, that one extra burner is going to cost you a lot of convenient wind resistance and come at nearly double the cost (the Coleman Classic is currently priced at just under $170) while this deal is on. For shoppers who know and trust Coleman's value, and aren’t going to fully utilize the third burner, the Triton at $85 is the way to go.
Related: Coleman's Massive 8-Person Tent Is Nearly 50% Off Right Now
What Shoppers Are SayingOne shopper said, “This is a fantastic stove!" They had been searching for "precise burner control for simmering" and said, "This delivers.” They also called the Triton “fairly lightweight” and mentioned that it's so easy to put together.
Another shopper called out the three-sided wind guards: “The wind guards are a thoughtful touch, ensuring that your flames stay strong even on breezy days.”
The Coleman Triton 2-Burner Propane Stove is down to its seasonal low price for Labor Day. Grab it now and start cooking before the price goes up in flames.
Shop More DealsColeman 2 Pack Propane Fuel Tank, 16-ounces, $24 on AmazonColeman RoadTrip 285 Portable Stand-Up Propane Grill, $295 (was $425) on AmazonNexgrill 3-Burner Propane Gas Grill, $170 (was $270) on AmazonKing's Hawaiian Is Gifting Travelers Free Merch – But There’s a Catch
Fan favorite bread maker King's Hawaiian is upgrading travelers wardrobes this weekend, but there's one minor catch.
Travelers flying through Chicago's O'Hare International Airport this week can grab themselves a free limited-edition Softwear Sets, "ultra-comfy sweatshirts and sweatpants inspired by the fluffy texture of America's No. 1 branded dinner roll."
The brand's clothing collection -- which also features a soft travel pillow and eye mask -- is to help celebrate their "softer" new logo.
"Softness is core to who we are as a brand, and our new logo now reflects the fluffy, oven-baked qualities our products are known for while embracing the warmth, good times, and aloha spirit that has always defined King’s Hawaiian," said Raouf Moussa, chief marketing officer at King’s Hawaiian. "At King’s Hawaiian, we’re taking the idea of softness to new heights—and that’s not just because we’re sending travelers into the skies with our soft new merch and samples of King’s Hawaiian Rolls and Pretzel Bites."
Passengers connecting through terminal 2 can stop by the "at its temporary “"Say Aloha to First Class Softness" installation on August 27 and 28. The only thing King's Hawaiian lovers have to do in order to get their hands on the comfy swag is hand over the clothes they are wearing "right on the spot."
"Private changing booths will be provided, and all traded clothing will be donated to a local Chicago charity," the brand noted. They will also be sampling King's Hawaiian Original Hawaiian Sweet Rolls and Soft Pretzel Bites during the pop-up.
Casper's Bestselling Memory Foam Mattress on Amazon Is 20% Off for Labor Day
Men’s Journal aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.
Why We Love This DealThere’s no shortage of mattress discounts this time of year. Surprisingly, though, Amazon’s Labor Day Sale is home to some of the best mattresses for value shoppers. Alongside the typical array of deals on everything from hiking boots to teeth whiteners, you can also get a new memory foam mattress from one of the premier new-school mattress brands for just north of $500.
The queen-sized edition of the Casper Sleep Element Mattress is on sale for $516 at Amazon right now, a 20% discount from its normal $645 price tag. It’s the economy model in the Casper lineup, but that doesn’t mean it’s not a high-quality sleep surface. This model is Casper's bestseller among Amazon shoppers, who have given it over 4,200 five-star ratings while noting it has the “perfect firmness.”
Casper Sleep Element Mattress, $516 (was $645) at Amazon
The Casper Element mattress has a breathable flex foam layer on top of supportive Casper Core foam, all encased in a soft knit cover. It’s 10 inches thick, offers edge-to-edge support, and has medium firmness. It all adds up to a super comfortable mattress, particularly for the price, and even more particularly for the Labor Day price. And if you disagree, you can return this mattress for a refund within the 100-night trial period.
What Shoppers Are SayingOne reviewer called this the “best mattress available for value-conscious shoppers,” and it's not hard to see why. They said it's a “super comfortable mattress” that lets them “sleep like a stone,” and that setup is a simple matter of removing the plastic wrap and allowing the mattress to expand. Overall, this reviewer would “100% buy this mattress again” after sleeping on it for several weeks.
