Steve Blank's Blog, page 51
July 19, 2011
The $10 million Photo and other VC Stories
While on vacation I had a phone interview with Kevin Ohannessian of Fast Company who wanted a few "funding stories." Here are two of them. Apologies for the rambling stream of consciousness. The original interview in Fast Company can be seen here.
Throw in the Photo and You Have a Deal
When we were trying to raise money for E.piphany, my last startup, I was negotiating with a venture capital firm called Infinity Capital. They really wanted to invest, but it was the beginning of the bubble, and I wanted (what was then) an absurd valuation. All we had were six slides, and I wanted a $10 million post-money valuation. But it was my eighth startup and my partner Ben was even more experienced: ex VC, ex Harvard Computer Science professor, genius at building products and teams. I had sat on a board of an Electronic Design Automation company with this VC, and we had gotten to know each other. So when I wanted to start a company he wanted to fund us. We had gone back and forth with them on valuation, but this was a new firm and they wanted to close a deal with us.
After about our fifth meeting I'm in their conference room. I say, "Why can't you guys do a $10 million post money valuation?" Picking the biggest number I could think of for three founders without a product a semi-coherent idea and badly written slides. Finally they admitted, "Steve, we're a new fund; everybody will think we are idiots if we do that." I said, "All right. Can you do some other number close to my number?" So I stepped out of the room as they caucused, and they called me back in 10 minutes later and said, "So listen. We can do $9.99 million." I'm trying to play poker with the deal, and one of the partners at the time was a great photographer–the firm had big prints of his on the walls. I was really in love with the one in the boardroom. So without thinking, when they made me that offer, trying to keep a straight face, I reached behind me, grabbed the photo off the wall and slammed it on the desk, and said, "If you throw this photo in, you got the deal!"

The $10 Million Photo
The look on their face was utter astonishment. I was thinking it was because I was being creative by throwing the photo in, but then I noticed that this cloud of dust was settling around me. I turn around and looked at the wall and it turned out the photo had been bolted into the drywall. And there was now a hole–I literally ripped a part of their boardroom wall off as I was accepting the offer. Without missing a beat they said, "Yes, you can have the photo. But we're going to have to deduct $500 to repair our wall." And I said, "Deal." And that's how E.piphany got its Series A.
Invest in the Team
Before we closed our Series A with Infinity, I had called on Mohr, Davidow Ventures, the firm which had funded my last company, Rocket Science. The senior partner at the time was Bill Davidow, a marketing legend and a hero of mine who had also funded other Enterprise software companies. I went in and pitched Bill the idea about how to automate the marketing domain. He gave me 15 minutes, then as politely as he could do it, walked me out the door and said, "Stupidest idea I ever heard, Steve. Enterprise software means across the Enterprise. Marketing is just one very small department." As he was walking me out, I remember as I physically crossed the threshold of the door that: A. He was right, and B. I figured out how to solve the problem of making our product useful across the entire enterprise. So E.piphany went from a bad idea to a good idea by being thrown out by a VC who gave me advice that made the company. He has reminded me since, "Sometimes you invest in the idea, but you should always be investing in the people. If I would've remembered who you were, I would've known you would figure it out."
(Kleiner Perkins would do the Series B round for E.piphany. After our IPO Infinity's and Kleiner Perkins' investment in Epiphany would be worth $1 billion dollars to each of them.)
I still have the photo.
Back from vacation soon.
Filed under: E.piphany, Venture Capital








July 6, 2011
On Vacation
June 22, 2011
The Internet Might Kill Us All
My friend Ben Horowitz and I debated the tech bubble in The Economist. An abridged version of this post was the "closing" statement to Ben's rebuttal comments. Part 1 is here and Part 2 here. The full version is below.
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It's been fun debating the question, "Are we in a tech bubble?" with my colleague Ben Horowitz. Ben and his partner Marc Andreessen (the founder of Netscape and author of the first commercial web browser on the Internet) are the definition of Smart Money. Their firm, Andreessen/Horowtiz, has been prescient enough to invest in social networks, consumer and mobile applications and the cloud long before others. They understood the ubiquity, pervasiveness and ultimate profitability of these startups and doubled-down on their investments.
My closing arguments are below. I've followed them with a few observations about the Internet that may help frame the scope of the debate.
Are we in the beginnings of a tech bubble – yes.
Prices for both private and public tech valuations exceed any rational valuation to their current worth. In 5 to 10 years most of them will be worth a fraction of their IPO price. A few will be worth much, much more.
Is this tech bubble as broad as the 1995-2000 dot.com bubble – no.
While labeled the "dot.com" bubble, valuations went crazy across a wide range of technology sectors including telecommunications, enterprise software and biotech, not just the Internet.
Are tech bubbles necessarily bad – no.
A bubble is simply the redistribution of wealth from Marks to the Smart Money and Promoters. I hypothesize that unlike bubbles in other sectors – tulips, Florida land prices, housing, financial – tech bubbles create lasting value. They finance companies that invest in new technologies, new ideas and new products. And it appears that at least in Silicon Valley, a larger percentage of money made in the last tech bubble is recirculated back into investments into the next generation of tech startups.
While most of the social networks, cloud computing, web and mobile app companies we see today will fail, a few will literally remake our lives.
Here are two views how.
The Internet May Liberate Us
In the last year, we've seen Social Networks enable new forms of peaceful revolution. To date, the results of Twitter and Facebook are more visible on the Arab Street than Wall Street.