Another who had this mattress for two years wrote that they are “still in love” with it. “It has stayed supportive and in peak condition the whole time,” and peak condition for this mattress is very good. Even as someone who normally prefers a soft mattress, they said, “This mattress hits that sweet spot of support and comfort.” It also “does a great job of isolating movement,” so there’s no need to worry about a restless spouse waking you up.
All mattresses get worn out and eventually need replacement, and if yours is reaching the end of its life, there’s no better time to get a new one like the Casper Sleep Element Mattress than during the myriad of Labor Day sales happening.
Shop More DealsShark AI Ultra Robot Vacuum, $270 (was $550) at AmazonDreamyBlue Signature Pillow, $59 (was $100) at AmazonClassic Percale Sheets Lightweight Hardcore Bundle, $250 (was $506) at BrooklinenCracker Barrel Changes Mind Days After Logo Rebrand
Iconic eatery Cracker Barrel changed their mind days after announcing a logo rebrand.
"We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have," the company said in a statement to USA TODAY on August 26. "Our new logo is going away and our 'Old Timer' will remain."
Earlier this month, Cracker Barrel unveiled a new simplified logo saying "The things you love about us will stay."
Loyal lovers of comfort food were outraged by the change, seemingly forcing the brand to reconsider.

"The things that make us truly who we are — that's not changing," Cracker Barrel chief marketing officer Sarah Moore told Fox Digital on August 10. "We're just looking at ways to freshen up the experience so that we can open our door a bit wider for more guests."
The company -- which launched in September 1969 and has since become a nationwide staple -- has been undergoing many changes in recent months, including freshening up some of their stores.
Dozens of locations have gotten a facelift since May which involved fresh paint, new modern light fixtures and antiques organized into shadow boxes.
"We are very pleased with the trajectory of our remodeled stores. Feedback from both guests and team members has been overwhelmingly positive and enthusiastic about the refreshed dining and shopping experience," a spokesperson told People. "As with any change, we recognize that there may be a vocal minority who feel differently."
However, the company seemingly had a change of heart as they later walked back their stance and changed their mind on the new logo redesign.
"If the last few days have shown us anything, it's how deeply people care about Cracker Barrel. We're truly grateful for your heartfelt voices," the company said on August 25. "You've also shown us that we could've done a better job sharing who we are and who we'll always be."
Frontier Airlines Sends a Clear Message Amid Spirit Airlines Struggles
Over the past several months, prominent budget carrier Spirit Airlines has been facing some high-profile financial struggles. As it continues to navigate those struggles, competitor Frontier Airlines has made it pretty clear how it intends to move forward.
Spirit Airlines StrugglesSpirit Airlines filed for bankruptcy back in November of 2024.Spirit tried to take a "surgical" approach without making major changes.The airline admitted there is "substantial doubt" about its future in early August.CEO Dave Davis addressed concerns about the airline's future.Spirit flight attendants were issued an ominous warning.Frontier Announces New RoutesWith Spirit's future uncertain, Frontier appeared to try to take advantage by offering several new flights, many of which overlap with routes currently offered by Spirit.
The new domestic routes are launching from Houston, Detroit, Fort Lauderdale, Dallas, Charlotte, and Baltimore later this year into early next year.
Frontier Sends a Clear MessageWith these new routes and the overlap with Spirit, the message is clear: Frontier wants to establish itself as the top low-cost carrier in the United States.
In fact, Frontier vice president Josh Flyr essentially said as much, declaring that the airline is "aiming to be the leading low-fare carrier in the top 20 metros in the U.S., and are thrilled to announce these new routes from Detroit as a key step toward that mission."
Frontier Airlines CEO Barry Biffle echoed that sentiment as he made it clear that Spirit is prepared and equipped to take that crown.
"Frontier is not just about delivering low fares - we’ve made major enhancements, from product upgrades to the most rewarding loyalty program, and investments in technology and service, as part of The New Frontier," Biffle said in a statement after announcing the new routes, via Fox Business.
"That's why Frontier is America’s Low Fare Airline, delivering the best value every day - and we see a clear path to being the number one low-fare carrier in the top 20 U.S. metros," he said.
Clearly, Frontier is seeing Spirit's struggles as an opportunity.
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