One of the most effective weapons in the Cold War was the mimeograph machine and the VCR. The ability to copy and disseminate banned ideas undermined repressive regimes from Poland to Iran to the Soviet Union.
In the 21st century, authoritarian governments still fear their own people talking to each other and asking questions. When governments shut down Google, Twitter, Facebook, et al, they are building the 21st century equivalent of the Berlin Wall. They are admitting to the world that the forces of oppression can't stand up to 140 characters of the truth.
When these governments build "homegrown" versions of these apps, the Orwellian prophecy of the Ministry of the Truth lives in each distorted or missing search result. Absent war, these regimes eventually collapse under their own weight. We can help accelerate their demise by building tools which allow people in these denied areas access to the truth.
Yet the same set of tools that will free hundreds of millions of people may end their lives in minutes.
The Internet May Kill Us
The next war will more than likely occur via the Internet. It may be over in minutes. We may be watching the first skirmishes.
In the 20th century, the economies of first-world countries became dependent on a reliable supply of food, water, electricity, transportation and telephone. Part of waging war was destroying that physical infrastructure. (The Combined Bomber Offensive of Germany and occupied Europe during WWII was designed to do just that.)
In the last few years, most first world countries have become dependent on the Internet as one of those critical parts of our infrastructure. We use the net in four different ways: 1) to control the physical infrastructure we built in the 20th century (food, water, electricity, transportation and communications); 2) as the network for our military interconnecting all our warfighting assets, from the mundane of logistics to command and control systems, weapons systems and targeting systems; 3) as commercial assets that exist or can operate only if the net exists including communication tools (email, Facebook, Twitter, etc.) and corporate infrastructure (Cloud storage and apps); 4) for our banking and financial systems.
Every day hackers demonstrate how weak the security of our corporate and government resources are. Stealing millions of credit cards occurs on a regular basis. Yet all of these are simply crimes not acts of war.
The ultimate in asymmetric warfare
In the 20th century, the United States was continually unprepared for an adversary using asymmetric warfare — the Japanese attack on Pearl Harbor, Soviet Anthrax warheads on their ICBMs during the cold war, Vietnam and guerilla warfare, and the 9/11 attacks.
While hacker attacks against banks and commercial institutions make good press, the most troubling portents of the next war were the Stuxnet attack on the Iranian centrifuge facilities, the compromise of the RSA security system and the penetration of American defense contractors. These weren't Lulz or Anonymous hackers, these were attacks by government military projects with thousands of programmers coordinating their efforts. All had a single goal in mind: to prepare to use the internet to destroy a country without physically killing its people.
Our financial systems (banks, stock market, credit cards, mortgages, etc.) exist as bits. Your net worth and mine exists because there are financial records that tell us how many "dollars" (or Euros, Yen, etc.) we own. We don't physically have all that money. It's simply the sum of the bits in a variety of institutions.
An attack on the United States could begin with the destruction of all those financial records. (A financial institution that can't stop criminal hackers would have no chance against a military attack to destroy the customer data in their systems. Because security is expensive, hard, and at times not user friendly, the financial services companies have fought any attempt to mandate hardened systems.) Logic bombs planted on those systems will delete all the backups once they're brought on-line. All of it gone. Forever.
At the same time, all cloud-based assets, all companies applications and customer data will be attacked and deleted. All of it gone. Forever.
Major power generating turbines will be attacked the same way Stuxnet worked– over and under-speeding the turbines and rapidly cycling the switching systems until they burn out. A major portion of our electrical generation capacity will be off-line until replacements can be built. (They are currently built in China.)
Our transportation infrastructure– air traffic control systems, airline reservations, package delivery companies– will be hacked and our GPS infrastructure will be taken down (hacked, jammed or physically attacked.)
While some of our own military systems are hardened, attackers will shut down the soft parts of the military logistics and communications systems. Since our defense contractors have been the targets of some of the latest hacks, our newest weapons systems may not work, or worse if used, may have been reprogrammed to destroy our own assets.
An attacker may try to mask its identity by making the attack appear to come from a different source. With our nation in an unprecedented economic collapse, our ability to retaliate militarily against a nuclear-armed opponent claiming innocence and threatening a response while we face them with unreliable weapons systems could make for a bad day. Our attacker might even offer economic assistance as part of the surrender terms.
These scenarios make the question, "Are we in a tech bubble?" seem a bit ironic.
It Doesn't Have to Happen
During the Cold War the United States and the Soviet Union faced off with an arsenal of strategic and tactical nuclear weapons large enough to directly kill hundreds of millions of people and plunge the planet in a "Nuclear Winter," which could have killed billions more. But we didn't do it. Instead, today the McDonalds in plazas labeled "Revolutionary Square" has been the victory parade for democracy and capitalism.
It may be that we will survive the threat of a Net War like we did the Cold War and that the Internet turns out to be the birth of a new spring for us all.
Filed under: Family/Career, Secret History of Silicon Valley, Venture Capital








June 17, 2011
Are You the Fool at The Table?
My friend Ben Horowitz and I debate the tech bubble in The Economist. This post is the "rebuttal" statement to Ben's opening comments.
An edited version of this post originally appeared as part 2 of 3. Part 1 is here.
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You've got to know when to hold 'em
Know when to fold them
Know when to walk away
Know when to run
Kenny Rogers – The Gambler
My esteemed colleague Ben Horowitz essentially makes four arguments: 1) look at how relatively cheap Apple, Google and Amazon stock is compared to their growth; 2) Major technology cycles tend to be around 25 years long with the bulk of the purchases occurring in the last five-to-ten years. The major adoption wave for the Internet technology platform will hit in the next 8 years; 3) the economics of building Internet businesses has changed; 4) the markets are much bigger.
Therefore Ben concludes that boom is coming…and do you want to miss it because it has the possibility of becoming a bubble?
If this were a magic act, we'd suggest that Ben's arguments are misdirection. To answer the question before the house, "Are we in a tech bubble?" Ben offers that as Apple, Google and Amazon survived the dot.com crash, we can ignore the fate of the thousands of failed public and private dot.com companies when the bubble burst in March of 2000. I believe the issue isn't whether we're on a 25-year tech cycle or that the next 8 years are really going to be great. The issue is whether the next 100+ tech IPO's carried by this bubble will be worth their offering price in 8 years.
One of the least understood parts of a bubble is that there are five types of participants: Smart Money, the Shills, the Marks, the True Believers and the Promoters. Understanding the motivations of these different groups help make sense out of the bubble chart below.
Smart Money are prescient angel investors and Venture Capitalists who started investing in social networks, consumer and mobile applications and the cloud 3, 4 or 5 years ago. They helped build these struggling ventures into the Facebooks', Twitters', and Zyngas' before anyone else appreciated these companies could have hundreds of millions of users with off-the-chart revenue and profits.
In a bubble the smart money doubles down on their investment in the awareness phase, but when it starts becoming a mania – the smart money cashes out. (Really smart money recognizes it's a bubble and bets against it.) They manage this all with knowledge of the game they're playing, but they don't hype it, talk about it or fan the flames. They know others will.
The Shills are the middlemen in a bubble. They profit from the boom times. They're the mortgage brokers and real estate agents in the housing bubble, the investment bankers and technology press in the dot.com bubble. Since it's in their interest to keep the bubble going, they'll tell you that housing always goes up, that these bonds are guaranteed by a big bank, and that this tech stock is worth its opening price. All the stories peddled by Shills have at their heart why "it's a new age" and why "all the old ways of measuring value are obsolete." And why "you'll be an idiot if you don't jump in and reap the rewards and cash out."
The Marks are your neighbors or parents or grandparents. They're not domain experts. They know nothing about real estate, financial markets or tech stocks, but they don't want to miss the "investment opportunity of a lifetime". They hear reassurance from the Shills and take their advice at face value, never asking or questioning the Shills financial incentives to sell you this house/mortgage/tech stock. They see others making extraordinary amounts of money at the start of the mania (just buy a condo or two and you can sell them in six months.) What no one tells the Marks is that as they're buying, the smart money and institutional investors are quietly pulling out and selling their assets.
The True Believers don't financially participate in the bubble like the Marks (lack of assets, timidity, or time) but they could if they would. They have no rational evidence to believe, but for them it's a "faith-based" belief. By their numbers they give comfort to the Mark's around them.
The Promoters are the ones who keep the bubbles inflated even when they know that the asset exceeds its fundamental value by a large margin. While Shills have no credibility, Promoters have "brand-name" credibility that makes the Marks trust them. What makes the role of the Promoter egregious is that they are a small subset of the Smart Money. They loudly tell the Marks and Shills that everything is just fine, enticing them to buy into the bubble, even as the Promoters are liquidating their own positions.
Investment banks who sold CDO's (synthetic collateralized debt obligations,) in the financial meltdown and the mortgage lenders in the housing bubble are just two examples. Some investment banks actually bet that the very investments they were selling their customers would fail. There's a special place in hell waiting for these guys (only because our political and financial regulatory system won't deal with them while they're on earth.)
To support his position Ben used a quote from Warren Buffett I wish I had found, "The only way you get a bubble is when a very high percentage of the population buys into some originally sound premise…that becomes distorted as time passes and people forget the original sound premise and start focusing solely on the price action…
The "facts" that Ben raises, "the size and scale of these new markets have never been seen before; some of these applications and companies will reach billions of customers, generate unprecedented revenues and profits," are likely true. But they don't support his justification of the bubble valuations we are seeing for companies filing for IPO's (Pandora Media just priced its IPO at $2.6 billion dollars while admitting it will have operating losses through the end of fiscal 2012.) But to support his position for future valuations Ben lists the low price/earnings ratios of Apple, Amazon, Google, Salesforce.com. He argues that if we are in a bubble these companies ought to have their prices inflated as well.
It turns out that's not how a bubble works. Bubbles attract Marks and Shills to new shiny toys, not existing ones…, Apple, Amazon, et al are not the current objects of desire of this bubble. The question is, are we in a new tech bubble? Do the new wave of social/web/mobile/cloud companies going public have valuations which exceeds their fundamental value by a large margin? (today and in the foreseeable future.)
In other words, "would you want your mother to buy these stocks to hold them – or flip them?"
Every bubble is a big-stakes game – played for keeps. In it the usual cast of characters appear; the Smart Money, the Shills, the Marks and the Promoters.
There's a saying in Poker, "If you can't figure out who the Mark is at the table, it's you."
Filed under: Venture Capital








June 15, 2011
The Next Bubble – Don't Get Fooled Again
My friend, Ben Horowitz, and I debate the tech bubble in The Economist.
This post originally appeared as part 1 of 3
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We won't get fooled again
We don't get fooled again
Don't get fooled again
No, no!
First, let us start with a definition of a tech bubble.
A tech bubble is the rapid inflation in the valuation of public and private technology companies that exceeds their fundamental value by a large margin. It is accompanied by the rationalisation of the new pricing, and then followed by a spectacular crash in value. (It also has the "smart money" investing early and taking profits before the crash.)
Bubbles are not new; we have had them for hundreds of years (the Tulip Mania, South Sea Company, Mississippi Company, etc.). And in the last decade, we have had the dot.com bust and the housing bubble. This tech bubble is unfolding just like all the other bubbles before it.
Today, the signs of the new bubble are the Linked-In initial public offering (IPO), Facebook's stratospheric valuation and the rapid rise of early-stage startup valuation. Hiring technology talent in Silicon Valley is getting difficult, and the time it takes to drive across Palo Alto has tripled—all signs of the impending apocalypse.
Dr Jean-Paul Rodrigue, in the Department of Global Studies & Geography at Hofstra University, observed that bubbles have four phases; stealth, awareness, mania and blow-off. I contend that we are approaching the early part of the mania phase.
In the stealth phase, prescient angel investors and Venture Capitalists (VCs) start investing in an industry or market segment that others have not yet found. In the case of this bubble, it was social networks, consumer and mobile applications, and the cloud. VCs who understood the ubiquity, pervasiveness and ultimate profitability of these startups doubled-down on their investments. Long before others, they saw that these applications could have hundreds of millions of users with "off the chart" revenue and profits.
The awareness phase is where other later-stage investors start to notice the momentum, bringing additional money in and pushing prices higher. The Russian investment group, DST, is an example, with their $200 million investment in Facebook, at a $10 billion valuation, in 2009. This was followed by another $500 million investment (along with Goldman Sachs) in 2011, at a $50 billion valuation. Meanwhile, the bubble for "seed stage" startups began when Ron Conway's Silicon Valley Angels and DST guaranteed every startup out of a YCombinator $150,000. And it was hammered home with Color—a startup without a product—raising $40 million, at a reputed $100 million valuation, from brand name VCs who should have known better. When they did launch their product, it was compared to boo.com, and entered the dot.com bubble hall of infamy. Meanwhile, smart VCs continue to invest in this segment and increase their ownership of existing companies. The technology blogs (TechCrunch, et al.) start cheerleading, and the general business press/blogs start paying attention. And all of the investors trot out explanations of "why—this time—everything is different".
We have just entered the mania phase. The Linked-in IPO valued the company at $8.9 billion at the end of the first day of trading. It sent a signal that there is an irrational demand for tech IPOs. Silicon Valley startups are falling over each other to file their S-1 documents to go public.
Some precursors to the bubble happened when Chinese Internet companies listed on United States stock exchanges. In December 2010, Youku—the YouTube of China—went public, with a valuation of $4.4 billion at the end of the first day (on $58.9 million in 2010 sales). In May 2011, RenRen—the Facebook of China—had a first day valuation of $7.4 billion (on $76.5 million in 2010 sales).
Dr Rodrigue's description of what happens next sounds familiar: "the public jumps in for this 'investment opportunity of a lifetime'. The expectation of future appreciation becomes a 'no brainer'…Floods of money come in creating even greater expectations and pushing prices to stratospheric levels. The higher the price, the more investments pour in. Unnoticed from the general public, the smart money as well as many institutional investors are quietly pulling out and selling their assets…Unbiased opinion about the fundamentals becomes increasingly difficult to find as many players are heavily invested and have every interest to keep asset inflation going."
"The market gradually becomes more exuberant as 'paper fortunes' are made and greed sets in. Everyone tries to jump in and new investors have absolutely no understanding of the market, its dynamic and fundamentals…statements are made about entirely new fundamentals implying that a 'permanent high plateau' has been reached to justify future price increases."
We are seeing this bubble unfold by the book.
No one doubts that social networks and web and mobile applications are reinventing commerce. Obviously, some of these companies will have hundreds of millions of customers, unprecedented revenue growth and great profits. Yet none of these companies have earned the valuations that they are receiving.
For all of these reasons, I believe this House should vote in favor of the motion before it.
Filed under: Venture Capital








June 8, 2011
The Democratization of Entrepreneurship
Last week I had 15 Finnish entrepreneurs out to the ranch (Aalto University has a partnership with Stanford's Technology Ventures Program.) Monday we hosted 40 Danish entrepreneurs for dinner and today its graduate students from Chalmers University in Sweden.
Looks like the ice is melting in Scandinavia.
Welcome to the democratization of entrepreneurship.
Hermione Way of TheNextWeb grabbed me for a short interview below that covers the challenges and opportunities of startups outside of Silicon Valley and the never ending discussion of the "new bubble." (Skip the first minute.)

Filed under: Technology, Venture Capital








June 2, 2011
Reinventing the Board Meeting – Part 2 of 2 – Virtual Valley Ventures
There is nothing more powerful than an idea whose time has come
Victor Hugo
When The Boardroom is Bits
A revolution has taken hold as customer development and agile engineering reinvent the Startup process. It's time to ask why startup board governance has failed to keep pace with innovation. Board meetings that guide startups haven't changed since the early 1900's.
It's time for a change.
Reinventing the board meeting may allow venture-backed startups a more efficient, productive way to direct and measure their search for a profitable business model.
Reinventing the board meeting may offer angel-funded startups that don't have formal boards or directors (because of geography or size of investment) to attract experienced advice and investment outside of technology clusters (i.e. Silicon Valley, New York).
Here's how.
A Hypothesis – The Boardroom As Bits
Startups now understand what they should be doing in their early formative days is search for a business model. The process they use to guide their search is customer development. And to track their progress startups now have a scorecard to document their week-by-week changes – the business model canvas.
Yet even with all these tools, early stage startups still need to physically meet with advisors and investors. That's great if you can get it. But what if you can't?
What's missing is a way to communicate all this complex information and get feedback and guidance for startups who cannot get advice in a formal board meeting.
We propose that early stage startups communicate in a way that didn't exist in the 20th century – online – collaboratively through blogs.
We suggest that the founders/CEO invest 1 hour a week providing advisors and investors with "Continuous Information Access" by blogging and discussing their progress online in their startup's search for a business model. They would:
Blog their Customer Development progress as a narrative
Keep score of the strategy changes with the Business Model Canvas
Comment/Dialog with advisors and investors on a near-realtime basis
What Does this Change?
1) Structure. Founders operate in a chaotic regime. So it's helpful to have a structure that helps "search"
for a business model. The "boardroom as bits" uses Customer Development as the process for the search, and the business model canvas as the scorecard to keep track of the progress, while providing a common language for the discussion.
This approach offers VC's and Angels a semi-formal framework for measuring progress and offering their guidance in the "search" for a business model. It turns ad hoc startups into strategy-driven startups.
2) Asynchronous Updates. Interaction with advisors and board members can now be decoupled from the – once every six weeks, "big event" – board meeting. Now, as soon as the founders post an update, everyone is notified. Comments, help, suggestions and conversation can happen 24/7. For startups with formal boards, it makes it easy to implement, track, and follow-up board meeting outcomes.
Monitoring and guiding a small angel investment no longer requires the calculus to decide whether the investment is worth a board commitment. It potentially encourages investors who would invest only if they had more visibility but where the small number of dollars doesn't justify the time commitment.
A board as bits ends the repetition of multiple investor coffees. It's highly time-efficient for investor and founder alike.
3) Coaching. This approach allows real-time monitoring of a startup's progress and zero-lag for coaching and course-correction. It's not just a way to see how they're doing. It also provides visibility for a deep look at their data over time and facilitates delivery of feedback and advice.
4) Geography. When the boardroom is bits, angel-funded startups can get experienced advice – independent of geography. An angel investor or VC can multiply their reach and/or depth. In the process it reduces some of the constraints of distance as a barrier to investment.
Imagine if a VC took $4 million (an average Series A investment) and instead spread it across 40 deals at $100K each in a city with a great outward-facing technology university outside of Silicon Valley. In the past they had no way to monitor and manage these investments. Now they can. The result – an instant technology cluster – with equity at a fraction of Silicon Valley prices. It might be possible to create Virtual Valley Ventures.
We Ran the Experiment
At Stanford our Lean Launchpad class ran an experiment that showed when "the boardroom is bits" can make a radical difference in the outcome of an early stage startup.
Our students used Customer Development as the process to search for a business model. The used a blog to record their customer learning, and their progress and issues. The blog became a narrative of the search by posting customer interviews, surveys, videos, and prototypes. They used the Business Model Canvas as a scorekeeping device to chart their progress. The result invited comment from their "board" of the teaching team.
Here are some examples of how rich the interaction can become when a management team embraces the approach.
We were able to give them near real-time feedback as they posted their results. If we had been a board rather than a teaching team we would have added physical reality checks with Skype and/or face-to-face meetings.
Show Me the Money
While this worked in the classroom, would it work in the real world? I thought this idea was crazy enough to bounce off a five experienced Silicon Valley VC's. I was surprised at the reaction – all of them want to experiment with it. Jon Feiber at MDV is going to try investing in startups emerging from Universities with great engineering schools outside of Silicon Valley that have entrepreneurship programs, but minimal venture capital infrastructure. (The University of Michigan is a possible first test.) Kathryn Gould of Foundation Capital and Ann Miura-Ko of Floodgate also want to try it.
Shawn Carolan of Menlo Ventures not only thought the idea had merit but seed-funded the LeanLaunchLab, a startup building software to automate and structure this process. (More than 700 startups signed up for the LeanLaunchLab software the day it was first demo'd.) Other entrepreneurs think this is an idea whose time has come and are also building software to manage this process including Alexander Osterwalder, Groupiter, and Angelsoft. Citrix thought this was such a good idea that their Startup Accelerator has offered to provide GoToMeeting and GoToMeeting HD Faces free to participating VC's and startups. Contact them here.
Summary
For startups with traditional boards, I am not suggesting replacing the board meeting – just augmenting it with a more formal, interactive and responsive structure to help guide the search for the business model. There's immense value in face-to-face interaction. You can't replace body language.
But for Angel-funded companies I am proposing that a "board meeting in bits" can dramatically change the odds of success. Not only does this approach provide a way for founders to "show your work" to potential and current investors and advisors, but also it helps expand opportunities to attract investors from outside the local area.
Lessons Learned
Startups are a search for a business model
Startups can share their progress/get feedback in the search
Weekly blog of the customer development narrative
Weekly summary of the business model canvas
Interactive comments and questions
Skype and face-to-face when needed
This may be a way to augment traditional board meetings
This might be a way to rethink our notion of geography as a barrier to investments
Or watch the video here.
Filed under: Big Companies versus Startups: Durant versus Sloan, Business Model versus Business Plan, Teaching, Venture Capital








June 1, 2011
Why Board Meetings Suck – Part 1 of 2
There are none so blind as those who will not see.
Jonathan Swift
What's Wrong With Today's Board Meetings
As customer and agile development reinvent the Startup, it's time to ask why startup board governance has not kept up with the pace of innovation. Board meetings that guide startups haven't changed since the early 1900's.
It's time.
Reinventing the board meeting may offer venture-backed startups a more efficient, productive way to direct and measure their search for a profitable business model.
Reinventing the board meeting may offer angel-funded startups – which because of geography or size of investment typically don't have formal boards or directors – to attract experienced advice and investment outside of technology clusters (i.e. Silicon Valley, New York).
Here's how.
Because We've Always Done It This Way
The combination of Venture Capital and technology startups is only about 50 years old. Rather than invent a new form of corporate governance, venture investors adopted the traditional board meeting structure from large corporations. Yet boards of large companies exist to monitor efficient strategy and execution of a known business model. While startups eventually get into execution mode, their initial stages are devoted to a non-linear, chaotic search for a business model: finding product/market fit to identify a product or service people will buy in droves at a sustainable, profitable pace.
In the last few years, our understanding that startups are not smaller versions of large companies, made us recognize that startups need their own tools, different from those used in existing companies: Customer Development – the process to search for a Business Model, the Business Model Canvas – the scorecard to measure progress in the search, and Agile Engineering – the tools to physically construct the product.
Yet while we've reinvented how startups build their companies, startup investors are still having board meetings like it's the 19th century.
Why Have a Board Meeting?
From a VC's point of view there are two reasons for board meetings.
1) It's their fiduciary responsibility. Once a startup gets going, it has asymmetric information. Investors get board seats to assure themselves and their limited partners that they are duly informed about their investment.
2) Investors believe that their experience and guidance can maximize their return. Here it's the board that has asymmetric knowledge. A veteran board can bring 50-100x more experience into a board meeting than a first time founder. (VC's sit on 6 – 12 boards at a time. Assume an average tenure of 4 years per board. Assume two veteran VC's per board. = 50-100x more experience.)
From a founder's point of view there are three reasons for board meetings.
1) It's an obligation that came with the check.
2) Founders who have a great board do recognize the uncanny pattern recognition skills that good VC's bring.
3) An experienced board brings an extensive network of customers, partners, help in recruiting, follow-on financing, etc.
What's Wrong With a Board Meeting?
The Wrong Metrics. Traditional startup board meetings spend an insane amount of wasted time using Fortune 100 company metrics like income statements, cash flow, balance sheet, waterfall charts. The only numbers in those documents that are important in the first year of a startup's life are burn rate and cash balance. Most board meetings never get past big company metrics to focus on the crucial startup numbers. That's simply a failure of a startup board's fiduciary responsibility.
The Wrong Discussions. The most important advice/guidance that should come from investors in a board meeting is about a startup's search for a business model: What are the business model hypotheses? What are the most important hypotheses to test now? How are we progressing validating each hypothesis? What do those numbers/metrics look like? What are the iterations and Pivots – and why?
Not Real-time. Startup board meetings occur every 4-6 weeks. While that's great when you showed up in your horse and buggy, the strategy-to-tactic-to implementation lag is painful at Internet speeds. And unless there's rigor in the process, because there is no formal structure for follow up, tracking what happened as a result of meeting recommendations and action items gets lost in the daily demands of everyone's work. (Of course great VC's mix in coffees, phone calls, coaching and other non-board meeting interactions but it's ad hoc and not always done.)
Wastes Founders Time. For the founders, "the get ready for the board meeting" drill is often a performance rather than a snapshot. Powerpoints, spreadsheets and rehearsals consume time for materials that are used once and discarded. There are no standards for what each side (board versus management) does. What is the entrepreneur supposed to be doing? What are the board members supposed to be contributing?
The Wrong Structure. If you read advice on how to run a board meeting you'll get advice that would have felt comfortable to Andrew Carnegie or John D. Rockefeller.
In the age of the Internet why do we need to get together in one room on a fixed schedule? Why do we need to wait a month to six weeks to see progress? Why don't we have standards for what metrics VC's want to see from their early stage startup teams?
Angels In America
For angel-funded startups, life is even tougher. Data from the Startup Genome project shows that startups that have helpful mentors, listen to customers, and learn from startup thought leaders raise 7x more money and have 3.5x better user growth. If you're in a technology cluster like Silicon Valley you may be able to attract ad hoc advice from experienced investors. But very little of it is formal, and almost none of it approaches the 50-100x experience level of professional investors.
As there's no formal board, most of these angel/investors meetings are over coffees. And lacking a board meeting there's no formal mechanism to get investor advice. Angel investments in mobile and web apps today are approaching the "throw it against the wall and see if it sticks" strategy.
And for startups outside of technology clusters, there's almost no chance of attracting Silicon Valley VC's or angels. Geography is a barrier to investment.
So given all this, the million dollar question is: Why in the age of the Internet haven't we adopted the tools we build/sell to solve these problems?
In the next post – Reinventing the Board Meeting.
Lessons Learned
Early stage board meetings are often clones of large company board meetings
That's very, very wrong
Angel-funded startups have no formal mechanism for experienced advice
There's a better way
Filed under: Big Companies versus Startups: Durant versus Sloan, Business Model versus Business Plan, Lean LaunchPad, Teaching, Venture Capital








Reinventing the Board Meeting – Part 1 of 2
There are none so blind as those who will not see.
Jonathan Swift
What's Wrong With Today's Board Meetings
As customer and agile development reinvent the Startup, it's time to ask why startup board governance has not kept up with the pace of innovation. Board meetings that guide startups haven't changed since the early 1900's.
It's time.
Reinventing the board meeting may offer venture-backed startups a more efficient, productive way to direct and measure their search for a profitable business model.
Reinventing the board meeting may offer angel-funded startups – which because of geography or size of investment typically don't have formal boards or directors – to attract experienced advice and investment outside of technology clusters (i.e. Silicon Valley, New York).
Here's how.
Because We've Always Done It This Way
The combination of Venture Capital and technology startups is only about 50 years old. Rather than invent a new form of corporate governance, venture investors adopted the traditional board meeting structure from large corporations. Yet boards of large companies exist to monitor efficient strategy and execution of a known business model. While startups eventually get into execution mode, their initial stages are devoted to a non-linear, chaotic search for a business model: finding product/market fit to identify a product or service people will buy in droves at a sustainable, profitable pace.
In the last few years, our understanding that startups are not smaller versions of large companies, made us recognize that startups need their own tools, different from those used in existing companies: Customer Development – the process to search for a Business Model, the Business Model Canvas – the scorecard to measure progress in the search, and Agile Engineering – the tools to physically construct the product.
Yet while we've reinvented how startups build their companies, startup investors are still having board meetings like it's the 19th century.
Why Have a Board Meeting?
From a VC's point of view there are two reasons for board meetings.
1) It's their fiduciary responsibility. Once a startup gets going, it has asymmetric information. Investors get board seats to assure themselves and their limited partners that they are duly informed about their investment.
2) Investors believe that their experience and guidance can maximize their return. Here it's the board that has asymmetric knowledge. A veteran board can bring 50-100x more experience into a board meeting than a first time founder. (VC's sit on 6 – 12 boards at a time. Assume an average tenure of 4 years per board. Assume two veteran VC's per board. = 50-100x more experience.)
From a founder's point of view there are three reasons for board meetings.
1) It's an obligation that came with the check.
2) Founders who have a great board do recognize the uncanny pattern recognition skills that good VC's bring.
3) An experienced board brings an extensive network of customers, partners, help in recruiting, follow-on financing, etc.
What's Wrong With a Board Meeting?
The Wrong Metrics. Traditional startup board meetings spend an insane amount of wasted time using Fortune 100 company metrics like income statements, cash flow, balance sheet, waterfall charts. The only numbers in those documents that are important in the first year of a startup's life are burn rate and cash balance. Most board meetings never get past big company metrics to focus on the crucial startup numbers. That's simply a failure of a startup board's fiduciary responsibility.
The Wrong Discussions. The most important advice/guidance that should come from investors in a board meeting is about a startup's search for a business model: What are the business model hypotheses? What are the most important hypotheses to test now? How are we progressing validating each hypothesis? What do those numbers/metrics look like? What are the iterations and Pivots – and why?
Not Real-time. Startup board meetings occur every 4-6 weeks. While that's great when you showed up in your horse and buggy, the strategy-to-tactic-to implementation lag is painful at Internet speeds. And unless there's rigor in the process, because there is no formal structure for follow up, tracking what happened as a result of meeting recommendations and action items gets lost in the daily demands of everyone's work. (Of course great VC's mix in coffees, phone calls, coaching and other non-board meeting interactions but it's ad hoc and not always done.)
Wastes Founders Time. For the founders, "the get ready for the board meeting" drill is often a performance rather than a snapshot. Powerpoints, spreadsheets and rehearsals consume time for materials that are used once and discarded. There are no standards for what each side (board versus management) does. What is the entrepreneur supposed to be doing? What are the board members supposed to be contributing?
The Wrong Structure. If you read advice on how to run a board meeting you'll get advice that would have felt comfortable to Andrew Carnegie or John D. Rockefeller.
In the age of the Internet why do we need to get together in one room on a fixed schedule? Why do we need to wait a month to six weeks to see progress? Why don't we have standards for what metrics VC's want to see from their early stage startup teams?
Angels In America
For angel-funded startups, life is even tougher. Data from the Startup Genome project shows that startups that have helpful mentors, listen to customers, and learn from startup thought leaders raise 7x more money and have 3.5x better user growth. If you're in a technology cluster like Silicon Valley you may be able to attract ad hoc advice from experienced investors. But very little of it is formal, and almost none of it approaches the 50-100x experience level of professional investors.
As there's no formal board, most of these angel/investors meetings are over coffees. And lacking a board meeting there's no formal mechanism to get investor advice. Angel investments in mobile and web apps today are approaching the "throw it against the wall and see if it sticks" strategy.
And for startups outside of technology clusters, there's almost no chance of attracting Silicon Valley VC's or angels. Geography is a barrier to investment.
So given all this, the million dollar question is: Why in the age of the Internet haven't we adopted the tools we build/sell to solve these problems?
In the next post – Reinventing the Board Meeting.
Lessons Learned
Early stage board meetings are often clones of large company board meetings
That's very, very wrong
Angel-funded startups have no formal mechanism for experienced advice
There's a better way
Filed under: Big Companies versus Startups: Durant versus Sloan, Business Model versus Business Plan, Teaching, Venture Capital








May 29, 2011
Tune In, Turn On, Drop Out – The Startup Genome Project
In April 2010 I received an email that said, "I'm an incoming Stanford student in the fall and working on a project that a number of people suggested I get in touch with you about."
Ok, I get a lot of these. Is this some grad student or post doc who wanted to do some independent study?
The email continued, "The problem I'm working on is that many founders are either making uninformed decisions or inefficiently learning the new skills they need. The solution I'm exploring is a just in time learning methodology that accelerates founders' learning curve by aggregating relevant content, peers and mentors."
Hmm, now I'm getting intrigued. This sounded like one heck of an interesting guy and it's a subject I care about. I wondered where he got his MBA from?
The email closed by saying, "The project is a hybrid between academic and entrepreneurial circles and I'd really love to begin a dialogue with people in the academic world also interested in solving this problem. Your name has come up a lot in that regard. Let me know if this interests you and if you have any time to speak."
It was signed Max Marmer.
I set up a meeting and at Cafe Borrone some kid who looked 18-years old came up to me and introduced himself as Max. "How old are you? I asked. "18," he replied.
Holy sx!t.
When I asked Max why he was interested in solving entrepreneurial education problems he replied, "I was always interested in big picture trends for where the world is headed. I spent time with organizations like the Institute for the Future and Singularity University. My conjecture became that the world's biggest problem isn't poverty or disease or any oft-stated major problem, but that we don't have enough people engaged in trying to solve these problems. A big piece of the solution lies in the scalable impact of entrepreneurship and an increase of successful entrepreneurs. But potential impact consistently fails to be realized because of self-destruction."
I don't think I touched my sandwich. I tried to remember what I was doing at 18 and whatever it was I wasn't this. Max continued, "That's why I'm really interested in ways of optimizing the entrepreneurship ecosystem to allow more entrepreneurs to go from idea to reality. To do this requires: a methodology, tools and systematically reducing friction."
I was feeling pretty old. Max set the record for smarts divided by age.
Tune In, Turn On, Drop Out
Max entered Stanford in the fall of 2010 as a freshman, took as many of the engineering entrepreneurship classes as he could and independent study with me. (He was part of the Sandbox network - a group of incredibly smart under 30 year olds.)
Max dropped out of Stanford after his first quarter.
But he left to work on what he told me he came to do - crack the innovation code of Silicon Valley and share it with the rest of the world. He set up Blackbox.vc, a seed accelerator for technology startups (and one of the tour stops for entrepreneurs from around the world.) They went to work gathering deep knowledege of what makes successful Internet startups.
Max and his partners interviewed and analyzed over 650 early-stage Internet startups. Today they released the first Startup Genome Report— a 67 page in-depth analysis on what makes early-stage Internet startups successful.
Startup Genome Report
Some of their key findings:
1. Founders that learn are more successful: Startups that have helpful mentors, track metrics effectively, and learn from startup thought leaders raise 7x more money and have 3.5x better user growth.
2. Startups that pivot once or twice times raise 2.5x more money, have 3.6x better user growth, and are 52% less likely to scale prematurely than startups that pivot more than 2 times or not at all.
3. Many investors invest 2-3x more capital than necessary in startups that haven't reached problem solution fit yet. They also over-invest in solo founders and founding teams without technical cofounders despite indicators that show that these teams have a much lower probability of success.
4. Investors who provide hands-on help have little or no effect on the company's operational performance. But the right mentors significantly influence a company's performance and ability to raise money. (However, this does not mean that investors don't have a significant effect on valuations and M&A)
5. Solo founders take 3.6x longer to reach scale stage compared to a founding team of 2 and they are 2.3x less likely to pivot.
6. Business-heavy founding teams are 6.2x more likely to successfully scale with sales driven startups than with product centric startups.
7. Technical-heavy founding teams are 3.3x more likely to successfully scale with product-centric startups with no network effects than with product-centric startups that have network effects.
8. Balanced teams with one technical founder and one business founder raise 30% more money, have 2.9x more user growth and are 19% less likely to scale prematurely than technical or business-heavy founding teams.
9. Most successful founders are driven by impact rather than experience or money.
10. Founders overestimate the value of IP before product market fit by 255% .
11. Startups need 2-3 times longer to validate their market than most founders expect. This underestimation creates the pressure to scale prematurely.
12. Startups that haven't raised money over-estimate their market size by 100x and often misinterpret their market as new.
13. Premature scaling is the most common reason for startups to perform worse. They tend to lose the battle early on by getting ahead of themselves.
14. B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. We found 4 different major groups of startups that all have very different behavior regarding customer acquisition, time, product, market and team.
———
I'm not sure I believe every one of the report conclusions – it just covers very early stage web startups, and the methodology is still shaky – but this is a landmark study. I think these guys have gone a long way to turn hypotheses about early-stage Internet startups into facts. And they're just getting started.
Congratulations. A+
Download the full Startup Genome report here.
——-
I can't wait to see what Max does by the time he's 21.
Filed under: Customer Development, Teaching, Venture Capital








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